Powerlifting Coaching: The Business Side - Part 2
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- Опубликовано: 1 фев 2022
- It is time for part 2 of the Powerlifting Coaching: Business Side series, and honestly this is the one I was really excited for. Part 1 touched on setting up a general business and service structure, but part 2 really dives into what I'd consider the meat and potatoes.....marketing. In my latest RUclips video, I cover the aspects of marketing, business expansion, and accounting that will be vitally important to helping powerlifting coaches grow their business from the ground up. Marketing in particular is where I believe even some experienced coaches have room to learn, as it is a very misunderstood topic. At a very basic level, most think of advertising and marketing as the direct promotion of your business with ads, giveaways, "3 spots open" story promotions, and more. But really that is the least effective form of marketing, and the bread and butter is what is unseen. The marketing that works helps guide the consumer's thoughts and behavior and presents them with something of value. Whether that be in knowledge, entertainment, emotion, or something of tangible worth, rather than constantly asking the consumer to give you something. Within marketing in particular I look at how to establish a niche and target audience, how to find your position with that niche, how to market to your target audience, how to leverage your strengths, and the tools to use to accomplish these tasks. I tie that all in with how to get a foothold within your local and state powerlifting community and expand that nationally in a strategic way. I also briefly touch on some accounting principles, and then tie that all together with a case study of how I progressed from coaching a couple friends for free 6 years ago to where I am now.
#powerliftingcoach #powerliftingcoaching #powerliftingbusiness #powerliftingcoachprice #powerliftingprogam #powerliftingmarketing #powerliftingaccounting #powerliftingentrepreneur #fitnessentrepreneur #powerliftingbusinessowner #fitnessbusinessowner
Some Things I Missed in Part 1: 2:48
Marketing: 7:24
Business Expansion: 1:23:18
Networking: 1:32:15
Accounting: 1:38:14
My Case Study: 1:44:12
Elisha Hess - Graphic Designer: e_lisha_lif...
Instagram: / prs_performance
Website: prsontheplatform.com/
Steve my respect for you is thru the roof for making these videos, appreciate your passion to help alot of coaches
My pleasure man!!
Been waiting for part TWO. Already incorporated a couple things from part one 🙏🏾
Awesome to hear, hope you enjoy!!
Newer powerlifting coach here-currently coaching a few athletes for free, this video was amazing and I enjoyed every minute of it!
Great to hear!
I've learned more from you in like ~3 hours than I have from any other single piece of content related to building a business. Unbelievably helpful.
That's awesome man, glad it was so helpful!
What a great pair of videos! 2 of my favourite hobbies are powerlifting and gaming (specifically on the esports side), and 2 of my favourite creators (you and atrioc) for each hobby are marketing majors/and or work in marketing. I'm now a marketing major, and it's pretty cool to be able to relate theoretical concepts I've learned to scnerio that I not only understand, but actually give a shit about
Marketing and sales is just one of those skillsets that no matter what you decide to do in life, likely will come in handy in some way!
100% here cuz of Sean lol. Great vid, extremely insightful.
Thank you and thanks to Sean haha!!
Hit that like button 👍👍👍
Thank you!!
Next business venture: open the PRs Brewery
It’s in the 20 year plan for sure
Literally everything I struggle with 😅😂 I’ve got a lot of work to do…
It is definitely much easier said than done, but focus less on all of what I said, and more so on what within this video you think you could excel at.
@@PRsPerformance Roger that, thank you!
Any athlete who has found you doesn't need a coach
🙏