Google Ads for Towing, Roadside, and Junk Cars (Quick Setup)
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- Опубликовано: 26 фев 2023
- Are you a new or struggling towing business looking to attract more customers and boost your profits? Cash Tows is here to help. In this comprehensive guide, I'll show you how to create high-converting Google Ads campaign for towing, roadside assistance, and junk car removal services that will help you compete with the big players in the industry. We'll cover topics like targeting the right keywords, crafting compelling ad copy, and optimizing your campaigns for maximum ROI, so you can start seeing results right away. Whether you're just starting out or looking to take your business to the next level, this video is a must-watch for anyone in the towing industry. So don't wait - start watching now and start attracting more customers with effective Google Ads campaigns!
Cash Tows PPC Cheat Sheet:
www.cashtows.com/ppc-cheat-sheet
make that kinda content every week man its helping me sooo well
Thank you. Do you have a truck?
Best video I’ve seen so far. Thanks for sharing some knowledge with us. I’ll be filling out a form also because I need help. There’s definitely something that I’m doing wrong.
Great content! Keep on producing 👍Also I really like the hat
Learned so much from this detailed video. Would like to see more Google Ads videos going further into detail with the 6 keys points you mentioned. Dropped a like and follow.
Thank you, I really appreciate it. I have a lot of work ahead of me. My problem is I'm still towing everyday so it's hard to find time to make these videos but I work on them when I can. I will be coming out with a Google Ads course, a Cash Tows exclusive Lockout Kit, and much more. This is all to help out the light-duty towing and roadside assistance providers. Thank you for your support.
Man you’re the best thank you so much for sharing all info please share more information about ad very helpful. One more thing about budget increases and decrees because it helps perform more shows ad
Thanks for watching. There's so much more that goes into Google Ads. This video alone will get you on the right track but there's also ways to optimize your campaign and different bid strategies to use once your account has some data. I do plan on making more in depth videos in the future. Thanks again.
Thank you for your video I’m looking forward for more videos I would like to see more videos regarding click fraud
Thanks for the request. I will make a video on click fraud very soon!
Even if u do 8 miles around ur location. Google will show ur adds far then that just to take ur money. I own towing company in DFW TX and I do $7 per click or conversion like $18 per call or less. It’s will rips offs. We still gets calls from 200 miles away or from different states But we target 15 miles around but google adds still showing more then that. Thanks for sharing
I like to exclude all other states and then exclude all counties that I don’t want to show up for within the state and then I will exclude certain ZIP Codes.
Do you have any exclusions set?
@@cashtowsI’ve excluded every other state. And I’d still get “towing in Long Island” and I’m in FL smh
More videos please!
Hey, I just shipped out your lockout kit yesterday. Thank you so much!
We just moved to a different location and we were having problems with Internet/phone reception. I haven’t had Internet for the last few weeks. We ended up having to order starlink and will have it up and running hopefully by tomorrow.
Thank you for your support.
hey man i love the video im learning so much, can you please let us know about fraud clicks!
I should have a video up about click fraud by the end of today or tomorrow. Thanks for your request and your support. I really appreciate it.
Great video bro!! I'm definitely a new sub!! Let me ask where can i go take some courses to learn about this more?? I know you said you went and took a course? Also what do you use to build landing pages? Again Thank you for what you are doing!!! AND YES PLEASE HELP{ US OUT WITH A COURSE AND MORE INFO PLEASE!!!
Thanks for the sub! There are courses all over o line but it can get pretty confusing as there are different strategies for different business models. I started creating a course but didn’t get much interest. I’m going to continue creating random tools and value until something catches on.
This is the most detailed video I have seen on setting up a Google call only campaign, I would like to know is it possible to use this information for home service niches? I would greatly appreciate your input. Thank you!
Thank you so much! I appreciate you watching. So in this video, I didn't go over a call-only campaign. I've never been able to get them to perform as well as RSAs (responsive search ads) which is the type of ads I created in this video. I'm confident my strategy will work for any service-based business. Your copy and keywords would obviously be different but the configuration should be pretty much the same.
Thank you so much for your reply. I will definitely give it a try,
Thanks for the video! Great content! You mentioned you spend $200/day? How many calls a day do you usually get?
At $200 a day, I can't keep up by myself. I end up asking the wife to dispatch for me, haha. I'm not sure how many calls exactly as it will vary. I will say that my ad costs are probably high, less than 20% of total for the day but I'm at the top of Google well over 90% of the time. Also, the daily budget you set is a 30 day trailing average. Some days I might spend $100 and then during a snow storm where volume picks up, I might spend $300. I set mine to $200/day to prevent my ads from turning off, especially if I have competitors clicking on my ads. It's to the point now that I don't worry about competitors clicking on my ads as I have most of their IP addresses blocked. Thanks for watching the video, I appreciate it.
How do you know the IP address of your competitors?
where can i get the landing page template? i have seen another website with exact template and i love it really
No template. I use that for an example. I think it helps get my point across and is a nicely built site imo.
Thanks for the video is the best to set this up is from a desk top I tried setting up through my phone an I didn’t see half of the things pop up as in your video I definitely would want the course I just set up my google ads but it looks totally different the site you are using nowhere near as detailed I’m a little confused
You're welcome! You will not be able to set up any Google Ads campaign properly via mobile. You MUST use desktop. With that being said, I have a special manager account where I can manage multiple accounts from one master account which is why it may look a bit different than what you see on your desktop screen. It should be very close to the same in appearance but mobile will be completely different. The only time I use mobile is if I'm on the road and need to adjust bids, strategies, or need to emergency pause a campaign for some reason which rarely happens. Hope this helps!
on the cash tows ppc there are more ad words then you have on the explanation video. Should all of them be included or just section A?
Hey, thanks for watching. I apologize for the confusion. I've updated the PPC Cheat Sheet since this video was made.
I intended for each heading in the blue row to be thought of as an ad group. Then the keywords below should be added to its ad group, I set match types for you already. I use keyword match type tools to set match types quickly. You can google it. There's a list of free ones.
You can break your ad groups down even more granularly than this. I'm finding that the amount of keywords you use per ad group depends on the area you serve. It seems to me that the smaller the area, the less you have to worry about how many keywords you have per group.
Hope this helps, thanks for watching!
Can you make a video about conversion tracking? Please!!
Yes! I’ve got a couple videos coming up soon and then I will get started on conversion tracking. Thanks for your support!
@@cashtowsalso maybe make a step by step video for dummies (like me😂) on what should we keep track off to see if the ads are working. I created my ad butttt it hasn’t shown up. I’m so confused!! 😭😭I looked it up on ad preview & diagnosis & it’s not popping up using my keywords 😣
I seen your contact form on cashtows.com. I'll PM you!
I'm interested sir to learn more about google ads
That’s great! What areas do you provide your towing/roadside services??
I've seen you put the ad schedule to monday - friday 8-5. Isn't that when most people are at work so they're browsing less?
Nevermind I realised towing would be during the day.
You got it! Car breakdowns never happen at a convenient time. That’s why we run 24 hour emergency services.
Thanks for commenting and watching. It helps the channel.
Would you recommend starting out on maximize clicks? Or maximize conversions? If it’s clicks, do you eventually switch over to conversions?
Been trying to learn google ads lately and that’s a question I can’t answer
Ah yes, the bid strategy. This can be somewhat difficult to decide because of a few different things. Also, Google changes things all the time, feels like weekly sometimes, so some of the info in this video might be a bit outdated. I am working on a Google Ads course for towing and roadside and things will be updated in that video.
First, to answer your question, I always start out with Max Clicks and run it for a MINIMUM of 30 days if I decide to switch to Max Conv. This is a bit controversial. Some say switch once you get about 15 conversions, some say 30 days. This will depend on your volume.
With a new campaign, especially a new account, you don't have any data so Google doesn't know what you consider a conversion. Is it a page view, button click, form submission, or a phone call? If you run Max Conversions right away, you're most likely going to burn through a lot more money or not see very many impressions at all initially compared to Max Clicks, at least that's from my experience.
The decision to switch to Max Conversions, IMO, is based on a few different variables. Volume, budget, and click fraud. If you're getting poor results and have a budget that allows a lot of volume, you might want to try Max Conversions and test it out. If you're seeing a lot of click fraud, Max Conversions could possibly help.
The thing with Google Ads is there's no hard line, no exact rules that one must follow in order to see the best results. There are so many variables that will determine the performance of your campaigns that it's impossible to know if you're going to be successful or not. Location, ad schedule, ad/landing page copy, budget, bids, negative keywords, and the list goes on. There is a lot of testing involved. With that being said, the way I run my ads might not be the same as the next guy.
But, the difference between me and the other guy is that I'm actually behind the wheel of the tow truck. I'm the one answering the phones. I've experienced most of the pain points my clients are having. I've been there, done that, got the T-shirt. What I teach is not only from what I've been taught but also from what I've experienced over the last nearly 10 years doing this. I hope this helps and if you need more, lmk and I'll do my best to.
Didn’t think you would reply man haha. Thanks! Yeah!!! Same here. Lemme know about the course cause I’m also driving a tow. I’d definitely be interested in learning g ads for this specifically. In the meanwhile I’ll give it a shot with what you showed and let you know how it goes
How’s it going??
Great video !! Have interest and some questions, are you available for a phone conversation ?
Thank you! Unfortunately my phone is jammed up most of the day. I still run M-F and try to take the weekends off but it is usually short lived. Haha. I'd like to help you if you don't mind email or texting. Reach out to me on cashtows.com and I'll do what I can to help you.
@Cash Tows ok I'll reach out to you on the website, text or email works as well. I'm the same way and prefer texting as well with everything, it's so much easier. But whatever is best for you just lmk, thanks. I'll send you a message on the website later.
What should I do?
I’m currently creating a class. Are you interested?
Is it possible to talk via phone ? I have a roadside repair buisness and I could deff use some help?
Reach out to me at cashtows.com and we can see if we can work something out.
What's your conversion rate with this setup?
New campaigns run about 15%. Once I get the campaign optimized, usually 30-90 days, I typically see conversion rates between 30-60%.
I am facing trouble in keywords and adds and review
Have you taken any courses on Google Ads? It can be very tricky if you don’t know what you’re doing.
how can i hire you? los angles area
Hey, thanks for reaching out. You can go to cashtows.com and fill out the pre-qualification form. I typically respond to these submissions in 1-3 business days.
I do currently have an opening for the LA area! I would appreciate the opportunity to help you out. Thanks for watching as well!
Why don't you run call only campaigns?
Short Answer: They’re a waste of money
Long answer: I’ve been running Google ads specifically for towing for the better part of a decade now and I have developed a belief that most people don’t read the ads.
This is proven every time someone calls me looking for an impounded car or one of my competitors. I know firsthand that none of my copy implies in the slightest that I impound vehicles, and especially don’t advertise my competitors name.
With that being said, when you throw up a call only ad, everyone’s first reaction is to click the ad (costs you money). Sometimes they follow through and make the call or they click cancel and it ends up still costing you money.
I don’t stop anyone from testing it out in their area but I would be cautious when applying any type of budget.
Plus call only ads cost more than RSA ads in my experience.
@Cash Tows thanks for the answer man. So you send the traffic to a landing page? If yes then do they call your business from there or fill out a form so you guys could reach them?
Yup, they get sent to a landing page and then tap the call button there. Data is very clean and conversions are more accurate as well.
I use Whatconverts for call tracking.
bro I need help bad
Reach out to me at cashtows.com. I’ll see what I can do.
Hey, I just realized the form was not working. It is fixed now, please resubmit and I will contact you asap.
@@cashtows I HAVE TO SIGN UP FIRST?
@@atgtowing4367 no? You should be able to just go to the homepage and scroll to the bottom and leave your contact info in the message section. You don’t have to subscribe. Subscribers will receive notifications of new and upcoming deals, promotions, opportunities and gear. I’m just getting started so it’s slowly evolving.
Unacceptable spacing
I’m not sure what you mean by unacceptable spacing. Can you please explain?
dude do a course or upload new videos
Hey thanks for watching! I really appreciate it. Do you operate a tow truck?
@@cashtows yesi have a company in dallas
whats the Profit per tow? Like Average service fee minus Average cost per tow. how much profit per tow do they make so that i can calculate how much they are willing to pay for a lead or call
You're in the wrong place my friend. Lead gen services for towing is about to get crushed. I recommend finding a different niche.
what does "getting crushed" mean?@@cashtows