What are Anchor Texts?

Anchor Texts - What are they? What are they anchoring? And what does Google say about them?
Ever have these questions in mind? In this video, we are uncovering the different types of anchor texts, how you can use them, and what Google thinks of them.
Timestamps:
00:00 Introduction (What are Anchor Texts?)
01:17 Branded Anchor Texts
01:58 Naked Links as Anchor Texts
03:04 Exact Match Anchor Texts
04:10 Partially Matching Keywords
05:07 Generic Anchor Texts
05:46 Images as Anchor Texts
Anchor Texts are an important part of Link Building. Our observation and queries prompted us to dive deeper into the science of anchor texts and find out what Google thinks of each of the different types.
On the surface, Anchor Texts are the clickable words or phrases that are hyperlinked to go to another webpage. This is more than just a means to link content and it is more than a link text. Anchor Texts significantly influence how search engines understand the context of the linked content and how users navigate on the internet.
In this video, we will start by defining what anchor texts are and explore different types of anchor texts including exact match anchor texts, partial match anchor texts, branded, generic, and more. Understanding each of these types and finding out what Google thinks of them is imperative to create a robust SEO strategy.
So, no matter whether you are a newbie in the world of SEO or a professional, this video will bring you valuable insights to use better anchor texts and harness the power of them. Don’t forget to like, comment, and subscribe for more content.
Check out our sources for yourself:
What are anchor texts, according to Google:
developers.goo...
Google's Guidelines:
developers.goo....
Search Engine Journal on Naked Links:
www.searchengi...
What are LSI keywords by Semrush:
www.semrush.co...)
Read our blog on the Importance of Anchor Texts:
www.linkbuildi...