Building Jam: Community Is Just Making Internet Friends (Ep. 3)

Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.
Timestamps
0:00 Intro
1:14 Why did we start hosting events at Jam?
4:45 Our first in-person user meetup
7:42 The nerves behind hosting our first event
10:07 How to predict your event’s attendance rate
12:55 Our biggest challenge with hosting events today
15:10 The story behind our first AI demo night
16:45 How we find demos for Jam events
18:24 How to host your first event
22:00 Doing community marketing without a community forum
23:00 Why building Slack/Discord communities is difficult for saas products
24:45 Hot take- Don’t oversell your product to your community
27:55 What is the Jam community right now?
29:10 Spicy topic- Measuring event ROI
35:46 Our challenges this week
Subscribe to Building Jam on RUclips, Spotify, and Apple Podcasts.
New episodes drop every Friday at 10AM ET. See you there!

[@swyxTV]

thanks so much for the kind shoutout! i love these open chats it reminds me a bit of early Gitlab!

[@IanMcclanan]

Awesome to hear from you, Swyx- thanks for this