Yamaha | Rupert Neve Designs Reflectone Collaboration

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  • Опубликовано: 17 сен 2024
  • The new Pacifica Professional and Standard Plus guitars were designed for players of all types seeking their own unique sounds. They deliver exceptional tone and playability and offer Reflectone pickups co-developed with Rupert Neve Designs.
    Learn all about Reflectone pickups in this video as Kenta Ihizaka, Yamaha R&D Assistant Manager, and Dennis Alichwer, Rupert Neve Designs Engineering Manager explain how the relationship and collaboration between Yamaha and Rupert Neve Designs came to be.
    Discover the Pacifica Professional and Standard Plus guitars: yamaha.com/2/pacifica
    Learn more about Rupert Neve Designs: rupertneve.com/
    Keep up to date with Yamaha Guitars:
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Комментарии • 74

  • @drapp1477
    @drapp1477 7 месяцев назад +22

    Love my Yamaha guitars. Not surprised at all that they went to such great lengths to get the pickups exactly right.

    • @zabtej1645
      @zabtej1645 7 месяцев назад +2

      all marketing

  • @andrewbecker3700
    @andrewbecker3700 7 месяцев назад +7

    I may not buy into all these super spec high end pickups that've been released recently. But I'm fairly confident the overall construction of Yamaha's new guitars is second to none. I recently modified a Revstar Element with a bunch of spare parts I'd accumulated from other projects. I did have to buy one pickup eventually, a Seymour Duncan SH-16 for the neck. When the dust settled, I'd created the monster I invisioned from the beginning. The DEATHSTAR was born. A black Element with Seymour Duncan pickups, Gotoh magnum keystone locking tuners and a complete rewire with upgraded pots, tone cap, 3way switch and Pure Tone output jack. The DEATHSTAR is as good or better than any guitar I currently have in my collection. I keep it laying around so I can grab it anytime and jam on it, taking full advantage of the acoustic chambering which makes it really ring out. Yamaha is going places fast.

    • @Bob-of-Zoid
      @Bob-of-Zoid 7 месяцев назад +2

      It's an electric guitar, and the chambering means absolutely nothing! NEVER assess an electric guitar acoustically, because your magnetic pickups cannot pickup the sound of the wood, and not even the strings can, and that's a fact established by the laws of physics, mechanical energy transfer and propagation specifically! The chambering has a single function: to reduce weight. Tonewood is a myth, and so far not a single guitar snob who claims it's a thing has proved it, not even shown a shred of evidence, all they have are unsubstantiated claims!
      I studied engineering before I became a guitar builder, I also studied the related physics in great detail, especially the math! Just because a thing does a thing does not mean its in a sufficient quantity to be noticed! Your ears are not that sensitive, no ones are, and not by far.
      Don't drink the Koolaid!

    • @Bob-of-Zoid
      @Bob-of-Zoid 7 месяцев назад

      Also: The whole point of this video is the pickup design and the volume balance between them, which your Deathstar most likely doesn't have, as most guitars don't have.

    • @andrewbecker3700
      @andrewbecker3700 7 месяцев назад

      @@Bob-of-Zoid You need to seek professional help. Your severely delusional. How can you tell someone else what they hear, feel or enjoy playing? Just because you've decided Harley Benton's are premium guitars, and that's all your gonna play. Doesn't mean everyone else should. Play a cigar box, I don't care. If I enjoy playing my Revstar unplugged, and believe it sounds better than any of my other guitars acousticly. Does that bother you? Oh, and by the way. The pickups I chose for the build are very well balanced and work great together. Sorry to rain in your shit show. I actually know what I'm doing and talking about. Your just making broad statements with no real basis for it other than plain ole jealousy. Bye bye now.

  • @JeromeAndRizaVibes
    @JeromeAndRizaVibes 7 месяцев назад +7

    Pro players now are taking this awesome and beautiful guitar for real for real....!

  • @michael_caz_nyc
    @michael_caz_nyc 7 месяцев назад +8

    Yamaha makes great products. Very high-quality = my THR30II Amp is one of the Best gear purchases . . . I have ever made. Their Acoustic guitars are fantastic-too.

    • @mikestrowbridge
      @mikestrowbridge 3 месяца назад +1

      I have a Yamaha Acoustic from 1983 and it is still going strong.

  • @tonyrapa-tonyrapa
    @tonyrapa-tonyrapa 7 месяцев назад +3

    Very, very excited to get one as soon as I can...

  • @josephkung9143
    @josephkung9143 7 месяцев назад +5

    Very nice. I would love to see these guitars with more custom options -- like a Wenge neck! I saw a custom Pacifica on display at Cosmo Music with a Rosewood neck, but alas it was only a demo, never for sale.

    • @TedCurran
      @TedCurran 7 месяцев назад

      Agreed. If the visual appearance was as groundbreaking as the technical features, I think a lot more guitarists would recognize them for the special guitars they are. I have a Yamaha Silent Guitar which is very visually striking and I get comments on it every time I take it out. I also have a 1990 Pacifica 521 that nobody comments on (until they hear it), that I couldn't even sell for a loss on Ebay when I tried.

  • @Radboijoey
    @Radboijoey 7 месяцев назад +1

    Neve pickups? Really sparked my curiosity! Giant rupert neve fan

  • @octaviocarusoguitarra
    @octaviocarusoguitarra 7 месяцев назад +2

    Vamos!!! espectacular!

  • @Mdjagg
    @Mdjagg 7 месяцев назад +1

    Sort of a side note to this video, but that truss rod dial is absolutely genius. No more having to take a neck off to adjust.

    • @nicolasrivera5310
      @nicolasrivera5310 7 месяцев назад +1

      nothing new there

    • @dri1811ya
      @dri1811ya 7 месяцев назад

      My old cheap Pacifica adjusts the truss rod on the headstock. The dial is easier but I think only on old fenders you have to take the neck off.

  • @torrid94
    @torrid94 7 месяцев назад +1

    Beautiful.

  • @pedroleal7118
    @pedroleal7118 7 месяцев назад +2

    Keep up the good work!

  • @krasnodarling
    @krasnodarling 7 месяцев назад +3

    The new Pacifica series looks fantastic, but having a Neve engineer design a 50s style single coil is like having the JPL design a dinner plate. It's cool and I'm sure the end result is great but it's not an area where any new technological ground was there to be broken.

    • @TFT-bp8zk
      @TFT-bp8zk 7 месяцев назад +1

      Did you not understand that this was about mass production manufacturing of some nice sounding custom pickups?

    • @krasnodarling
      @krasnodarling 7 месяцев назад

      @@TFT-bp8zk I did, and I think they're overstating the complexity of that task. It's fine, it's marketing- sometimes it gets a little silly and I don't think I'm out of line in remarking on that.
      Doesn't mean I don't have tremendous respect for both YGD and Neve.

    • @edwardx.winston5744
      @edwardx.winston5744 5 месяцев назад +3

      You’re still being too kind. Here us what I take away from this video:
      1) Zero innovation. These are pickup designs that were new during the Eisenhower & Truman Administrations. This only amounts to tweaking specifications and Japanese-level QC.
      2) Zero personal involvement by the titan of audio production himself, Rupert Neve.
      3) Putting the Neve name on a guitar pickup is a cynical marketing ploy to entice the gullible.
      I’m sure the pickups themselves sound wonderful and are made to the highest quality standards. But there is no Neve “magic sauce” here.
      I’m no hater of Yamaha electrics. In 1998 I worked a WI music store and was the top Yamaha electric guitar salesman in four States (WI, IL, MI, IN)-won a free trip to NAMM that year as a result. Great guitars. Great company. But jeez … Rupert Neve had nothing to do with any of this.

  • @zeusapollo8688
    @zeusapollo8688 7 месяцев назад +2

    I have new and okd Yamaha guitars. They should just reissue their old gear. I have an old neck thru single coil guitar that has the best single coil pickups i have ever played in it. Super combinator reissue please

  • @tgchan
    @tgchan 7 месяцев назад +3

    Yamaha gear = 🔥

  • @waynepayne864
    @waynepayne864 7 месяцев назад +4

    while im glad rupert neve designs is making guitar pickups i dont see what makes these particularly different or more appealing than other pickups. this seems to be the normal level of consideration when designing pickups

    • @TheOsfania
      @TheOsfania 7 месяцев назад +2

      Umbrella

    • @pedrova8058
      @pedrova8058 7 месяцев назад +1

      it's like a Leica o Zeiss logo on cheap camera/phones

  • @kendallmasterssank369
    @kendallmasterssank369 7 месяцев назад +1

    Awesome

  • @ronylemos4797
    @ronylemos4797 7 месяцев назад +1

    Awesome.👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏

  • @mikestrowbridge
    @mikestrowbridge 3 месяца назад

    Trial and error. They would try a design and listen to the resulting pickup and then try again and listen again to achieve their desired tone. That is so Yamaha guitar. When Yamaha developed the Dynamic Acoustic Guitar, (Yamaha's first guitar) they offered different models, each at a different price point. Every Model was the built with the same materials in the same factory and in the same way. After they were built, they would play each guitar and the most resonant and most balanced and most playable, would be the top models. Each guitar tested would get a grade and its grade would determine which model number was placed on the Lable.

  • @PASHKULI
    @PASHKULI 7 месяцев назад +2

    When can we have a humbucker hot rail (single coil size)?

  • @picksalot1
    @picksalot1 7 месяцев назад +1

    Yamaha, Are you designing/making Pickups that can take add advantage of the differences in electronics and circuitry of Modeler, as compared to a traditional analog Amp?
    Not too long ago, I heard Phil McKnight, Pickup Maker and RUclipsr, mention that he thought Modelers sounded better with "hotter output Pickups." A couple of weeks ago, RUclipsr John Nathan Cordy released a RUclips video on how users of Plugins are likely using the wrong Output Gain setting from their Audio Interfaces.
    I think these are important topics, and as an HX Stomp user, any insights and recommendations Yamaha could provide would be of value. It seems to me, there could be a good Market for Pickups designed specifically for Modelers, if it matters. Thanks

    • @GCKelloch
      @GCKelloch 7 месяцев назад +2

      I'd be curiuos the reasoning why "hotter" pickups sound better with modelers, when the issue is actually that most players have had the input gain on A/I units up too high. McKnight may have a genuine, albiet misguided, reason he prefers higher inductance pickups with modelers, but I wouldn't expect the Yamaha corp to provide any real insight that doesn't involve having to purchase their products.

    • @bassyey
      @bassyey 7 месяцев назад +2

      They don't need to. Modelers should adjust lol.

    • @diazzsama
      @diazzsama 7 месяцев назад

      That neural DSP plugins' problem is caused by lazy software developers. They should adjust the input level at the software level, NOT at the physical, when the player has to turn down the gain on the interface. Beside that, turning the gain on the interface up without clipping is going to give you the best Signal to Noise Ratio.

    • @TwoBassed
      @TwoBassed 7 месяцев назад

      But isn’t that what ‘real’ amp’ users have been doing from day 1 of their use, adjusting the input gain to get the sound they like from their amps?
      It’s why they are fitted with gain knobs.

    • @diazzsama
      @diazzsama 7 месяцев назад

      @TwoBassed nah, gain on the interface and gain on the real amp is two different things. That's why you get gain knob on the actual software to simulate the gain knob on the real amp. Gain knob on the interface basically function to capture the clearest signal from the source.

  • @zmix
    @zmix 7 месяцев назад

    Dennis..!

  • @panoscyrannos6222
    @panoscyrannos6222 7 месяцев назад +1

    send a set to spectre sounds. he will prove that neither pickup height nor material matters and harley bentons with generic roswells sound better. love that attention to detail, cant wait to get my hand on one. unfortunateley the big guitar store is closing its gates for ever.

  • @riffs66
    @riffs66 7 месяцев назад +1

    I’ve always really liked Yamaha guitars, but this is kind of like getting Martha Stewart to redesign a cotton ball so you can put her name on the package. If they designed some new transformer that cancels 60 cycle hum, I’d say that’s progress. If what we have here is some wire, plastic, and magnets wound on an 80 year old machine - not so much.

    • @sEaNoYeAh
      @sEaNoYeAh 7 месяцев назад

      I mean if you got to design every aspect of a guitar you might want to be picky about things that mattered less too. Why not get it just the way you want when it's being redesigned from the ground up?

  • @recordthechord
    @recordthechord 7 месяцев назад +9

    Cool partnership…but I am a little afraid after hearing that these produce “more high frequencies.” Extended range on guitar pickups (both bass and treble) is not something I have any interest in. I want even tonality and pleasant transformer saturation in the midrange (where a guitar should naturally be in terms of harmonic content). I put all kinds of resistance, filtering, limited harmonic range speakers, and midrange focused microphones, etc. on electric guitars to try to tame the high frequency content. Please don’t add more high frequencies!! The quality of the midrange is what makes an electric guitar sound expensive and pleasant.

    • @reecedeyoung6595
      @reecedeyoung6595 7 месяцев назад +12

      Thats like, your opinion man. You can always roll back your tone knob, but you can't add back frequencies that the pick up doesn't detect

    • @recordthechord
      @recordthechord 7 месяцев назад +3

      @@reecedeyoung6595yep. It is my opinion.
      It’s also why ribbon mics (with inherent high frequency roll off) , dynamic mics (with limited frequency range), and speakers (with limited frequency range) are used to capture electric guitars. I don’t need to hear more fret buzz, metallic string garbage, etc. I want to hear the fundamental and primary harmonics of the actual guitar.

    • @reecedeyoung6595
      @reecedeyoung6595 7 месяцев назад

      @@recordthechord sometimes you might want the high frequency content. Like if you are playing rhythm guitar and just strumming chords. In which case you don't have to worry about finger noise as much.
      And again if you don't want it low pass filters are cheap. In fact they are included in most guitars.

    • @recordthechord
      @recordthechord 7 месяцев назад +1

      If you want X order harmonics of your fret buzz getting picked up by your guitar pickups, that’s all you my friend. I want fundamentals and musical harmonics from my guitar (which aren’t that high…especially after going through a guitar speaker).
      Why not put tweeters on your guitar cab while you’re at it? 🤢

    • @reecedeyoung6595
      @reecedeyoung6595 7 месяцев назад

      @@recordthechord Guitar is a rhythm instrument not just a lead. Finger noise is not desirable, but the transients when you strum the string can create a nice texture and reinforce the rhythm. This is assuming low gain.

  • @carterpochynok4874
    @carterpochynok4874 7 месяцев назад

    Something about using a recently dead man's name to promote your product he didn't even design feels... A little callous on Yamaha's part.
    Its not like the industry players weren't already aware of the Steinberg connection.

  • @michaelkiese7794
    @michaelkiese7794 7 месяцев назад +1

    Guitar pickups are late 1920’s technology. I honestly am very skeptical that something “new” and “different” can be made. At this point, everything has been tried and there are but only but so many variables and form factors.
    At the end of the day, it’s a copper coil around a magnet. Not rocket science. Pickup makers started getting it right in the 50’s and 60’s. How much more could they improve in sound quality? Not much.
    Quality control and consistency have been improved, which should in turn lower prices and make quality mass manufactured guitars.
    But this “special pickup” trope marketing scheme is so worn out by now. It’s all just hype to justify paying more and more for the essentially the same thing. This guy isn’t even Rupert Neve. They’re just using Neve’s name and stamping it on a pickup cover.
    Having said all that, Yamaha makes excellent products from motorcycles to guitars. Can’t go wrong with a Yamaha.

    • @qddk9545
      @qddk9545 7 месяцев назад

      Maybe, but then the started to get it wrong again i the 80´s 🙂

    • @michaelkiese7794
      @michaelkiese7794 7 месяцев назад

      @@qddk9545 in the 80s they kept trying to reinvent the pickup. It’s 2024. They are still trying to reinvent the pickup.

    • @qddk9545
      @qddk9545 7 месяцев назад

      @@michaelkiese7794 They are still trying to make them sound as good as in the 60´s, but they don´t succeed 🙂

    • @michaelkiese7794
      @michaelkiese7794 7 месяцев назад +1

      @@qddk9545 there are plenty of pickups that sound as good as the 60's. People just don't believe it because instead of listening with their ears, they listen with their pocketbooks and buy into marketing.
      That, and guitar players are largely ignorant as to basic science and physics.
      Pickups are literally magnets surrounded by copper wire. Pickups were handwound in the 60's, so they were not consistent with quality control.
      Magnets degauss over the years as they age, so a true vintage 60's pickup in 2024 has lost a lot of its magnetism and sounds very different than when it was brand new in the 1960's.
      So listening to a 1960's pickup in 2024, it sounds different than if you were to listen to it back in 1960.
      It's just physics.
      I'm just sick and tired of the same worn out trope of a new fancy pickup being marketed to justify charging a higher price for what is basically the same thing.
      We live in the golden era of music gear. You can get amazing quality guitars for $150 to $200. Completely gig worthy.
      If a completely gig worthy guitar can be sold to the market for $150 or $200, I have a hard time justifying charging the same price for a pickup alone.
      Spending more money for something doesn't mean you're getting better "tone".

  • @sethgross3904
    @sethgross3904 7 месяцев назад +1

    Please bring back the super teles and strats. 24 frets. Something like the 1221 with the compound radius. Floating trems. The world has enough boomer guitars.

  • @GCKelloch
    @GCKelloch 7 месяцев назад +4

    The tone of a pickup is somewhat dependent on any additional C, R and L b4 the first preamp stage, so the idea that a set can be "balanced" to an instrument made of unpredictable materials is flawed in at least two ways. Players also have different ideas on what constitutes a balance between bridge and rhythm pos pickups. A Steel core pickup is inherently louder than an AlNiCo core pickup of the same flux strength and inductance. Balancing the output via flux strength is nothing new. Bill Lawrence applied the concept in his sets decades ago. I see nothing innovative or superior about these pickups, but this video does appear to be full of baseless hype.

    • @sEaNoYeAh
      @sEaNoYeAh 7 месяцев назад

      I'm not sure where you got hype from a video about a working relationship and a basic account of trying different samples until they found what they liked best.

  • @adhaskym.a9536
    @adhaskym.a9536 7 месяцев назад

    China will easily replicate this guitar.

    • @jr2904
      @jr2904 7 месяцев назад

      With crap quality lol.

  • @Agoraphobia2day333
    @Agoraphobia2day333 7 месяцев назад +1

    Pickups don't matter. Stop with this delusional marketing.

    • @sEaNoYeAh
      @sEaNoYeAh 7 месяцев назад

      I mean pickups *do* sound different from one another. How much is debatable and how much difference that makes in a band or mix context isn't massive, but don't you want a guitar maker to pay attention to every detail, even the less important ones so they can get it just the way they want?

    • @Agoraphobia2day333
      @Agoraphobia2day333 4 месяца назад

      @@sEaNoYeAh Not when it's just to mark up the price of a previously dirt cheap guitar. Single coils do the single coils thing and humbuckers do the humbuckers thing. Outside of that there's not shit worth a difference when that goes through a guitar amp.

  • @frogisforwensday
    @frogisforwensday 7 месяцев назад

    Wow, snake oil😅