The Secrets to Using Buzz to Build Your Company - (Superhuman) Rahul Vohra & (20VC) Harry Stebbings

The Secrets to Using Buzz to Build Your Company - (Superhuman) Rahul Vohra & (20VC) Harry Stebbings | Slush 2022
More and more companies are trying to tap into the power of buzz to drive business growth. Rahul Vohra has done this successfully with Superhuman by generating excitement around his company and products.
Rahul’s company Superhuman has built a user base that borders on the fanatical, as well as an impressive lineup of investors that includes everyone from a16z to Ashton Kutcher and Will Smith.
So how has he managed to capture people's attention and generate so much interest in its products? And how can this kind of buzz be captured by other companies? The discussion will be with Harry Stebbings, who himself has built a successful brand for 20VC.