I work at JLR we are working 7 days a week 24/7 to produce the 232,000 orders for our cars … the losses are due to chip shortages and not being able to get the cars to the customers in time which is industry wide … we have BEV vehicles on the way within the next 2 years … The CEO was not fired , he left for personal reasons … get your facts right !!
It's a shame people believe this rubbish that a man in his bedroom spouts, who doesn't know the brand very well (hence why he kept calling the i-Pace incorrect as E-Pace and didn't know there is a factory in Slovakia already!). JLR were booming only a few years ago and this issue is mainly due to chip shortages!
What a lot of bullshit. JLR massively increased their profitability over the past two years. Before, JLR needed 600k vehicles a year to break even, now they need 350k or so. If it wasn't the chips, the company would have been much more profitable, they have 200k orders in the bank for very high margin vehicles.
JLR have an order book of over 200000 cars..they can’t make them fast enough due to parts issues…Range Rovers,Range Rover Sports have a 12months waiting time,as do Defenders!
200000 cars to sell all over the world, and a few in the UK is very poor business! They are in big trouble! A order book backlog, is 50000 a month! JLR have inflated their figures massively!
According to the news, JLR losses are due to supply chain issues and they are not the only auto manufacturer affected. They are looking to hire 800 people from the massive layoffs in tech firms like twitter and meta. Not a sign of a dying company.
Totally disagree with you! They are in big trouble, just like many big car companies! The reason the cost of living and demand for their cars have fallen significantly! Just like all of these of car companies, they still carry on building, mass vehicles, fully knowing they are not selling enough. 2 years time watch this space!
Chinese auto industry offcial said that hydrogen and bev will be the future and hydrogen will take over eventually because it can power more application compared to batteries... China even promoted fuel cells as their main technology in Olympics 😅 Meanwhile this guy says EV is the only future 😂🤣😂... He's not even covering what he's Chinese master are saying.... This guy wants to destroy all auto companies from all countries except for China who he sucks upto everytime.....
I'm a lifelong Jaguar fan and have owned many - all of which have been reliable and great to drive. I've had an Evoque for a couple of years and this has also been very reliable. Unfortunately, I think JLR have lost their way - I agree with you that they are in dire trouble. I can't see them surviving more than a few years. The I-Pace was a total disaster - build an expensive new platform that can't be used for other cars, then don't bother to update it so that range and charging are way behind the competition - really sad.....
I worked for JLR as a contractor before, they had no direction and the upper echelons had no clue on how to react to new market dynamics. We did a workshop ping as to what consumers want on the future as cars and when it came to feedback from the design and product team they just shrugged it off as if the consumer were idiots for wanting more accessible cars. The leadership is detached from reality.and there's too many lead weight working for that company.
Having owned many Land and Range Rovers over the years plus a Jaguar, I must say that my experience from the mid 1970’s to 2010 when I bought my last new Range Rover is that their products improve with every generation along with the build quality. However, what has not changed is the arrogance and total lack of commitment to the customer and their product when they fail, shown throughout my association with them. This used to be the case with all UK Midlands based manufacturers of which few car, truck or tractor ones have survived and certainly none left in British ownership. They only have themselves to blame. Glossing up the shop front is not adequate these days when consumers have so much choice of excellent, reliable, cheaper products that have far better warranties backed by companies that are committed to customer satisfaction.
All cars will be un drive able as costs to enter cities going up and with chip shortages a car will be delivered late at same cost....i.e a 2 year old car sold at max cost to be worthless in 5 years as cannot be driven anywhere
I helped a lady who came from Melbourne today and hired an electric car unknowingly here in the UK. Glad to help someone brand new to charge etc Keep up the super awesome work you do Sam
We’ve had several land rovers, never had an issue with any of them but then again we always had them serviced correctly. So saying I tested the iPace but couldn’t get any sense out of the sales people who spent most of their time trying to sell me an XF. Our last RRS, hybrid went last month when our shiny new MY arrived….no going back now !
I am on my fourth JLR vehicle in succession, all have been very reliable, very economical and great to drive. The thing is, they earned a bad reputation for reliability many years ago and it's stuck. The vehicles today have improved dramatically and there are more on the road now than ever before. Sadly there are people (so called experts) out there that simply feed on the opinions of others. When Land Rover is mentioned they regurgitate the word 'UNRELIABLE' without knowing or bothering to find out the facts. JLR is not dying but there are those out there trying to kill it with ignorance and personal opinions. Most have never owned a JLR vehicle.
Well said that man. I have owned JLR vehicles for more than 20 years. All of them super reliable and great vehicles to drive. There is a movement out in the auto world who think they are clever to keep regurgitating the popular belief that they are unreliable. Some of the comments you see are like children trying to be funny.
You are trying to blame the woes on the availability of electric versions. This is all nonsense at least for LR. The backorder on LR vehicles is huge. The problems are with parts and distribution, nothing at all with electric vehicles. The resignation of the CEO had nothing to do with the performance of the company.
This is total rubbish. I've worked for land rover for 29 years and find articles like this totally misleading. We can't ģet parts. We have a 2 year waiting list and a 200k backlog on orders.
let me set you straight - they are taking too long to deliver orders especially Jaguar. customers are throwing their hands in the air and purchasing something else just because its available.
Sam, You mentioned that the Mercedes EQS electric motors are made in China and have poor reliability. Are you sure? Here is what I found: "The car is powered by a water-cooled permanent magnet synchronous motor from Valeo Siemens in the EQS 450+ model, and by two of these motors in the EQS 580 4MATIC model.". Valeo Siemens is a German company.
Siemens being German doesn't mean the motor isn't made in China like the lions share of most car parts. I bet if you look deeper Siemens has manufacturing concerns in China.
A mid size Land Rover SUV cost up to 7 times that of an equivalent Japanese SUV. On top of that, a visit to the mechanic is way too regular... like once every other month to fix "minor issues'. That's not going to be too much of a market...
Jaguar could not even sell 3k of I-Pace in the US when they won car of the year in 2019. Tesla sold over 14k Model S that year in the US. That was with I-Pace winning car of the year and every Media station screaming it is the "TESLA KILLER!" lmao
Decent but overpriced and a little inefficient. The car sells on NHS employee specials and other such schemes. They should have done what you said and developed a few different vehicles.
@@Mrbfgray Big difference between wanting it and being able willing to spend that much money. I want an EV, but none of them make financial sense for me yet, they are all too expensive, so i've just delayed replacing my current car till the car industry wakes up and sells decent EV's at a sensible price.
Are not MG part of SAIC? They seem to be dragging their deliveries of EVs, promised delivery by end of October and still no word as to when the car might appear - doesn't look good ! !
Well the CEO was bold by saying Jag would be 100% EV from 2025 with an all new range. There is a huge waiting list for Range Rovers and Defenders. So a story of two halfs..
The reason JLR is in trouble is because of miss management. Their range is confusing. Example: I'm sure you called the IPace EV the EPace, easy mistake to make, and you would expect the E in EPace to represent an EV, but that's totally wrong because EPace launched after the IPace has an ICE. Jaguar has genuine pedigree as a luxury and sports car manufacturer. They already discontinued the XJ and cancelled the new all electric XJ that was apparently nearly finished. They will soon discontinue the F Type which will leave them with no sports car and no limo. All that heritage and prestige thrown in the bin to chase after premium sales and they got it so wrong. Look at the Jaguar line up today and you have F Type, XE, XF, E Pace, F Pace, and I Pace which is a mediocre selection of cars that are confused about their identities. The next massive problem with the vehicles within JLR is the fact that they directly compete with each other. How many vehicles have JLR launched after Evoque to directly compete with it? The same with RR Sport? I can think of at least 3 for each. Why are they competing with their own market leaders????? It makes no sense to me. So to sum up, JLRs problems are way way way deeper than having un electrified vehicles. You know and I know a big heavy vehicle is difficult to electrify, it will not only be very expensive but also guaranteed to be inefficient.
No replacement for defender pick up since 2016 is a big one all the custom tipper body ones and many other custom coach build one that was done too defender classics for utilities and tree surgeons etc!! The Japanese have that market all to themselves in europe!!!
@@micksgarageMG I agree 100% and this is exactly my point. Defender isn't unique anymore and is just another variant of the same thing. It competes with the existing line up, so while Defender, RR Sport, F Pace, Discovery and Velar (5 vehicles) are all competing for the same customer, utility vehicles and those customers which are a big part of this companies heritage have been completely disregarded.
Ex jlr here and you hit the nail on its head. The jag suvs like f and e pace compete with the evoque, disco sports. In addition the decision to manufacture the E pace in China instead of the F pace Was baffling (the chinese love big cars hence all the L versions for China including jag XEL and XFL) so why they chose to push epace the smaller suv there makes no sense...
@@vienna0810 E Pace is also made in Austria, but I understand your argument. It's a horrible thing anyway, like a nissan juke with a jag badge 🤣, you'd have to be mad or getting a very good deal to buy an EPace over an Evoque or discovery sport.
Understandably every company has to have a electric strategy at this point but I don’t think this is has anything to do with there immediate sales. They’re hampered by chip shortage I have a friend that’s been waiting on a defender for 9 months!!!
I bought a Land Rover back in 2001 while working 80/week in Tech. It’s no wonder I never made it to the beach or Rocky Mountains the entire time I owned that thing. Sadly I was the perfect consumer archetype for their sales and marketing department.
the new defender is still a very rare sight in our area ,i know of 3 local owners and have maybe seen another 4 or 5 ,chip shortage obviously a problem but so is the price main winners in our locality are salesmen for Ford Ranger and Toyota Hylux a lot about and all were previous defender owners
@@batmandestroys1978 then why does the dealership where I work have a 2 year waiting list just to get an RR or an RR Sport? This is the most amount of demand we’ve ever had on that product and if the factory was making these cars at a much faster rate, we would have the highest sales numbers that the company has ever had.
Very poorly researched, supply chain issues caused the loss, similar to many other companies, and their order books have never been healthier on pretty much every model, they simply can't build them fast enough right now and, again, it is supply chain issue. But as for orders, actual physical orders with deposits, they have never had as many in the history of the entire company, a well documented fact.
You don't have the problem quite right. The problem with Jaguar Land Rover is that everything they make is very expensive and simply not worth the money. They are trying to live on their previous reputation for quality but have been spending that down for so long that they don't have the reputation any more. They also have gained a reputation for throwing customers under the bus when there is a problem. If they offered a car identical to the Solterra at 2/3rds the price Subaru wants I would still buy the Subaru.
"The Jaguar I-Pace is better than the Tesla Model S in every way! I-Pace is the Tesla killer! Jaguar I-Pace is car of the year!" - 2019 lmao I-Pace sold just over 50,000 cars in total. That is all. Vaporware.
They already have a big modern factory in Slovakia building defenders and discovery. Launched a few years back. Allowing a cheaper eu plant - mixed with the high end range rover plant at Solihull and a Chinese JV plant.
BYD should buy LR/Jag, make it their luxury arm, and have it all electric. To increase reliability and decrease production costs, they should shut down all plants in the UK.
Range Rover is also a very easy car to steal, around our area there is 1 stolen every day and that is just in Bromley - London. Apparently a simple FOB clone will do the trick. Why hasn't Jaguar Range Rover fixed this?
The problems at JLR are much worse then you think. On top of the EV strategy which is very odd, they have drifted Land Rover into the super rich category for which there is now fierce competition while dropping their existing customer base for which there was very little competition. The cost of a defender is mind boggling. A range rover costs well over 100k now, which is beyond stupid. They had a jaguar EV platform in place but dropped it months before launching on the basis that the next one might be better. I seriously doubt that they will survive the recession let alone the EV transition. I give them 2 years tops
Spot on. I think a lot of us feel exactly the same way about JLR. The industry is changing very quickly indeed, it's a big disruption. Just started watching your channel recently, and I'm impressed.
I used to work for JLR but they have been terrible at predicting consumer power unit demand -they were at least 6 years late with a hybrid and as for an EV -you have said it al !! The last CEO Sir Ralf Speth may have done many very good things for the Brand but fixing their dreadful quality and reliability did not appear to be high on his agenda. ( It was as if they were in a BL time-warp for those old enough to remember) Mr T Bollore ex Renault presumably knew much about electrification from his past job so what happened at JLR .It must be the rather old fashioned culture at Land Rover ?
JLR have a factory in China and are building an EMA based car entirely there, sourcing and manufacturing, this isn’t a secret btw… Order book is solid but semiconductors are the issue, this would be the reason the COO has gone, he didn’t react quickly enough to that. Battery packs are designed in house, again, this is common knowledge, only the cells are bought in. Sourcing is worldwide including China but many Chinese companies are manufacturing in Europe and Africa these days.
Fact was JLR didn't have the economic of scale. They never was. Sales and product wise. Their sales just shy 370,000 for 2021. Volvo was 698,700 unit for the same year. Volvo shares it part with all Geely group brand. JLR?
Presumably there’s been a battle of control between EV and ICE in the company. A Range Rover would make a great EV. They should buy in CATL or BYD batteries and develop the other systems.
ICE OEMs all sound like they're shuffling the deck chairs on the *Titanic.* A merger of two dumb ideas doesn't make for a bright idea. It makes for a dumb idea that's failing _three_ times as fast.
While sales have dropped, partly due to the international situation, difficulty obtaining electronic components both directly and through their system suppliers such as Bosch, plus the UK situation. On top of which they only produce very expensive vehicles and in a recession or financial squeeze, these will inevitably suffer more than mid-price cars. For instance, I love my Kia Sorento which is about the same size as the RR Sport and has very near the equipment level. No bespoke trim choices of course but still great quality at literally half the price. Buying the Kia gives me change to buy three luxury ocean cruises, one a year for the three years I run the car. Certainly in the UK there is a fair long waiting list for Land and Range Rovers and little actual demand for a fully electric version outside of London. The charging infrastructure continues to make it inconvenient and as yet undesirable for long distance travel at a premium executive level.
The cost living, cost of these vehicles has finished them! People are struggling to buy food and pay their bills! Cars is the last thing on their minds!
@@batmandestroys1978 The majority of people have never been able to afford to buy or run this brand and generally this class of vehicle. The number that they do sell, of all brands of ‘luxury’ vehicles has massively grown over the decades and has always dipped during times of economic recession, which come around every ten to fifteen years on average. The common European family have traditionally run vehicles in the Ford Fiesta/Focus and Opel/Vauxhall Astra, Fiat Panda and Peugeot and Renault supermini like Cleo, Magane, 208, 307 class vehicle. Used values for most bigger and luxury cars do tank, making them affordable to buy for people that can struggle to pay the running cost. There are masses of large luxury cars in the used car system just now but they do seem, so far, to be finding homes.
1) they aren't supporting existing customers with parts. This is the controversy putting new sales off. 6,8,12 months for basic parts for willing customers. 2) new car sales "no idea" on availability. Why would you order a 120k car with no timeline If you ask me, the woes are down to global procurement strategies, notwithstanding the points made in this video. Some of their hybrid cars are very attractive if they could build them! 3) if Porsche or similar introduced a car the size of a Range Rover, JLR would be finished. A Cayenne ++ in size would completely see off Range Rover.
Why are we all stupidly rushing to electrify....This guy doesn't make any sense whatsoever. It is more expensive per mile by quite some margin now. But the scam of it all is that we can charge on the current network. Waiting upto 2 hours per charge is laughable. The charging network here is a joke. Even Tesla drivers are struggling. It doesn't matter what EV you buy, living with it is a killer in reality. I've been there and I've sold it. We are all being conned. The only thing that makes sense is IC or if you must a PHEV.
I love my new defender 110 and I just don’t want an EV. I wish they made more hardcore models , like a backseat delete option so I could do better overlanding with mine.
You might want to call Jaguar’s first electric vehicle by its proper name it’s not the E pace. You could gain some credibility with yeah your channel if you get the model name, right.
The reason it’s an called an E-Pace as it’s the same length as an XE. Like the F-Pace is the same length as an XF. The electric I-Pace is called because the I-Pace has the electric motor technology similar to that found in the I-TYPE Formula E Racing car. Hence why the E-Pace is NOT an I-Pace!
I own a 109 2a 6cyl 1965 amazing old truck ! Unfortunately the management system in Britain & nepatism destroyed this company. Boy the elite would suck the blood out of you ! :(
It is indeed sad. Lots of jobs at stake, in particular the midlands UK. Like a lot of manufacturers, when it comes to electrification, they seem to talk the talk but don’t walk the walk. Inevitable that they move to China? I think so.
Selling electric cars when the EU is shutting down power plants isn't exactly a winning combination. Windmills and solar panels won't cut it. I'll keep my XJR.
There is nothing that rides like a big s class Mercedes’. Quiet, relaxing yet road responsive. If the EQS rides like an S class, then it’s a Mercedes’ worth owning. Real wood and leather in the cabins. It’s competition is the model S from Tesla. Mercedes have traditionally been the best cars for comfort and quiet, and a lot of owners ride it the back and the back seat room is huge.
JLR have now recalled all of their EVs due to the risk of the batteries spontaneously catching fire. Not good and happening all too often. These things are too volatile. There's good reasons the motor industry progressed to combustion engines decades ago. When do you ever see progress going back to the past.
Always been a fan of land rover. Drive Range Rover Sport HSE. Love this car and huge love and respect for Ratan Tata who owns this company. You have no idea about his work, passion and ideas. The day when Land Rover get sold to China, the sell might go up due to car become cheaper but it will loose it’s luxury and fans. They didn’t sell too many cars in past 2 years but there is a huge backlog that they need to clear. I went to order a new one, the wait time was close to one year, which was ridiculous but you can see the sell didn’t drop, it’s the production drooped due to covid. Of course EV is the future, I am eagerly waiting to buy one of those. Regarding affordability: these cars are not for everyone that’s the reason they are super expensive. If someone need affordable cars there are plenty of other options.
Land Rover, particularly their Defender range, has to remain ICE for a long time. They are used in the remotest parts of Africa and in the outback in your country, and an EV is definitely not the right piece of kit for obvious reasons. I love EVs but there are conditions and circumstances where they are clearly unsuitable.
Bet no one will drive the new defender in the REMOTEST parts of Africa or any other outback and people would rather prefer a Toyota for that matter. Old defenders surely yes, becuz sourcing parts is easy and were simple to work on. But now they don't make them anymore.
@@Countrysideboy247 Toyota Landcruiser has certainly become the vehicle of choice in darkest Africa. There are still the die-hards who cling to the earlier Defenders. True as you say, easy to work on and pretty basic. When Land Rover put BMW engines in them, what were they thinking!
@@alexd302 Also they have lost the solid axles and body on frame architecture which was easy to modify and as we know solid axles go hand in hand with the outback. A simple utilitarian vehicle with not many stuffs to go wrong.
I’d point out luxury cars in general right now are in the toilet sales wise. JLR is doing among the worst. What do you want a Land Rover or an X, Tesla is destroying all other luxury brands.
I own a model 3 it has a lot of good qualities and I do 50k a year in it, but the ride is too hard the handling is not up to its performance, the auto headlights are rubbish, as are the lights themselves, the auto wipers are rubbish and have a mind of their own, the seat belt top mounts are too high with no adjustment, i could go on,the tesla is NOT a luxury car , it’s a 30k car that you pay 60k for!
@@Chris-mh3vf But the 3 is still better than any product from BMW, Audi, MercB, Cadillac, porch or JLR who have all allowed their quality and reliability to collapse, assuming they ever had any.
@@hemaccabe4292 I would suggest that the 3 is a better electric car than the others produce, and one day it might even have decent automatic systems instead of the phantom braking inconsistent mess it is at the moment, out in the country in the uk it is quite possible to drive down a normal country road and have both sides of the car display showing red,and when you meet an oncoming car it freaks out and jams on the brakes, it jams on the brakes on motorways when passing a truck in the rain it jams on the brakes when you are changing back out of a lane if the one next to you has a truck it it, in short my wife’s 15 year old Mercedes’ has better cruise control, better auto wipers and better auto lights, the model 3 is a So what I would call “American luxury” luxury but not as it’s known elsewhere, if it wasn’t for the exellent supercharger system and the pointless acceleration I suspect tesla may not be selling so many cars. Just my opinion based on my experience and knowledge, i like the car but I am aware of what it is AND is not.
Osborne affect. Jaguar wake up, Volvo better get their skates on too. You can't say only ev from now on and expect to sell your old ice cars. The writing is on the wall. Should have waited till you had a long term GOOD EV line up before you made the announcement!
I can't see JLR surviving. I know someone who had an I-Pace, and that ended up spending more time at the dealers than it did on the road. He got rid of it because it was a joke. Personally I don't see the allure of the Land Rover brand, it's overrated and they've all been unreliable. Jaguar was the jewel in the crown in my opinion, and they're blown it. Whatever they do now is too little, too late. When you put a bean counter in charge instead of an Engineer, you know you're doomed when you need to make a high tech product.
Again, you haven't got a clue. Jaguar are killing off all ICE cars and bringing in an EV only range. In 2025 they won't make a single ICE. They are winding down all ICE cars now and not updating. They will relaunch with an entire new fleet of EV's. That IS THE REASON they are currently stagnating.
Neighbor got his land rover stolen from his driveway, police found his car a few weeks later. A couple of day later, it got stolen again. This time it was gone for good. He got a new land rover wit the insurance payout. That got stolen today.....the comedy writes itself.....
@@scottmcshannon6821 Funny thing is, I mentioned to him the first time that it happened to park it in the garage. He doesnt want to because its inconvenient to move it in and out. Lol. He's my next door neighbor so my security camera looks onto his drive way. I see them scoping the car at around 3am. These guys are quick, in and gone in 2-3 minutes. We live in a decent area. They just love his cars..lol
JLR sales crash is less to do with the electrification rate, problem is poor reliability. Its Discovery model has been the least reliable SUV for years. Recently given a 72.1% reliability rating by 'WhatCar'. No excuse for this, the model has been around for years, faults are known by the dealers & industry, yet never fixed. If you build your brand on a previous reputation for quality decades ago you rightly get punished for doing nothing to maintain it.
It is to due, to the cost of living and job security! People cannot simply afford, to buy a brand new electric car, including there are very few charging points!
This pains me to say, but I don't think Jaguar has that much unique brand identity left. When the F-Type dies off naturally, what else do they have? I happen to think the F-Pace is one of the best SUVs out there for the money, but its essential Jagness isn't that great...except maybe in the handling department. The I-Pace was/is a decent product, but poorly executed, and for whatever reason failed to gain any traction in its intended market, the US. IMO, the biggest mistake of the new CEO was to ditch the electric XJ project. Sure SUVs are largely where it's at, but largely isn't totally. Jag's main competitors still make saloons/sedans. And the XJ is a heritage offering, with a huge following. And although the last XJ was very different from every previous generation, it was unique in the market, and IMO still looked current, if not still futuristic. It was also widely regarded as the best handling large saloon/sedan. If for no better reason than bringing an electric XJ to market as a stop gap, they could have done what many others like Mercedes have done successfully, and simply put an electric drivetrain in the ICE chassis. Anyway, my thought is that Tata will likely retain Land Rover as long as it can seemingly do little wrong in the eyes of the market. The question is whether they will retain Jaguar? Sadly, it seems to me that Jaguar as it is right at this moment is most likely to be auctioned off to the highest Chinese bidder, and I doubt UK production or even assembly would last very long, certainly not beyound the end of the life-cycle of its current product offerings. So, the deal would likely be mainly for the rights to the name, along with a medium-term lease deal on the production facilities and plant, which probably wouldn't be a very profitable sale, but it would stop most of the losses that Tata are currently covering. Btw, Slovakia is of course where current LR defenders are made, so it makes sense that more off-shore production would be considered there.
CEO's are totally overrated. We see that everywhere, that the very people companies rely on to steer them into the future haven't got a clue. There's no excuse either, it isn't as if no-one saw EV's coming.
With the prices of EV's higher than combustion engine cars coupled with an upcoming recession it's a perfect storm for the auto makers to lose their shirts.
Really? Electric cars? I’ve never met anyone who owns a fully electric car/truck, and only a couple who have ever had hybrids… and I live in a big city!
A massive back order orderbook; global supply chain crisis affecting many car manufacturers (Porsche included), and governments determined to bankrupt their countries and citizens, all at the same time. And the CEO was a poor fit as it turned out. These are all things that can occur. Everyone thought Tesla was going to have the monopoly on EV, but when they wanted to, the big manufacturers just did it quite quickly and now Tesla look behind the times and their cars are very boring. JLR can bring it back, they just need an inspirational leader, and a better head of supply chain, because it’s hard, yes, but others are doing better- so do better! There’s actually no need to kill the car and replace it with electric vehicles; but the herd has moved so it’s very difficult, especially if governments are going to remove your individual right to have a car. Are electric cars REALLY less impactful to the planet vs running a well maintained petrol car, over both car’s lifetimes?
In the past, Jaguar and Rover made some beautiful cars, but not anymore. I think their enthusiasm has strangely disappeared. I suspect too much corporate shenanigans corrupted the brand.
@@robertwilson738 Some of best ever automotive taste and style, or just pure old fangled utility which is it's own beauty. :D Brits got it going on there. Hope that heritage survives the decade in SOME form. Growing up one of our friends, generally modest doctor family, had a dark green E-type Jag in the garage in `70's....infrequently he drove it and no one else was allowed to touch it, always a head turner. Only the doc with a 911 could compete in my tiny town USA hood. lol
![Gucci Mane & Sexyy Red - You Don't Love Me [Official Music Video]](http://i.ytimg.com/vi/j7IBqyFKT4c/mqdefault.jpg)
I work at JLR we are working 7 days a week 24/7 to produce the 232,000 orders for our cars … the losses are due to chip shortages and not being able to get the cars to the customers in time which is industry wide … we have BEV vehicles on the way within the next 2 years … The CEO was not fired , he left for personal reasons … get your facts right !!
Wayne spot on
It's a shame people believe this rubbish that a man in his bedroom spouts, who doesn't know the brand very well (hence why he kept calling the i-Pace incorrect as E-Pace and didn't know there is a factory in Slovakia already!). JLR were booming only a few years ago and this issue is mainly due to chip shortages!
Well said,he needs to be careful peoples jobs are being put at risk!
👍 it’s not such a sensational headline - facts aren’t one of the bedroom vikings strongest attributes - I’ve just watched another, pitiful.
Watch out!
What a lot of bullshit. JLR massively increased their profitability over the past two years. Before, JLR needed 600k vehicles a year to break even, now they need 350k or so. If it wasn't the chips, the company would have been much more profitable, they have 200k orders in the bank for very high margin vehicles.
Totally agree with you!
JLR have an order book of over 200000 cars..they can’t make them fast enough due to parts issues…Range Rovers,Range Rover Sports have a 12months waiting time,as do Defenders!
Well that’s 200000 idiots accounted for
Shhh don't tell the truth.
Correct, the order books are full but they can’t get hold of semiconductors
Yeah that’s main reason why bollore was fired, because he didn’t master the chip shortage. Not because of lack of sales.
200000 cars to sell all over the world, and a few in the UK is very poor business! They are in big trouble! A order book backlog, is 50000 a month! JLR have inflated their figures massively!
According to the news, JLR losses are due to supply chain issues and they are not the only auto manufacturer affected.
They are looking to hire 800 people from the massive layoffs in tech firms like twitter and meta.
Not a sign of a dying company.
The news lies to us on a regular basis on many topics 👍
Totally disagree with you! They are in big trouble, just like many big car companies! The reason the cost of living and demand for their cars have fallen significantly! Just like all of these of car companies, they still carry on building, mass vehicles, fully knowing they are not selling enough. 2 years time watch this space!
Chinese auto industry offcial said that hydrogen and bev will be the future and hydrogen will take over eventually because it can power more application compared to batteries... China even promoted fuel cells as their main technology in Olympics 😅
Meanwhile this guy says EV is the only future 😂🤣😂... He's not even covering what he's Chinese master are saying....
This guy wants to destroy all auto companies from all countries except for China who he sucks upto everytime.....
Hyundai group is killing it and Toyota better watch out. Volvo EX90 is going to be KILLER
You here?! Didn't expect that.
Not in sales. They don't plan to make enough of them to kill any competition.
18 month waiting list, not building enough to have any impact
who is going to buy the new volvo ,the price is of the scale totally unaffordable
nop
I'm a lifelong Jaguar fan and have owned many - all of which have been reliable and great to drive. I've had an Evoque for a couple of years and this has also been very reliable. Unfortunately, I think JLR have lost their way - I agree with you that they are in dire trouble. I can't see them surviving more than a few years. The I-Pace was a total disaster - build an expensive new platform that can't be used for other cars, then don't bother to update it so that range and charging are way behind the competition - really sad.....
I started LMAO when i read " "which have been reliable" nothing out of JLR is reliablem.... thry make lemons for yuppies ..
@@MrandMrsWestie hahaha. If you say so 😭
Yep, most unreliable cars in all surveys, you must be a dealer.
@@Tom55data blah blah blah
@@chrispenn715 that’s the same noise they make as they hobble into the dealers
Dear Jaguar,
What is the point of racing and winning in Formula E if you don't have follow-up products to sell?
I worked for JLR as a contractor before, they had no direction and the upper echelons had no clue on how to react to new market dynamics. We did a workshop ping as to what consumers want on the future as cars and when it came to feedback from the design and product team they just shrugged it off as if the consumer were idiots for wanting more accessible cars. The leadership is detached from reality.and there's too many lead weight working for that company.
Having owned many Land and Range Rovers over the years plus a Jaguar, I must say that my experience from the mid 1970’s to 2010 when I bought my last new Range Rover is that their products improve with every generation along with the build quality. However, what has not changed is the arrogance and total lack of commitment to the customer and their product when they fail, shown throughout my association with them. This used to be the case with all UK Midlands based manufacturers of which few car, truck or tractor ones have survived and certainly none left in British ownership. They only have themselves to blame. Glossing up the shop front is not adequate these days when consumers have so much choice of excellent, reliable, cheaper products that have far better warranties backed by companies that are committed to customer satisfaction.
The same shrug of the shoulders could be for politicians too.
Are you not going to mention JLRS order bank of 200,000 range rovers and defenders??
Correct 👍👍
All cars will be un drive able as costs to enter cities going up and with chip shortages a car will be delivered late at same cost....i.e a 2 year old car sold at max cost to be worthless in 5 years as cannot be driven anywhere
I helped a lady who came from Melbourne today and hired an electric car unknowingly here in the UK. Glad to help someone brand new to charge etc
Keep up the super awesome work you do Sam
We’ve had several land rovers, never had an issue with any of them but then again we always had them serviced correctly. So saying I tested the iPace but couldn’t get any sense out of the sales people who spent most of their time trying to sell me an XF. Our last RRS, hybrid went last month when our shiny new MY arrived….no going back now !
I am on my fourth JLR vehicle in succession, all have been very reliable, very economical and great to drive. The thing is, they earned a bad reputation for reliability many years ago and it's stuck. The vehicles today have improved dramatically and there are more on the road now than ever before. Sadly there are people (so called experts) out there that simply feed on the opinions of others. When Land Rover is mentioned they regurgitate the word 'UNRELIABLE' without knowing or bothering to find out the facts. JLR is not dying but there are those out there trying to kill it with ignorance and personal opinions. Most have never owned a JLR vehicle.
Correct!!!!
Well said that man. I have owned JLR vehicles for more than 20 years. All of them super reliable and great vehicles to drive. There is a movement out in the auto world who think they are clever to keep regurgitating the popular belief that they are unreliable. Some of the comments you see are like children trying to be funny.
Thry are worse now then ever
Funniest thing I’ve read for a long time!
You are trying to blame the woes on the availability of electric versions. This is all nonsense at least for LR. The backorder on LR vehicles is huge. The problems are with parts and distribution, nothing at all with electric vehicles. The resignation of the CEO had nothing to do with the performance of the company.
You mean the iPace - full EV not E pace Which is a a hybrid
This is total rubbish. I've worked for land rover for 29 years and find articles like this totally misleading. We can't ģet parts. We have a 2 year waiting list and a 200k backlog on orders.
Absolutely!!
let me set you straight - they are taking too long to deliver orders especially Jaguar. customers are throwing their hands in the air and purchasing something else just because its available.
CEO resigned for personal reasons.
Sam, You mentioned that the Mercedes EQS electric motors are made in China and have poor reliability. Are you sure? Here is what I found: "The car is powered by a water-cooled permanent magnet synchronous motor from Valeo Siemens in the EQS 450+ model, and by two of these motors in the EQS 580 4MATIC model.". Valeo Siemens is a German company.
Mercedes in general has the problem of quality that doesn't match the price.
I don't think EQS' motors are Chinese too.
If EQS' motors are Chinese, the EQS car should be much less expensive.
Siemens being German doesn't mean the motor isn't made in China like the lions share of most car parts. I bet if you look deeper Siemens has manufacturing concerns in China.
Maybe only the Chinese version of the EQS uses Chinese motors?
A mid size Land Rover SUV cost up to 7 times that of an equivalent Japanese SUV. On top of that, a visit to the mechanic is way too regular... like once every other month to fix "minor issues'. That's not going to be too much of a market...
That doesn’t make any sense because the Germans are also the same price and sometimes more Audi A5 is the same price as equivalent Land rover
The jaguar i-pace was a decent ev when it came out, they should have taken it further and used the same plattform on other modells like the xe.
I feel the same, I actually still like the i-pace.
Jaguar could not even sell 3k of I-Pace in the US when they won car of the year in 2019. Tesla sold over 14k Model S that year in the US. That was with I-Pace winning car of the year and every Media station screaming it is the "TESLA KILLER!" lmao
Decent but overpriced and a little inefficient. The car sells on NHS employee specials and other such schemes. They should have done what you said and developed a few different vehicles.
Yeah it failed, no one wanted it.
@@Mrbfgray Big difference between wanting it and being able willing to spend that much money. I want an EV, but none of them make financial sense for me yet, they are all too expensive, so i've just delayed replacing my current car till the car industry wakes up and sells decent EV's at a sensible price.
Are not MG part of SAIC? They seem to be dragging their deliveries of EVs, promised delivery by end of October and still no word as to when the car might appear - doesn't look good ! !
Well the CEO was bold by saying Jag would be 100% EV from 2025 with an all new range. There is a huge waiting list for Range Rovers and Defenders. So a story of two halfs..
I think the price tag of the Land Rover has eliminated most US buyers.... MB is cheaper and more available.
The reason JLR is in trouble is because of miss management. Their range is confusing. Example: I'm sure you called the IPace EV the EPace, easy mistake to make, and you would expect the E in EPace to represent an EV, but that's totally wrong because EPace launched after the IPace has an ICE.
Jaguar has genuine pedigree as a luxury and sports car manufacturer. They already discontinued the XJ and cancelled the new all electric XJ that was apparently nearly finished. They will soon discontinue the F Type which will leave them with no sports car and no limo. All that heritage and prestige thrown in the bin to chase after premium sales and they got it so wrong. Look at the Jaguar line up today and you have F Type, XE, XF, E Pace, F Pace, and I Pace which is a mediocre selection of cars that are confused about their identities.
The next massive problem with the vehicles within JLR is the fact that they directly compete with each other. How many vehicles have JLR launched after Evoque to directly compete with it? The same with RR Sport? I can think of at least 3 for each. Why are they competing with their own market leaders????? It makes no sense to me.
So to sum up, JLRs problems are way way way deeper than having un electrified vehicles. You know and I know a big heavy vehicle is difficult to electrify, it will not only be very expensive but also guaranteed to be inefficient.
No replacement for defender pick up since 2016 is a big one all the custom tipper body ones and many other custom coach build one that was done too defender classics for utilities and tree surgeons etc!! The Japanese have that market all to themselves in europe!!!
@@micksgarageMG I agree 100% and this is exactly my point. Defender isn't unique anymore and is just another variant of the same thing. It competes with the existing line up, so while Defender, RR Sport, F Pace, Discovery and Velar (5 vehicles) are all competing for the same customer, utility vehicles and those customers which are a big part of this companies heritage have been completely disregarded.
Ex jlr here and you hit the nail on its head. The jag suvs like f and e pace compete with the evoque, disco sports. In addition the decision to manufacture the E pace in China instead of the F pace Was baffling (the chinese love big cars hence all the L versions for China including jag XEL and XFL) so why they chose to push epace the smaller suv there makes no sense...
@@vienna0810 E Pace is also made in Austria, but I understand your argument. It's a horrible thing anyway, like a nissan juke with a jag badge 🤣, you'd have to be mad or getting a very good deal to buy an EPace over an Evoque or discovery sport.
Reckon Tata should just sell jaguar Land Rover to Geely or SAIC or GWM...to be turned around:)
Geely did a fantastic job with Volvo even as fans expected a disaster. Volvo is the example and the blueprint for that type of deal can work.
Not just electrification, piss poor reliability and insane pricing is part of JLRs problem.
Understandably every company has to have a electric strategy at this point but I don’t think this is has anything to do with there immediate sales. They’re hampered by chip shortage I have a friend that’s been waiting on a defender for 9 months!!!
Correct!!!!👍👍👍
Premium brand lack of deliveries. Absolutely awful reliability issues.
Just talking to my Brit neighbor at the mango farm who was a Land Rover dealer in England. He hung it up and moved to Thailand 5 years ago.
I bought a Land Rover back in 2001 while working 80/week in Tech. It’s no wonder I never made it to the beach or Rocky Mountains the entire time I owned that thing. Sadly I was the perfect consumer archetype for their sales and marketing department.
Problem right now with JLR is 12 months delivery minimum being quoted on most vehicles.
Sales most certainly have not crashed. They are higher than they’ve ever been but the factory cannot deliver fast enough.
the new defender is still a very rare sight in our area ,i know of 3 local owners and have maybe seen another 4 or 5 ,chip shortage obviously a problem but so is the price main winners in our locality are salesmen for Ford Ranger and Toyota Hylux a lot about and all were previous defender owners
Absolutely nonsense! British cars sales are at their lowest for 56 years! Jaguar sales worldwide have fallen including demand for their cars!
@@batmandestroys1978 then why does the dealership where I work have a 2 year waiting list just to get an RR or an RR Sport? This is the most amount of demand we’ve ever had on that product and if the factory was making these cars at a much faster rate, we would have the highest sales numbers that the company has ever had.
Very poorly researched, supply chain issues caused the loss, similar to many other companies, and their order books have never been healthier on pretty much every model, they simply can't build them fast enough right now and, again, it is supply chain issue. But as for orders, actual physical orders with deposits, they have never had as many in the history of the entire company, a well documented fact.
You don't have the problem quite right. The problem with Jaguar Land Rover is that everything they make is very expensive and simply not worth the money. They are trying to live on their previous reputation for quality but have been spending that down for so long that they don't have the reputation any more. They also have gained a reputation for throwing customers under the bus when there is a problem. If they offered a car identical to the Solterra at 2/3rds the price Subaru wants I would still buy the Subaru.
"The Jaguar I-Pace is better than the Tesla Model S in every way! I-Pace is the Tesla killer! Jaguar I-Pace is car of the year!" - 2019
lmao
I-Pace sold just over 50,000 cars in total. That is all. Vaporware.
They already have a big modern factory in Slovakia building defenders and discovery. Launched a few years back. Allowing a cheaper eu plant - mixed with the high end range rover plant at Solihull and a Chinese JV plant.
BYD should buy LR/Jag, make it their luxury arm, and have it all electric. To increase reliability and decrease production costs, they should shut down all plants in the UK.
Rolls Royce is doing brilliantly with out electric cars. I’m a Range Rover buyer but the problem is reliability nothing to do with electrification…
Range Rover is also a very easy car to steal, around our area there is 1 stolen every day and that is just in Bromley - London. Apparently a simple FOB clone will do the trick. Why hasn't Jaguar Range Rover fixed this?
Never ever let an accountant run a company. All they will do is run it into the ground. That comment is from an accountant.
Accountant need to be told what to do and kept on a tight leash .
I'm sure the majority of CEOs for large companies are accountants and/or were previously CFOs
The problems at JLR are much worse then you think. On top of the EV strategy which is very odd, they have drifted Land Rover into the super rich category for which there is now fierce competition while dropping their existing customer base for which there was very little competition. The cost of a defender is mind boggling. A range rover costs well over 100k now, which is beyond stupid. They had a jaguar EV platform in place but dropped it months before launching on the basis that the next one might be better. I seriously doubt that they will survive the recession let alone the EV transition. I give them 2 years tops
Not true I hope. They are short of parts not sales.
Correct Kevin
4 mins into this and I've lost track of the number of inaccuracies.
Sorry, this is utter twaddle, it's the microchip issue that's causing the problem.
Spot on. I think a lot of us feel exactly the same way about JLR. The industry is changing very quickly indeed, it's a big disruption.
Just started watching your channel recently, and I'm impressed.
JLR has high unreliable and just far too expensive. In ireland a defender is 50% more than a Toyota landcruiser.
I used to work for JLR but they have been terrible at predicting consumer power unit demand -they were at least 6 years late with a hybrid and as for an EV -you have said it al !! The last CEO Sir Ralf Speth may have done many very good things for the Brand but fixing their dreadful quality and reliability did not appear to be high on his agenda. ( It was as if they were in a BL time-warp for those old enough to remember) Mr T Bollore ex Renault presumably knew much about electrification from his past job so what happened at JLR .It must be the rather old fashioned culture at Land Rover ?
What is the best electric car?
When new CEO joined he cancelled the two new EV models that were nearly ready to be launched, he is responsible for delay to new EV models
JLR have a factory in China and are building an EMA based car entirely there, sourcing and manufacturing, this isn’t a secret btw…
Order book is solid but semiconductors are the issue, this would be the reason the COO has gone, he didn’t react quickly enough to that.
Battery packs are designed in house, again, this is common knowledge, only the cells are bought in.
Sourcing is worldwide including China but many Chinese companies are manufacturing in Europe and Africa these days.
Fact was JLR didn't have the economic of scale. They never was. Sales and product wise. Their sales just shy 370,000 for 2021. Volvo was 698,700 unit for the same year. Volvo shares it part with all Geely group brand. JLR?
It would of been great if Toyota joined with them and made their product reliable...
This man was fired due to semi conductors. Nothing to do with to turn to Electric.
Looks like another legacy car brand is going down.
They are developing hydrogen-fool cells as well for cars. So unfortunately they look doomed.
Presumably there’s been a battle of control between EV and ICE in the company. A Range Rover would make a great EV. They should buy in CATL or BYD batteries and develop the other systems.
Range Rover ev next year!!!
@@midlandgeordie I hope so!
ICE OEMs all sound like they're shuffling the deck chairs on the *Titanic.*
A merger of two dumb ideas doesn't make for a bright idea. It makes for a dumb idea that's failing _three_ times as fast.
There is nothing appealing about an electric car.
While sales have dropped, partly due to the international situation, difficulty obtaining electronic components both directly and through their system suppliers such as Bosch, plus the UK situation. On top of which they only produce very expensive vehicles and in a recession or financial squeeze, these will inevitably suffer more than mid-price cars. For instance, I love my Kia Sorento which is about the same size as the RR Sport and has very near the equipment level. No bespoke trim choices of course but still great quality at literally half the price. Buying the Kia gives me change to buy three luxury ocean cruises, one a year for the three years I run the car.
Certainly in the UK there is a fair long waiting list for Land and Range Rovers and little actual demand for a fully electric version outside of London. The charging infrastructure continues to make it inconvenient and as yet undesirable for long distance travel at a premium executive level.
The cost living, cost of these vehicles has finished them! People are struggling to buy food and pay their bills! Cars is the last thing on their minds!
@@batmandestroys1978
The majority of people have never been able to afford to buy or run this brand and generally this class of vehicle. The number that they do sell, of all brands of ‘luxury’ vehicles has massively grown over the decades and has always dipped during times of economic recession, which come around every ten to fifteen years on average. The common European family have traditionally run vehicles in the Ford Fiesta/Focus and Opel/Vauxhall Astra, Fiat Panda and Peugeot and Renault supermini like Cleo, Magane, 208, 307 class vehicle. Used values for most bigger and luxury cars do tank, making them affordable to buy for people that can struggle to pay the running cost. There are masses of large luxury cars in the used car system just now but they do seem, so far, to be finding homes.
Please use this platform more cautiously & stop the crape analysis nonsense on you tube. The investor has tons of sharp minds at his disposal. 🎉
1) they aren't supporting existing customers with parts. This is the controversy putting new sales off. 6,8,12 months for basic parts for willing customers.
2) new car sales "no idea" on availability. Why would you order a 120k car with no timeline
If you ask me, the woes are down to global procurement strategies, notwithstanding the points made in this video. Some of their hybrid cars are very attractive if they could build them!
3) if Porsche or similar introduced a car the size of a Range Rover, JLR would be finished. A Cayenne ++ in size would completely see off Range Rover.
Why are we all stupidly rushing to electrify....This guy doesn't make any sense whatsoever. It is more expensive per mile by quite some margin now. But the scam of it all is that we can charge on the current network. Waiting upto 2 hours per charge is laughable. The charging network here is a joke. Even Tesla drivers are struggling. It doesn't matter what EV you buy, living with it is a killer in reality. I've been there and I've sold it. We are all being conned. The only thing that makes sense is IC or if you must a PHEV.
I love my new defender 110 and I just don’t want an EV. I wish they made more hardcore models , like a backseat delete option so I could do better overlanding with mine.
Nothing to do with lack of EVs, there is a recession and luxury cars whether ICE or Electric are not going to sell....
JLR have a huge order book!!!
Exactly… the back orders are massive. They just can’t finish the build with the chip and product shortages
You might want to call Jaguar’s first electric vehicle by its proper name it’s not the E pace. You could gain some credibility with yeah your channel if you get the model name, right.
Be quiet nerd
It should have been named the E-Pace. Still speaks to Jaguar’s incompetence.
The reason it’s an called an E-Pace as it’s the same length as an XE. Like the F-Pace is the same length as an XF. The electric I-Pace is called because the I-Pace has the electric motor technology similar to that found in the I-TYPE Formula E Racing car. Hence why the E-Pace is NOT an I-Pace!
I own a 109 2a 6cyl 1965 amazing old truck ! Unfortunately the management system in Britain & nepatism destroyed this company. Boy the elite would suck the blood out of you ! :(
It is indeed sad. Lots of jobs at stake, in particular the midlands UK. Like a lot of manufacturers, when it comes to electrification, they seem to talk the talk but don’t walk the walk. Inevitable that they move to China? I think so.
This guy talking bullshitt
Selling electric cars when the EU is shutting down power plants isn't exactly a winning combination. Windmills and solar panels won't cut it. I'll keep my XJR.
There is nothing that rides like a big s class Mercedes’. Quiet, relaxing yet road responsive. If the EQS rides like an S class, then it’s a Mercedes’ worth owning. Real wood and leather in the cabins. It’s competition is the model S from Tesla. Mercedes have traditionally been the best cars for comfort and quiet, and a lot of owners ride it the back and the back seat room is huge.
The EQS is better than the gas powered S class by a million miles
@@theproffessional9 I'm going to disagree on that one. I have an EQS and will say the S Class is actually a better car...
Can't be too quiet. The NHTSA said so. If it is too quiet it has to make beeping noises.
JLR have now recalled all of their EVs due to the risk of the batteries spontaneously catching fire. Not good and happening all too often. These things are too volatile. There's good reasons the motor industry progressed to combustion engines decades ago. When do you ever see progress going back to the past.
Always been a fan of land rover. Drive Range Rover Sport HSE. Love this car and huge love and respect for Ratan Tata who owns this company.
You have no idea about his work, passion and ideas.
The day when Land Rover get sold to China, the sell might go up due to car become cheaper but it will loose it’s luxury and fans.
They didn’t sell too many cars in past 2 years but there is a huge backlog that they need to clear. I went to order a new one, the wait time was close to one year, which was ridiculous but you can see the sell didn’t drop, it’s the production drooped due to covid.
Of course EV is the future, I am eagerly waiting to buy one of those.
Regarding affordability: these cars are not for everyone that’s the reason they are super expensive. If someone need affordable cars there are plenty of other options.
Land Rover, particularly their Defender range, has to remain ICE for a long time.
They are used in the remotest parts of Africa and in the outback in your country, and an EV is definitely not the right piece of kit for obvious reasons. I love EVs but there are conditions and circumstances where they are clearly unsuitable.
Bet no one will drive the new defender in the REMOTEST parts of Africa or any other outback and people would rather prefer a Toyota for that matter. Old defenders surely yes, becuz sourcing parts is easy and were simple to work on. But now they don't make them anymore.
@@Countrysideboy247 Toyota Landcruiser has certainly become the vehicle of choice in darkest Africa. There are still the die-hards who cling to the earlier Defenders. True as you say, easy to work on and pretty basic. When Land Rover put BMW engines in them, what were they thinking!
@@alexd302 Also they have lost the solid axles and body on frame architecture which was easy to modify and as we know solid axles go hand in hand with the outback. A simple utilitarian vehicle with not many stuffs to go wrong.
@@alexd302 BMW engines are generally bulletproof. If only they can make them a little simple they'd be reliable enough. Like the old M57 diesels.
They are doing just fine.
JLR has been dead for years. This has very little to do with electrification. They have limited sales and their cars have a terrible service record.
Dead man walking....
Let’s compare Order books with other luxury car owners shall we ? It’s actually the total opposite of limited sales…. Thanks for posting though
@@Holloweve affordable cars sir.....
I’d point out luxury cars in general right now are in the toilet sales wise. JLR is doing among the worst. What do you want a Land Rover or an X, Tesla is destroying all other luxury brands.
I own a model 3 it has a lot of good qualities and I do 50k a year in it, but the ride is too hard the handling is not up to its performance, the auto headlights are rubbish, as are the lights themselves, the auto wipers are rubbish and have a mind of their own, the seat belt top mounts are too high with no adjustment, i could go on,the tesla is NOT a luxury car , it’s a 30k car that you pay 60k for!
@@Chris-mh3vf But the 3 is still better than any product from BMW, Audi, MercB, Cadillac, porch or JLR who have all allowed their quality and reliability to collapse, assuming they ever had any.
@@hemaccabe4292 I would suggest that the 3 is a better electric car than the others produce, and one day it might even have decent automatic systems instead of the phantom braking inconsistent mess it is at the moment, out in the country in the uk it is quite possible to drive down a normal country road and have both sides of the car display showing red,and when you meet an oncoming car it freaks out and jams on the brakes, it jams on the brakes on motorways when passing a truck in the rain it jams on the brakes when you are changing back out of a lane if the one next to you has a truck it it, in short my wife’s 15 year old Mercedes’ has better cruise control, better auto wipers and better auto lights, the model 3 is a
So what I would call “American luxury” luxury but not as it’s known elsewhere, if it wasn’t for the exellent supercharger system and the pointless acceleration I suspect tesla may not be selling so many cars. Just my opinion based on my experience and knowledge, i like the car but I am aware of what it is AND is not.
JLR order book is huge…they can’t get the parts,no shortage of demand!
high price is not sign of quality.
pr ice is out
its all automakers not just jaguar Land rover manufacturers struggle to keep up with demand suffer from supply chain issues.
Osborne affect. Jaguar wake up, Volvo better get their skates on too. You can't say only ev from now on and expect to sell your old ice cars. The writing is on the wall. Should have waited till you had a long term GOOD EV line up before you made the announcement!
🤣🤣Seems like you are running the Company !
Bang on as usual Viking!
I can't see JLR surviving. I know someone who had an I-Pace, and that ended up spending more time at the dealers than it did on the road. He got rid of it because it was a joke.
Personally I don't see the allure of the Land Rover brand, it's overrated and they've all been unreliable. Jaguar was the jewel in the crown in my opinion, and they're blown it.
Whatever they do now is too little, too late. When you put a bean counter in charge instead of an Engineer, you know you're doomed when you need to make a high tech product.
Keep it Viking, love the global coverage
Thanks, will do!
I’m not sure you actually know what you’re talking about.
Again, you haven't got a clue.
Jaguar are killing off all ICE cars and bringing in an EV only range. In 2025 they won't make a single ICE.
They are winding down all ICE cars now and not updating.
They will relaunch with an entire new fleet of EV's.
That IS THE REASON they are currently stagnating.
And they can’t get the parts…inaccurate article
I've got a 2021 Sport, live it, and am waiting to buy a Range Rover EV or Fisker Ocean.
The Range Rover should have been Full Electric four years ago when the iPace came about….. Simple!
Neighbor got his land rover stolen from his driveway, police found his car a few weeks later. A couple of day later, it got stolen again. This time it was gone for good. He got a new land rover wit the insurance payout. That got stolen today.....the comedy writes itself.....
Jesus dude, that sucks.
I don't know wether to feel sorry for the owner, which I do; or feel sorry for the low life's who are silly/dumb enough to steal Land Rovers.
Just wait for it to break down on the thief and recover it where he ditched it.
does he park it in the hood with the door open and the engine running?
@@scottmcshannon6821 Funny thing is, I mentioned to him the first time that it happened to park it in the garage. He doesnt want to because its inconvenient to move it in and out. Lol. He's my next door neighbor so my security camera looks onto his drive way. I see them scoping the car at around 3am. These guys are quick, in and gone in 2-3 minutes. We live in a decent area. They just love his cars..lol
JLR sales crash is less to do with the electrification rate, problem is poor reliability. Its Discovery model has been the least reliable SUV for years. Recently given a 72.1% reliability rating by 'WhatCar'. No excuse for this, the model has been around for years, faults are known by the dealers & industry, yet never fixed. If you build your brand on a previous reputation for quality decades ago you rightly get punished for doing nothing to maintain it.
There is no sales crash!!
It is to due, to the cost of living and job security! People cannot simply afford, to buy a brand new electric car, including there are very few charging points!
This pains me to say, but I don't think Jaguar has that much unique brand identity left. When the F-Type dies off naturally, what else do they have? I happen to think the F-Pace is one of the best SUVs out there for the money, but its essential Jagness isn't that great...except maybe in the handling department. The I-Pace was/is a decent product, but poorly executed, and for whatever reason failed to gain any traction in its intended market, the US.
IMO, the biggest mistake of the new CEO was to ditch the electric XJ project. Sure SUVs are largely where it's at, but largely isn't totally. Jag's main competitors still make saloons/sedans. And the XJ is a heritage offering, with a huge following. And although the last XJ was very different from every previous generation, it was unique in the market, and IMO still looked current, if not still futuristic. It was also widely regarded as the best handling large saloon/sedan. If for no better reason than bringing an electric XJ to market as a stop gap, they could have done what many others like Mercedes have done successfully, and simply put an electric drivetrain in the ICE chassis.
Anyway, my thought is that Tata will likely retain Land Rover as long as it can seemingly do little wrong in the eyes of the market. The question is whether they will retain Jaguar? Sadly, it seems to me that Jaguar as it is right at this moment is most likely to be auctioned off to the highest Chinese bidder, and I doubt UK production or even assembly would last very long, certainly not beyound the end of the life-cycle of its current product offerings. So, the deal would likely be mainly for the rights to the name, along with a medium-term lease deal on the production facilities and plant, which probably wouldn't be a very profitable sale, but it would stop most of the losses that Tata are currently covering.
Btw, Slovakia is of course where current LR defenders are made, so it makes sense that more off-shore production would be considered there.
When companies have a hard time, they’ll cut jobs across the board.
Sam, what are your thoughts on the Subaru Solterra? I am a fan of the brand and hope they make the change to EV's sooner rather than later.
JLR is a niche company. They only make SUVs (especially the Land Rover brand). It's one of the major reason why they're declining.
No pick up utility option on the defender is downright idiotic another chealesea tractor utter madness!!!
They couldn’t make a profit on their EV so like every other major automaker, it was just a PR stunt, not a business.
CEO's are totally overrated. We see that everywhere, that the very people companies rely on to steer them into the future haven't got a clue. There's no excuse either, it isn't as if no-one saw EV's coming.
With the prices of EV's higher than combustion engine cars coupled with an upcoming recession it's a perfect storm for the auto makers to lose their shirts.
Really? Electric cars? I’ve never met anyone who owns a fully electric car/truck, and only a couple who have ever had hybrids… and I live in a big city!
A massive back order orderbook; global supply chain crisis affecting many car manufacturers (Porsche included), and governments determined to bankrupt their countries and citizens, all at the same time.
And the CEO was a poor fit as it turned out.
These are all things that can occur.
Everyone thought Tesla was going to have the monopoly on EV, but when they wanted to, the big manufacturers just did it quite quickly and now Tesla look behind the times and their cars are very boring.
JLR can bring it back, they just need an inspirational leader, and a better head of supply chain, because it’s hard, yes, but others are doing better- so do better!
There’s actually no need to kill the car and replace it with electric vehicles; but the herd has moved so it’s very difficult, especially if governments are going to remove your individual right to have a car.
Are electric cars REALLY less impactful to the planet vs running a well maintained petrol car, over both car’s lifetimes?
It’s the iPace that’s the BEV not the ePace 😬
In the past, Jaguar and Rover made some beautiful cars, but not anymore. I think their enthusiasm has strangely disappeared. I suspect too much corporate shenanigans corrupted the brand.
Rover still makes exceptionally attractive vehicles, excellent off road, but pricy and breaky. They're toast unfortunately.
Huge waiting lists for their cars!!!
They still make beautiful cars.
@@robertwilson738 Some of best ever automotive taste and style, or just pure old fangled utility which is it's own beauty. :D
Brits got it going on there. Hope that heritage survives the decade in SOME form.
Growing up one of our friends, generally modest doctor family, had a dark green E-type Jag in the garage in `70's....infrequently he drove it and no one else was allowed to touch it, always a head turner. Only the doc with a 911 could compete in my tiny town USA hood. lol
@@Mrbfgray