How to Get and Control a Knowledge Panel for Your Brand or Yourself

Knowledge Panels are a hot topic in SEO and in marketing, but very few people know how to trigger and manage them, and even fewer people know what information is included in them.
Kalicube has provided data for 900,000 knowledge panels in 6 countries across 29 industries that provides astonishing insights into what triggers knowledge panels for brands and people, and what information Google includes in them: the attributes (there are well over 1000 unique attributes), social channels, descriptions, data sources, related entities... and more!
If you want to know how to trigger a knowledge panel for yourself or your brand, and also how to control the information Google shows, then this webinar is for you. Jason Barnard shares his in-depth analysis of the data from this massive study, then Andrea Volpini and Paige Hobart join him to share tips, tricks and give you the actionable takeaways for managing your knowledge panel on Google.
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00:00 Introduction: Our Panelists’ Brand SERPs
04:33 Webinar Agenda
05:44 What Is a Knowledge Panel?
07:30 What Does a Knowledge Panel Contain?
11:53 Where Do Knowledge Panels Come From?
13:57 How Do You Get a Knowledge Panel?
16:50 Using Structured Data to Inform Google
19:44 Biggest Mistakes in Trying to Get a Knowledge Panel
23:03 Easy Entry Points for Knowledge Panels?
26:28 Are There Any Standard Metrics for Notability?
28:02 Web Entities Have Different Facets
34:25 Crunchbase Tips for Getting Known
36:43 How Google Uses NLP to Summarize Information and Determine Facts
40:33 How to Establish an Entity’s ‘Home’
43:00 Controlling Your Knowledge Panel
46:01 Types of Structured Data to Use to Connect Entities
47:10 From Structured Data to Structured Linked Data
49:00 How to Give Entities URIs (Uniform Resource Identifiers)
53:21 The Abstract Wikipedia
56:34 Summary
1:00:42 Are Knowledge Panels Here to Stay?
1:04:07 Google My Business and Knowledge Panels
1:06:11 Knowledge Panels for Service Area Businesses
1:08:20 DA Doesn’t Matter for Trusted Sources
1:11:16 Distinguishing Knowledge Panel from GMB Information

[@wildhorsemusic1111]

Very useful! Hoping I can gain control of my knowledge panel

[@bryansandiego]

Andrea is a true visionary!

[@unmiss-com]

Getting the top-10 positions is still the case. When you have such positions - analyze the answers and provide something better.

[@Themindofreyrey]

Great video as always. Question, do you have information on merging two Artist Google Knowledge Panels?

[@Themindofreyrey]

@@SEMrushLive Unfortunately none of their DMs are open, but I appreciate the response.

[@abhipatil4844]

Awesome

[@nicolaskeith8945]

Which format of Schema does Barnard prefer?
A: JSON
I'll see myself out...

[@teresap.9486]

What to do if 2 Knowledge Panels are showing up? Can I merge these via Google Search Console?

[@HallatMarf]

Thanks for this video , it was helpfull ❤

[@KennethMak]

Awesome video :)

[@jamess5542]

Is there a way to integrate Google Knowledge Panel and Google My Business when they appear as separate entities?

[@jamess5542]

​@@SEMrushLive No worries. I have followed and messaged him in the past but he never gets back. I will figure out a different solution. Thanks anyway.

[@tennisstoryteller3934]

I have the same name as person and my bio is in this person's knowledge panel. She recently has done bad things and now people are giving me hate mail and bad reviews.

[@wildhorsemusic1111]

Did you get this resolved? Nightmare situation