Blue Ridge Rising | Project Summary

Blue Ridge Rising is an initiative of the Blue Ridge Parkway Foundation, the nonprofit fundraising partner for the Blue Ridge Parkway, to strengthen cross-jurisdictional relationships, foster economic development within the region’s gateway communities, and establish a unified regional voice.
The Parkway is one of the most visited units of the National Park System hosting 15.9 million visitors along its ridges in 2021. The 469-mile ribbon of road travels through 12 counties in Virginia and 17 counties in North Carolina, connecting rural mountain communities, towns and cities.
The Parkway generates approximately $1.3 billion of positive annual economic impact to the adjacent communities. The Parkway is a catalyst for promoting regional tourism and is a significant contributor to regional economic vitality.
Blue Ridge Rising will establish a collective regional vision that celebrates our shared culture, protects our unique natural resources, and strengthens the regional economy.
Blue Ridge Rising is made possible in part by two grants from the U.S. Economic Development Administration to the Blue Ridge Parkway Foundation.
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