Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015)
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- Опубликовано: 18 май 2024
- fost.org/summit/
2015 Future of StoryTelling Summit Speaker: Jamie Gutfreund
CMO, Cassandra Report
Deep Focus
Through her work on the Cassandra Report and extensive experience in digital content and commerce, Jamie Gutfreund has drawn up a full personality profile for the people who will soon be ruling the world: Generation Z. Maturing in a post-9/11 world amid a challenging economy, violent news stories, and a chaotic media environment, Generation Z looks not for perfection but for authenticity. Trends that the rest of us are still adjusting to are embedded in Generation Z’s DNA-from a constant connection to a global world to the 24/7 coverage of social media. If Generation Z can seem like a puzzle, Gutfreund has cracked the solution-and she’s come to share Gen Z’s passion in the process. 
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It's good to see an adult not caught up in the centuries old notion of "the new generation sucks." Every single time, they always sound like their saying something profound too. As if the previous generation didn't think the current was competent and so fourth.
KingKraken *they're
I'm a gen z and Ifind it accurate (for myself)
This gave me shivers down my spine because it described my mindset, not perfectly, but it was about to dive into it
I hope Gen Z will see all the bullshit behind celebrity culture and materialism as they approach their 20s. They need a counter culture like the one in the 1960s.
"They don't want happy endings. They want realistic stories".
Well, as a storyteller, I'm kind of a fairy tale specialist. So there's a whole generation I've lost as an audience.
Not to fear my friend. I honestly don't believe this video to be 100% accurate. I'm apart of gen z and I grew up watching Disney, reading grimms fairy tales, and basically every happy ending story. We(or at least I) love to have realistic-like characters (ones that I can relate to) and make them have happy endings. It's alright to have fairy tales, it's what teaches kids the fundamentals and expectations of perfection, and let them decide how to twist up that concept into their own definition of perfect.
+Adam Hoffman As a fairy tale specialist, you should know many fairy tales end in tragedy. So...
ziloe
Andersen's do, but I'm not an Andersen fan. Despite the whole "fairy tales are really so dark" trend, the truth is that most fairy tales still have happy endings. It's just that people's definitions of happy endings is different. For example, people have a problem these days with stories that end with the punishment of the villain. They don't think that's "happy". But it is, because the hero or heroine still turns out okay. The villain shouldn't be happy, they're the villain. The truth is that the dark parts of fairy tales happen either at the beginning or in the middle. They're stories of transformation as someone with a crappy life goes on to have a better one by the end.
Unless you consider things like the Little Mermaid, where she kills herself, or the rape of Sleeping Beauty. You know, just every day happy endings.
ziloe
The Little Mermaid technically isn't a fairy tale, it's a short story by H.C. Andersen. But for some reason people consider his original tales to be fairy tales even when they're not. The fairy tales he transcribed were stories like "The Wild Swans", most of which have variants elsewhere (in this case, in the Grimms' book as "Twelve Brothers"). And the scene you're talking about from Basile's "Sun, Moon and Talia" isn't an ending, it's a middle. And in the rest of the story, Talia marries the man who assaults her and nearly gets eaten by her mother-in-law who is then punished. And the story more-or-less treats the whole thing as a positive. Probably because it comes from a time when women were essentially considered chattel and marrying a man of status was considered universally good. We just can't accept that as happy now with our modern sensibilities. But that's why the story changed over time and became what it is under Perrault and Grimm. People get so hung up on the idea of "original" fairy tales when seeking for the original and the authentic is a fool's errand when dealing with folk tales. The tales change and flow like water in a river. Looking to the history of fairy tales shouldn't be about finding something more authentic but about acknowledging the changes the story has made over time.
from my opinion, this is probably the only gen z vid thats accurate
i agree, and it was made THREE YEARS AGO. look at us now! DOVE IS AIRING COMMERCIALS ABOUT THEIR SOAP TELLING A STORY AND BEING SOMETHING THAT SUPPORTS STRONG WOMEN. products are being promoted through youtube creators!! and movies about teenagers/high school arent about finding love with the most popular person, now it's about falling in love with yourself!!1
I was born in late '98 and I've seen both the worst of millennials and the best of gen Z in me. Growing up, I always leaned towards those older than me so I could learn from them, but I realized their world isn't mine at all: I'm a self-imposed vegetarian since 14 for feeling dumb about eating dead animals, but not a vegan since it feels too extreme and I honestly enjoy dairy. Digging avocado toast before it was even a thing, even though it's just like any another meal and I don't feel the urge to take pictures of it and post 'em everywhere. I'm all about equality and justice really, but the whole SJW thing and antifa lunatics are nothing but pathetic. Politically, I'm center-right and almost all millennials think we're crazy nazis when they hear the word "right". When it comes to our differences my hope is be able to build a common future where everyone has their space to feel comfortable in. No special treatments but no discrimination whatsoever either - why they won't see things this way simply beats me.
Wait... So you openly hate 'SJW's, but share the same goals?
You realise that the only equality that we have only exists because of people who faught for it, right? No great change was made by people who just wished for a happier tomorrow.
(Edited for typo.)
Nailed it
Most of this you could say about any generation in this stage of their lives.
Good observations + clueless ratinalizations = this video
With the advent of the internet exposing the bullshit behind just about everything, Gen Z will probably be not to far off on what this video stated.
Ayyyyy it Faz Rug at 00:36
Actually I beg to argue that a majority of Gen Z grew up with economic success,after Obama took office in 2008 the economy started rising.Under obama the economy was actually quite well.Since Gen Z is 1997-2010 I would argue that only people born 1997-2001 would remember Post recession well enough to feel it's affects.
Mystical- Clash Royale,Geometry Dash,and More! the recovery was too small and isolated to coast regions so no most lived through it
TheJ33s3 yeah that's what I said
Mystical- Clash Royale,Geometry Dash,and More! I'm arguing that obama failed to bring a recovery to most people
so it would be people born from 1996-2010. I was born in 97 and was in preschool in 9/11
So ya you are part of this generation, and same with me since I was born in 99. This video gives me a bit of hope, love from Canada.
+Darthious damn, you sound so negative about it.
I wasn't even born yet I'm from morroco it's in the middle east , you wouldn't believe me if I told you that I never heard of 9/11 intel I was 14/15 I think and my parents judged me old enough to wander in the world of internet , like I was soo shocked you know really and to be fear with myself 9/11 didn't look that big of a deal(please don't hate on me ) because the tension of the arabic spring was something my parents has al jazira ( equivalent of CNN for American peopel )all the time in there bedroom TV judging that they revealed harsh photos and videos for our young age , but targeting school was really the harshest of all the American story against terrorism where I come from apparently they bombed a couple of cafe's and hotels some historical monuments some guy committed some suicidal bombing those time the police force started tracking the terrorists like ants there is two options of what I said it's that we lack some emotions or the american people are drama Quinns also why did youtube recommended this video to me after 4 years
So thaats why i dont like superman but like all might
While gen Z is more inclusive overall, we also want a leader who will work to help the fix the problems previous generations brought, not the age old, choose the lesser of two evils to "lead the country"
Violets are red
Roses are blue
I clicked for the middle girl 0:26
And so did you
no one did
whole lot of bullshit - she's created this whole thing about Z
Of course it's about Gen Z, didn't you read the title?
you lost me @ caytlian jenner....