1970s Car Commercials We Grew Up With
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- Опубликовано: 9 июн 2023
- If you grew up in the 1970s, then we're sure you have seen some of these 1970s car commercials! In the 1970s, Ford Motor Company had an advertising budget out of this world. Chevy was second and the other followed. Car commercials were usually played Monday thru Friday weeknights and weekend evenings. Enjoy a blast from the past!
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I'll always remember Ricardo Montalban and his Corinthian leather.
"Chrysler Cor-dough-ba".
haha! Yup! Thank you all for watching!
Made in NJ lol
It was the “ Rich Corinthian” leather 😂
“Corinthian” leather was and is nonsense, but it helped to sell cars. Good times.
Sure beats today's drug commercials
The one from the 70s that always stuck with me was "Baseball, hot dogs, apple pie and Chevrolet".
I was definitely expecting one of those in the video.
I absolutely remember that Jingle.
My parents say I sung "Take a ride today, in a Chevrolet" nonstop as a toddler.
I remember Sunday nights hearing “Bonanza is brought to you by the 1970 Chevrolet Impala. See the USA in your Chevrolet”
We had a similar jingle, only it was Australianised: "Football, meat pies, kangaroos and Holden cars".
The sheriff in the 1970 Challenger commercial must've been the inspiration for "Sheriff Buford T. Justice", seven years later in "Smokey and the Bandit".
Good point
@@MarkNOTW: Thanks
Later there was "You're in a heap a trouble, Boy!"
Those "Dodge Boys" commercials with the sheriff, were my all time favorites! 😎
No kidding !
The pacer! We used to call that the fishbowl 😅
Back in the 70s I hated TV commercials. There was no way to skip them. You just had to sit through them. Now I don't mind seeing those old ads. The ad breaks were much shorter than they are today. One minute or two.
From back when you could tell one car from the other even at a distance.
Even at night
So true. Now no one knows what it is.
Guess you’ve never seen a 77 Monte Carlo next to a 77 Ford LTD II and a 78 Chrysler Cordoba.
Except nobody could tell the difference between a Ford Granada and a $20,000 Mercedes 😂😂😂
@@sengle928they looked nothing alike.
The Challenger commercial was better than commercials today.
I love the "You could be Dodge material" commercials.
I miss when car commercials had happy jingles. The Mustang II commercial at 7:40 has Leon Askin, better known as General Burkhalter from Hogan's Heroes. I loved seeing actors popping up in these old commercials.
Nothing had ever surpassed Dinah Shore singing "See the USA in your Chevrolet".
7:40
The Pacer. Sitting in one in the summer made you feel like rotisierrie chicken.
And groovin' to "Bohemian Rhapsody".
It's 100 today in San Antonio and will be 105 on Thursday. I can imagine that fish bowl well over 130 sitting in the sun!
I spent 23 years (1983-2006) working as a mechanic at the local Ford dealership in my home town. It was my first job right out of high school and a fun place to work until the last couple of years.
Although it was a Ford dealership, we worked on everything. It was one of two garages in our small desert town, and many of our customers had more than one car, their other cars weren't always a Ford.
This meant that I worked on a lot of the cars shown in this video. And, I made a good living at it. Almost all these cars, including the Fords, always needed work. In essence, they weren't very reliable. Back then, that was considered normal. In hindsight, compared to the reliability of todays cars, automobiles of the 1970s were not well built. Car owners of today would have a fit if their automobiles were as reliable as they were in the 1970s. I would go broke if I was a retail mechanic today.
Think about it; back then it wasn't uncommon to spend my week doing valve jobs, rebuilding a transmission, repacking wheel bearings, overhauling a carburetor, replacing a clutch. That kind of work doesn't happen anymore. As I mentioned earlier, I made a very good living as a retail mechanic until cars started to be built differently. Much of that work is no longer needed.
Since 2006 I have been a fleet mechanic for a public utility. Much of my work is simply maintaining the fleet. I still have a lot of good memories of the way it used to be.
One thing never changes some stealerships employee nothing but parts changers . City VW Chicago is a criminal enterprise.
Things have changed a lot since 2006. Most new cars are overloaded with electronics that has made them, unreliable, difficult to diagnose and repair when you do, and a lot less safe as some of the safety tech can glitch and actually cause accidents. A classic car with a few modern upgrades will outlast anything new now and be a lot more fun and easier to drive.
Thanks for watching everyone and thanks for the comments. Looking at Car Commercials of the 1960s!
@@danthechevymanc6b475 Absolutely. Auto repair is a whole different ball game than when I started in retail auto repair in 1983 and left in 2006. I would have never imagined that cars would have multiple modules networked together that can control just about every function on the vehicle. As you pointed out, those systems aren’t necessarily reliable. I can only imagine what a mechanic might have to go through today to diagnose those systems. I really hope they are paying you guys well, you deserve it.
That was part of what drove me away from the business. In ‘83 we were being paid 40% of the shop labor rate. That figure changed over time as labor rates kept increasing. By the 1990s it was a 33% split with the shop getting 67%. By 2006 it was down to 20%. Meanwhile the shop was raising their labor rates monthly but giving us a smaller share of that. I think they sometimes forgot who is bringing in the money.
I would have loved to stay in retail auto repair and learn some of the newer technology. Some of it was starting to make its way into cars in the 1990s like air bags and ABS, but it was nothing like it is today.
I realize the cost of doing business in California is expensive. The state is always wanting more money for some new license they come up with. Don’t take that money from the guys bringing in the money!
I will be retiring within the next 6 years but will have a lot of good memories.
You're absolutely correct, Randy!! I drove a 1972 Chrysler New Yorker from 1977 through 1982 and that d*mn thing was ALWAYS in the shop for one thing or another - mostly tuneups. It literally required a full tune-up every 6 months! I don't know if that's because of that 440 4-barrel, or what exactly, but it sure was costly over the years I owned that car!
The Pacer commercial with the sandwich must have been the inspiration for the SNL skit where a rabbi performs a circumcision in the back seat of a luxury sedan.
No, it was a Ford commercial where a jeweler cut a diamond while riding in the back seat of a '78 Granada
9:15 He looked at her as if he was thinking... *"I can't wait until you get into a Rear End Collision in that thing".* 😂😂😂
These cars are so much nicer than what you see today. At least back then they had style, today they all look the same with your choice of black, white or silver.
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Man, i miss the station wagons. The Ford country squire was a very nice wagon. Growing up, we only had wagons. With eight kids my folks didn't have a choice.😂
We had a 68 Bel Air wagon. Miss that so much. Great road trips in it.
Same here. At one time we had a 63 Bel Air and we go camping with other relatives. Us kids had a ball sleeping in the back of that wagon.
@@ThisOldCarChannel I have a 1969 Chevy Kingswood, Impala Wagon, in front of the house. It gets used sparingly.
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In 1972 I got hired to work at the local K Mart. watching these commercials I think back to all of the cars the employee's bought and it brings back so many memories One check out girl bought a new Plymouth Cricket another guy bought a new Camaro a lady in the children's department bough a Plymouth Duster. But the one that stands out the most was a women who at the time was in her early 60's and she bought a Olds 442 gold with black stripes all were new. So many more I remember what a great time.
Ah yes the 70's. Some of the most stylish and beautiful cars ever built. And you could even afford to buy one back then.
Government regulations starting in 72 is what caused the rise in prices of automobiles. New requirements meant new technology and more expensive vehicles. The best era for cars was in the late 60s/early 70s.
@@Corn_Pops_Rusty_Razor Exactly! 73 & on were smog equipment dead. Performance faded... Love the name btw
I think the guy driving the Javelin was Herb Edelman aka Stan Zbornak from the Golden Girls
Oh my...that Lincoln Continental is to die for.
Back when you could tell the car coming just by the engine before you even saw it! The great time that grow up. The best of times, music, cars and life
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However, can you translate that?
I lived 2 short blocks off a main road. I could tell small block Chevies, big block Chevies, Pontiacs, Ford's, small block and big block Mopars driving down that road.
No one commented on the classic 280Z commercial, shows that that one still holds up.
The 280Zs handled like a drunken rocking horse - I would have taken a 240Z instead any day. The Zs were crap until 1990 for a few years - excellent sports cars from Nissan.
@@eskieman3948 Nobody thinks the first generation was crap. Their selling prices back that up. The '90's Z cars are boring.
@@mexicanspecSpec I agree. I was in high school when the original 280Z's were new and they were the bomb!
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I remember all these. 😂 We had a Datsun pick up and we drove it to the junkyard when it costs more to maintain it than it was worth. It was basically worn out. I owed two Mustangs. We also had a Pinto And station wagons.
Lincoln '70 is filmed as if it were an ocean liner passing peacefully. Landyatch describes her best
Love that General Berkhalter (Hogan's Heroes) is in one of the commercials! 🤣
Leon Askin
That one Lady really enjoys her little ‘Country Squirter’. I can absolutely appreciate that. Entertaining clips. Thanks for the video.
… Wait!!! …. Mom?!?!?
Good thing the sandwich maker had the AMC Pacer because the bread wasn't done yet and it would definitely be baked in the back of that car! I may or may not remember these cars from when they were new but when they were used they were all around me. I do love you though commercials how you use them on my channel for the some of the old cars. Grenada Mercedes no comparison! 🤣🤣🤣
I remember one Grenada commercial where two men walk out of a building. One asked, "Where did you park?" The other points to his car saying, "I'm parked next to that Mercedes... oh wait, that's a Grenada!" 😂
I wish the big 3 still had that market share
The reason they don't is because of the product they put out in the Seventies.
The big 3 doesn't even exist anymore. What remains of Chrysler is part of Stelanis, and was likely only acquired to get Jeep.
People hot tired of the junk from the big 3 and made Toyota the mega Corp it is today.
Had to laugh at the sandwich maker slicing the olive in the Pacer ad. You know they were spoofing the diamond cutter in the Ford. SNL lampooned the same ad by substituting a Rabbi performing a circumcision.
What was even funnier was the Ford Maverick commercial playing on the Pacer commercial.
“A perfect cut!” I recall the rabbi saying.
My pretty elementary school teacher showed up with that new Rally Sport two-tone Camaro at 7:46 and took each one of us for a ride in it. I'll never forget it and it made me a Camaro guy for life.
Really? 😂😂😂😂😂
Nice ride back in the day!
Was she hot looking?
@@NoNo-iz8hd Yes! All us boys were already in love with her haha. That was 4th grade I can still picture her pulling up in that Camaro. It really did look great in two-tone.
I love the Ford Pinto commercial.During highschool It reminded me of my friends Pinto that had a bumper sticker displayed ( blows up on impact ). No one tailgated him.
That was Fun! Hard to remember when these old cars were brand new and desirable. Who knew Hidden Wipers was such a strong selling point?!
My 1998 camaro had wipers that sit down further in the hood when you turn them off so it must've been pretty good to stick around 30 years XD
a 1970 Dodge Challenger is a pretty desirable classic today, the version in the commercial will set you back quite a fortune.
1:10 That sheriff was the inspiration for Sheriff Buford T. Justice in Smokey and the Bandit.
5:35 Khaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaan!
Jackie Gleason of "The Honeymooners" fame!
For sure. That is correct!
I remember seeing many of these on tv! I'm old.
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I loved the trip down memory lane!
My father bought a new '75 ford Granada, silver , red too. He really loved driving that car. He let me drive it to corpus Christi, tx. Went to the coast for a week. I enjoyed it too.
I honestly didn't remember concealed windshield wipers being such a selling point.
Neither did I until I was researching. lol Thanks for watching.
I counted 3 instances of these 😅
for Part 2, I’d like to see a tally counting how many times certain features are mentioned 😅
It was supposed to look cooler and more aerodynamic.
It was huge.
Snow and ice locked them up
No "Oh what a feeling!" Toyota commercials? LOL
The wagonmaster was ahead of its time
It's as though they were actually trying to get you to buy a car. I just enjoyed seeing all the character actors from that time period. Even if you don't know their names, the all look familiar.
My best friend growing up had one of those 4-cylinder Mustang II cars, it lasted him from 1975-1990!!!
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My favorite 70s car commercial is smokey and the bandit 😂😂😂
The Pacer commercial with the huge sub sandwich, reminded me of the old SNL commercial where a car brand was bragging about it's comfortable ride while being driven at high speeds, tight corners, and over jumps while a rabbi in the backseat was performing a successful circumcision on a baby, lol.
We need more of those cars back. So America, make them great again 😊
Those cars drove AWFUL!
Do not know about the Lincoln at the end, but the rest we’re horrendous.
I agree. I stuck that on the end but I should have replaced it with something else. Thanks!
I was 16 in 1975. The only two of those commercials I remember for sure were the AMC Pacer and Chrysler Cordoba. I also remember the "goldfish bowl in the seat" line from the Javelin commercial, but didn't remember which car it was for. My first car at age 16 was a 1970 Dodge Challenger, but it wasn't like the one in that commercial. It was a base model 318 2 barrel, single exhaust, column shifted automatic. My parents bought it, but I paid for it. I also had a '72 Maverick 2 door V8, a '79 Camaro Berlinetta, and believe it or not, I still own a 1972 Pinto Squire wagon, which my dad bought brand new in '72. It's the same color brown as the one in the commercial. I've kept it for 50 years, and it still runs fine. It's on its third engine, but the body is solid as a rock. I believe it has just over 600,000 miles on it. I wouldn't even consider buying a new car, they are nothing but junk. Loaded with TRASH technology. I am a recently retired mechanic, and I spent decades working on that garbage. And it's gotten much worse just over the past 2-3 years. But I would be happy to buy almost any brand new 1970s American car right now. They may have had a few problems, but nothing like modern transportation appliances, and they were so easy to work on. Looked great too.
I have a 78 Dodge Aspen and several 80s' Dodge trucks. I like driving these much better than any newer cars. The new cars today will never see 40 plus years old
Not sure what you mean by trash technology. I am only 57 and I really appreciate fuel injection, 4 wheel independent suspension, ultra low pollution, cruise control, throttle by wire, 6 speed automatic transmission, 4 wheel disc brakes, 270 easy HP out of a DOHC V6, and an unbelievable 12 speaker surround sound system, power door locks, power windows, power sunroof, and leather seats and trim. My car has 100k miles after 10 years and has never broken down. I do all of my own maintenance as well. The only thing I had the dealer do was the timing belt. I will easily get 200k miles out of this car.
The cars from the 70’s were underpowered, poor quality, gas hogs and very unreliable.
@@melrose9252 No more so than the TRASH being made today, plus they were cheap and easy to fix.
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6:02 I loved these big Ford wagons even as a kid (I dig wagons as much as muscle cars!) Although THIS PARTICULAR one is having a seizure of some kind! 😜
Very cool video, I remember most of these commercials!!! Thanks for the look back!!! 👍👍🙂
I sold cars from 71-91 … loved every minute. Then the internet changed everything, so I left retail and began my own company selling race cars. Loved that too. 👍👍🇺🇸
“Camaro excitement is a combination of what you can see and a lot of things you wouldn’t ordinarily see”
3 years later you couldn't see the quarter panels. No car rusted faster.
Pacer, the first (and last) Wide Small Car, lmao
Pretty funny.
The one for the '71 Chevy truck hit close to home.
A '72 C10 step side was part of the family for over 30 years.
I miss it all the time (gone for about 10).
man, a retired neighbor called it 'Old Faithful'.
fit.
I love that gen of Chevy truck. The front end is what appeals to me. Thanks for watching!
as a diehard Ford fan - I love the old Ford commercials!
Amazing history about commercials from back then! In the 70's, worked in a body shop spraying 1 car a week using lacquer paint with a lot of clear and buffing. Many cars were 60 and 70's muscle cars. The cars were rusty very soon after production, paint shatter cracked and we brazed metal patches back then. Went to a Lincoln dealership in the 80's and the car designs were boxy and quality/rate of failure was pretty bad compared to Imports. Really enjoyed that era. Media was less vicious back then.
Loved the 1974 Ford Mustang commercial!!!
I used to own one!!!
some I still remember chevy caprice " now that s more like it" chevy chevette "it will drive you happy ", "score mustang II boredom zero ", I want a rugged 1/2 ton pickup "you asked for it you got it toyata " , dodge colt " 2 reclining bucket seats .windows made of tinted glass key for locking up your gas how did dodge colt put so much in a lil car " now im going to have to look up the car commercials
The wonderful strawberry patch of vehicles depicted in these commercials were laying the foundation of Japanese imports to dominate for decades to come. Still, good memories. Seeing a pinto station wagon then is as rare as seeing a Bugatti today.
Those are awesome and fun!!
The ‘71 Ford CountrySquire always blows my mind , I love that one , I didn’t even know the tailgate worked with the glass up opposite to the Ford Broncos 78-96 that was newer then the CountrySquire , and you had to wind the rear glass down to open tailgate, absolutely amazing StationWagon ❤
Don't forget the "country squirt" at 9:29. The ferd pinto, one minute it's a car, next minute it's a barbeque! Always good to put the gas tank as a target in a rear end collision.
Great ads. I want them all. Especially at those prices!
The hot mustang from the 60's became an economy car in the 70's. Lol. I lived through both decades.
I had a '86 with the 4 banger. I don't think it had even 100hp. Still, it was a nice looking and comfortable car but it wasn't worthy of the Mustang nameplate, lol.
Me also.
As underage urchins, my brothers & I often snuck out driving the family cars in the wee hours. My sister had a Mustang 2 Ghia, I assume 4 banger/auto. That thing was such a pathetic dog, we only flogged it 2 or 3 times and were so bored, it could have been left home with the adults on vacation and we would have rode our bikes.
Until the 5.0L V-8 fox body came along in ‘82.
@@robertjones8598 I had a friend with the turbo Mercury, it was a pretty cool car. I always liked the Fox bodies.
I love watching old commercials. I hope you do this again sometime.
We need more of these videos! Love seeing these old commercials
Me too 😁😁 1:52
My parents owned the Country Squire. Took my first date on my own in that car to a local drive in Movie. My Aunt drove the Cordova, good memories!
That 1970 Lincoln Continental is a beautiful land yacht. Man, I'd love to own it.
Me too. I miss riding in the old "boats."
@@glenmoss02 Me also!
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Thank you, Boca Brothers ! I grew up in the '70s watching these commercials.
At 8:03, The one I was hoping to see! "I got a bowl of goldfish on the seat.". Absolutely classic.
Character actor Herb Edleman. You also see Kevin McCarthy at the beginning (Invasion of the body Snatchers) Al Molinero (Happy Days & Odd Couple) and of course KHANNN!!
When entering an auto dealership didn't require two shots of Jack Daniels beforehand!!
The Javelin looks suspiciously like Max's V8 Interceptor. And as a little kid in the 70s, I really wanted that sandwich in the Pacer commercial.
Mad Max.. Mercury Falcon (made only for Australia)
@@tommccallan8802 Ford Falcon XB. I don't believe Mercurys were ever officially sold in Australia.
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I remember the Ford Granada commercial at 3:28 - they should have used the slogan "Plagiarize, plagiarize, that's why the good Lord gave you eyes". And the Corinthian Leather for the Cordoba, which they completely made up (Corinthian was a style of Greek Architecture)
A brand-new car under two thousand dollars was insane, and yet, it is true! 😂
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The average annual wage in 1975 was also under $8,000. lol Still, when you consider today, a car costs sometimes more than the average person makes in a year.
@@jimbauer6326the pick up I just bought had a sticker price over $80,000. It's ridiculous.
That was a good compilation and a good video. You enjoy your vacation and thank you for sharing the memories of the 70's.
Growing up, I would get out of bed to watch the latest Buick commercial!
Haha!
Thanks! Great stuff! Some genuine laughs, but nothing made me laugh harder than the Granada-Mercedes commercial. I hadn't heard "Country Squirt" before, but it works.
Yeah...We had a 75 Granada growing up. I just don't get the comparison! It's actually insulting to compare! lol
Thank you book of brothers for this great video lots of memories and I agree Ricardo Malta, mom and the Cordova, most memorable
It's always funny to hear them promote things that are required for a car to work.
I was 9-10 when the Cordoba came out. I have had Ricardo Mantalbon's voice in my head since then when I think about that car
the Ford wagon commercial with the husband and wife was telling of the period. While he had to have a land barge with a ton of creature comforts. She was driving the grocery getter that myabe had an AM radio.
In real life it was usually the opposite. The mother needed the room to haul the kids and crap to the soccer games.
Once the mini-van replaced the woody station wagon it’s been all downhill. Civilization never recovered… :-)
These commercials are no better, and no worse, than the ones I remember growing up in the 1970s in Australia.
Nothing beats the Toyota Hilux “Bugger” tv ad of newer vintage.
I will always remember when the first car company to introduce hidden wipers made a huge deal out of it. I recall that they had some sort of contest asking people how they thought it was done. The criticism at the time was in colder climates the whole wiper assembly possible icing up and becoming stuck in that hood trough. A worry that never seemed to be of much concern.
Please Keep em coming it's funny to look back, and if you have any celebrity car commercials that would be even better Thank you.
these commercials make me so wanna go back to those days, badly
Same here!
"Coriiinthian leathrrr"
That was a great commercial.
The Dodge County Sheriff was always my fave! If you got a problem with that, you in a heap of trouble,son!
My brother had a Granada, you know how many people asked him if he was driving a Mercedes?.........................................0
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@@sharonbraselton4302 WTF does that have to with a Granada?
The quality of the American cars in the 70s was brutal.
TRUE!
@@ThisOldCarChannel I was around back then, had to buy Japanese, the only time I did, it was that bad.
80's weren't much better.
I worked as a mechanic at a Chrysler dealer. The Canadian built Cordova's, were built pretty good, but every Dodge or Plymouth built at Lynch Road, needed almost every panel realigned during new car prep.
@@garyszewc3339 I do remember you were lucky to get 3 years out of an exhaust system. They rotted away.
I remember almost all of those. I was waiting for a "Go see Cal" commercial, but that was more of a used car dealership.
pussy cow the last dealer in Long Beach was sold by the family.
And his dog, Spot! 🐅
"If your axle is a-saggin', go see Cal;
Maybe need a station wagon, go see Cal;
If your wife she is-a naggin';
And your tailpipe is a-draggin';
Go See Cal, Go See Cal, Go See Cal!!"
Never new my brother's maroon 4 door indestructible, Granada was actually an American Mercedes.😂
I dont remember most of these, but I remember the SNL sketch where the did a circumcision during the test run on a car. No doubt inspired by the Pacer ad with the sandwich maker! 😂
LOVE this video😅...thanks for the memories
I remember the cars in this clip!
I drive a 1993 Chevy Caprice wagon daily. My father-in-law bought it new and I started driving it full time around 2010. It has the 5.7, 700 r4 overdrive with a positraction complete with tow package.
The heads have never been off and I had the transmission rebuilt only because of a rear seal leak in the engine. It has been extremely reliable doing cross-country trips several times a year. Preventive maintenance is better than breakdown maintenance. Overall I believe it is much better than the cars of the 70s.
I forgot about the full size Dodge St Regis which replaced the Monaco and only last between 1979-1981. One of the shortest production year model lines ever for Chrysler. Definitely this is a car you may want to do a video on or even the Monaco which went from a full size car in 1965 to an intermediate passenger car in 1977 and then back to a full size car again before it exited in 1992. That's what I call reinventing yourself.
Just a glance and I knew the make and model on every car. I have a life history on each one. My years are numbered, that's okay because I had the best memories one can ever wish for. Still got some juice in the tank and I will go out with a bang.
I was born in 1973 and grew up with a 1973 Dodge, Plymouth, Fords and Chevy.
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I had that year Rally Sport Camaro in yellow and black. It was kind of a POS, but of all the cars I've had in 50+ years of driving, it still is the favorite car I've ever owned.
I remember when my dad bought my mom, a 1977 Pontiac Trans Am in Black (yes, like the one Burt Reynolds drove)for Christmas in ‘76. When the movie came out, she could have sold it for 3x what they paid for it. She kept it until ‘81-82. Thanks for sharing the video post, best of luck 🍀👍🏻🤟🏻
Your mom couldn’t have sold it for 3x as much as she paid for it. Although these Birds help a respectable resale, they did depreciate even when S&B came out.
@@melrose9252 she was afford $25k That’s pretty close to 3x
@@melrose9252 S&B? What's that? I'm not familiar with that acronym.
A true gem in video compilation!! 👍👍👍
Oh those ford wagons and those Camaro”s bring back memories
I remember them all. " The Lincoln Continental with the horribly styled hood" Lol 😂
hahaha! Right?