Audra Fordin: Empowering Customers With Auto Knowledge

The reason customers seek out auto repairers is because they can’t - or won’t - do the jobs themselves, right? So it might seem counterintuitive to educate those same consumers about automotive maintenance, lest you lose a potential revenue source. However, Audra Fordin, owner of Great Bear Auto Repair, is dedicated to educating both women and men about preventative maintenance in order to make shops more profitable. Of course, she has some other ideas on how to keep shops relevant in this fast-paced world.
Learn more about Fordin's views on:
1:15: The state of the automotive repair industry
4:05: Automotive maintenance education for drivers
12:10: Attracting women into the industry
17:17: Keeping a business up-to-date
21:27: Electric vehicles
23:18: Advice for aspiring shop owners