Burger King CMO Fernando Machado Shares His Secrets To Success

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  • Опубликовано: 8 сен 2024

Комментарии • 82

  • @StreetsAhead120
    @StreetsAhead120 5 лет назад +63

    His company should focus on the quality of their food. Burger King has gone down hill for the last 15 years

    • @SquidCena
      @SquidCena 5 лет назад +6

      Are you kidding? Their food is way better than it used to be...

    • @StreetsAhead120
      @StreetsAhead120 5 лет назад

      Squid Cena Nope. Their fries and chicken tenders were so much better back then

    • @SquidCena
      @SquidCena 5 лет назад +1

      @@StreetsAhead120 nope they taste way better.. their chicken sandwiches were disgusting before now I love them...

    • @StreetsAhead120
      @StreetsAhead120 5 лет назад

      Squid Cena The nuggets are a lot worse. They had these tenders that were very crispy and flaked with black pepper. They were my favorite when I was little

    • @sandrabentley1420
      @sandrabentley1420 5 лет назад +1

      All fast food outlets should be banned. Cheap, chemical laden, processed garbage. Bad oils, french fries, white buns. Rubbish is what it is. These companies have a lot to answer for. Diabetes, obesity, heart problems. Our bodies were never meant to eat such disgusting food. Now their doing the same thing with a plant based, processed, crappy, burger. Unbelievable. And people eat this stuff. Blows my mind.

  • @RockJohnGR
    @RockJohnGR 5 лет назад +8

    As a student of Marketing I think that videos like these help out a lot.And from the point of the consumer I can see how a big corporation kinda see's the market and us consumers

    • @sandrabentley1420
      @sandrabentley1420 5 лет назад

      No, they don't really care about us, otherwise they wouldn't be in this fast food industry to begin with. Do you think they care if they ruin your health with their sub human garbage, they call food? Cheapest ingredients, processed white bread, cheap oils. Their clever, deceitful marketing, brainwashes people into eating this stuff. Don't be fooled. There's no such thing as healthy fast food. You want real food? Eat at home from scratch, It's not fast but It's a hundred times better for you.

  • @alicefrozenberrypink6040
    @alicefrozenberrypink6040 5 лет назад +17

    I was listening to this on my Bluetooth speaker while I was doing something and I thought I heard him say at 1:35 "a big genital sandwich" had to skip 10 secs back just to know if I heard it right.

  • @brandonmartinez3270
    @brandonmartinez3270 5 лет назад +11

    Fix the audio quality, the background noises are distracting

  • @samueljrichardson2499
    @samueljrichardson2499 5 лет назад +8

    audio is so quiet on this video

  • @Jagermonster69
    @Jagermonster69 5 лет назад +3

    These ppl were just happy to get someone who has an executive position to interview with them n talk about things that you’re not really gonna put it into practice unless you’re a company like Burger King and is doing an entry into a diff country n market..

  • @scottbouillion5826
    @scottbouillion5826 5 лет назад +11

    McDonald's lines are long... Burger King lines don't exist

  • @Notabot2000
    @Notabot2000 5 лет назад +11

    I’m surprised Burger King is still even in business

    • @MegaLadyv
      @MegaLadyv 2 года назад +1

      Cheap and greasy keeps junk food alive in america

  • @chrisginoc
    @chrisginoc 5 лет назад +2

    I hope Burger King ads are not made in house because they are terrible.

  • @pinpvp5574
    @pinpvp5574 5 лет назад +14

    Take off your sunglasses...

  • @enjoy-ly7zw
    @enjoy-ly7zw 5 лет назад +4

    “The company survives off of coupons “ that’s his secret

  • @MrCheeto01
    @MrCheeto01 5 лет назад +10

    Is that a call to prayer I hear in the background?? Just who owns Burger King?? Personally I’m going to try and purchase USA based products and services, which means no more Burger King

  • @AverytheCubanAmerican
    @AverytheCubanAmerican 5 лет назад +9

    His actual secret is foot lettuce and being a king

  • @catalinacurio
    @catalinacurio 5 лет назад +14

    Feed people fat, very slowly so that it creeps up on their asses. Would be interesting to see the correlation between fast food and obesity.. 🤢🤢🤢

  • @Godlike-87
    @Godlike-87 5 лет назад +14

    The secret to success is to pay your staff absurdly low wages and then enrich yourself using their labour.

  • @edwardbroomiii7569
    @edwardbroomiii7569 5 лет назад +2

    The singer tho lol 🔥

  • @AnupTN
    @AnupTN 5 лет назад +2

    Please drop the sunglasses

  • @CryptoNewsTV
    @CryptoNewsTV 5 лет назад +9

    Is she high? Lol

    • @iloper
      @iloper 5 лет назад +5

      And sunglasses???

    • @CryptoNewsTV
      @CryptoNewsTV 5 лет назад +3

      @@iloper got attacked by a raccoon the night before lol

  • @MrMiniPancakes
    @MrMiniPancakes 5 лет назад +5

    His success? Who eats at Burger King????

  • @captaindouglas6877
    @captaindouglas6877 5 лет назад +6

    Nobody goes to Burger King. Every time I Drive past one nobody is there but employees

    • @captaindouglas6877
      @captaindouglas6877 5 лет назад

      I travel so I see multiple locations. I’m not just referring to the location in my home town.

    • @SquidCena
      @SquidCena 5 лет назад

      You're probably lying or in the countryside... everyone goes to BK.

  • @InvestingEducation
    @InvestingEducation 5 лет назад +1

    Restaurant brands looks an interesting longterm buy for risk conscious investors, just like MacD, Yum, Colgate and clorox.

  • @JessicaZane4realz
    @JessicaZane4realz 5 лет назад +7

    My secret to success will be to marry a rich man like him who already is successful.

    • @0113Naruto
      @0113Naruto 5 лет назад +2

      Lol you're funny

    • @phukboi1
      @phukboi1 5 лет назад

      Dats sad lol

    • @Joshlittle43
      @Joshlittle43 5 лет назад +5

      LMAO but he’s gay, so good luck with that 😂

    • @SquidCena
      @SquidCena 5 лет назад +1

      So you're a disgusting gold digger... hm you should be ashamed of yourself

  • @Running4theCrown
    @Running4theCrown 5 лет назад

    It’s so annoying to hear background songs

  • @fazliwahid1921
    @fazliwahid1921 5 лет назад +1

    The thickness of Burger King Products are Tiny

  • @juliovazquez82
    @juliovazquez82 5 лет назад +3

    This Hass to be one of the most boring inside business story that I Heard in a white. 😴

  • @KOforLiddell
    @KOforLiddell 5 лет назад

    0:49 please define

  • @ThePersonalPokedex
    @ThePersonalPokedex 5 лет назад +1

    NOT SELLING THE FAKE MEAT BURGER IS A GOOD START! CHEMICALS!

    • @silsalles
      @silsalles 3 года назад

      And you think meat has no chemicals??? Good luck with that 😂

    • @ThePersonalPokedex
      @ThePersonalPokedex 3 года назад

      @@silsalles the chickens I slaughter are chemical free

    • @silsalles
      @silsalles 3 года назад

      @@ThePersonalPokedex you sound like a great human being

  • @patw.6567
    @patw.6567 5 лет назад +2

    Everybody wants to be CEO but my dream career is being CMO

  • @therealsofiene
    @therealsofiene 4 года назад

    Do people really think about the grill marks?

  • @RustyRazor9
    @RustyRazor9 5 лет назад

    They try to cut cost eventually.

  • @harvardmurrayinc
    @harvardmurrayinc 4 года назад

    This interview is not great. Background music is super distracting .. interviewer wearing sunglasses like she's the one getting interviewed. Or covering up hangover face. 🙄 Helicopters overhead .. seems like a bad location.

  • @a32k57
    @a32k57 5 лет назад +1

    The Burger King.

  • @manuelescobedo3546
    @manuelescobedo3546 5 лет назад

    Do us a favor and close down Burger King, soon.

  • @gabrielbernardes1899
    @gabrielbernardes1899 5 лет назад

    TL:DR compre cobertores maiores

  • @Jagermonster69
    @Jagermonster69 5 лет назад

    Such a green screen

  • @bothersme8622
    @bothersme8622 3 года назад

    Is it okay to wear sunglasses and interviewing? It doesn't show respect whatsoever. It's not acceptable at such channels. My opinion

  • @burpeeslurpy
    @burpeeslurpy 5 лет назад +3

    BK has the worst marketing

  • @agme8045
    @agme8045 5 лет назад +1

    In my country burger king is way better than mcdonalds, wendy’s and well thats all we got so far lol

    • @sandrabentley1420
      @sandrabentley1420 5 лет назад

      Believe me, you don't want anymore. Go home and make real food.

  • @x0xxx007i
    @x0xxx007i 5 лет назад +1

    Burger King is trash.

  • @AssClappicus
    @AssClappicus 5 лет назад

    This is so stupid. If you see a company do some virtue-signalling pandering ad and you think, omg, i love this, they are being so socially conscious, THEN YOU ARE THE MARK. You're being played and buying into the marketing.

  • @potatomatop9326
    @potatomatop9326 5 лет назад +4

    I wanna share the secrets to having $1

    • @catalinacurio
      @catalinacurio 5 лет назад +3

      Drop it down the back of the sofa and forget about it...

  • @mrgreggery
    @mrgreggery 5 лет назад +1

    LESSON #1 -- Sell unhealthy processed food to children for profit --

  • @phillipgonzalez5097
    @phillipgonzalez5097 5 лет назад

    First

  • @hayman122
    @hayman122 5 лет назад

    Lmao secrets to success? burgerking is ranked under the majority of fast food chains and places to stop for a burger and fries. their menu is boring and quality is ok. flame broiled? where?

  • @lordyrichie
    @lordyrichie 5 лет назад

    Burger king is such a failing brand and Junk food has no place on my table. go Get a real job Mr. CMO LMAO