Honestly their advertisements are so well done. They are mostly these feel good ads that give a sense of purity, bliss, joy, contentment, etc. If being an architect wasn't my dream job, I would be probably eager to work as a an advertisement director and use their techniques, because modern ads normally don't hit as hard as coca cola's
lots of modern ads take on these same techniques, and a lot of companies use those techniques and more! Its especially prevalent in copywrite, where a company will have this product, they'll not write about the product itself (i.e. pen for writing) but they'll talk about the benefits (comfortable pen, long-lasting ink, smudge-free ink). Some other ads, especially the Australian Coles 'Together to Zero' ad (I'm a graphic design student in Australia lmao). Its literally an ad about how a supermarket is going to go green, but they put so much emotion into it. ruclips.net/video/j6A6ZMAJ_JA/видео.html I think bottom line, a lot of companies will want to carry forward the brand image, and Coca Cola has a very modern image of being youthful and happy, while other brands don't have this image, so they won't make the same things :)
Interesting how Coca-Cola started out so small and now one of the best-sold soft drinks! I noticed that strategy and the right approach are key for a business to succeed in this highly competitive market with so many other choices that buyers can choose from.
I think it is incredibly wise to base your brand off of family and friends. When I think about Coke, I think about the advertisement in the movie theater with the coke pouring over blocky ice in a cold glass. It reminds me of going to see movies with my family when I was younger every time!
@@ThoughtCatalyst This is visually well edited and produced content but not doing the channels name any justice. An actual "ThoughtCatalyst" would include at least some basic objectivity or critical thinking and not rely solely on pro company infos and marketing tonalities... Do your job responsibly or leave it to journalists. I'm burning with rage over this seemingly "educative" video ...
"Training our brains to associate the brand with a good feeling rather than the product itself" bro this is what every single brand aims to do lmao this is like advertising 101 the only difference is some do it better than others
What is your point buy saying this ? Don’t forget Coca Cola is one of the oldest brands around. They created the rules for other brands. That 101 is partly written by them.
yeah I was startled at first hearing something but seeing the different figure. I thought they spent 41 billions in total of its lifetime. Funny assumptions, right?
1. This is great example of showing proper marketing strategy 2. Marketing is effective if it’s associated with good feelings 3. Showing people purpose of a product in practice is exceptionaly effective in marketing
I'm literally screaming. I said "Damn, is the search engine gonna help me or make my head hurt and my feed wild." This video gave me everything I asked for and more. Bless you. And if I wasn't against sodas, I'd go out and buy one right now. Wow. So true.
Side note: The name branded bottle of Coca Cola is an extensive and costly production operation. To keep the packaging line running, they deliberately not focused on multiple markets at once, but one particular market at the time. In this market they then saw a quick rise and fall of the products sold. After a steep decline, the quickly moved to another country to keep the packaging running. Thanks for the great content!
I like the filter they use on videos and stuff it's like warm and nostalgic good times. Specially the Christmas ones always give you a fuzzy feeling.. I love it
The year when they came up with the names on the bottle, I saw everyone on the street holding one and trying to find one which has their name on it was a really good way of advertising
Coco cola marketing strategies are amazing & surprising me.. there ideas , there way of approach and also money they spend on advertising are pretty astounding. Thanks ThoughtCatalyst for the information.
Great Video. Food for thought. Coca-cola tastes better the colder it is. Which means, More Ice in your drink = Less Coke for the same price as a full glass = Profit
Advertisement basically sells you a feeling of having something you care for (fun, friends, relationships, etc) without actually helping you get there.
@@eddiepryor3119 Water and salt make metal corrosive yet everybody drinks water and eat salt.. No, this kind of stuf doesn't work with just common sense, you need to read about it. The issue with Coke is really the sugar, except ffor the ones with zero sugar, but they also have their own issues.
@@eddiepryor3119 You do realise you counter argued your own point their? Claiming ppl are ignorent, then claim no one wants to learn. You'd be surprised how many do find truths of interest when it's put in front of them. Maybe don't go around thinking everyone has your mind set.
Do you have metal parts in your digestive sistem? Water and salt make metal corrosive yet everybody drinks water and eat salt... fun fact, the digestive juice in your stomach has a pH of 1.0-2.0 about the same as battery acid which can disolve metal. I'm not saying it's good, I'm not saying it's bad, just don't abuse it... like everything else in life.
How Coka Cola became a household name post 1903: Coke executive: "So we're not going to use cocaine as an ingredient anymore in Coka Cola. Any questions?" Coke marketing team leader: "Shit! We're going to have to start working now."
those who are watching this for school i gotchu 1. Trick your brain into associating their product with happiness and good feelings. 2. A Christmas ad that got very popular around the world. It follows a young boy who aims to spread the joy through giving Coca-Cola to those who are making Christmas a reality. 3. Festive commercials that included ‘Coke TV’ 4. Social Media (via hashtags) and a coke emoji.
"A person's name is to that person, the sweetest, most important sound in any language." Dale Carnegie, How to Win Friends and Influence people, 1936 This tactic is nothing new but was implemented perfectly
Not to mention that with the budget they have, they allow themselves to create high quality local ads recorded in the country that the ad is placed in, it definitely shows when most companies just use the same ads worldwide, especially for smaller countries that aren't used to attention and marketing ressources being spent especially on them.
Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.
Hey ThoughtCatalyst team! Not sure if you realized but the map of India shown from 6:27 through 6:38 is incorrect. You might wanna check your the Atlas book again.
@@kushalsahu2536 what study? that you're torturing and killing innocent Kashmiri people. you stole their land. you stole Junagarh and Hyderabad had to join Pakistan. you stole that too. you need to clear your head out with that extremist ideology.
I work as a coke rep in South Africa and it's insane here, just the 2L/2.25L Coke Original alone sells between 5 and 10x more than the most popular bread per day. On holidays it spikes double it's insane, it's the most addictive thing on this planet
Great Video, @6:28 When you showed the Indian map you have missed out the two upper most states of the country if you ever use the Indian map again please don't forget to put the accurate map😉. It would mean a lot Thank You.
That's video eye opener for sundir Pichai....RUclips...Google..to understand the importance of Advertising and revenue generated from Advertising....Coca Cola is one of the multinational company...there are thousands of other companies who spends millions on advertising...target is to capture the advertising world market......Thanks.....RGS
Startup always struggle in the early stage but with a great strategies and dedication they make it in the final as we have learnt from many startups here in Canada
who cares? what does that have to do with a video talking about marketing? I can never understand why people think others care about their life's decisions.
@@JourneyJugalbandi As I'm sure you're aware, taste and smell are linked. Smelling pesticides is enough to know what they might taste. And while comparing Pepsi to pesticides is hyperbole, I do find the taste of the aforementioned drink to be quite unsavory.
Beleive us usually we purchase coke to clean up the toilet trash and wipe off the stubborn dust from the floors . There are few useful things behind it: 1) cost wise its 50*/* cheaper than any regular chemicals which is used for cleaning 2) it performs better in cleaning 🙂
I never was motivated to buy Cocacola from neither of their adds. I like the Christmas ads, they are fun and I love watching that ads but I never thought of buying Cola because of that ad. That's why i dont understand people 😂 people are weird. If u like the ad why u just not keep watching it?? About names😂 my name is really rare for Coca cola, and that sharing thing- I dont have a friend to do it with 😂 sorry Cola, I am def not your consumer
Four summers ago, in my home town, a Coca Cola truck was parked near the local theater and gave away free coke to everybody. I think it was an ad for Euro 2016. Either way, there were enormous lines and me and my friends got ourselfs free Coca Cola.
Just don't stop making videos like this.. .. and you will surely be successful like DR VIVEK BINDRA worlds highest subscribed business coach on youtube
I disliked the above video only for the sole reason that the map of India is not correct. Please use the correct map... P.s. The video was good and informative.
I made a good comment regarding about this topic in order to have a good and successful product.Every success of product has each secret which most many people likes and whom many trust it. To have good market requires continuous work out, just to maintain the market high level.Market is made up of clay and stone. Meaning it fluctuate if not well carefully take good care and maimtain of it.This illustration is the same to all business run by us. Business growth usually start at the buttom and until reaching its peak ones.So that is why , building ones goodwill, having a brand name makes the product to stand.
It is wrong . Kashmir is very well a part of India. How much Pakistan tries to deny or whitewash stupid people's brains Kashmir was and is a part of India.
Key takeaway for me: Don't advertise your product, advertise a positive emotion linked to your product.
I like this.
Sell an idea not a product!
Great man!! Loved your idea
thanks for saving me 8 minutes of my life
Change the perception and sell an illusion
Sell an idea OR a story not a product.
Calvin Raab Personal Finance Videos 👌
Honestly their advertisements are so well done. They are mostly these feel good ads that give a sense of purity, bliss, joy, contentment, etc. If being an architect wasn't my dream job, I would be probably eager to work as a an advertisement director and use their techniques, because modern ads normally don't hit as hard as coca cola's
lots of modern ads take on these same techniques, and a lot of companies use those techniques and more! Its especially prevalent in copywrite, where a company will have this product, they'll not write about the product itself (i.e. pen for writing) but they'll talk about the benefits (comfortable pen, long-lasting ink, smudge-free ink). Some other ads, especially the Australian Coles 'Together to Zero' ad (I'm a graphic design student in Australia lmao). Its literally an ad about how a supermarket is going to go green, but they put so much emotion into it. ruclips.net/video/j6A6ZMAJ_JA/видео.html
I think bottom line, a lot of companies will want to carry forward the brand image, and Coca Cola has a very modern image of being youthful and happy, while other brands don't have this image, so they won't make the same things :)
ruclips.net/video/k9KK_0zr3LU/видео.html
I like architecture.
While I hate coke itself and never drink it (mostly because I’m so concerned with my health), you’ve gotta admit, they are marketing geniuses.
why i ain’t ever seen a twisty share coke can though?
Hannah
I guess it’s too expensive to produce.
Writing different names on bottles is cheaper and more popular (profitable).
@@maxsolo2652 corona
Interesting how Coca-Cola started out so small and now one of the best-sold soft drinks! I noticed that strategy and the right approach are key for a business to succeed in this highly competitive market with so many other choices that buyers can choose from.
after seeing this video, I went out to get coca-cola...i hope this is not an ad.
sorry to tell you
it is a ad
Must've had subliminal messages there.
Arrenius Karunakaran
(loudly, directly in the ear) THIS VIDEO IS SPONSORED BY COCA COLA, THE BEST TASTING SODA IN THE WORKD
Arrenius Karunakaran 😭
Once it becomes a talking topic, the idea becomes an ad. . .does that make sense?
I think it is incredibly wise to base your brand off of family and friends. When I think about Coke, I think about the advertisement in the movie theater with the coke pouring over blocky ice in a cold glass. It reminds me of going to see movies with my family when I was younger every time!
Love the labeling of personalised names. I remember this campaign when it first launched. It went viral so quickly
When you only have one day left for the Marketing final exam.... :'(
very informative and interesting content btw!
This is really quality content.
Thank you very much, glad you enjoyed it! Next video in a couple of days!
Is this actually also an advertisement for Coca-Cola. Cokeception?
100%. Couldn't be better than this.
Jide Ojo this is marketing 101 pls
@@ThoughtCatalyst This is visually well edited and produced content but not doing the channels name any justice. An actual "ThoughtCatalyst" would include at least some basic objectivity or critical thinking and not rely solely on pro company infos and marketing tonalities... Do your job responsibly or leave it to journalists. I'm burning with rage over this seemingly "educative" video ...
Excellent deep dive! Coca Cola's advertising is really strong, in my opinion, because of how story-focussed it is.
"Training our brains to associate the brand with a good feeling rather than the product itself" bro this is what every single brand aims to do lmao this is like advertising 101 the only difference is some do it better than others
Bruno Tapia Garcia nah it’s 101 he missed the true reason coke is successful n that’s impressive if u know
What is your point buy saying this ? Don’t forget Coca Cola is one of the oldest brands around. They created the rules for other brands. That 101 is partly written by them.
The other one the point is the video could have had more depth instead of the analyses of a 10 year old
Bruno Tapia Garcia 👍
d b chicken egg argument lolol
1:43 - It's confusing.. It almost sounded like they spent $41 Billion on Marketing.. the timing is off.
yeah I was startled at first hearing something but seeing the different figure. I thought they spent 41 billions in total of its lifetime. Funny assumptions, right?
@@itsmemasud I heard the same and later thought he must have meant 4.1 million
Yea it's really hard to watch the video for another 3 seconds.. so "confusing"
@@meatloaf6107 no it is billion
hmm...41 billion is their revenue...10% of it goes to ads, which make up for 4billion
1. This is great example of showing proper marketing strategy
2. Marketing is effective if it’s associated with good feelings
3. Showing people purpose of a product in practice is exceptionaly effective in marketing
I love Coca-Cola’s case studies, but I haven’t touched this drink since I was five
Is this considered a case study?
You were allowed to drink Coca Cola when you were 5?!
pretty much same
Where you live? Africa?
@@xkall no it's called - won't die of heart attack or diabetes - fat american
This video is extremely underated
Thank you!
For anyone wondering, background music is by nymano from album "romance". You can find it on SoundCloud
Thank you.
I'm literally screaming. I said "Damn, is the search engine gonna help me or make my head hurt and my feed wild." This video gave me everything I asked for and more. Bless you. And if I wasn't against sodas, I'd go out and buy one right now. Wow. So true.
Side note: The name branded bottle of Coca Cola is an extensive and costly production operation. To keep the packaging line running, they deliberately not focused on multiple markets at once, but one particular market at the time. In this market they then saw a quick rise and fall of the products sold. After a steep decline, the quickly moved to another country to keep the packaging running. Thanks for the great content!
I like the filter they use on videos and stuff it's like warm and nostalgic good times. Specially the Christmas ones always give you a fuzzy feeling.. I love it
Bnasty Beats Great Point
The year when they came up with the names on the bottle, I saw everyone on the street holding one and trying to find one which has their name on it was a really good way of advertising
Coco cola marketing strategies are amazing & surprising me.. there ideas , there way of approach and also money they spend on advertising are pretty astounding.
Thanks ThoughtCatalyst for the information.
I actually drink cola when I have junk food, it helps taking away the feeling of feeling sick after eating a huge burger
I prefer Sprite 😁
Pepsi is love
Great Video. Food for thought. Coca-cola tastes better the colder it is. Which means, More Ice in your drink = Less Coke for the same price as a full glass = Profit
I especially love it when you get a can fresh from a cooler full of ice!
Advertisement basically sells you a feeling of having something you care for (fun, friends, relationships, etc) without actually helping you get there.
Love this! So important to focus on the idea and get consumers invested in the feeling more so than the product itself.
The Singapore "ad" was beautiful! Love that place and people!
I buy a coke just to remove any rust on my motorcycle. Just it
Zahran Abdullah useful
@@eddiepryor3119 So does gastric acid, its just sour cause its based on citrus fruits.
@@eddiepryor3119 Water and salt make metal corrosive yet everybody drinks water and eat salt.. No, this kind of stuf doesn't work with just common sense, you need to read about it. The issue with Coke is really the sugar, except ffor the ones with zero sugar, but they also have their own issues.
@@eddiepryor3119 You do realise you counter argued your own point their? Claiming ppl are ignorent, then claim no one wants to learn. You'd be surprised how many do find truths of interest when it's put in front of them. Maybe don't go around thinking everyone has your mind set.
@@eddiepryor3119 You're a troll?
Thank you❤️
From Sri Lanka 🇱🇰😍
I have a six-pack of Cokes in my workshop. I use it to strip rust from bolts and various other metals. Drinking this stuff is inconceivable.
Do you have metal parts in your digestive sistem? Water and salt make metal corrosive yet everybody drinks water and eat salt... fun fact, the digestive juice in your stomach has a pH of 1.0-2.0 about the same as battery acid which can disolve metal. I'm not saying it's good, I'm not saying it's bad, just don't abuse it... like everything else in life.
@@2FaceTube Ofc its bad for people. Sugar is addictive af and with little benefits. Should stop consuming it.
I WAS DOING A RESEARCH ON CUSTOMER BEHAVIOUR AND YOUR VUDEO HAS BEEN A LIFE SAVER!!
THANKS MAN KEEP THE GOOD STUFF COMING!!
Best FMCG company! It's my dream to work at Coca-Cola Headquarters after becoming a good and skillful Marketing/Advertising Manager
Plot Twist... This video itself is an Ad promo from Coke. Genius! 👌😂
sky cizzy 😅
How Coka Cola became a household name post 1903:
Coke executive: "So we're not going to use cocaine as an ingredient anymore in Coka Cola. Any questions?"
Coke marketing team leader: "Shit! We're going to have to start working now."
They switched to more sugar..to get us addicted
they actually use science to determine the amount of sugar that produces dopamine in our brain, so in a way they still use an addictive ingredient.
those who are watching this for school i gotchu
1. Trick your brain into associating their product with happiness and good feelings.
2. A Christmas ad that got very popular around the world. It follows a young boy who aims to spread the joy through giving Coca-Cola to those who are making Christmas a reality.
3. Festive commercials that included ‘Coke TV’
4. Social Media (via hashtags) and a coke emoji.
"A person's name is to that person, the sweetest, most important sound in any language." Dale Carnegie, How to Win Friends and Influence people, 1936
This tactic is nothing new but was implemented perfectly
Thank you, this really helps me on my proposal project.
I really learnt alot from this. Lesson: spend money on advertisement to get money😉
Not to mention that with the budget they have, they allow themselves to create high quality local ads recorded in the country that the ad is placed in, it definitely shows when most companies just use the same ads worldwide, especially for smaller countries that aren't used to attention and marketing ressources being spent especially on them.
You forgot one coke strategy
Coke Studio
1% sugar water + 99% Marketing
coke: its not coke its family and friends
me: oh ok, wheres my Pepsi can
Jokes on you I don't have a family or any friends
Cola is not also nice to drink but also the company is nice to overwatch as their strategies are really impactful. I take inspiration!
It’s mind boggling how selling sugar water is a multi billion dollar industry.
Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.
Hey ThoughtCatalyst team!
Not sure if you realized but the map of India shown from 6:27 through 6:38 is incorrect. You might wanna check your the Atlas book again.
6:30 map of India cannot be more wrong. There is an entire state missing j&k
because it's a disputed territory and which your state falsely claims.
@@usama1234987 You dont know shit
@@kushalsahu2536
*when people can't prove their point*
normal people: I might have mistaken
while Indians : you don't know shit
@@usama1234987 haha, Do the study nigga
@@kushalsahu2536 what study? that you're torturing and killing innocent Kashmiri people. you stole their land. you stole Junagarh and Hyderabad had to join Pakistan. you stole that too. you need to clear your head out with that extremist ideology.
I work as a coke rep in South Africa and it's insane here, just the 2L/2.25L Coke Original alone sells between 5 and 10x more than the most popular bread per day.
On holidays it spikes double it's insane, it's the most addictive thing on this planet
Outstanding video!
As a freelance content writer ... I love the content developed ...It is awesome
Great Video,
@6:28 When you showed the Indian map you have missed out the two upper most states of the country if you ever use the Indian map again please don't forget to put the accurate map😉.
It would mean a lot
Thank You.
0:53 Love this moment
How the fuck don't you guys have >500k subs?? Really quality content. Keep on doing what you do and I am willing to bet you'll be really succesful
Haha we would love to have 500k subs! Fingers crossed we get there one day!
Quality editing and content! Good job, man!
I loved the "what happens in the vending machine" ads.
2015 X-mas ad: Lol Georgian TEXT
At least their ads don't suck like mobile games ad.
Great analysis 👍🏻
It was very insightful
This content is very quality bun at the last part you didn’t included Turkey’s european side.
how do you not have more subscribers?
Brilliant
Coca-Cola is DIVINE. I don't anything better than a cold coke after a hot day or a cold day, or in space
You got the India map wrong :(
They wanted to show Pakistan as well. Pakistan's coke studio campaign is one of Coke's best marketing technique.
Great video. The marketing done by Coca-Cola is brilliant.
6:27 The Indian map is wrong
A master of brand building.
That's video eye opener for sundir Pichai....RUclips...Google..to understand the importance of Advertising and revenue generated from Advertising....Coca Cola is one of the multinational company...there are thousands of other companies who spends millions on advertising...target is to capture the advertising world market......Thanks.....RGS
Great work
Thank you very much, I hope you enjoyed!
6.34 why is a state missing in the map of India? why do various platforms make such a mistake while showing our nation?
The fact we watch coca cola ads for a whole 8 minutes
where'd mike go
After our, rather extended break we decided to go for a British voice, as it best suits the creators here at the channel!
@@ThoughtCatalyst But, Im Indian
Startup always struggle in the early stage but with a great strategies and dedication they make it in the final as we have learnt from many startups here in Canada
ruclips.net/video/k9KK_0zr3LU/видео.html
Prodigious Video! You're doing all great videos lately.
what is the 2 segmentation variables/ sub-variables used by Coca Cola ?
Bottled sugar. I stopped drinking that shit two months ago and my teeth are so much better
who cares? what does that have to do with a video talking about marketing? I can never understand why people think others care about their life's decisions.
@@iLoveTurtlesHahaprobably people who care about their teeths?
@@iLoveTurtlesHaha stupid buttch
i stopped drinking it about a decade ago and my acne gone lol
@@hungrysimi Could also be you not being in puberty anymore
Excellent Video! Very glad I checked it out.
Still looking for a coke bottle with my name on it :'D
Excellent Video! You're doing all great videos lately.
Pepsi tastes like pesticides, that’s the reason I like Coca-Cola. Plus their shade of red is 🔥 👌 🔥
@@JourneyJugalbandi As I'm sure you're aware, taste and smell are linked. Smelling pesticides is enough to know what they might taste. And while comparing Pepsi to pesticides is hyperbole, I do find the taste of the aforementioned drink to be quite unsavory.
@@bruhdabones I find your comment to be quite unsavory.
Isomer Mashups much like the taste of Pepsi 😉
Groovy Video! Wouldn't surprise me if this video went viral.
Well it didn't 😁
Hey the map of India is wrong. Kindly correct it.
Beleive us usually we purchase coke to clean up the toilet trash and wipe off the stubborn dust from the floors .
There are few useful things behind it:
1) cost wise its 50*/* cheaper than any regular chemicals which is used for cleaning
2) it performs better in cleaning 🙂
I just wanna have a coke
I never was motivated to buy Cocacola from neither of their adds. I like the Christmas ads, they are fun and I love watching that ads but I never thought of buying Cola because of that ad. That's why i dont understand people 😂 people are weird. If u like the ad why u just not keep watching it?? About names😂 my name is really rare for Coca cola, and that sharing thing- I dont have a friend to do it with 😂 sorry Cola, I am def not your consumer
Really good content! Where did you find the brief?
*My dear friend*
6:30 There is a Incomplete map of *INDIA*
We spent a big chunk of our budget to secure that place from
🇨🇳🇵🇰
kashmir?
Four summers ago, in my home town, a Coca Cola truck was parked near the local theater and gave away free coke to everybody. I think it was an ad for Euro 2016. Either way, there were enormous lines and me and my friends got ourselfs free Coca Cola.
6:35 where is Kashmir ?
Same question asked
Thanks I got New RUclips Channel from this video to learn more knowledge.
very informative and well explained. Thanks a lot sir for sharing with us this classic example of coca-cola.
The company responsible for global pollution.
1:11 love this momment
Just don't stop making videos like this.. .. and you will surely be successful like DR VIVEK BINDRA worlds highest subscribed business coach on youtube
I disliked the above video only for the sole reason that the map of India is not correct. Please use the correct map...
P.s. The video was good and informative.
Distinguished Video! Fantastic job on this video.
I made a good comment regarding about this topic in order to have a good and successful product.Every success of product has each secret which most many people likes and whom many trust it. To have good market requires continuous work out, just to maintain the market high level.Market is made up of clay and stone. Meaning it fluctuate if not well carefully take good care and maimtain of it.This illustration is the same to all business run by us. Business growth usually start at the buttom and until reaching its peak ones.So that is why , building ones goodwill, having a brand name makes the product to stand.
Wrong Indian map.
RAMPAGE XTREME Energy lol no
It is wrong . Kashmir is very well a part of India. How much Pakistan tries to deny or whitewash stupid people's brains Kashmir was and is a part of India.
Absolutely right at 6:30. That's the wrong map of India.
Fayaz Valani you don't get this point , i think you re high on coke lol
The UN recognizes Kashmir as independent, so what Indians say doesn't really matter.
I really like your video. Great job!
Pepsi tastes better
Great video! Please consider fixing India's map in your subsequent video!