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Etsy Success: Mastering Psychological Selling Tactics 🧠

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  • Опубликовано: 15 авг 2024
  • These FOUR psychological selling tactics will help you to sell more on Etsy!
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    ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
    00:00 - Marketing Psychology on Etsy
    01:30 - The Halo Principle
    02:46 - Marketing Confidence
    03:48 - Anchor Pricing
    06:13 - Underlying Experience
    #Etsy #EtsyMarketing #HandmadeAlphas

Комментарии • 208

  • @StarlaMoore
    @StarlaMoore  4 месяца назад +61

    🧠 Hey everyone! If you enjoy this topic, please let me know in the comments. Sometimes I feel like I'm the only person interested in these nerdy psychology topics, but if enough of my subscribers also love them, I'll make more!

    • @saadeterdogan7872
      @saadeterdogan7872 4 месяца назад +2

      Hello Starla, my name is Saadet watching you from Turkey, o just want you to know you are not alone. Keep going.

    • @JillsTreasureChest
      @JillsTreasureChest 4 месяца назад

      Hi, Starla. I’m interested in this topic too. When I was younger, nerdy and geek were insults! I love that it is no longer that way!

    • @prayogapetra2541
      @prayogapetra2541 4 месяца назад

      hi Starla, perhaps this topic is the most important for us sellers. Please make more. And thank you!

    • @qwert2020
      @qwert2020 4 месяца назад

      Hi Starla, I’m a new Etsy seller and your content is so valuable to me! Thank you for sharing this and more!! I can’t wait for your next video!

    • @LVXMagick
      @LVXMagick 4 месяца назад +1

      I would love more of this. I know my craft, but nothing about business or marketing really.

  • @karlamurphy9934
    @karlamurphy9934 4 месяца назад +21

    I came for the “funky lo-fi beat”. 🤦🏻‍♀️but yes please to the series!

    • @StarlaMoore
      @StarlaMoore  4 месяца назад

      Haha!!! I figured with this being a new series, I'd give it a different ending.

  • @avac392
    @avac392 4 месяца назад +16

    as a current psych student and etsy seller, please make more of these videos!!! they are extremely interesting and helpful!

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      That's absolutely amazing!!! I'll definitely be making more!

  • @Sharonfendrich
    @Sharonfendrich 4 месяца назад +8

    Makers already have to try to be the best this and the best that and the the the…. Marketing psych is so critical with the competition, tech learning curves, everything. Teaching how to use psychology with transparency rather than the older ways of manipulation…. That’s how current web based small biz can survive. Please make more like this.

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      Exactly!!! It seems like quite a few viewers really enjoyed this topic so I definitely think I'll be making more soon!!!

    • @Sharonfendrich
      @Sharonfendrich 4 месяца назад +4

      Sweet. And thanks for not just patting us on our heads and sending us on our way. Keeping marketing psychology real takes balls. It’s not a magic trick so I don’t know why “gurus” have to dance around it. Psych is the key to everything. Take it seriously, teach it clearly and with passion, and you’re teaching makers how to “fish”, and be able to make for a lifetime.

    • @ToBeMeJewelry
      @ToBeMeJewelry 4 месяца назад

      Yes, this post exactly!

  • @MelFlagg
    @MelFlagg 4 месяца назад +8

    WAIT!!! You didn't say it!!! 😭 Queue the funky lo-fi beat!
    There.. I fixed it. 😂
    Also YES please make more of these videos! This is so helpful!!!

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      Haha! I'll never get away from the funky-lofi beat, will I? 😂😂😂

  • @user-md4kg2zq2v
    @user-md4kg2zq2v 3 месяца назад +4

    Please 🙏 make a series with more advanced marketing strategies. This video was so helpful!

  • @theswimmingowl
    @theswimmingowl 4 месяца назад +7

    Loved it! Definitely would watch more like this... repeatedly... until the information is drilled into my brain! 💜 Thank you, Starla!

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      Definitely going to make more!!!!

  • @TheGeekAuthority
    @TheGeekAuthority 4 месяца назад +8

    Definitely please male a series of these! ❤❤❤ Thank you!

    • @Andrea-yr2qw
      @Andrea-yr2qw 4 месяца назад

      That would be a good one!

  • @sdntsrgl8361
    @sdntsrgl8361 5 дней назад

    Hi Starla, please make this as a series, please please 🙏🏼 🌺

  • @LVXMagick
    @LVXMagick 4 месяца назад +1

    As a Tarot reader, I thrive on symbology and psychology. Finally something I understand! 😂 Thanks so much!🙏

  • @adem-ergun
    @adem-ergun 2 месяца назад +1

    And I think it should be a series.

  • @scrappingwithsharon9378
    @scrappingwithsharon9378 3 месяца назад

    This is the second time I I've watched this one. I get something new to remember each time. I hope you will do more like these. I really like them.

  • @Bass7402
    @Bass7402 3 месяца назад

    Por favor hermosa! Necesitamos más videos de psicología de ventas! Gracias por todo el conocimiento que nos compartes, te quiero soy una fan de México

  • @raquelalmeida4369
    @raquelalmeida4369 4 месяца назад

    Please, Starla, do tell more psychology topics about buyers! 😊

  • @thehapagirl92
    @thehapagirl92 4 месяца назад +2

    Thank goodness for your channel. I watch you the most.

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      Awww, I appreciated you!!!

    • @thehapagirl92
      @thehapagirl92 4 месяца назад

      @@StarlaMooreI appreciate you❤

  • @gaildrennan3307
    @gaildrennan3307 4 месяца назад +2

    Yes!!! to more!

  • @mel_ecom
    @mel_ecom 4 месяца назад

    Dear Starla! I loved this video!! As a psychologist with some background in advertising psychology, I never considered implementing these techniques on Etsy before. Your insights are incredibly helpful!❤️🙏

  • @ByKristinaNicole
    @ByKristinaNicole 3 месяца назад

    I LOVED THIS VIDEO!!!!!! SO exciting to see someone teaching these things in such a relatable way! Keep em coming! I am sharing!

  • @DesertCatStudios
    @DesertCatStudios Месяц назад

    Yes please to more of these videos about the psychological aspects!

  • @kimedmunds1209
    @kimedmunds1209 3 месяца назад

    Yes, please to the series!

  • @MNSweet
    @MNSweet 4 месяца назад +2

    I'm happy to have more "PBS Crash Course"-esque episodes.

    • @MNSweet
      @MNSweet 4 месяца назад

      That exit thou! It screamed to me "I need this video done now, my bladder is about to burst" 😂

  • @aferlo78
    @aferlo78 4 месяца назад +2

    Yes please! A series of 20-30 per season.🎉

  • @penelopesparrow
    @penelopesparrow 4 месяца назад

    All of this info is a great example of the most essential element of selling retail - know your customer. I'm someone who values a brass and glass necklace from the 1930s waaaay more than some basic sterling/amethyst made today. I'd happily pay $50 for the first one but baulk at paying that for the sterling, unless it's something amazing. I just don't value precious metals/stones, I value history, and that even some 90s glass beads are just so much more beautiful and interesting than an amethyst could ever be. What your customer values is critical knowledge.

  • @bryonwcurtis
    @bryonwcurtis 4 месяца назад

    I would love this as a series. Nicely done!

  • @kimmuller9300
    @kimmuller9300 4 месяца назад

    I would love to see more in a series of this type! This was excellent!

  • @Kat_and_Luna
    @Kat_and_Luna 4 месяца назад

    Id absolutely love more videos about psychology and selling please!

  • @antoinettebaxter2871
    @antoinettebaxter2871 4 месяца назад

    Please definitely make more! So incredibly fascinating!

  • @cjoakley
    @cjoakley 3 месяца назад

    Definitely interested in more of the psychology behind marketing and sales Starla - thanks for this info!

  • @TSMHebrew
    @TSMHebrew 4 месяца назад

    Yes, please!! That would be awesome! Thank you so much Coach Starla!!

  • @backyardpatch
    @backyardpatch 4 месяца назад

    Loved this and the thought behind positive actions. I knew I needed to work on stories! Would love more of this.

  • @debbiewhite3270
    @debbiewhite3270 Месяц назад

    I love the psychology aspect. New subscriber. Plz make a series.

  • @melinda3128
    @melinda3128 3 месяца назад

    Definitely would like more videos like this. Always have a pen handy cause there is always something helpful to implement.

  • @SandySchabert
    @SandySchabert 4 месяца назад

    As always, I love your content, Starla. Keep these marketing tips coming! Thank you!

  • @bobshomewoodshop7996
    @bobshomewoodshop7996 4 месяца назад

    Yes, more on this topic. I guess 4 years of college and 7 years of graduate school qualifies me as a nerd. I have an MBA with a concentration in marketing, but the internet was young when I earned that degree and I need to update my knowledge to current levels.

  • @GnaughtyGnomeTeeCo
    @GnaughtyGnomeTeeCo 4 месяца назад

    My perceived value of your videos increases with each video watched 🤓

    • @StarlaMoore
      @StarlaMoore  4 месяца назад

      Awww, I appreciate you so much!

  • @iolanda7791
    @iolanda7791 4 месяца назад

    Hi Starla I LOVE this content, please go on with the series !!! 🎉❤

  • @ursulap4568
    @ursulap4568 4 месяца назад

    As a fellow nerd - yes please more psych marketing stuff! 🤓

  • @lynneperry7454
    @lynneperry7454 4 месяца назад

    A series would be soooo helpful. ❤

  • @TexMerica-PolynesiaWithLove
    @TexMerica-PolynesiaWithLove 4 месяца назад

    Loved it! Thanks for sharing Starla! Hopeful you'll make this a series, I'll definitely be watching.

  • @RoHof86
    @RoHof86 3 месяца назад

    Yes, a series, please!

  • @tiny.kawaii
    @tiny.kawaii 3 месяца назад

    This was very useful. Your are definitely not alone with an interest of buying psychology. I would love to see a longer video about pricing psychology or maybe a colorscheme one if there is data out there. Thank you as always for sharing your knowledge.

  • @automaton111
    @automaton111 4 месяца назад

    More videos on marketing, branding, and positioning please. How can you create a brand on Etsy or even your own website using print on demand? Should you incorporate your logo into every design? Should you only print your designs on the back of clothing while printing your logo small on the front corner? How do you position your products for higher sales prices?

    • @StarlaMoore
      @StarlaMoore  3 месяца назад +1

      Here are a couple of videos that I did specifically for the POD market (though the concepts are the same for any type of business).
      Branding: ruclips.net/video/7330BWAFclo/видео.html
      Niches: ruclips.net/video/Ta1v-V9sExA/видео.html

  • @leannfrobom847
    @leannfrobom847 4 месяца назад +1

    Great info! Would love to learn more!

  • @joaniec4554
    @joaniec4554 3 месяца назад

    Always love your videos Starla but really enjoyed this one! Hope you do make more. You did mention the reason why so few Americans have passports (approx 40%) is because your country is so big but Canada is bigger and approximately 70% have passports here. I think it has more to do with the diversity of places contained within the USA and not the size.

  • @lune_de_novi
    @lune_de_novi 4 месяца назад

    Thank you for supporting Ukraine! Sending lot of love♥

  • @2Teepops
    @2Teepops 8 дней назад

    Great advice! I just found your channel a few weeks ago and love your attitude, your enthusiasm & not to mention all your advice!

    • @StarlaMoore
      @StarlaMoore  5 дней назад

      Thank you! I'm glad that you find my content useful. Love having you as part of the group!

  • @carolvanbommel3450
    @carolvanbommel3450 24 дня назад

    Yes, do more, Starla Moore!

  • @kynaperry6389
    @kynaperry6389 2 месяца назад

    Thank you, Starla. More please!

  • @user-jt6zk9tm8v
    @user-jt6zk9tm8v 4 месяца назад

    I absolutely loved this topic! So interesting and new things to think about. I can't Wait to watch more like this. ❤️👍🏻

  • @amylindblade
    @amylindblade 4 месяца назад +1

    Another good one. I had forgotten about telling the story.

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      You'll notice it more and more with big brands as you begin to actually look for it! I love identifying the storytelling elements brands use!!!

  • @OrnamentsByRebeccaT
    @OrnamentsByRebeccaT 3 месяца назад

    Would love more to this series!

  • @silvias_sfx5343
    @silvias_sfx5343 4 месяца назад

    Thank you Starla for this video! I'm from Italy and I never thought to point this out! In fact, the famous "made in Italy" is known and considered valuable throughout the world but to me it has always given the impression of something old. I will try to give it more value and make it appreciated! You gave me so many interesting ideas as always❤

    • @StarlaMoore
      @StarlaMoore  4 месяца назад +1

      Yes!!! I see so many items for sale in local shops that say "Handmade in Italy"! It definitely gives a more romantic, artisan, or quality-focused feel to those items when marketed to an American audience!

  • @CinnamonGirl42069
    @CinnamonGirl42069 3 месяца назад

    I looove these types of videos. Please keep them coming

  • @nickolecorrales1676
    @nickolecorrales1676 4 месяца назад

    Yes! A series would be great

  • @Ethiventure
    @Ethiventure 3 месяца назад

    🧙‍♀️ Re storytelling: my hunch is that the advice to be the wizard guide character and not the hero seems right (can’t remember who that’s from). When people tell us to create a brand story it feels obvious that we take people along on a journey with us as the hero, facing and overcoming challenges etc. But you should place the customer as the hero and you as the Gandalf/Merlin type character. I’m not quite sure how to put this into practice in Instagram posts though 😂

  • @sewtangle7480
    @sewtangle7480 3 месяца назад

    Love these videos about psychological tactics - more please!!

    • @StarlaMoore
      @StarlaMoore  3 месяца назад

      I'm glad you like them! I enjoy making them!

  • @juliemaginn8573
    @juliemaginn8573 3 месяца назад

    Yes please! Really interesting, thank you Starla 😁

  • @Beautylovetoshop96
    @Beautylovetoshop96 4 месяца назад

    i love that you recommend books to read related to the subject in some of your videos ! Thank you !! Great video 👍👍

  • @brenda121143
    @brenda121143 Месяц назад

    Enjoy this very much please do more

  • @user-jb1kj9wm7f
    @user-jb1kj9wm7f 3 месяца назад

    Well done Starla, such an interesting video. Would love to hear other videos on a similar theme. I live in Wales in the UK and this video reminded me how vast America is.

  • @lauranasipak5858
    @lauranasipak5858 4 месяца назад

    This was great and I would definitely love more psychology videos. I am actually reading the Predictable Irrational book right now!

  • @donijapaklajins
    @donijapaklajins 4 месяца назад

    Thank you for this video! Definitely would love to see more of these! After hearing you mentioning neuropsyhology so many times, last week started to learn about it myself. But your insights would be definitely more clear and helpful. I also hope that one day I will be able to afford you Handmade Alpha Academy and learn even more about it! :)

  • @nardianethersole1024
    @nardianethersole1024 4 месяца назад +1

    More please 🙏

  • @sciencesnark833
    @sciencesnark833 4 месяца назад

    I loooove this kind of content! I'm totally on board for more! 👍

  • @pastelprintshop
    @pastelprintshop 3 месяца назад

    Thanks for these interesting tips! Would love this as a series 🙏

  • @renskeneutel585
    @renskeneutel585 4 месяца назад

    So interesting. Love it if you make a serie of this.

  • @chloeanddiego
    @chloeanddiego 4 месяца назад

    Love this video and I would love a series like this!

  • @denises3727
    @denises3727 3 месяца назад

    More nerdy info please! I love it.

  • @etnalavarock
    @etnalavarock 4 месяца назад

    😘Very very interesting video, a different approach, another perspective to take into consideration. Yes, I would love to have more videos like these! Thanks Starla.

  • @jordany2239
    @jordany2239 4 месяца назад

    This was SO interesting!! Definitely would watch more of these!! ❤️

  • @politanene
    @politanene 4 месяца назад

    Thanks for the book recommendation, Love the topic please release some more gold nuggets 💕

  • @reikiangel5410
    @reikiangel5410 4 месяца назад

    Love this! Please do more of these.

  • @gemm1169
    @gemm1169 4 месяца назад

    This was really interesting - I actually stopped and watched the whole video. Usually I listen to them in the background while I'm working, so yes, more please :)

  • @forgetfulone923
    @forgetfulone923 3 месяца назад

    Loved this video! Would like more, and some examples to help me use the strategies right away. You rock!

  • @user-yf2et4hh1g
    @user-yf2et4hh1g 3 месяца назад

    Enjoyed watching this. So good ! Thank you.

  • @raliceart
    @raliceart 4 месяца назад

    Yes please. I definitely want more of sales psychology. I am waiting for it since the live, so I can request more. 🤗 Thank you Starla.

  • @dodalton1
    @dodalton1 4 месяца назад

    Yes please, to more videos around sales psychology, and also more videos for "advanced" sellers. Thanks, Starla!

  • @homerj2629
    @homerj2629 4 месяца назад

    Loved it Starla, thanks so much 🙂

  • @JeanneFitzpatrick
    @JeanneFitzpatrick 3 месяца назад

    Great stuff! Would love to see more videos like this!

  • @FloriFama
    @FloriFama 3 месяца назад

    Loved this! Thank you! Looking forward to more of these videos! SO helpful 🤩

    • @StarlaMoore
      @StarlaMoore  3 месяца назад

      Awesome! I enjoy making these type of videos!

  • @amymedinaphotography
    @amymedinaphotography 3 месяца назад

    Awesome Topic Starla! I would love to hear more!

    • @StarlaMoore
      @StarlaMoore  3 месяца назад

      Great! I love doing this type of content!

  • @Andrea-yr2qw
    @Andrea-yr2qw 4 месяца назад

    Love this topic and Love your video. Gave me so many ideas, Please do more!

  • @dianathompson6153
    @dianathompson6153 3 месяца назад

    Thank for this video, everything was to the point, so true!!!❤🙏

  • @FloridaArtCraft
    @FloridaArtCraft 4 месяца назад +1

    Love the nerdy stuff! Found this interesting and could see extended topics being useful. Thanks

  • @snezanagolybova5164
    @snezanagolybova5164 3 месяца назад

    Thank you for sharing this information! I love your stories❤

  • @marlenepastor7550
    @marlenepastor7550 4 месяца назад +1

    A series of these would be great and very helpful! Thanks for this video...I love the part about 'stories'! I'm going to try to incorporate more of that in my business.

    • @StarlaMoore
      @StarlaMoore  4 месяца назад

      Yes!!! Storytelling can be incorporated into both your marketing, as well as your physical store!

  • @alaskangraphicdesign
    @alaskangraphicdesign 4 месяца назад

    Yes, please make this a series! This was SO fascinating!

  • @pageofmoskof
    @pageofmoskof 4 месяца назад

    Thank you very much for the video, would be great to see more examples 🌸🙏🏽

  • @beckyweldon6632
    @beckyweldon6632 4 месяца назад

    Yes, please make more videos on this! I'm also fascinated by the psychology of selling - just haven't had a chance to dive in deep.

  • @kimberley3236
    @kimberley3236 4 месяца назад +1

    Yes please make this into a series! ❤

  • @Gitanagaby
    @Gitanagaby 4 месяца назад

    Thanks for the great info. Yes, please make more of these :)

  • @Margarita_Hearts
    @Margarita_Hearts 3 месяца назад

    Thanx for the video - very catchy topic! Maybe you could tell us more stories on how those advises are embodied in some of the Etsy brands or even famous brands we all know, Maybe to dive deeper into some of the most popular Etsy niches! Just a thought! Regards!

  • @AshP4113
    @AshP4113 4 месяца назад

    I'd love to know the psychology behind the techniques of marketing as a seller 🎉so interesting to me

  • @jesshocutt
    @jesshocutt 4 месяца назад +1

    Yes! More of this series please

  • @saraandcrew
    @saraandcrew 3 месяца назад

    love inspirational quotes!!! Harry Beckwith: "Execute passionately. Marginal tactics executed passionately almost always will outperform brilliant tactics executed marginally". had to research! i was feeling down today and now im encoraged! ty!!!! typing with one hand now, nursing my baby hahaahahaa

    • @StarlaMoore
      @StarlaMoore  3 месяца назад +1

      Harry Beckwith has a few amazing business books too!

  • @user-dl9yg8zc9t
    @user-dl9yg8zc9t 4 месяца назад

    Yes please would love more videos like this thank you

  • @trdarland
    @trdarland 4 месяца назад +1

    A series would be great. Thanks for all you do 😊

  • @loubrooks3359
    @loubrooks3359 Месяц назад

    Going back to your 2nd section, I would love to see more about the "visual psychology" of a listing. I have an Etsy shop that sells mostly tshirt/sweatshirts. I always wonder if I'm placing an item correctly in a thumbnail, for instance. If I cut off too much of the model so that you can read the text, it looks "floaty". Also, include color choices in a video. Thanks!

    • @StarlaMoore
      @StarlaMoore  Месяц назад

      My suggestion with thumbnails is to do some A/B Testing. Made a copy of an item listing and then only change the thumbnail photo and then see which one gets the most views. Also, if you have a listing not performing well, that is always a good first thing to try-swapping out the thumbnail. This does not affect the algorithm in anyway and it's a good way to test to see what your customers are reacting best to.

  • @jayneharley6143
    @jayneharley6143 4 месяца назад

    Yes! More please.

  • @Justno-hm3vk
    @Justno-hm3vk 4 месяца назад

    Yes to more of this!