Great source! I noticed that the on the slide "Why?" SOM section requires a little edit. There is a typo: instead of "SAM" should be "SOM is a realistic view..."
Awesome!! Just a feedback. If you are serious about this channel like giving full time, make it more interesting. Not just reading out with slides. Make it more creative and exciting
Hi JiTesh, metaverse in the education sector is a tricky one! Initially it appears that this industry is similar to the online education market, one that has absolutely exploded in 2021, and 2022. This market is projected to reach $166B in 2023, which looks like a great starting point for TAM. Because the educational metaverse is a relatively new industry this number is perfectly okay to use as TAM, as this number will likely grow and change over the years as metaverse technology gets more built out. From there its up to you to determine your target demographic and narrow down this number for SAM and SOM- think about age, gender, and location to determine how many people will actually be serviceable with this product. Hope this helps! Good luck.
I think the jersey rental company's initial approach feels flawed. The people who are diehard fans enough to buy season tickets will undoubtedly already own the jersey of their favorite player(s). In contrast, a casual fan who is starting to appreciate a game will be more interested in a short-term rental for several reasons: finding their size for when they buy, looking at the different styles (mainly for baseball here), fitting in at a new environment, matching their friends who are more invested and brought them along. I feel like this really highlights how there are different ways to consider how a product will serve the market. Also short-term jersey rentals feels so risky, with food, beer, and weather involved, these jerseys, especially the white ones, can easily be ruined beyond cleanable.
Hi, thanks for the comment. The lesson here is not to pick apart the business but to glean how they went about validating their idea. The did research on the sports, and had a thesis to explore. They thought the season ticket holders would be the ones to rent, but as you observed, they were more likely to have purchased a jersey. They went out to test their theory and were able to make better assumptions about their service before starting to sell the service, and refined the services they offered. They were testing and refining their thesis before expending a lot of money. By doing the research, they also discovered a new customer persona in women. Talking to potential customers, and they continuing the dialogue as they become actual customers is the way to delight and keep customers, and to innovate new enhancements or products.
Great source! I noticed that the on the slide "Why?" SOM section requires a little edit. There is a typo: instead of "SAM" should be "SOM is a realistic view..."
Thank you so much, Maggie! It really helped me to build my TAM, SAM and SOM.
Thanks for taking the time to comment!
Thank you very much. Learned a lot.
Thank you, for spreading your knowledge with us! a very practical but great class.
Thanks so much for this, truly helpful!
Glad it was helpful!
Thanks Maggie - great presentation. Clear and concise... and very practical.
Thanks for watching and good luck with your startup!
Wow, Maggie explained this flawlessly!. Sort of wish I was in Nevada. :D
Much love from Sydney Australia!.
Thanks!
such a profounding insight , thank you.
This was an amazing video. Cleared a lot many doubts for me.
Thank you and good luck!
Wow. Keep making such videos.
Excelent...!!!
Hello. What was the assumption behind the 60% and 40% customer split
awesome explanation given. thank you!
Glad you enjoyed it!
Thank you so much! That was easy to understand and impactful for my work.
Glad it was helpful!
Awesome!!
Just a feedback. If you are serious about this channel like giving full time, make it more interesting. Not just reading out with slides.
Make it more creative and exciting
This was INCREDIBLY USEFUL
Thank you! There are more examples in later versions of this topic.
Very good content
Hi ma'am may I ask how to make market share in business plan?
Hi .thanks for this super useful information. My question ,plz, how the 60% and 40% were calculated in the example?
They based it on their customer survey at the stadium.
Thank you.
thank you, it was wonderful
Thank you for the comment.
Thank you
Thanks for the great info!
i guess I'm pretty off topic but do anyone know of a good place to watch newly released series online?
@Hayden Nathaniel I use Flixzone. You can find it by googling :)
Can you find TAM, SAM, and SOM of the metaverse in the education sector?
Try using Upwork
Hi JiTesh, metaverse in the education sector is a tricky one! Initially it appears that this industry is similar to the online education market, one that has absolutely exploded in 2021, and 2022. This market is projected to reach $166B in 2023, which looks like a great starting point for TAM. Because the educational metaverse is a relatively new industry this number is perfectly okay to use as TAM, as this number will likely grow and change over the years as metaverse technology gets more built out. From there its up to you to determine your target demographic and narrow down this number for SAM and SOM- think about age, gender, and location to determine how many people will actually be serviceable with this product. Hope this helps! Good luck.
I think the jersey rental company's initial approach feels flawed. The people who are diehard fans enough to buy season tickets will undoubtedly already own the jersey of their favorite player(s). In contrast, a casual fan who is starting to appreciate a game will be more interested in a short-term rental for several reasons: finding their size for when they buy, looking at the different styles (mainly for baseball here), fitting in at a new environment, matching their friends who are more invested and brought them along. I feel like this really highlights how there are different ways to consider how a product will serve the market.
Also short-term jersey rentals feels so risky, with food, beer, and weather involved, these jerseys, especially the white ones, can easily be ruined beyond cleanable.
Hi, thanks for the comment. The lesson here is not to pick apart the business but to glean how they went about validating their idea. The did research on the sports, and had a thesis to explore. They thought the season ticket holders would be the ones to rent, but as you observed, they were more likely to have purchased a jersey. They went out to test their theory and were able to make better assumptions about their service before starting to sell the service, and refined the services they offered. They were testing and refining their thesis before expending a lot of money. By doing the research, they also discovered a new customer persona in women. Talking to potential customers, and they continuing the dialogue as they become actual customers is the way to delight and keep customers, and to innovate new enhancements or products.
Best explanation I’ve seen thank you