Crowdfunding Marketing - 8 Tips For Kickstarter & Indiegogo | Marketing 360
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- Опубликовано: 20 авг 2024
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Crowdfunding sites like Kickstarter and Indiegogo are hugely popular today for new business ideas and new product ideas. We’re personally helped clients get funded more than $100,000 on these platforms. One even hit $1,000,000! So what’s the 8 best tips for a successful crowdfunding campaign? Let’s break it down.
Tip #1 - Create a great 2-3 minute video that is essentially the “trailer” of your product. Should be a solid overview and tell the story. Also, you should create 2-3 short video ads you can run leading up to your crowdfunding campaign going live. They can also be used to remarket to people interested.
Tip #2 - Product photography needs to be really professional and high quality. Don’t have a prototype? Create 3D renders!
Tip #3 - Design your crowdfunding product page to look really nice, with nice graphics, great content, etc.. so it stands out and tells your story, product specs, FAQ, etc.
Tip #4 - Capture email addresses as part of your pre-marketing campaign to alert those interested of when your campaign goes live. The goal is to build a huge list! This way, once the campaign goes live you can email the list and get instant demand and funding rolling. Then, you can drip email them with updates as the campaign goes on. Ask them to share!
Tip #5 - Issue press releases to go out to popular news outlets ahead of the campaign to get the word out!
Tip #6 - Determine your pre-launch campaign budget and your best ad channels! We suggest 20% of your funding goal as a budget.
Tip #7 - Make sure you have a strong presence on social media.
Tip #8 - Make sure you have the team and technology you need in place to execute everything!
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
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Great tips, awesome
Solid tips. Thank you, much appreciated.
Glad you liked the video! We've got another video where we dive a little deeper in to crowdfunding strategies that you might find useful - ruclips.net/video/h0UBpqXRl78/видео.html
Thanks for the info man!
Appreciate it
😀🕺🏻🎥🏖🕺🏻
No problem 👍
this is amazing!
Glad you like it!
good video! I wonder how much 1M or more kickstarters will invest in marketing
Depending on if the campaign accidentally goes viral or not they can spend a considerable amount. There are lots of companies out there that will market your Kickstarter for a percentage of the profit, sometimes taking 20% or more + advertising costs. It can really add up.
Can a project listed on both kickstarter and indiegogo at the same time?
Hi, Sam! Great question. While you technically can (be sure to check Kickstarter and Indiegogo TOS for clarification) it's generally not a good idea. When you run on both platforms it can be seen as a money grab by users, or that you believe that the product will fail.
There are circumstances where running on on platform and then at a later date running on another but those are few and far between. Each platform is unique and has a unique userbase so it's best to find the one that works best with your product and stick with that. You can check out this video for even more tips! ruclips.net/video/h0UBpqXRl78/видео.html
thank you
You're very welcome
With an email marketing campaign am I limited to what I can say in the email message about my CF campaign? Is there a place where I can see all the rules of do's and don'ts as it relates to email marketing or PR campaign?
There can be restrictions as to what you can say or promise with crowdfunding but they're usually specific to your region, the type of product you're offering, or what platform you're using (Kickstarter, Indiegogo, etc). Best thing to do is check with your crowdfunding platform first and go from there!
Tried reaching you guys.
Feel free to give us a call directly at 1-833-277-1328!
@@Marketing360 Based in India. Any mail id to reach you to understand your services more.
Do you offer a service manage and promote my indiegogo campaign?
We do! You can learn more about that here - www.marketing360.com/social-targeting-ads-software/#sta-crowdfunding