Marketing Concept | Diffusion of Innovation Theory, Everett Rogers | Adoption Curve | Management

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Understanding the diffusion of Innovation Theory given by Everett Rogers, also known as Roger's Adoption Curve. This topic is taken from Marketing Management of UGC NET Management and Commerce.
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[@ShreyasDatar-mn3ml]

Learning this from UK a night before my VIVA & thankyou so much.

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आभार 🙏

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