The New Magic Word for Branding is Collaborations
HTML-код
- Опубликовано: 2 авг 2022
- Brand collaborations used to be sparing, targeted, special even. But now we see a feeding frenzy of tactical virality based on one magic symbol. The collaboration cross (X). No collaboration is too kooky, no partnership too wacky in this patchwork harlequinade. But why do brands collaborate? Ben Schott of Bloomberg Opinion breaks it down.
Like this video? Subscribe: bit.ly/3iERrup
#Bloomberg #Branding #Business
Bloomberg Quicktake is a global streaming news network for a new generation of leaders and professionals. Our coverage spans your whole world, from your career ambitions to your personal passions and larger societal concerns. We provide the insights you need to make sense of the trends and stories changing your business and your world.
Bloomberg Quicktake: Explained brings you the context behind the headlines, helping you see the day's news through the prism of what will matter in the years ahead. Check out our partner channels Bloomberg Quicktake: Originals for original series and Bloomberg Quicktake: Now for breaking global news.
To watch complete coverage on Bloomberg Quicktake 24/7, visit www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Connect with us!
RUclips: / bloomberg
Breaking News on RUclips: / bloombergquicktakenews
Twitter: / quicktake
Facebook: / quicktake
Instagram: / quicktake
Ben Schott is always on point.
That man has a really huge head compared to the size of his body.
So I’m filtering through the all of Bloomberg videos to find this guy, and it seems like it’s a new series or they’ve not put enough attention on this Quicktake. This needs its own whole entire one-off. People are engaging more with Schott’s videos over any of the other Quicktakes.
High Quality Video and easy to understand
Wow, these Ben Schott videos are all great. The language is concise but illustrative, their content is right on the money and interesting, and filled with specific examples. I hope we get another one soon!
I have just devoured all three of these Ben Schott Bloomberg QuickTake videos one after the other. THIS is the intelligent, well produced content I’ve been looking for on RUclips for so long! More please! Marketing Week with Mark Ritson need to be looking to these as a great formula!
Are you suggesting perhaps Marketing Week should do some brand collaboration with Bloomberg?
I subscribed to Bloomberg Quicktake for Ben Schott alone.
Excellent presentation and collaboration differentiation. Numbers don't lie - physical location isn’t necessary for the business in 2024 like it's not enough to solely rely on your brand audience. The brand collaboration will play a pivotal part in New Marketing, and soon, we'll see collaborative retail stores, websites, and more. Collaboration is not only an effective marketing strategy, but it also works as a great networking tool. We’ve helped more than 100 brands to showcase their product in a pop-up store where your target audience is met. We can help you also.
A lot of people become so competitive, or they have this toxic, competitive mindset, that they don’t realize that collaboration is Simply Better than fighting a dumb fight.
Amazing content, more please!
Interesting point, but is there too much collaborations? Some are nonsenses
"Colab à trois " is my new favorite expression
Thank U for sharing…
schott on point always!
Top tier content!
This is really interesting
Idk what’s it called bit you forgot the giveaway collabs.. that usually happen between a lotto company and another company (like a super market brand) but it could be another company. Ik where I am there’s literally a Monopoly and McDonalds collab and it’s like you buy this much stuff and you’ll be entered into a draw for a car kind of thing..
Or is that similar to another you have mentioned?
Cactus Jack X Jordan X Nike is the best collaboration in Sneakers history
Nice vid
Aaahhh... the metaverse. You have customer base, we have customer base who about we merge them for a while and maybe some of ours will become also your and some of yours will become also ours.
Great video. Subscribed!!!!
I'm kind of disappointed you didn't collab with anyone to make this video though.
I checked to see if that pinball machine was a real thing. It is, but what exactly is this "supreme" thing?
a clothing brand which gained international popularity for it's appealing logo, insane collaborations, the mysterious aura from their complete lack of advertising, and the scarcity created by their limited releases. They've sold bricks, pinball machines, crowbars, helmets, suitcases, spray paint cans, and a LOT more, all with the supreme logo and identifying red- and all of which sold out instantly. They've developed a cult following and some who try to accumulate as many of their designs as they can, like creating a rare collection. they're really a phenomenon who have benefited from collaborations more than any other brand i can think of.
How did i get here
Its always for the Capital. Save the Capital is their aim.....
im not into it, maybe i'm a free thinker
I see the ‘x’ in the film industry and it makes me wretch everytime, I see it, it is pretentious
🗿 learning 🧐
wanna collab, bloomberg?
now i want a nike coffee .
King Oscar x Trident
should’ve got more views oc
First off Taco Bell and Frito lay didn’t collab together. Pepsi owns both of them so it’s only right for them to sell their own products there. Same with Mountain Dew and Doritos. Both the same brand… Pepsi.
Now we all want is Apple x Tesla x Sony collaboration.
New Magic Wand the Tyler song /j
Now all we need
Samsung x Apple
Just imagine the sales people
Umm.. They already collaborate. Samsung provides Apple with OLED displays for the iPhone as well as other smaller components and chips.
@@abbashaider8668 when one of your largest competitors is also your largest customer
More of ben
More of USEFUL INFO BUSINESS OWNERS and startups and future billionaires
But keep it under 90 seconds
you got it chief
“Gayety of nations”
1:55 well the reason ppl eat them arenr poreins
qtf is this guy
0:14 It’s pronounced Yayoi KuSAMA not Kusuma. Since it’s an actual person, please try better :)