Sales - Phone Sales for Auto Dealers
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- Опубликовано: 10 июл 2011
- www.GrantCardone.com - Phone Sales for Auto Dealers - Sales training expert Grant Cardone demonstrates how to handle a sales call on best price. Sales training, BDC training, incoming sales calls for auto sales, retail sales, consumer sales, furniture sales, mortgage brokers, electronics, real estate sales, foreclosure sales.
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Grant Cardone Career and Bio
TV Undercover Billionaire
CEO - CardoneCapital.com Real Estate Holdings 2.2B AUM
Founder - 10X Movement Business Conferences Worldwide
Author - The 10X Rule. (Plus eight more biz books)
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Raised Over 100M for Charites Apple PodcastsThe Cardone Zone on Apple PodcastsCareers · 2020 (420 kB)is4-ssl.mzstatic.com/image/th... RUclipsGrant CardoneGrant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Miami Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett. Visit grantcardone.com for his latest blogs, news, tips, training, and where to catch him LIVE!
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I get 3 or 4 of these callers everyday, my heart drops when they call, it's so frustrating but because of uncle G I'm getting ready
I feel you. Atleast your calls are inbound
Great video!! Take a look at a few of our videos and subscribe to ours.
ruclips.net/user/EverlastingCap
I am the grinder, I'm learning how to advance my grinding by studying the competition
Man....Grant Cardone has got to be the best sales trainer in the car business. I don't sell cars, but i can see how this method works.
Was excellent - Not only because of the conversation or it's context .. but because of the over all 'approach' (and attitude required) of the salesperson in the call.
Grant Cardone is my Bible for selling
Gary Dexter what do you think about dealerships that say 500 down but when you go in there asking for more down payment.giving you a few weeks to come up with the rest when first payment is due 45 days later
Burn that bible
I love Grant. He is the best! Very motivational. Anyone can be like him with enough practice and motivation. If you want it you can get it.
I really like it. The perfect approach to explanation what seling is really about.
Grant, Grant, Grant.... wow
Uncle G thank you. This is so much help. I am already scheduled to close 2 major clients this week. I will be able to attend your seminars soon!!
im a big fan of this guy! always learn from the best!
Agree completely, Cardone! Closing a grinder is the best education in selling there is, period! By the way, best video you've done. Nice job.
This call example is applicable in so many industries.
Grant is a legend!
It's so true. This is amazing information!
Great video!!! That's exactly how its done...not easy but it takes time and practice. Eventually we get better and its win-win all round. Thanks for putting this together.
Exactly, I won't ace it in the first try on the call, but after 50 calls I would get a lot better
Great stuff!
Great Training!
Grant Rocks...many great ideas presented during this role play.
great call info thanks grant
You Rock Grant!
Very impressive sir...
Im going to tryout next call
Can't beat the best?? Learn from him! Cardone is a selling mastermind!
This is golden, bookmarked :)
Great tech... It works. 100%
75% hang up by half through this but it's somewhat true .
i wish i could go back in time and just be a fly on the wall in the dealership and watch Grant close down deals it would be amazing
10X UNCLE G = BEAST MODE!
Amazing.
@ 3:53 Mr. Grinder will more times than not hang up the call at this point and never answer his phone when you call again.
No actually I have had several of these types that will hang in there with me for as long as I am willing to string them along. They are usually desperate to accomplish whatever ego stroking end they set out to achieve in their little minds. They might have money but they are very poor when it comes to how they think about money.
Awesome !
Love it
excellent! Mr Grant Cordon....thanks so much it helps so much it give me new insights....thanks Sir....I am from nicaragua ....I enjo watch uors videos.....
Inglés Para Todos saludos, desde México.
holy jump! I'd tell him to buy somewere else after a minute of this, but then again I am not a top producer and will definitly miss this deal, you're shark man
I love grinders. Such buyers
im a big a fan to
Dam he's good!
Uncle GC 🔥
Nice. I'm just startin out in car sales. Like...I just got hired..used to sell Directv. This help shed early light to the industry. Can anyone point me in the right direction to learn more successful strategies in this field?
Thanks Grant! I get this all the time but I always get bogged down by my Sales Managers to get the price or lease payments. My only other option is to take it to my internet department and split the deal. Do you have another suggestion on how I can handle this quickly and on my own?
Price does not sell the car. You need to figure out a way to find out at what point are they committed to purchasing. Logic doesn't follow this notion that they will be calling every dealership and giving them all the same spiel demanding a best price from everyone while refusing to give anyone a commitment. If they're going to get a price from everyone while telling everyone that they have no chance of doing business with them it is a no win proposition for the business unless the commitment can be found.
💖 perfect🍻
Men and women. Its kind of intimidating. I have a great attitude. Im just trying to figure out the mindset I need to have to be 100% comfortable and showing them the salesman i can be. Judging from the couple of customers I've dealt with already, I believ my potential with this job will be very beneficial financially as well as personally.....I know that's a lot..is there anything ud advise? Is there a book or mp3 that touches on this?
I'm interested in buying the closer's survival guide.
This is why I get the out the door price through written email hahaha!! it works every time. would absolutely never do business with this hypothetical dealership....
I believebi will check out those books. Im interested n being in this business for a long time. I'm in my 2nd week of training and I'm gaining product kmowledge and confidence. Wheren I'm struggling at is with my managers. I'm excited and really putting forth some hustle and bustle when I'm there but they tell me that I'm not smiling enought and not seeming excited enough. They even tried to fire me because of it after only a week of training. I see that therebisnt much tolerance for not doing
Let me put it in perspective for you: Most dealerships spend $25,000 to $50,000 per MONTH just on marketing for leads. Managers make over $100,000 per year in salary plus commission, the internet has drastically shrunk the profit margin on new vehicle sales, and the owner of the dealership is paying interest every month on vehicles that are parked in the lot. Now do you understand? That doesn't even count all the other expenses that dealerships have like free lunch on Saturdays, free soda and coffee for customers, hourly and salary employees in the BDC, cashiers and finance reps. Dealerships need to sell a ton of vehicles every month or they will lose money quick and a lot of money. If you are the weakest link on the sales force you need to shape up immediately or ship out. We are not selling $100 smartphones here.
In this you say the words company policy however you have stated in a more recent video 5 things a customer does not want to hear and that is one of them why is that?
I work in a BDC call center and honestly the customers he is trying to battle with are not worth the energy or time. After you get them the info or into the showroom they show up in a ski mask still trying to rob you on price and waste your time....or to make it worse they want to complain and leave bad feedback because of their penny pinching ass. I only deal with buyers who want to make a deal happen. If your battling a person who wants to be anonymous and only wants the best price, they are just taking you for a ride. Let them go waste another low performing dealerships time who are desperate for a sale and give then the shirt off their back. Invest your time with customers that are ready to buy and they are not hard to find if you dig through the leads. These types of people will never be satisfied no matter the price or service. Guarantee Grant doesn't close all of these stubborn cusotmers who think we need their sale to survive lol
I just got hired at a car dealership and I will take your advice. Im not going to even waste time on the customers just looking for the price. 9 times out of 10, they are not serious. Do you happen to have any tips on maybe how to make sure the customer is serious about buying?
At the closing of the call did you send him the pricing? Or was the information you gave irrelevant just so you could keep him curious after he hung up the phone
Under no circumstances would I consider giving such a customer any price. Price does not sell the car, the customer's commitment to purchase the vehicle from your dealership sells the car. Until that commitment can be established giving out any price accomplishes nothing.
So how do you handle the same customer who decides instead of calling he's going to email you?
Figure out at what point they are committed to doing business with you and no one else. Start off by not giving them any price, period. No commitment = No price. If they are serious about actually doing business with you they will show it by acting in good faith, otherwise in all probability they are trying to get ammo to use at another dealership that they are committed to purchasing from.
Grant... I'd be fired on the spot for offering to send my written price and telling the customer to shop it.
NikeEdits no shit. lines are recorded. gm hears that and your shopping for a job.
You guys are watching the call in isolation. You would have to have your whole store bought into his system so you can do what he's talking about.
I’ve got fish!
I'm a 19 year old in the car business, really want your program and books, juft can't afford them. Help me out grant! RUclips is the closest I get
Everything you need to know is on RUclips if you care enough to find it. Learn from multiple sources, not just one.
any training for us suckers who need to buy cars?
Find what you want to buy and buy it. Money is to be used to purchase things, not worship as an idol.
I work for a car dealership who doesn’t trust its reps to answer the freaking phone! It goes to a remote BDC call center, that’s some bull shit man
Time to find a dealership that trusts and empowers its employees... Just sayin.
That’s crazy up phone goes to the BDC if receptionist doesn’t answer at my dealership.
What they want. I refused to signbthen termination papers and pleaded my case and toldbthem thatbitbwould be stupid for me to hear their complaints and not make any changes ifnit was threatening my job. Since then (Monday) I've picked my head up, smile more, talk more, and approach customers but one manager says I need to liven it up! Its like they qant mw to be someone I'm not. I'm one of the youngest guys there(27) and to be honest I've never had a job more "professional" with so many older
My name is Talon btw
You don’t mention the type of info you sent the difficult buyer!!! I know you didn’t send him the price of the vehicle. So what do you send the difficult buyer then?
I would send them generic info without any pricing.
He never worked at a used car dealer in Miami. You want how to get some one on the door give him what you can offer and challenge him if he can find the same car for a better price. In a used car industry it wont happen...
I not consider my self as a "qualified buyer" but for decision under pressure, the outcome never is good , when I fill that became a high sales I' gone........ long gone
Click
I think the Car Done Zone should meet the Twilight Zone, and Harvey Hunnicut is a pro. He knows how to sell cars. watch?v=gxy8sSG0KS0
How you gonna build value with a car. A Ford is a Ford is a Ford.
Most shoppers nowadays will just do their own research and buying online. No need for this anymore.
What if no one gives you what you want online?
Actually I could teach Grant how to get that customer to your dealership using an 1/8 of the conversation. Way to much talking ???
What's your secret?
and THEN?
You gotta pay if you want to play. Listen up folks, if you need me to tune up your BDC department, send me your contact information. I have a proven, short, easy method.
Too late. I don't even work in car sales anymore. You gotta be quicker :D
Paul Gioia lol you're gonna step into unknown territory and advertise yourself get the fuck out of here.
"You have what you need to fulfill your word, AND meet my pricing request. It is clear I won't hear from you ........(click)"
Yes but, buyers have learned that the idiot who fumbles the call probably sucks and would go to him because he has control. Sometimes when you come off so strong people can tell they’re dealing with an experienced sales person .
Yeah except no1 stays on the phone this long ever. I make 600 calls a day. They wouldve hung up or said never mind by the 3rd try. Unrealistic
Funny because I left the car business a month ago and was still taking calls like this regularly as recently as this calendar year even during the car shortage.
Price will not sell the car. I would just straight up tell this guy that I want to save him time and money and I don't want to see him waste his time and money by going to any other dealership. If they are interested in saving time and money then let's set up an appointment. If they are not willing to act in good faith and follow through after that then no price I'm going to give them is going to sell them a car. No commitment = No price.
What about this ? Fire back at him with the question - Do you have the cash available right now ? Yes, great let me have my F & I manager make you an offer on the spot right now.
The F& I manager should have ask a few questions about his credit worthiness (which will be good) and then provide him with the lowest price possible. Close it out on the phone right there. Why not just match iron with him ? He's ready to buy - you're ready to sell. Boom....
Why keep messing around with this snapping turtle ? 🐢
Send him the price, if he don’t like then move on lol
You don't get it. Most dealerships will give up on a tough caller like this. This buyer has near perfect credit, tons of money in the bank, is most likely a sales professional himself, wants to buy now, and values time because to him time is money. When you negotiate you don't want to start at the lowest possible price because you want some room to negotiate because people expect to do that at dealerships even though the profit is very small nowadays due to the internet and all dealerships competing online. This is the ideal customer for a dealership to have come into the store, but most dealerships will fail at giving him what he wants. I hear sales people all the time at my dealership say that "if I give you my best price over the phone you are just going to take that number to another dealership and I will never see you." That statement is very true. Selling a $30,000 item is much harder than you think it is especially when the consumer has multiple options.
Michael Huebner gimme a price if it ain’t the one I want I’m out simple and fast I care more about time
Then you won't be buying a vehicle period or if you do you will spend more than you should on one. Nobody buys a vehicle sight unseen and very few people pay the asking price on a vehicle. This is expected in this industry young man. When you get older you will understand. BTW you look like you are 20 years old. Do you even have a credit score?
Killer man
Mr. Cardone do you ever age? You look the exact same then as you do now....
Sorry but you just described a scenario that's not conducive to actually setting appointments. This is far too wordy and almost laughable. Call them on their bluff and if they aren't willing to commit the second time you build value in setting and keeping an appointment they don't have any interest in coming in and are just trying to squeeze a few hundred out of another store. By sounding like a salesman on the phone you're just contributing to the customers perception it's the right time to haggle and you're the right person to do that with
Colin Thomas so how do you deal with customers like the best price guy.
i mean the internet price got them to call in!! you lower the price on the phone. they want more if they come in. how do you slow them down and control the sale.
i just literally pissed a customer off by reflecting the question on price.
No one waits that much .it's just happening in the mock
God damn that’s so wrong way to sell .
Grant looks more than a fool
Less is more. Way way way to many words.
If this guy has work for people in the past I cannot say anything about it but he just seems so fake, "instead of buying your own property and let it appreciate for yourself just give your money to me and let me buy it and reap the real benefits of a property"