Comprehensive BCG Interviewee-led Market Entry Case
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- Опубликовано: 1 дек 2013
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This case is from our online series - The Consulting Offer Season 1 - where we trained Felix, Sanjeev, Rafik and Samantha, and recorded the experience. This is the solution from a case we used to train them.
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I keep visiting this episode to revise my basics of problem solving and communication.
love love this case - great way to practice the use of a framework in combination with good math practice
Thank you for posting this episode. Good job!
Hi! Great case. I had a question around your success metric of 5% inoculation rate. Inoculation means vaccination and not treatment, however you do the entire case based off of number people who are infected and their treatment. The strategy and calculation of inoculation would be different because 1) You would not be treating people but vaccinating them 2) Target population will be much larger (data says 90% of people need to be vaccinated to protect the population). Could you provide some clarity on inoculation vs treatment and why you assumed inoculation to mean treatment. Thanks
Thank you for job, FC!
Insightful episode and also, an excellent case to see the impact that consulting firms make! Thanks for sharing.
You are very welcome, Hercule
This is a sensational video. In my view, it will cross the 100k views mark very soon and continue to grow. Thanks FC for sharing this for free with the world!
You are very welcome, Ashish.
I really enjoy watching the perfect answer videos. I personally take the problem we are trying to solve with the candidate, after that watch the perfect solution and then go back to the candidate to see where they are committing mistakes. It works awesome for me.
Glad to hear you found an approach that works best for you and thank you for sharing it with other members
Thanks for sharing your learning style.
Thank for the episode!
You are very welcome, Thao
always informative and full of quality content for case preparation. This channel should have more subscribers!
Thank you, Fluorine. We do have the biggest library of case interview preparation content. All prepared by former consulting partners, which makes our content different. And, in case if you don't know, our library for advanced training content (Strategy/Problem-Solving, leadership, communication, operations, implementation, building a start-up building your own consulting firm etc.) is even bigger. Much bigger than even our case interview prep library (can be viewed on StrategyTraining.com/ Strategy Training apps).
Thanks for the great content!
We are glad you found it helpful, Bruno!
Great and very easy to follow. Thank you!
You are very welcome, Lucas
Really great job!
I really want to know one thing at 18:30 ...
Why do we use multiplier 50% of those who leaves long enough for treatment? If someone has died that means we have failed to help that person. I think we should count 5% of ALL infected people. Not only 5% of ALIVE infected people.
Assume another situation. Let assume not 50% of people leaves long enough for treatment but only 2% leaves long enough. In that situation calculation will be such:
98280 / (13500 + 126000) = 70.5%
Perfect result! We should definitely enter Burma!
But it sounds like juggling with numbers...
Did you see how Micheal quickly went through the estimation mini case? Hmmm, I think I have to learn how to identify which assumptions are important and not get bogged by details during an estimation case within a full case.
I find that it would be easier if I could have asked the interviewer(which is you in this case ;p ) as to how many days in a year are they expected to be actively working. This would fix the many assumptions about distance away from each site and days to drive because it complicates and makes the details murky.
I'll post my reasoning below but it will only be up to around 15:30 minute. This to me is the The unit calculations that I could tweak later. But before I do that, I think there was a flaw in the fact that you failed to consider the time spent per volunteer(20 minutes) to get the patient ready which I assumed including waiting time in the queue. So you would find that for every 20 minutes, one doctor has 6 patients waiting to be treated. And like you pointed out it becomes an operational issue since this doctor will take 60 minutes to treat the batch of 6 patients per turn for a total of 80 minutes.
Reasoning:
"
1 field office
1 doctor- admin
5 doctors- on site
30 volunteers
5days per site
1 doctor can work 18hours/day
I assume 70% at full capacity is spent treating people. 0.7*1080minutes= 756 minutes per day.
20 minutes to do diagnose patients
10 minutes to treat patient
(one treat per visit needed)
The mission will run for 365 days.
Each doctor works independently.
1 doctor = 6 volunteers
total hour capacity in 5 days: 756*5 = 3780 minutes
For every 20 minutes I will have 6 patients ready to be treated.
Each patient will take 10 minutes. So, 6*10= 1 hour in total+ 20 minutes preparation time.
Total time to treat 6 patients is 80 minutes.
3780/80 = 47.25*6 = 284 patients in 5 days per field office site.
*1420* *patients* treated by 5 doctors in one field office site trip."
PS: Notes up to 15:30.
Thanks for sharing your reasoning!
It is very important, thank you FC 👍
Is there any need to adjust for the possibility that a site may not use up all their capacities due to low demand (from small market size & penetration - possibly a site with less infected number of people and/or less information about the WHO camp) ? I see there's an adjustment for utilization (++ thought about efficiency, and something about really optimistic estimates latter on) though if the interviewee want to tie all of the calculations with the initial framework then shouldn't this issue be brought ?
increase the team is best solution.
Really great case
i agree.
Innoculation = vaccination. You would apply it to the whole population but likely triage patients with symptoms first (operationally). That takes away a lot of the extraneous calculations and they will definitely hit the 5% target.
Thank you for this!
Glad it was helpful!
I feel you have over complicated this case...determine how many days the physicians will actually be working and what are their office hours for inoculations rather than all those extra assumptions...do a lean assessment of the field office and reduce waste in the set up process and inoculation process to increase throughput.
Where in the case information is it suggested that there are five teams? Also, it was neglected to ask if the volunteers also work 18-hour shifts (highly unlikely).
Hard to believe that the consultants and the instructor forgot the following variables:
(a) Population growth rate : It looks like the case assumes the country's population is frozen while WHO is trying to treat the effected population @5%/ Yr at best !!
(b) The case assumes doctors / healthcare providers work in that Myanmar @ 18 Hr / day !! Hey , are you assuming working in air-conditioned offices like they do in urban US?
If you adjust the analysis with the above two realistic variables, the % of effected people who can be inoculated will be far less than 5% .
Also, I will be shocked if WHO really makes a "market entry" decision basing on such analysis! WHO usually works in association with the local health care infrastructure and the local doctors will work as per the guidance provided by WHO. So, the estimate that ~30 doctors go from place to place to achieve the target is pretty basic in thinking. You have to factor-in the local infrastructure in place in finding the solution.
It is good that you point that out. But in real cases, I think the most important thing is the thinking and your ability to get your own math right. Imagine you knew nothing about the health care system. Your answer doesn't have to be perfect because trust me, you don't have all the time in the world to think through; it just has to be good enough. Again, it is good to point it out for learning purpose.
Thank you for job!
You are very welcome
Hi!
These days, i've been watching your videos and it gives me a lot of information. So, Really thank for your contents
But especially this videos have some errors about screen. It only shows me green screen.
Can you reupload this video for world's consulting applicants?
Great regards
Hi, We are glad to hear you found our videos helpful. We checked the video and it works on our side. We suggest to try to watch it from another browser.
@@firmsconsulting Thx :) It works in another browser.
Also, when i was doing this case for practice. I found out that 16% of total population in Myanmar are exposed to Malaria based on WHO data. So I used total population of 50 Million to multiply 16%. That gives me 8 million of people in Myanmar will be exposed and infected to Malaria. Then I applied 5% as inoculation rate, which give me about 40, 000 people. So it is achievable based on the number of doctors and number of working hours per day.
Yan, in an estimation case you should not be using external data. Doing so means it is no longer an estimation case.
Do you have any tips to undertake the calculations quickly? e.g. to do the 1,890 x 52 quickly.
I would round....
2000 x 50 = 100,000
which would be < 100,000
Jacob Nantos use the nearest number where your brain can calculate, you may use 2000x50 which is the easiest, however seems to be really inaccurate. So, I suggest going for 1,900 x 50 where you should be getting approximately 95000.
Jacob Nantos
(a) -> (2000*50)+(2000*2) = 104,000
(b) -> (100*50)+(100*2) = 5,200
(c) -> (10*50)+(10*2) = 520
(a) - (b) - (c) = 98,280
check big shaq's quick math tips
at 16:21, should it be 1/time to treat one person be 1/6 since the units are hours not minutes?
how he set up the equation could seem misleading since he has different units hours and min in his equation,
either you use hours:
(5*18*5)/(1/6) * 0.7 = 1890
or you use minutes:
(5*60*18*5)/10 * 0.7 = 1890
Are you really supposed to do all of this reasoning on the spot with such short time? Thats is crazyyyy
It gets much easier with practice, Nico. Check out the TCO on StrategyTraining.com. We go there in depth on how to develop the right skills and then practice them over and over so it becomes second nature
👍👍👍
Glad you found it helpful
Hi, can i know which position was this case given for ? Like consultant, or associate or business analyst ?
This case can be given at any level. It depends on the interviewer's style and the office. Some are more difficult than others.
at around 9:20, what is "mee-see"?
Hi Eldwin,
It means mutually exclusive and collectively exhaustive.
It is an important concept to understand.
Michael
Got it, I'll make sure to take a look into it.
Thanks Michael
What is the drug used for?
If it is to 1: inoculate people from malaria (provide a vaccine), then why are we just focusing on the % of the population who already have malaria? Wouldn't we target the full 50M? This gives us ~98k/50M
If is it to 2: Treat those already with malaria, then this makes even less sense. For this operation to be effective, the person needs to get malaria, and be infected but not yet dead at the very moment the doctor is in town, ie 5 days in the whole year, 1.4% of the time. The other 98.6% of the time the person still won't have access to treatment.
I would say that since there is no vaccine for malaria (it is a prophylactic drug) there is no point in addressing the % that is not infected.