[UNBOXING] The SMALLEST Kpop Album, Taeyeon's 'HEAVEN'

Pretty sure SM put the albums under a shrink ray...
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[@Andy-ne5qi]

I wish it was 25% bigger

[@lookitsdanielle]

I'm obsessed with this yet hate it at the same time lmao oh SM, never change. And YES at you clocking the difference between Hyo's actual album and this QR album. I hope Taeyeon's next album will be back to the nice hard covers since they could do it for this microscopic one!

[@alejandrosc5]

so sad, the photos are amazing but so tiny :(

[@alexiamountain]

I think they made it like this to help more with the environment, because lots of people purchase albums for PCs and throw away bunch of albums.

[@thekpophag7908]

@alexiamountain I doubt that
because they keep releasing soooo many versions of all their other groups’ releases this year. If they were worried about the environment it’s sure not being reflected in the rest of the company’s releases

[@TheDreamersDen]

In all seriousness I kinda thought your title was clickbait until you unrolled it, and I am obsessed with this being a beautiful album shrunk down. The tactic is working because I want to buy it now.

[@TheDreamersDen]

You think some guy in production accidentally sent the factories the wrong dimensions and this is the ultimate back pedal? 'no no, it's supposed to be small. For... marketing..." XD

[@thekpophag7908]

@@TheDreamersDen that would be hilarious lol 🤣

[@annin4002]

It's totally awesome

[@jasminpizarro6702]

It looks like qr ver of any kpop album mostly sm albums 😅😊

[@thekpophag7908]

@@jasminpizarro6702 but why make such a high quality photobook so tiny?? Why not just do basic QR ver like most do? lol SM does the wackiest things sometimes