Reshaping The Future: Home & Building Podcast

G&S Business Communications' NY managing director, Meredith Topalanchik & Lowe's Companies' VP of communications and community relations, Ben Boyd discuss the unique communications challenges and opportunities presented by Covid-19.
Timestamps:
00:00:00 Intro
00:01:15 Intro to discussion on home & building
00:01:37 Intro to panelists by Gideon
00:02:20 Boom on home & building market data point from G&S research
00:02:58 How has Covid19 changed the landscape for communicators in the home and building sector in terms of message priority, differentiation and channels platforms used
00:09:02 How business communicators are responding to the opportunities working from home presents
00:13:44 What is the key to establishing a strong reputation in the home and building sector?
00:19:21 What is the key to success in building brand evangelists in the home and building sector?
00:24:38 How have brands in the sector navigated being virtual in an industry that relies so much on touching, feeling and being there in person?
00:27:47 Closing statements from Gideon