5th and 4th gen kpop: 1.) Looks 2.)Luxury brands 3.)vocals I remember Xiumin getting hate when he said the music, vocals and authenticity should come first. Lol ladies and gents this is what kpop is now😂😂😂😂
@@catherineabena5720 i still feel like vocal is the most important theyre singer they should know how to sing. Plus we aren't listening to their footsteps in Spotify or smth
thats just hybe lol almost all their groups and soloists get negative backlash after encores cause no one can sing in that company except pledis groups like seventeen and fromis9- hybe doesnt give a f about singers they manipulate a lot during the recording thats why almost all their voices in songs sound the same the typical hybe voice effect.. their encores show the raw sound its horrible like le sserafim today with their easy encore literally 4 out of 5 couldnt sing-
Those idols are not singers, they are models. For some reason before we hear their voice, they are already freaking luxury brand ambassadors. This makes it easy to scrap idols after any minor “scandals” and it makes it dangerous to literally be human. They scrapped Seunghan after only a few months for nothing, Garam….
the fact that garam was actually one of the most talented lsf members and she was the best vocalist along with chaewon and yunjin it’s just heartbreaking!
Who creates and big deals minor "scandals"? Fans. Who pressures company's and cries about everything an Idol does, say's, or act's? Fans. dangerous litteral human fans lmao
@@TheRyno525 Who debutes minor idols and then does everything perfectly the wrong way in order to fan the flames of a controversy surrounding said minor, a minor who was STILL IN school and therfore aby bullying issues would have been right there at the forfro t.if her life had they existed, meaning rhat either the company should have expected a controversy and been ready or simply known that there was nothing to draw and quarter a child over to begin with and made that as evident as possible from the very first accusation. Because obviously she had an incident in her VERY recent past that they 100% knew about and debuted her for one of two reasons.... that issue was jot as it seemed and she was an innocent girl defending a friend. Therefore they would have been 100% prepared with everything they needed to defend her. As it was guaranteed, the discovery of her pas, via all the anti HYBE artists people and/or the likelihood of accusations if a jealous schoolmate who knew about her past inevitably hit. They knew that what she had, which was a common case of "not what it looks like" in her past would cause what it did, as they are not new to the industry. Therefore, they would have looked for such stuff in their potential idols and if they fins it decide accordingly. Are they worth it, if so, prepare to defend them. That's what they made it seem like they were doing. Defending her. But instead they quite literally acted as if they hadn't even thought abiut looking into the past of tjeir idols despite the way in which kpop is now, and so a result hasn't prepared for that possibly being brought front and center. They acted out the ENTIRE "legal battle" over a large period of time, silenced her and anyone else involved on her behalf and allowed the entire opportunity industry to be fed lies from the other side as devolve into a moshpit of screaming animals who were feeding of each others wildly escalating anger. All of which having gone from "normal and still completely unacceptable treatment of another human being that far outweighs ANYTHING that person has been accused of and quite literally make all of them 100 times the monster that they have ever been painted as being" in response... to a level of inhuman treatment, of a child nonetheless, that is without a doubt deserving of criminal charges itself. Worse part of which was that the level of which was so unbelievably devastating and scarring when it's set upon such a fragile young girl... I couldn't even imagine how anyone involved in the disgusting display that was that case, could EVER Justify their actions therein. Nevermind continue to believe she needed to be punished for ANYTHING after what they did to her, even when there was still NOTHING solid evidence wise, and of course NO verdict. All in a case whos accusations, still, under no circumstances, would have ever even come CLOSE to warrenting what she was put through in just the journey to get there. All of that was being done to HER, whilst HYBE so clearly KNEW from the get go that she had done nothing wrong and therefore should have immediately been able to it shut down. Yet they WITHHELD proof, they REFUSED to release proof, that the little girl they had debuted, that they wre responsible for, that they fed to the wolves, had simply been innocent all along and the school had blatantly declared as such back when the situation had occurred. So, please, tell me how this wasn't COMPLETELY the fault of HYPE and their DESIRE to have thus young girl go through what she did, all so that they could just kick her out in the end, make the public say "YOU DID THE RIGHT THING! YAY! WE LOVE THE GROUP AGAIN!" made for themselves ENDLESS amounts of noise and promotion for the group, and then just toss the little girl away without EVER having cleared her name because... well, that would of courses make THEM look like what they are.
Tbh New Jeans getting all those luxury brand ambassadorships within less than a year after debuting is definitely privilege, especially since all of them are teenagers and those brands are rather for adults
That's really insinuating that big global brands are risking laws for a Korean company that isn't even 10% of their market value. Global brands are looking at trends and NJs is trending. If it's per you're logic, every idol in Hybe would be a lux brand ambassador. It's clear to me that everyone in this video comment have no understanding of how the market works globally. Like it blows my mind that you guys think a country that isn't even top 10 of global economies, can influence major global brands to make back door deals and break laws. And not just one, 20 or 30 different global brands for ONE kpop group. Also to note, global lux brands have brand deals with trending artists in a lot of countries. China, Hong Kong, Thailand, Singapore, Mexico, Japan, countries in Europe. And guess what? Newjeans is trending for Korea. Logic is out the door with yall.
@@tfwhatsdatgirlgurl be fr 🤦 three months after debut, stop trying defend the fact that hype and ador pulled the strings for and are still doing it not just for newjeans but their other group
@@someotheraliasgurl they weren't influential when debut they were just trending concept , three months after debut and getting a global brand ambassadorship . Please don't embarrass yourself by trying to defend hybe payola for their groups especially newjeans . Those girls are too young to be wearing clothes made for grown ups 🤦
Im NOW hearing about Illit and these girsl have gone to PARIS FASHION WEEK?! Wow...this is why me and my sister have literally been binging early 3rd and 2nd gen cause this is ridiculous lol.
When I saw the video of them at Paris fashion week, I was asking who is this? Obviously they’re extremely gorgeous so I thought they were models, but everybody was screaming so loudly.
Nobody actually tought they were newjeans. Illit had a whole survival show to form the group and have had 2 predebut variety shows, thats how they have fans already.
@@Parpndn12344 i don't think you know what gaslighting is lol i've only seen people say they thought it was newjeans when they were hating on illit. They look nothing alike anyway and people were screaming illits names, not newjeans names at the event.
Whether they deserved to be at paris fashion week or not is one thing and you can argue about that if you want, but it annoys me when people act like illit just popped up out of nowhere. If you didn't know they had a survival show and predebut content that's fine but don't act like it's weird that they have fans already without informing yourself
tbh HYBE is the honest one. So honest about being a rotten corporation, the other 3 are the same but they don’t show it. HYBE only makes it visibly obvious they are pulling strings
Any company with millions of dollars definitely has the power to get their idols to the top in unfair ways. I mean back then companies would buy idols that were starting to get to the top so they wouldn’t have competition for their future artists. And now Hybe is pulling lots of strings for their artists. Hybe is open about the way they get their idols to the top, other companies are just good at hiding their strategies. It honestly saddens me seeing what Hybe has become, bts built hybe, bts worked so hard to get to the top and bighit decided to use their money to make a corporation that no longer wants idols to work hard to get to the top, now hybe idols are getting lots of privileges. Bighit bit the hand that fed them and I wouldn’t be surprised if I’m the future, Hybe becomes the most hated company
i know that hybe is ''promoting" them but a predebut group???? It's not even about music in kpop at the moment, it's all about who can reach the higher level on the fashion industry
@@nicoleloss7987 ah and also since u dont know much about luxury brands ; Acne Studio is on the exact same level price wise and notoriety wise as prada and gucci ; its crazily expensive and some items actually cost more than a gucci one
every company in BIG 3 had their own privilege. (cmiiw) i remember how people immediately recognized Twice, Red Valvet and Blackpink before they debuted because their company and selection program was in gen 3, which left girl groups from small companies like GFriend, Mamamoo, Dreamcatcher and others starting from 0 by relying on their luck, and hardwork.
Twice weren’t recognised immediately bro !!! They’re weren’t so popular only after cheer up it did happen but for bp and rv they were at the leading kpop companies that time (snsd, exo , Big Bang 2ne1 etc)and got immediate succes!!! And jyp was almost falling off from the big 3
I think being a kpop idol isnt easy, its 97% luck/money/connections 3% hard work/talent/perseverence etc EDIT: Lol guys take it in the wrong way please! I never said hard work dosent play a role. A lot of trainees don't debut, is it because they're not talented or don't put hard work? N the money thing was mentioned by someone else in the comment so I just added it :) this is my opinion so if you don't like it, please ignore it
I'm increasingly reading that a big chunk of the 97% could actually be related to connections and wealth. Maybe not so much the big agencies, but for those beneath them, family links and financial support is important.
Sad to see that &Team only got shown with a picture under "not so successful". I love &Team, their music, their choreos and their members. They are such a talented group, and they are gaining a lot of attention!
They are successful. All of their albums charted and are certified in Japan. The even made it on to billboard top 100 Japan. They have charted on all Japanese charts.
As a lunè like you, this hurt the way the creator said about "some groups under hybe not being successful". We both know &TEAM is slowly getting popular each passing day. If we stay true to them, no one else will understand.
If we are being honest, kpop is loosing its uniqueness, we now have idols singing amapiano, going to fashion shows, being influencers, doing everything else but kpop, I remember when I first discovered ‘gee’ I never even knew what kpop was, but i happened to see the music video, I had no clue who they were or what they were singing but I was intrigued, it was very different from what I was used to , I didn’t even know where to watch more since it was downloaded and shared through Bluetooth but now they are just a bunch of wannabe American artists.
@@blueraine21No, they're right, kpop now is boring af only a handful of 4th gen idols have an impact, and 5th gen are americanized af and won't get so far. 2nd, 3rd, and some of 4th gen groups are the last impactful in kpop it's a fact
@@hannahedwards4125 Only (G)I-DLE is the real Kpop left...they are the only organic real self made group amongst the top 4th gen girl groups....FACT only
@@EduruChan the handful of 4th gen groups I was talking about are (gidle, Skz, and Atz) they made their group into what it is now. Most of the others are talentless or being helped heavily by their company's connections💕
And don’t forget that the new fans of K-pop are soooooo freaking toxic K-pop was way better when it wasn’t that popular like in 2 and 3 generations and all fans didn’t used to fight and talk shit about the K-pop group that they don’t like
Black Label gg is coming 😅 if its true that a chaebol's granddaughter is going to debut it will shake the industry and will definitely take privileges to a higher level.
i'm late, but considering south korea's addiction to anything luxury, and debuting a group who are literally chaebols. you know south korea will be head over heels + Teddy's music
Now I heard rumors JJ is now a trainee under sm which breaks my heart but I don't blame him. If this was his answer to debut, then he found it. But I also wish him the best of luck on his career path. 🫶
I followed trainee A content before, from what I remembered from their few last videos from when they went to America to train (they were scolded for losing focus about why they were there (w/c is to train) + the last evaluation performance, the staffs' concern are their teamwork. + leo's decision to leave the group. Maybe that's why they were scrapped. I was so excited for them to debut back then :(
Correct they were not ready to debut. Leo is now a soloist under 131 entertainment Yorch is in a boy group called pow under grid entertainment Jihoon is in tws.
I'm personally getting confuse about people, when idols aren't being exposed or supported enough by labels they hate it but when idols are being exposed or supported by their labels, they hate it make up your mind. Don't get mad at me it's just an observation.
At least give them vocal training they're not models. Most of the time all of them can't sing live. I'm talking about lesserafim and new jeans. If we needed models then they can teach them modeling.no prob. Getting brand deals isn't a promotion. Brands pay them money to promote their brands
@@sanjaykumartripathi7200New jeans can sing live tho.They literally performed at lollapalooza.Even iu was impressed by one of the girls and released a collab with her🤷♀️
@@sm1417and the "privilege" they used to "cry about" is getting some respect in reality shows,being able to perform in award shows,getting a green room in award shows,not getting dragged for the simplest reasons like having school uniforms in concept photos,not getting dragged to court bcuz of random plagiarism accusations big 3 stans pulled out of their ass and etc etc😨
ok but my question is why do yall all of a sudden care about privileged idols now? privileged idols has been a thing since the beginning of kpop, especially if they debuted from sm, jyp, or yg and yet ive never seen all these think-pieces about “privilege” until hybe came into the mix. ever since hybe has been climbing the ranks it’s like everybody scrambling to find something new to complain about and it’s honestly getting annoying. yall are just making yourselves look more and more like bitter hypocrites.
i just hate how hybe is the extreme of corporate ness and making groups like trends instead of trendsetters, its not goodin the long run and i dont even feel sorry for the idols with this company because they give such conventional and replaceable aura.
@@juliaxiao5320 i’m not really getting how any of that is relevant to what i said and i’m now sure what point you’re getting at either. because hybe is in fact a corporation so it makes sense for them to act all “corporate ness”, plus trends have been a thing wayyy before kpop even existed. there have always been people who set/popularize them and then others who follow that certain trend because that’s what’s in at the moment. so pls elaborate on what you mean.
It’s on the individual if they want to listen to more groups or not at the end of the day NORMAL fans don’t care what subcompany or whatever another group is under , I started with new jeans and now listen to many groups
Hybe disbanded gfriend literally no reason Edit: anyone that said hybe has no decision over source, gfriend was the lowest charting group under hybe, i will hold a grudge against all of you
Hybe doesn't have any authority to disband groups. Gfriend contract was with source music. Gfriend contract was 6 years. They chose not to renew. Plus gfriend owns their rights to their name. They can come back anytime they want.
nah they did for a reason. i loved gfriend but i love Vivez. i think gfriend would’ve been like twice and everyone would be like “tHeYre pUtTinG oUt tRasH muSic, tHe CoMpNy DonT cARE AbOut TheM”
If you did research you would know that hybe has no authority to disband any groups. In hybe ownership agreement with their sublabels only artists with individual label can make that decision. Hybe only responsibility is to supply resources, financial backing and music distribution for each label. All labels under hybe work independently and are responsible for their own artists mangerment, promots, scheduling, creative and music production.
HYBE were honestly really smart making Illit going to that fashion event/show. Without it I wouldn't even know that they are going to debut in a few days. It's a good marketing strategy??
K-pop fans are the most clueless people in the world. If you're shocked by this then it means you were born yesterday and u have no idea how the entertainment business works. Like this is literally what Western labels like Universal Music have been doing for years- getting their new artist in front of talk shows and magazine covers even before they debut. It's how they generate interest for their artist. Of course, Hybe knew sending this group to a fashion show was going to make K-pop fans lose their minds and cause so much noise which is exactly what they wanted. This news has brought so much attention to this group which is exactly the point of it. The post on the K-pop chart alone has 6 million engements. That was honestly smart move.
It's not even a entertainment industry thing. Whether you are Nike or run a lemonade stand at a market, you need to do everything you can to get your message out there and make sure what you're selling is a success. The issue here seems to be that some unwritten K-pop timeline rules are not being followed. But the company has employees who need to put food on the table and pay their bills. Why should it not take advantage of opportunities that come up.
@@AbbyA-z6jI think the issue is that they're more focused on marketing groups than making good music or improving their artist's talents. From a business perspective it makes sense but if you're someone who prefers music over brand this will be a disappointment.
@@Julie-de8dfeven If it's true that there is privilege, there's nothing wrong with that. Even if ILLIT gets the same thing, I don't think there's anything wrong, this is just part of their strategy in promoting is better than big 3
the only problem about HBYE is that, they are group of companies and fans were divided because the fans want they're fave group to be the top notch. Hybe fans were fighting for their groups, while groups have a good relationship the fans and companies did not (i guees) because the companies itself keep in debuting group left and right and fans were'nt happy (i'm one of them). While JYP groups were divided into Division system, fans are loving them seeing together because fow what i have observe, fans from different groups supporting other group from the same company.
Some added info. ILLIT is owned by a private company called BE:LIFT Lab, whose major stakeholders were CJ ENM and HYBE as a joint venture. HYBE later acquired all of the equity that CJ ENM owned and now has the controlling stake in BE:LIFT Lab. As the parent company they can make any decision they like and the subsidiary has to follow. Most subsidiaries have autonomy unless the parent company steps in, but ultimately they have to follow the plans set forth by the parent company in the quarterly board meetings. HYBE can tell BE:LIFT and ADOR to do whatever and they have to follow. This is just how corporations work.
Y'all need to understand that Bts worked so hard and built hybe so they can provide a safe space for their juniors and so that their juniors can have the luxury they couldn't so hating on illit for going fashion week is immature..
All this because illit got invited to paris fashion Week. The marketing strategy has changed for big girlgroups after BP debuted, be it Aespa, Ive, newjeans. Its for status in the industry. "Like the brand we are also premium " Kind of image.
But tbh you can’t blame hybe for its popularity now, I praise bighit / hybe for getting such a talented n energetic artists , esp BTS which made hybe so popular. Tbh I didn’t know hybe through BTS but from Enhypen, it’s not a privilege. People automatically nowadays already believe that hybe is so good that any artist they debut are prob gonna be good, like I’m not lying their songs and concept is so unique and different from other companies plus their lore>>>>
Not really, look at yg and jyp, most of their idols have mediocre popularity, only a few like blackpink, twice, straykids and itzy are insanely popular in the current era of kpop.
@@spikey310 I mean that the privilege is already given, being under those huge companies. Now it all boils down to how effective or ineffective their management strategies are, a dedicated fandom and lots of luck.
@Ceruleanblueci-8r At least they had some management and budget. You forget that unpopular companies can’t even feed their idols and employees. I’d rather be in nugu group from the big three than just nugu from an unknown company.
I mean I would hope the idols that are in the most profitable companies in kpop are enjoying some sort of privilege. This is why they roll the dice to debut in hype
Yall love coming at HYBE alot and its freaking stupid If they promote them "its priviledge" If they dont "Its mistreatment" If their albums sell too well "its payola" (you dont even know what dat means) If their albums dont sell "they're flops" And yet HYBE still gives their groups at least 2 comebacks every year with singles, solo works and more I don't care if they model for 373737373 Just listen to the music and move on already
Yup privilege is good! Its unfair to others but so what? The world is unfair to begin with. This is a pill that is hard to swallow for some kpop stans out there.
@@btsmochimi7924 Exactly!!! Fun fact is they don't care unless its HYBE there was absolutely no one talking about Riize when Sth similar happened with them
@@Purple_PoppyStop it, riize are literally getting hate from everywhere and for the smallest bs, they can't even be mentioned when it comes to privileges cause sm is literally doing nothing for them
@@exogen9428 *Doing nothing for them* only in sense of protection which is normal with SM atp but you cannot say SM did not promote them bro they literally got a deal even before their debut and besides that is the kind of privilege we are talking about in this context
No one but TXT is BTS sibling group. People once again forget that HYBE has multiple labels under it. Until a girl group debuts under Bighit, NO ONE is BTS' sister group
@@SPla488 I think ppl tend to forget it girl group are any other is nothing to them like big hit is whole private thank god they only have BTS and TXT , Hybe is shitty now can't even protect their artists
kpop is a business, so it is only reasonable that big companies which have more resources and connections are going to use those resources and connections. it is a privilege, and?
you dont see these types of conversations until hybe idols did it lol. Fans get mad when their idols dont get promoted and they get angry when they promote them. Kpop fans are insane breed.
Kinda off topic but yk, armies don’t really stan other k-pop groups because the whole thing of k-pop is the music video and the looks not really the songs. Armies aren’t k-pop fans they’re just music fans. As an army I am still a kpop Stan but I don’t Stan many groups.
I don't know what you mean with "their music is so good they would be popular in any other company"- no they wouldn't, they wouldn't have the same writers they have now, they don't write or compose their music. These girls are just performers just like every other group under Hype ( excl. BTS). Which is completely fine, but we all should stop compare Performers with Artists and separate these two.
Why are "Big Company's" big and why do they remain big? and why do group's under big label's usually succeed? People can call it privileged if they'd like, But maybe Big company's are big because they have the best talent scouts, the best producer's, song writers, video directors, ect. The Idols are picked by the agencies, and the agencies have to pay for the talent that they have working for them so where is the privilege? The best agencies want the most talented, so they pay to find, train, and release what people like. Period
@bellearena000Right so let’s just casually ignore the existence of BTS, TXT, Enhypen, fromis_9, Seventeen and GFRIEND… “Hybe artists aren’t talented” be so for real lmao, you’re just mad.
I think that idols in the big four companies are not 'lucky' because not everyone can get into these big companies. All the idols and trainees in Hybe and other big companies worked hard to get in. It's the same as if a student got into Harvard; it's not because the student is lucky, but because they worked hard to get into the university so that they can succeed in their future career
@@almilall example yg g dragon,top,desuang,teayoung,cl,minzy,psy,Lee hi, and now many more Bobby,b.I,Mino,yoon ,yedam,whole akmu, sechskies, and sm Kai,teayone, Wendy ,seulgi ,hoyeon,temin ,shinee and super junior vocal many more times talented than hybe
ILL'IT is a new gg under belift lab and juniors of ENHYPEN. They were formed through the survival show RUNext which was a collaboration between belift lab and JTBC. their group name symbolises I WILL DO IT or somthing around the lines that means we can do anything. The group consists of 2 members with heavenly vocals (PARK MINJU- 19 and LEE WONHEE- 16), 2 members with breathtaking and different dance styles (HOKAZONO IROHA- 16, SAKAI MOKA- 19) and an all rounder (NOH YUNAH- 20). At first this was a six member group with LEE YOUNGSEO a part of it but later she terminated her contract with belift due to unknown reasons. Their group's concept is very unique and their debut is announced to be on 25th march, 2024 with the first album SUPER REAL ME which features members in alternate realities with a SUPER ME version of themselves and a REAL ME version. I hope you support these girls since they've worked very hard this past year with a lot of uncertainity and hardship in the survival show RUNext. Plz show them some love!!!
I believe that Hybe is actually following more of the structure of American major labels which is what I feel is attracting alot of the international fandoms because of how they're marketing and managing their groups.
This is dumb. Are we surprised that a company uses their resources to try to make their products successful? Are we supposed to be surprised that bigger companies have more resources to make their products successful? It's like being surprised that Apple uses their resources to make products that garner interest before they're released. Additionally, if Hybe artists have a greater chance at success at debut, then debuting at Hybe becomes more attractive to trainees. If more trainees want to debut with Hybe, then it becomes more competitive to become a Hybe trainee and debut. Which means those that debut with Hybe likely had to outperform their peers in a very competitive environment. Is that privilege or merit?
When it comes to new jeans success why eveybody says its cz of hybe ???? Like look at baby monster... they were even more famous than nj blackpink yg both promoted them ...but their songs couldn't match the expectations. .. look at nmixx they r also from big3 .. jyp himself promoted them .. but though they are very talented still not successful as nj . Its not about hybe or big 3. If you are talented mainly if people like your songs obviously u will be successful... look at their songs hype boy attention super shy etc etc .. they are all hits ... obviously hybe helps them like other companies but mainly its their songs ...
@@ridddlesizzle 1st of all I have already mentioned that nmixx is really talented probably more than nj but many people hated their debut...till now many people don't like their music style ... that doesn't mean jyp didn't promoted them . Look at yg .. they promoted babymonster more than a year .. BP promoted them but their debut could not perform well. Gfriend also from hybe .. but they are not as successful as nj . People love nj 's music their style ... their songs go viral specially in Korea... big 3 also promote their groups very well . A group's success mostly depends on their music not on promotions.
Its not "everybody", its only YG/ SM stans who are being toxic.. IDK why they feel so threatened by HYBE artists that they have to waste their time bringing down other idols.. They like to pretend their groups didnt also get the same privilege treatment like Babymonster being so overhyped before they even debut and Aespa being all over the news cos SM debuting another GG back in 2020.. But when it comes to HYBE, they keep saying nonsense like its all privilege, payola or disgusting.. They cant accept that its HYBE era now.
An nj stan. You have short attention span & like mid people at best😂 nj release music for people like you who only cares about popularity. They make music for the sake of virality & their writing skills is nowhere near a beginner
@@sarangheo3294 DISBANDING GFRIEND AFTER MAGO’s success proved how much of a favorite they were to hybe😭 also idk but you all keep forgetting that baemon hasn’t made an ot7 comeback yet!
@@blueraine21 exactly ..they always pretend like hybe groups are successful for hybe's promotions .... when yg sm literally promote their groups more than hybe . Hybe didn't even promote new Jeans like nmixx and baby monster. Koreans love nj music.. also kpop fans . They just don't wanna admit .
Literal children in this comment section thinking LVMH, a giant company led by the RICHEST MAN IN THE WORLRD, would accept money from company like HYBE to have their artists be ambassadors for their brands (yes BRANDS) globally or otherwise. HYBE is big but not that big compared to LVMH. Also, why some of you think these fashion shows are that prestigious? These are shows for boutiques and stores to order their purchases. Any big spenders can come. Yes it is open to the public and EVEN fashion students.
As a BTS fan, i only think of BTS and TXT to be a "family"cause both of these are under the same sub label Bighit. For groups like Enhypen, Newjeans, Lesserafim, SVT and others, i dont think them as a part of family since all they dont come under the same sun label as BTS and TXT but hey i still love svt ( my sec ultimate grp) , enhypen, nj, lesserafim, its just i cant seem to think of these ones as a family.
@@Xstarzones2no they joined after bighit turned to hybe the main company is bighit where bts and txt work under but yeah for me too bighit is emotion and its a family not hybe which only uses others for promotion purpose
Yes , and Hybe should know that they are nothing without BTS . Many fans of new groups of hybe are calling namjoon , it would be better if armys unsubscribe hybe labels
HYBE forgot to add the privilege to have a proper vocal coach to their artists. Dancing and visuals is the only qualification they need and just slap 100x layers of heavy autotune and VIOLA! Debut time. 😂
Hybe artist can sing. You really need to stop that nonsense narrative. Jyp and sm entertainment ex vocals coaches have been working at hybe since it was form .
You do realize that half of hybe artist were trained under the big3 before they came to hybe. Please. Also most of hybe staff is ex jyp and sm entertainment staff . Including vocals coaches.
Trust me all hybe bbgs have a good amount of common fans not all but a pretty good percentage of them even if they super different they all give homely vibes in a similar way it’s so cute
ILLIT: How to be New Jeans but failed version. Belief used all Enhypen money to fly them to Paris Fashion Week when most of them underage and people drinking wine there
rookie groups not from hybe have already got ambassadorship A WEEK AFTER debut so the previledge doesn't lie only in hybe lol. Also ppl accusing hybe for'payola' need to know that they were the only company that got 2 trillion won profit so clearly they're not the ones doing payola . also payola is related with radio so I don't get kpop stans at all. Also if I worked my a## to get in that company.. that company better promote me and give me all the previledge and not lock me in the basement lol
@@thriciaalejandro2482 no she just proved that all companies promote, it's literally their business, and if other companies don't promote than it's not because the management goes "well lets just NOT do it", but because they lack in budget.
Well nowadays k-pop fans more care about brand deals of their favs than actual music. If the artist has big brand deals they think it's enough to prove their talent. Rather than music videos they want them to watch in fashion weeks. So companies doing everything to promote their artists through brands.
hybe is definitely the best company right now, not even close, they are the best at everything, music, promotion, choreography, concepts, mvs, money. its to the point that, if i had a child that wanted to be an idol, i would only let them if it was with hybe
The benefit of hybe is that they have a lot of debuts and move their trainee within their label so you get more chances to debut. Despite that although their artist are guaranteed sucess internationally they are not guaranteed prestige in korean. Nj might have been lucky but enhypen as much as I love them and rich yes they are so hybe debuts are guaranteed money and high earnings are not popular in korea. So if yor goal is money then yeah hybe is good but success and prestige in korea are not guaranteed. So knetizens and korean trainees that want fame in their home country don't favor hybe as much
First of all I'm here for TWS only because I really don't understand why tws is being dragged because pledis is working on TWS even before being acquired by hybe, they had 4 trainee from pledis only. They didn't climb up on chart just over night, plot twist literally started gaining attention after they started promoting in music shows and Koreans are literally listening to them, from kids to teenagers to adults. Even idols are talking about it. Pledis is promoting them really well in Korea and Japan that's why they are gaining attention. It's not like they have become overly successful just because of one song, general public is enjoying it because of relatable lyrics and cute vibes of song. Otherwise &team and bnd would have gotten the same privilege. TWS ain't special añd pledis or all companies have their own staff, they never did anything illegal for seventeen, only attention tws got was being brother group of seventeen, they are gaining attention for that not being under hybe that's for sure. Even seventeen members are not promoting tws like they did during dream academy where all members put stories for that show. All credit should be given to pledis for exceptional promotions. And please watch their latest soundwave fanmeet in mall. People of all ages were there and there were so many people.
Well one of the members was for sure a HYBE trainee since he’s from big hit. Plus seventeen has given them a lot of attention on social media and even at their debut showcase. Pointing out their privilege doesn’t bring down their value.
@@polar7335 privilege and accusing pledis of chart manipulation is two different thing, that's why I said 4 members there are total of 6 members. Ofcourse seventeen members posted about them that's why I also wrote that the only privilege tws has is being seventeen's company juniors not basically being under hybe because of that would be the case bnd and andteam would have gotten the same amount of attention and also plot twist is genuinely good song and Korean gp is loving it not only public but most idols are doing challenges in fanmeets, or singing it during live. All GROUPs from big company gets limelight it's not a big deal. My main problem was when they said about chart manipulation that's it..
@@chitra17rawat BND and &team have no one to hype them up since they are the only groups y see their respective labels. Hence how they are starting “lower down the totem pole” compared to TWS who have seventeen heavily promoting them ( plus carats are very much about the family agenda). Plot twist was a hit for elementary / high schoolers which was great, I don’t think pledis manipulated.
@@polar7335 yah that's why I said the only privilege they got is being seventeen's brother group. That's the fact it's not even something to argue about.
The appointment as a brand ambassador is due to the artist's efforts. However, I think HYBE is good at buzz marketing to increase their name recognition upon debut.
Doesnt matter what you or I think Hybe will continue to be successful while we debate about it in the comment section. Like them or hate them Hybe groups are making money.
Ikr All these people in the comment section may not even understand how to do business, especially in South Korea, especially in the music industry. However, this does not prevent them from analyzing/criticizing the work of experts.
@@yourname4531 at this point business affects the artistic freedom of an idol and that's where the biggest problem is. When someone releases objectively bad music the backlash is a fraction of that when someone has body hair or a pimple. Music just feels forced.
@BruhImAGirl I would agree with you. Except that hybe labels support their artists when it comes to solo activities. BTS and Seventeen write many songs by themselves. Other artists also actively participate in the production and staging choreography. And that someone cares about pimples or body hair has nothing to do with music. This is a problem of society, not of artists and their music.
I really don't have time to follow all the KPOP tea, so I follow this channel for the summaries. But taking jabs at HYBE (and their idols) every time really pisses me off...
Hybe is definitely the most privileged. They proved that by sending a group that hasn’t even debuted yet to Paris fashion week. We already knew Hybe has a lot of payola especially after seeing how much play listing Newjeans has received and Hybe made it obvious they were using all their connections on them. Ik kpop is more out their now because of BP and Bts but it’s still crazy that all rookie groups from Hybe are going to fashion shows and becoming ambassadors for huge brands and to top it off going to American music festivals. Hybe is ruining kpop
they go because they want them, and they want them because Hybe is the biggest now and that's good for their own businesses + Hybe has built the best connections to the US, and it's not priviledge, they worked hard on that and invested the most. Maybe if SM and YG wouldn't do so much shit, and not mismanaging making their best and famous artists flee, they might be at a better place.
It's marketing, you can hate Hybe for doing it but you can't deny it made New Jeans exploded out the wazoo. In terms of talent/vocal, Nmixx is objectively better than NJ, people trying to argue that is just stupid, but thats not the point, the way Hybe is promoting NJ is so much better than Nmixx that even though Nmixx has better talent NJ is like 10x more popular than them. Kpop is such an competitive industry and marketing is so important and Hybe is just the best in the industry at that and you cannot fault anyone for it
Double standards is crazy tho, literally SM had Riize and Aespa being brand ambassadors even before debut and no one said a thing but when it’s hybe y’all are yapping everywhere
I don't agree particularly agree with your take on NewJeans here. Look at StayC for example, nugu group with a solid debut, that had banger comebacks back 2 back. If they'd kept up the quality I'm sure they would be on par with IVE and LE SSERAFIM in terms of popularity atm. Now NewJeans' debut was not solid, but amazing and their first comeback was received even better. So imo they would have been popular either way (obviously not this popula, but with HYBE you never know how many streams they are buying).
Hybe doesn't buy anything. You really need to stop believing rumors. Hybe is very transparent company. They have public meeting on RUclips that you can watch. They talk about everything the company is doing. And what their sublabels are doing.
I don’t see any wrong in this. HYBE is a big company of course they’re gonna promote the heck out of their artists. If they could bring their artists to perform at Mars, they would. I would too if I were the CEO and wanna make money. Its business after all. They are where they are at right now is because of the success of BTS. BTS didn’t have that privilege back then, why should the rest under that label follow BTS’ path? That doesn’t make any sense. BTS made it easy for the juniors and i’m pretty sure the boys are proud of making that change. As long as HYBE makes good and quality music, theres nothing wrong with feeding their artists. Anyway, BTS PAVED THE WAY AND FREE PALESTINE! ✌🏼
my thing is, its reasonable for bts and blackpink for example to get this opportunity to be global ambassadors because of their impact OVER time, i get that this groups are popular and have reached a gp acceptance to some level but the reason bts and bp are at the level they are is because they are an annomaly, they literally reached a level of popularity unhear of and after years and years and hard work on their career they got these opportunities with brands, giving that out to rookies and groups that havent even debuted yet and on top of that havent even proved themselves periodically just seems insane and honestly takes all the prestige of how much their sunbaes have worked to be where they are for them to just receive it as soon as they debut... seems very unfair to me, at least give them 3 years to prove themselves. i get the idea of "if they have the resources, why not" as a business major it makes total sense from a strategic business plan, at the end of the day, the more revenue they get if they get their groups out there as much as they can its just very insatisfactory to watch because it makes the group look like they aint worhty of it or havent worked hard enough of it compared to their seniors
As long a bang pd still in hybe, my trust still with hybe. Bang pd sees potential in the long run instead of the current talent. Reminded I-land when Sunoo get chosen instead of K. Idol ≠ pure singer. Idol is total package. You cant blame the company and idols if they are popular, its the fan and public who make them popular. No one can be popular without fans. As long as the company is not associated with drugs, abuse power and overwork idols, I am actually okay. For musicality part, it can be both subjective and objective. Fans have grown affection towards their idols, even if they dont sound as good as other idols, they are blinded by love. As long as fans are happy, I dont think anything else matters. Just because your favourite idol is less popular doesnt give you the right to bring down less talented idols. Less talented idols need to work harder to improve themselves, their fans find satisfactions from seeing improvements over the years. Idols are dream job for both talented and untalented people. Fans choose who they want to like. Regardless of the hate, true fans wont back down from seeing their potential and supporting their source of happiness.
@@donttalk372 thats the risk of being a fan. Life wont be as much fun if you detach yourself too much. Rather than parasocial, I would prefer use the word branding. Trust in the work of artists that I admire; musician, writer, producer, painter, mangaka etc
the big 3 done it long time ago but no one fucking care and suddenly hybe become big and outshine the big 3 and yall suddenly bark out of nowhere...double standard smh
Connections & Payola (sajaegi). YG & JYP is already cleared with ISO, they're 100% transparent with everything put out so the remaining definitely pulls ton shit of strings. YG & JYP may have connection BUT this type of connection isn't something YG & JYP would pull.
Hybe is literally certified, it’s been verified they don’t pay their way to awards or brand deals, be so for real rn. The Hybe hate train is so forced yall look so funny
@@Starlight06better come out of reality. No way they didn't pay for things for their recent ggs like illit , nj and lsrfm . They all are heavily privileged due to Bts's hard earned money . This is hard to swallow but this is what the truth is
Ikr 😭✋🏻 and people are defending them by saying that they worked hard for it??? I mean there are much more popular survival shows and they didn't get the chance to attend but this group did and it's really cringe that a group which hasn't even debuted yet is attending such a event 💀
@@leavemealone743There is nothing wrong with anything. They were invited by Acne Studios. Do you want them to decline the invite because jealous K-pop fans?😅
I don't think so new jeans would've succeeded if not for hybe but seriously their awards and views all seem kinda fake i mean they got a daesang under a year among the groups like svt , enhypen , txt etc. like seriously its sus
They have all been doing it. It just that HYBE don't need to hide it they know their ambition. They didn't come here to play and business is business. There is no problem here.
This video is very disingenuous; they've had plenty of exposure prior to this fashion show. And no shit they have HYBE support, they are owned by HYBE. It's not privilege, it's business.
I don’t understand the problem with a company using privilege/money to promote idols. I mean isn’t that the whole point? To popularize your company, Idols, groups, etc. While it may not seem fair because there are other groups that weren’t properly promoted or aren’t as popular as they should be, why hate on a group/company that is able to???
Hybe prefers visuals over talent,,this is true But idk y all are saying hybe artists can't sing,,like NJs Nd lsfm are new groups who are average/below average live singers,,illit didn't even debut yet so idk,,but Tws ,,TxT ,,Enhypen (they improved alot) Older groups:svt n Bts All can sing live
I find it so ironic that BTS was an underdog group from an underdog company, but now that HYBE has become totally the topdog and dominated everything. I also found the fashion show invite is quite out of vanity and privilege rather than any substance. These fashion shows should focus on celebrities that have been in the industry for a while and people associated with fashion like they used to do. This new Kpop trend of having new idols or un-debuted idols to fashion shows has cheapened the whole fashion shows too!
nah illit ate. they looked awesome and if u were even slightly interested in the group you'd know that they're known for their unique style even as predebut idols
You've made very valid points, and it makes sense when the company want to promote them, but they should be promoting their music. They could put them in a musical event not a fashion one. Even tho now days fashion is part of being a k idol, music should always come first. And still, as a fashion lover, I feel like people should earn this place and not have it be something earned from money.
jype cant relate, they are already certified by iso that their company is clean and doesnt do payola/manipulations/sajaegi. jype groups took YEARS (especially twice, stray kids, itzy) before getting brand ambassadorships
@@orion5445 yes that's true he's icuded in the process of choosing who to debut but the sad part is he rarely participate in the making of concept, music & promotions of the groups whom he helped be formed. Its just sad since jyp (the man himself) wrote, choreographed & produced songs to his artists that helped them go big & even bigger especially with TWICE. But after seeing the music twice, itzy & nmixx put out, I guess its safe to say that he definitely hired new staffs in the headquarters since they're doing good. Might not be in charts but the feedback overall?? Its much better compared to 2022 & 2023
@@vwxyzee erm...look it up yourself jype as a company has already been examined and certified for not practicing corruption in the company by ISO. not their fault if other companies arent certified clean in payola
HYBE was built on BTS's hard work , their blood , sweat & tears . After that whatever Hybe did is to grow their company . So now all the idols will have some privilege.
HYBE was built by BTS *AND* Bang.. He produced all their music and even borrowed money for them while the boys is training under the basement.. If you are a true army, you should know these facts..
They gained the privilege what's the matter?They got the exposure and you'd definitely want your faves to get the kind of exposure hybe idols get. It's all upto the idols to keep the public interested.
Kpop companies built their kingdom owing to the "family" they created among kpop stans per company as dabbled on in this video. Their rookie groups always had sure fans because of that so called family. Now those fandoms remain bitter about BTS being the outsider who overtook everyone to unreachable levels and naturally, all groups under Hybe still are the outsiders to that long reigning rule big3 stans were used to and were a part of. Crazy when you realize privilege was not an issue until they could no longer catch up to Hybe.
i mean, what did they expect? nobody knows that gg, they have nothing to their name as a kpop group and individual artists, and hybe sends them to pfw??? ofc no one gonna recognize or even care abt them there!
Nobody thought that.... Everyone was screaming their name. You can literally hear fans calling out ILLIT members name in every video. Yall really have to resort to lying
Just to make you clear hybe has amazing marketing ideas and strategy to bring up their idols in peak and if you have source using is it the better option rather than not contributing to their idols Newjeans brings a lot of sings after Attention and lots of people were eger to know about the group if they would be on hybe or not they would get famous and bringing up new concept and changes are important for a business as for ill it fans said the show have worst judgment thats why most of the people were not concered about them..I THINK THIS CREATOR HAVE JUST SOME ISSUE WITH HYBE
That's why I'm glad that Stray Kids debuted in a normal way and members became ambassadors of different brands only after a few years of being the idols. Also, they haven't become popular from the start, they slowly built up and became really famous only on a second-third year.
Ikrr, even though they're from a big company, they've never relied on its connections and worked hard for themselves becoming one of the biggest groups in kpop and the leaders of the entire 4th generation ❤️🖤❤️🖤
While I agree that SKZ slowly built things up, they are fortunate for being in one of the big 3. You will never know what connections they have behind the closed door. I speculate that they used to be not that well known, but the moment they showed potential to blow up (God's Menu era), that was when JYP invested and gave them even more oppoturnities. In conclusion, I wouldn't think of SKZ as a self-made but a self-produce group in which the members are really passionate with their music.
@@reinhoang7461 that is of course, but we have examples in history of K-pop, that shows that even a group from a small company can become highly popular. Everyone knows the history about BTS and Big Hit Entertainment, right? What was a small company back then became what we can see today. Members of BTS at some point of history were sent back to dorm because of lack of funding. And look at them now. So, it's possible, and, I think, with the level of Stray Kids' talent it would be possible for them too.
I feel like you're missing the point that they were promoted through a survival show which usually generates a LARGE amount of traction (plus they are literally from JYP, so they already have eyes on them). Of course, they became ambassadors slowly over the years, but you have to remember that it wasn't the trend at the time to be signed as an ambassador.... when we talk about organic growth BTS would be the best example
Bro whoever said hybe artists aren’t close needs to wake up because they are all literally close and even have a gc together and TxT’s soobin kept a check on enhypen when the members got covid and they even did a game show for all the artists (at the time) and TxT and enhypen did a game show together
Well you see the difference here is that idols under Big 3 literally grew up training together so you get more of a family sense from those labels than HYBE.
I love Riize because despite all the other things they can back it up with their talent, specially their vocals and they have great songs Their not made to be just fanservice, or just show up to variety shows, and whatever event you can think off their actual artist that loves music
It’s ironic coming from the group that literally has nepotism like Rizze have been in variety shows that only we’ll know establish seniors can be on during their debut area when no many people know about them at least I’ll it have a survival show where members talents were showcase and variety show before their debut and not to meantion the fact they got to perform at iu concert and aren’t as popular as new jeans and they’re everywhere in Korea so yeah it honestly jealousy
The big 3 always used their connections and power to push their groups..it only became a problem when it is hybe lmao The whole point of debuting in a big company is to get better promo Y’all are not ready for that discussion
Yes😂 people are villanizing privileges when everyone has one! Including folks who have access to the internet. We should try to lessen prying at other people's lives with envy. It would make the world a better place.
Tbh, I used to have an ex-coworker that came from Hong Kong. She told me a story about how her friend went to SM entertainment and became a trainee. He has been trained for a few years. He actually trained with super junior when they were still trainee. However, SM didn’t pick him in the debut line, so at the end he left SM and now he became a stylist in China. My coworker actually show me his pictures and he actually looks so good hahaha.
@@aerabyeol Yeah it’s, but sadly he couldn’t make to the debut line. Due to back then the company can only put one Chinese member into that group. Which only Han Geng can get that offer.
People dont realize that luck plays a huge factor in debuting. They thought its all hard work and talents but there's countless of trainees that worked just as hard yet didnt debut.
Well, why need to ruckus? If Big 3 can do that years ago, why Hybe cannot use the priviledge they have now.? The money are theirs. They should do everything they need to do to make their artist popular & make money coz they have the artist trust for their future life. They also give the freedom for artist to show their talent. Its still a business after all.
![[#2024MAMA] BIGBANG (빅뱅) - 뱅뱅뱅 (BANG BANG BANG) + FANTASTIC BABY | Mnet 241123 방송](http://i.ytimg.com/vi/EQsYfiPR9uM/mqdefault.jpg)
5th and 4th gen kpop:
1.) Looks
2.)Luxury brands
3.)vocals
I remember Xiumin getting hate when he said the music, vocals and authenticity should come first. Lol ladies and gents this is what kpop is now😂😂😂😂
ooo can i hear why you say vocals? imo i think dance is prioritised now
@@catherineabena5720 i still feel like vocal is the most important theyre singer they should know how to sing. Plus we aren't listening to their footsteps in Spotify or smth
thats just hybe lol almost all their groups and soloists get negative backlash after encores cause no one can sing in that company except pledis groups like seventeen and fromis9- hybe doesnt give a f about singers they manipulate a lot during the recording thats why almost all their voices in songs sound the same the typical hybe voice effect.. their encores show the raw sound its horrible like le sserafim today with their easy encore literally 4 out of 5 couldnt sing-
@@Angelica06-gi1cy promoted by BTS and HYBE....(G)I-DLE is the only organic real self made group amongst the top 4th gen girl groups....FACT only
I'm so tired of this narrative. Hybe proves all the resources for their labels to traine their artists.
Those idols are not singers, they are models. For some reason before we hear their voice, they are already freaking luxury brand ambassadors.
This makes it easy to scrap idols after any minor “scandals” and it makes it dangerous to literally be human. They scrapped Seunghan after only a few months for nothing, Garam….
the fact that garam was actually one of the most talented lsf members and she was the best vocalist along with chaewon and yunjin it’s just heartbreaking!
Ah don't bring her up please. I'm still pissed off how they hoed her.
Who creates and big deals minor "scandals"? Fans. Who pressures company's and cries about everything an Idol does, say's, or act's? Fans. dangerous litteral human fans lmao
@@ridddlesizzle😂😂😂
@@TheRyno525 Who debutes minor idols and then does everything perfectly the wrong way in order to fan the flames of a controversy surrounding said minor, a minor who was STILL IN school and therfore aby bullying issues would have been right there at the forfro t.if her life had they existed, meaning rhat either the company should have expected a controversy and been ready or simply known that there was nothing to draw and quarter a child over to begin with and made that as evident as possible from the very first accusation. Because obviously she had an incident in her VERY recent past that they 100% knew about and debuted her for one of two reasons.... that issue was jot as it seemed and she was an innocent girl defending a friend. Therefore they would have been 100% prepared with everything they needed to defend her. As it was guaranteed, the discovery of her pas, via all the anti HYBE artists people and/or the likelihood of accusations if a jealous schoolmate who knew about her past inevitably hit.
They knew that what she had, which was a common case of "not what it looks like" in her past would cause what it did, as they are not new to the industry. Therefore, they would have looked for such stuff in their potential idols and if they fins it decide accordingly. Are they worth it, if so, prepare to defend them. That's what they made it seem like they were doing. Defending her. But instead they quite literally acted as if they hadn't even thought abiut looking into the past of tjeir idols despite the way in which kpop is now, and so a result hasn't prepared for that possibly being brought front and center. They acted out the ENTIRE "legal battle" over a large period of time, silenced her and anyone else involved on her behalf and allowed the entire opportunity industry to be fed lies from the other side as devolve into a moshpit of screaming animals who were feeding of each others wildly escalating anger.
All of which having gone from "normal and still completely unacceptable treatment of another human being that far outweighs ANYTHING that person has been accused of and quite literally make all of them 100 times the monster that they have ever been painted as being" in response... to a level of inhuman treatment, of a child nonetheless, that is without a doubt deserving of criminal charges itself. Worse part of which was that the level of which was so unbelievably devastating and scarring when it's set upon such a fragile young girl... I couldn't even imagine how anyone involved in the disgusting display that was that case, could EVER Justify their actions therein. Nevermind continue to believe she needed to be punished for ANYTHING after what they did to her, even when there was still NOTHING solid evidence wise, and of course NO verdict. All in a case whos accusations, still, under no circumstances, would have ever even come CLOSE to warrenting what she was put through in just the journey to get there.
All of that was being done to HER, whilst HYBE so clearly KNEW from the get go that she had done nothing wrong and therefore should have immediately been able to it shut down. Yet they WITHHELD proof, they REFUSED to release proof, that the little girl they had debuted, that they wre responsible for, that they fed to the wolves, had simply been innocent all along and the school had blatantly declared as such back when the situation had occurred. So, please, tell me how this wasn't COMPLETELY the fault of HYPE and their DESIRE to have thus young girl go through what she did, all so that they could just kick her out in the end, make the public say "YOU DID THE RIGHT THING! YAY! WE LOVE THE GROUP AGAIN!" made for themselves ENDLESS amounts of noise and promotion for the group, and then just toss the little girl away without EVER having cleared her name because... well, that would of courses make THEM look like what they are.
Tbh New Jeans getting all those luxury brand ambassadorships within less than a year after debuting is definitely privilege, especially since all of them are teenagers and those brands are rather for adults
That's really insinuating that big global brands are risking laws for a Korean company that isn't even 10% of their market value. Global brands are looking at trends and NJs is trending. If it's per you're logic, every idol in Hybe would be a lux brand ambassador. It's clear to me that everyone in this video comment have no understanding of how the market works globally. Like it blows my mind that you guys think a country that isn't even top 10 of global economies, can influence major global brands to make back door deals and break laws. And not just one, 20 or 30 different global brands for ONE kpop group.
Also to note, global lux brands have brand deals with trending artists in a lot of countries. China, Hong Kong, Thailand, Singapore, Mexico, Japan, countries in Europe. And guess what? Newjeans is trending for Korea. Logic is out the door with yall.
they had one of the most successful debuts in kpop. why wouldn't these brand deals want to work with them? be fr
@@tfwhatsdatgirlgurl be fr 🤦 three months after debut, stop trying defend the fact that hype and ador pulled the strings for and are still doing it not just for newjeans but their other group
Well duh...
@@someotheraliasgurl they weren't influential when debut they were just trending concept , three months after debut and getting a global brand ambassadorship . Please don't embarrass yourself by trying to defend hybe payola for their groups especially newjeans . Those girls are too young to be wearing clothes made for grown ups 🤦
Im NOW hearing about Illit and these girsl have gone to PARIS FASHION WEEK?! Wow...this is why me and my sister have literally been binging early 3rd and 2nd gen cause this is ridiculous lol.
When I saw the video of them at Paris fashion week, I was asking who is this? Obviously they’re extremely gorgeous so I thought they were models, but everybody was screaming so loudly.
Nobody actually tought they were newjeans. Illit had a whole survival show to form the group and have had 2 predebut variety shows, thats how they have fans already.
@@Parpndn12344 i don't think you know what gaslighting is lol i've only seen people say they thought it was newjeans when they were hating on illit. They look nothing alike anyway and people were screaming illits names, not newjeans names at the event.
Whether they deserved to be at paris fashion week or not is one thing and you can argue about that if you want, but it annoys me when people act like illit just popped up out of nowhere. If you didn't know they had a survival show and predebut content that's fine but don't act like it's weird that they have fans already without informing yourself
@@Parpndn12344 same I thought it was new jeans bc of how many members there were and they were so gorgeous
I don't think it's only HYBE
I feel like a lot of music companies pull strings behind closed doors to promote their artists
I agree... This channel loves to take jabs at HYBE every time they can...
tbh HYBE is the honest one. So honest about being a rotten corporation, the other 3 are the same but they don’t show it. HYBE only makes it visibly obvious they are pulling strings
yeah, don't @ me please, we clearly don't see eye to eye on this subject 😂 go speak with someone else
@@soragirl9 sorry lmao I didnt mean to @ u, I'll remove it 🙊
Any company with millions of dollars definitely has the power to get their idols to the top in unfair ways. I mean back then companies would buy idols that were starting to get to the top so they wouldn’t have competition for their future artists. And now Hybe is pulling lots of strings for their artists. Hybe is open about the way they get their idols to the top, other companies are just good at hiding their strategies. It honestly saddens me seeing what Hybe has become, bts built hybe, bts worked so hard to get to the top and bighit decided to use their money to make a corporation that no longer wants idols to work hard to get to the top, now hybe idols are getting lots of privileges. Bighit bit the hand that fed them and I wouldn’t be surprised if I’m the future, Hybe becomes the most hated company
i know that hybe is ''promoting" them but a predebut group???? It's not even about music in kpop at the moment, it's all about who can reach the higher level on the fashion industry
This has nothing to do with hybe. Illit was personally invited by acne fashion brand.
Why do you care it not like it's Gucci or Prada.
@@nicoleloss7987 ah and also since u dont know much about luxury brands ; Acne Studio is on the exact same level price wise and notoriety wise as prada and gucci ; its crazily expensive and some items actually cost more than a gucci one
@@x.i_aexactly!! You’re absolutely right.
Illit come from a survival show on jtch
bro why are you so mad? it's just an opion. You can write your own opinion on the comments@@nicoleloss7987
every company in BIG 3 had their own privilege. (cmiiw) i remember how people immediately recognized Twice, Red Valvet and Blackpink before they debuted because their company and selection program was in gen 3, which left girl groups from small companies like GFriend, Mamamoo, Dreamcatcher and others starting from 0 by relying on their luck, and hardwork.
now compare their talents to 4th gen ggs 😂
@@almilall Only Mamamoo and Dreamcatcher are worth something in terms of talent. What's your intention?
Twice weren’t recognised immediately bro !!! They’re weren’t so popular only after cheer up it did happen but for bp and rv they were at the leading kpop companies that time (snsd, exo , Big Bang 2ne1 etc)and got immediate succes!!! And jyp was almost falling off from the big 3
@@pitumido892 but they all worked hard yk its really all about luck, in case some people haven’t noticed talent is not exactly noticed.
@@pitumido892Us Once will never forget how they use to promote themselves in the street they are true Queens 👸 🙌 ❤️
I think being a kpop idol isnt easy, its 97% luck/money/connections 3% hard work/talent/perseverence etc
EDIT:
Lol guys take it in the wrong way please! I never said hard work dosent play a role. A lot of trainees don't debut, is it because they're not talented or don't put hard work? N the money thing was mentioned by someone else in the comment so I just added it :) this is my opinion so if you don't like it, please ignore it
Yeah, definitely agree
Yeah I agree
change luck to money and i'm with you
I'm increasingly reading that a big chunk of the 97% could actually be related to connections and wealth. Maybe not so much the big agencies, but for those beneath them, family links and financial support is important.
Exactly yes famous groups can be talented but that doesn't mean that luck didn't play a factor alot of talented groups aren't famous
Sad to see that &Team only got shown with a picture under "not so successful". I love &Team, their music, their choreos and their members. They are such a talented group, and they are gaining a lot of attention!
They are successful. All of their albums charted and are certified in Japan. The even made it on to billboard top 100 Japan.
They have charted on all Japanese charts.
As a lunè like you, this hurt the way the creator said about "some groups under hybe not being successful". We both know &TEAM is slowly getting popular each passing day. If we stay true to them, no one else will understand.
frrrrrr they need more attention !!!!!
I was watching "WAR CRY" yesterday, and they have very good vocals, visuals and their dance style is fluid too. Actually, they remind me of EXO:D
@@Nicole-ee8zn they are an amazing group !!! Stan them !!( if u wanna tho haha!!)
What was the purpose of this video? 😭😭😭 What big company anywhere is NOT gonna use its privileged to promote an artist
For real ...just because it's somehow related to BTS its s big big ISSUE
thats what im wondering like they spend money to train them so like ...?
Fr she said a whole lot of nothing 😂
Nah like deadass, this normal, they tryna promote they grouos
people are angry an agency doesn't want their investment to flop be so fr
If we are being honest, kpop is loosing its uniqueness, we now have idols singing amapiano, going to fashion shows, being influencers, doing everything else but kpop, I remember when I first discovered ‘gee’ I never even knew what kpop was, but i happened to see the music video, I had no clue who they were or what they were singing but I was intrigued, it was very different from what I was used to , I didn’t even know where to watch more since it was downloaded and shared through Bluetooth but now they are just a bunch of wannabe American artists.
you are just getting old.. this is 4th gen era now not 2nd/3rd gen fossils.. adapt or get out.
@@blueraine21No, they're right, kpop now is boring af only a handful of 4th gen idols have an impact, and 5th gen are americanized af and won't get so far. 2nd, 3rd, and some of 4th gen groups are the last impactful in kpop it's a fact
@@hannahedwards4125 Only (G)I-DLE is the real Kpop left...they are the only organic real self made group amongst the top 4th gen girl groups....FACT only
@@EduruChan the handful of 4th gen groups I was talking about are (gidle, Skz, and Atz) they made their group into what it is now. Most of the others are talentless or being helped heavily by their company's connections💕
And don’t forget that the new fans of K-pop are soooooo freaking toxic K-pop was way better when it wasn’t that popular like in 2 and 3 generations and all fans didn’t used to fight and talk shit about the K-pop group that they don’t like
Black Label gg is coming 😅 if its true that a chaebol's granddaughter is going to debut it will shake the industry and will definitely take privileges to a higher level.
Agreeing
i'm late, but considering south korea's addiction to anything luxury, and debuting a group who are literally chaebols. you know south korea will be head over heels + Teddy's music
her name?
@@remurrrI think it’s Annie
Is she a singer? Or just hype
i still find it ridiculous that how HYBE LITERALLY SCRAPPED TRAINEE A.
Now I heard rumors JJ is now a trainee under sm which breaks my heart but I don't blame him. If this was his answer to debut, then he found it. But I also wish him the best of luck on his career path. 🫶
We don’t care
Why?
I followed trainee A content before, from what I remembered from their few last videos from when they went to America to train (they were scolded for losing focus about why they were there (w/c is to train) + the last evaluation performance, the staffs' concern are their teamwork. + leo's decision to leave the group. Maybe that's why they were scrapped. I was so excited for them to debut back then :(
Correct they were not ready to debut.
Leo is now a soloist under 131 entertainment
Yorch is in a boy group called pow under grid entertainment
Jihoon is in tws.
I'm personally getting confuse about people, when idols aren't being exposed or supported enough by labels they hate it but when idols are being exposed or supported by their labels, they hate it make up your mind.
Don't get mad at me it's just an observation.
True
The problem is hyb Stan’s used to cry for privilege of the big 3 but then hyb starts doing it you all call it promotion 😂
At least give them vocal training they're not models. Most of the time all of them can't sing live. I'm talking about lesserafim and new jeans. If we needed models then they can teach them modeling.no prob. Getting brand deals isn't a promotion. Brands pay them money to promote their brands
@@sanjaykumartripathi7200New jeans can sing live tho.They literally performed at lollapalooza.Even iu was impressed by one of the girls and released a collab with her🤷♀️
@@sm1417and the "privilege" they used to "cry about" is getting some respect in reality shows,being able to perform in award shows,getting a green room in award shows,not getting dragged for the simplest reasons like having school uniforms in concept photos,not getting dragged to court bcuz of random plagiarism accusations big 3 stans pulled out of their ass and etc etc😨
ok but my question is why do yall all of a sudden care about privileged idols now? privileged idols has been a thing since the beginning of kpop, especially if they debuted from sm, jyp, or yg and yet ive never seen all these think-pieces about “privilege” until hybe came into the mix. ever since hybe has been climbing the ranks it’s like everybody scrambling to find something new to complain about and it’s honestly getting annoying. yall are just making yourselves look more and more like bitter hypocrites.
They are mad because hybe groups are getting more sucessful than their faves
They're just jealous cuz Hybe's groups are getting more attention than from the other companies groups.
Frr
i just hate how hybe is the extreme of corporate ness and making groups like trends instead of trendsetters, its not goodin the long run and i dont even feel sorry for the idols with this company because they give such conventional and replaceable aura.
@@juliaxiao5320 i’m not really getting how any of that is relevant to what i said and i’m now sure what point you’re getting at either. because hybe is in fact a corporation so it makes sense for them to act all “corporate ness”, plus trends have been a thing wayyy before kpop even existed. there have always been people who set/popularize them and then others who follow that certain trend because that’s what’s in at the moment. so pls elaborate on what you mean.
It’s on the individual if they want to listen to more groups or not at the end of the day NORMAL fans don’t care what subcompany or whatever another group is under , I started with new jeans and now listen to many groups
Hybe disbanded gfriend literally no reason
Edit: anyone that said hybe has no decision over source, gfriend was the lowest charting group under hybe, i will hold a grudge against all of you
it's still hard for me to accept that... i miss them
yet ppl still worshipping that devil ass multimillion $ company like what makes its toxicity differs w another multimillion $ company
Hybe doesn't have any authority to disband groups.
Gfriend contract was with source music. Gfriend contract was 6 years. They chose not to renew.
Plus gfriend owns their rights to their name. They can come back anytime they want.
nah they did for a reason. i loved gfriend but i love Vivez. i think gfriend would’ve been like twice and everyone would be like “tHeYre pUtTinG oUt tRasH muSic, tHe CoMpNy DonT cARE AbOut TheM”
If you did research you would know that hybe has no authority to disband any groups.
In hybe ownership agreement with their sublabels only artists with individual label can make that decision.
Hybe only responsibility is to supply resources, financial backing and music distribution for each label.
All labels under hybe work independently and are responsible for their own artists mangerment, promots, scheduling, creative and music production.
HYBE were honestly really smart making Illit going to that fashion event/show. Without it I wouldn't even know that they are going to debut in a few days. It's a good marketing strategy??
yeah
It is, people are mad that a company is actually promoting its group properly lol
@@UkiLuimagine getting mad that a company is doing what it’s actually supposed to do
@@UkiLu what is there to criticize though? A company properly doing its job? There’s nothing to criticize here
huh...so then you've admitted it's not about the artistry with these girls it's just flash lol
K-pop fans are the most clueless people in the world. If you're shocked by this then it means you were born yesterday and u have no idea how the entertainment business works. Like this is literally what Western labels like Universal Music have been doing for years- getting their new artist in front of talk shows and magazine covers even before they debut. It's how they generate interest for their artist. Of course, Hybe knew sending this group to a fashion show was going to make K-pop fans lose their minds and cause so much noise which is exactly what they wanted. This news has brought so much attention to this group which is exactly the point of it. The post on the K-pop chart alone has 6 million engements. That was honestly smart move.
It's not even a entertainment industry thing. Whether you are Nike or run a lemonade stand at a market, you need to do everything you can to get your message out there and make sure what you're selling is a success. The issue here seems to be that some unwritten K-pop timeline rules are not being followed. But the company has employees who need to put food on the table and pay their bills. Why should it not take advantage of opportunities that come up.
@@AbbyA-z6jI think the issue is that they're more focused on marketing groups than making good music or improving their artist's talents. From a business perspective it makes sense but if you're someone who prefers music over brand this will be a disappointment.
@@orion5445yes exactly. That is the major difference.
@@orion5445then listen to a different company simple as 😂😂😂
THIS NEED TO BE PINNED bcs yeah they want attention kpop fans so they debute also get a lot of attention THATS THE POINT.
It's obvious hybe's new groups got most of the success due their companys connection
What measure of success are you talking about here?
fr
I think it’s because they are more popular right now not because they are privileged 😂
@@Julie-de8dfeven If it's true that there is privilege, there's nothing wrong with that. Even if ILLIT gets the same thing, I don't think there's anything wrong, this is just part of their strategy in promoting is better than big 3
@@remurrr yeah
the only problem about HBYE is that, they are group of companies and fans were divided because the fans want they're fave group to be the top notch. Hybe fans were fighting for their groups, while groups have a good relationship the fans and companies did not (i guees) because the companies itself keep in debuting group left and right and fans were'nt happy (i'm one of them).
While JYP groups were divided into Division system, fans are loving them seeing together because fow what i have observe, fans from different groups supporting other group from the same company.
Some added info. ILLIT is owned by a private company called BE:LIFT Lab, whose major stakeholders were CJ ENM and HYBE as a joint venture. HYBE later acquired all of the equity that CJ ENM owned and now has the controlling stake in BE:LIFT Lab. As the parent company they can make any decision they like and the subsidiary has to follow. Most subsidiaries have autonomy unless the parent company steps in, but ultimately they have to follow the plans set forth by the parent company in the quarterly board meetings. HYBE can tell BE:LIFT and ADOR to do whatever and they have to follow. This is just how corporations work.
damn are you an IBDP student?
Y'all need to understand that Bts worked so hard and built hybe so they can provide a safe space for their juniors and so that their juniors can have the luxury they couldn't so hating on illit for going fashion week is immature..
Quite surprising that they are already attending events without even debuting, but hating them just shows the jealousy and ain’t the right thing to do
So true
@@BS_WORLD7 i think they were supposed to debut before paris fw but there were some bumps in the road and they had to postpone
Fr, they’re just discrediting everyone involved in Hybe’s rise at this point, just because Hybe artists are doing better than their faves
All this because illit got invited to paris fashion Week. The marketing strategy has changed for big girlgroups after BP debuted, be it Aespa, Ive, newjeans. Its for status in the industry. "Like the brand we are also premium " Kind of image.
And paying for those brand deals is so wrong, just to be like bp
But tbh you can’t blame hybe for its popularity now, I praise bighit / hybe for getting such a talented n energetic artists , esp BTS which made hybe so popular. Tbh I didn’t know hybe through BTS but from Enhypen, it’s not a privilege. People automatically nowadays already believe that hybe is so good that any artist they debut are prob gonna be good, like I’m not lying their songs and concept is so unique and different from other companies plus their lore>>>>
Ikr 😭🤌🏻 they all are so good 😌
Any group debuting from the BIG 4 are ALL privileged. Not just HYBE
Not really, look at yg and jyp, most of their idols have mediocre popularity, only a few like blackpink, twice, straykids and itzy are insanely popular in the current era of kpop.
Say it louder
@@spikey310 I mean that the privilege is already given, being under those huge companies. Now it all boils down to how effective or ineffective their management strategies are, a dedicated fandom and lots of luck.
@Ceruleanblueci-8r At least they had some management and budget. You forget that unpopular companies can’t even feed their idols and employees. I’d rather be in nugu group from the big three than just nugu from an unknown company.
@@spikey310 i mean babymonster already has a 100m+ view MV debut. they're definitely privileged.
"a team of kpop fans who love to talk SH*T about kpop" should be the tagline of this channel.
I mean I would hope the idols that are in the most profitable companies in kpop are enjoying some sort of privilege. This is why they roll the dice to debut in hype
Yall love coming at HYBE alot and its freaking stupid
If they promote them "its priviledge"
If they dont "Its mistreatment"
If their albums sell too well "its payola" (you dont even know what dat means)
If their albums dont sell "they're flops"
And yet HYBE still gives their groups at least 2 comebacks every year with singles, solo works and more
I don't care if they model for 373737373
Just listen to the music and move on already
Exactly
Yup privilege is good! Its unfair to others but so what? The world is unfair to begin with. This is a pill that is hard to swallow for some kpop stans out there.
@@btsmochimi7924 Exactly!!!
Fun fact is they don't care unless its HYBE there was absolutely no one talking about Riize when Sth similar happened with them
@@Purple_PoppyStop it, riize are literally getting hate from everywhere and for the smallest bs, they can't even be mentioned when it comes to privileges cause sm is literally doing nothing for them
@@exogen9428 *Doing nothing for them* only in sense of protection which is normal with SM atp but you cannot say SM did not promote them
bro they literally got a deal even before their debut and besides that is the kind of privilege we are talking about in this context
No one but TXT is BTS sibling group. People once again forget that HYBE has multiple labels under it. Until a girl group debuts under Bighit, NO ONE is BTS' sister group
correct. why other people forget that bighit is private one? and they clearly said NO FEMALE TRAINEE
@@SPla488 I think ppl tend to forget it girl group are any other is nothing to them like big hit is whole private thank god they only have BTS and TXT , Hybe is shitty now can't even protect their artists
kpop is a business, so it is only reasonable that big companies which have more resources and connections are going to use those resources and connections. it is a privilege, and?
right? seems like fans jus want every group to suffer in order to succeed ,, idk
you dont see these types of conversations until hybe idols did it lol. Fans get mad when their idols dont get promoted and they get angry when they promote them. Kpop fans are insane breed.
Kinda off topic but yk, armies don’t really stan other k-pop groups because the whole thing of k-pop is the music video and the looks not really the songs. Armies aren’t k-pop fans they’re just music fans. As an army I am still a kpop Stan but I don’t Stan many groups.
True true
I don't know what you mean with "their music is so good they would be popular in any other company"- no they wouldn't, they wouldn't have the same writers they have now, they don't write or compose their music. These girls are just performers just like every other group under Hype ( excl. BTS).
Which is completely fine, but we all should stop compare Performers with Artists and separate these two.
Seventeen as well since they also produce their music
Fromis9 lesserafim newjeans txt and boynextdoor all write composer and producer .
Boynextdoor was trained under koz entertainment
most hybe groups have members that participate in songwriting
So actors are not artists because they just say the words that were written to them? Is that kpoppies logic?
@@bellearena000me when im in denial
Why are "Big Company's" big and why do they remain big? and why do group's under big label's usually succeed? People can call it privileged if they'd like, But maybe Big company's are big because they have the best talent scouts, the best producer's, song writers, video directors, ect. The Idols are picked by the agencies, and the agencies have to pay for the talent that they have working for them so where is the privilege? The best agencies want the most talented, so they pay to find, train, and release what people like. Period
@bellearena000Right so let’s just casually ignore the existence of BTS, TXT, Enhypen, fromis_9, Seventeen and GFRIEND… “Hybe artists aren’t talented” be so for real lmao, you’re just mad.
@bellearena000 Yalls hate against Hybe is so forced it’s genuinely funny
I think that idols in the big four companies are not 'lucky' because not everyone can get into these big companies. All the idols and trainees in Hybe and other big companies worked hard to get in. It's the same as if a student got into Harvard; it's not because the student is lucky, but because they worked hard to get into the university so that they can succeed in their future career
Hybe is just like SM and YG in early 2010's
This time big hit now privilege hybe talentless vocal and show off 😒 under many subsidiary companies
@@JoyRoy-pd5tz True...(G)I-DLE is the only organic real self made group amongst the top 4th gen girl groups....FACT only
at least yg and sm had some of the most talented kpop idols back then😂
@@almilall example yg g dragon,top,desuang,teayoung,cl,minzy,psy,Lee hi, and now many more Bobby,b.I,Mino,yoon ,yedam,whole akmu, sechskies, and sm Kai,teayone, Wendy ,seulgi ,hoyeon,temin ,shinee and super junior vocal many more times talented than hybe
YG have a beef with almost all Korean awards shows. hype and sm are shady af
I am guessing this is hybe hating channel 😂😂😂
Came here after listening to Leserrafim s live encore and i must say hybe should debut some talented singers.
Yunjin & Chaewon> other group😂😂👏👏
talented singers wont make them money
@@blueraine21 what’s the point to Stan a singer who can’t even sing 🫢
@@demonslayer4951 hahahaha 🤡
@@demonslayer4951fun fact: yunjin was trained under SM and chaewon was trained under woolim entertainment
ILL'IT is a new gg under belift lab and juniors of ENHYPEN. They were formed through the survival show RUNext which was a collaboration between belift lab and JTBC. their group name symbolises I WILL DO IT or somthing around the lines that means we can do anything. The group consists of 2 members with heavenly vocals (PARK MINJU- 19 and LEE WONHEE- 16), 2 members with breathtaking and different dance styles (HOKAZONO IROHA- 16, SAKAI MOKA- 19) and an all rounder (NOH YUNAH- 20). At first this was a six member group with LEE YOUNGSEO a part of it but later she terminated her contract with belift due to unknown reasons. Their group's concept is very unique and their debut is announced to be on 25th march, 2024 with the first album SUPER REAL ME which features members in alternate realities with a SUPER ME version of themselves and a REAL ME version. I hope you support these girls since they've worked very hard this past year with a lot of uncertainity and hardship in the survival show RUNext. Plz show them some love!!!
I believe that Hybe is actually following more of the structure of American major labels which is what I feel is attracting alot of the international fandoms because of how they're marketing and managing their groups.
This is dumb. Are we surprised that a company uses their resources to try to make their products successful? Are we supposed to be surprised that bigger companies have more resources to make their products successful? It's like being surprised that Apple uses their resources to make products that garner interest before they're released.
Additionally, if Hybe artists have a greater chance at success at debut, then debuting at Hybe becomes more attractive to trainees. If more trainees want to debut with Hybe, then it becomes more competitive to become a Hybe trainee and debut. Which means those that debut with Hybe likely had to outperform their peers in a very competitive environment. Is that privilege or merit?
When it comes to new jeans success why eveybody says its cz of hybe ???? Like look at baby monster... they were even more famous than nj blackpink yg both promoted them ...but their songs couldn't match the expectations. .. look at nmixx they r also from big3 .. jyp himself promoted them .. but though they are very talented still not successful as nj . Its not about hybe or big 3. If you are talented mainly if people like your songs obviously u will be successful... look at their songs hype boy attention super shy etc etc .. they are all hits ... obviously hybe helps them like other companies but mainly its their songs ...
@@ridddlesizzle 1st of all I have already mentioned that nmixx is really talented probably more than nj but many people hated their debut...till now many people don't like their music style ... that doesn't mean jyp didn't promoted them . Look at yg .. they promoted babymonster more than a year .. BP promoted them but their debut could not perform well. Gfriend also from hybe .. but they are not as successful as nj . People love nj 's music their style ... their songs go viral specially in Korea... big 3 also promote their groups very well . A group's success mostly depends on their music not on promotions.
Its not "everybody", its only YG/ SM stans who are being toxic.. IDK why they feel so threatened by HYBE artists that they have to waste their time bringing down other idols.. They like to pretend their groups didnt also get the same privilege treatment like Babymonster being so overhyped before they even debut and Aespa being all over the news cos SM debuting another GG back in 2020.. But when it comes to HYBE, they keep saying nonsense like its all privilege, payola or disgusting.. They cant accept that its HYBE era now.
An nj stan. You have short attention span & like mid people at best😂 nj release music for people like you who only cares about popularity. They make music for the sake of virality & their writing skills is nowhere near a beginner
@@sarangheo3294 DISBANDING GFRIEND AFTER MAGO’s success proved how much of a favorite they were to hybe😭 also idk but you all keep forgetting that baemon hasn’t made an ot7 comeback yet!
@@blueraine21 exactly ..they always pretend like hybe groups are successful for hybe's promotions .... when yg sm literally promote their groups more than hybe . Hybe didn't even promote new Jeans like nmixx and baby monster. Koreans love nj music.. also kpop fans . They just don't wanna admit .
Literal children in this comment section thinking LVMH, a giant company led by the RICHEST MAN IN THE WORLRD, would accept money from company like HYBE to have their artists be ambassadors for their brands (yes BRANDS) globally or otherwise. HYBE is big but not that big compared to LVMH. Also, why some of you think these fashion shows are that prestigious? These are shows for boutiques and stores to order their purchases. Any big spenders can come. Yes it is open to the public and EVEN fashion students.
As a BTS fan, i only think of BTS and TXT to be a "family"cause both of these are under the same sub label Bighit. For groups like Enhypen, Newjeans, Lesserafim, SVT and others, i dont think them as a part of family since all they dont come under the same sun label as BTS and TXT but hey i still love svt ( my sec ultimate grp) , enhypen, nj, lesserafim, its just i cant seem to think of these ones as a family.
But they all under Hybe tho still.
@@Xstarzones2no they joined after bighit turned to hybe the main company is bighit where bts and txt work under but yeah for me too bighit is emotion and its a family not hybe which only uses others for promotion purpose
More than half of the subscribers of hybe are armies ...
Yes , and Hybe should know that they are nothing without BTS . Many fans of new groups of hybe are calling namjoon , it would be better if armys unsubscribe hybe labels
HYBE forgot to add the privilege to have a proper vocal coach to their artists. Dancing and visuals is the only qualification they need and just slap 100x layers of heavy autotune and VIOLA! Debut time. 😂
Hybe artist can sing. You really need to stop that nonsense narrative.
Jyp and sm entertainment ex vocals coaches have been working at hybe since it was form .
You do realize that half of hybe artist were trained under the big3 before they came to hybe.
Please.
Also most of hybe staff is ex jyp and sm entertainment staff . Including vocals coaches.
@@nicoleloss7987 Yeah they can sing. Not just good singers though. Jungkook is the only decent vocalist in HYBE before Pledis entered the scene.
Right now i saw in twitter one of hybe group recent music show encore omg😂😂 After seeing your comment it reminding me that.
@@Cartesianess I don't think that is the case... have you heard enha and Txt vocals??.... I think you need know them before you speak
Ofc hybe want money and they have the privilege to promote their artists
Trust me all hybe bbgs have a good amount of common fans not all but a pretty good percentage of them even if they super different they all give homely vibes in a similar way it’s so cute
I agree....I stan probably all boy groups at hybe...nah all groups😂...
yeah lower IQ fans are the majority of HYBE's fans @@preciouslyunhinged
@@preciouslyunhingedyeahh me too 😂
hybe bbgs
ILLIT: How to be New Jeans but failed version. Belief used all Enhypen money to fly them to Paris Fashion Week when most of them underage and people drinking wine there
Enhypen money 😂 please
Lmao
what does adults drinking wine have to do with anything?
Like the way enhypen used bts money😂??
The group hasn't debuted stfu
rookie groups not from hybe have already got ambassadorship A WEEK AFTER debut so the previledge doesn't lie only in hybe lol. Also ppl accusing hybe for'payola' need to know that they were the only company that got 2 trillion won profit so clearly they're not the ones doing payola . also payola is related with radio so I don't get kpop stans at all.
Also if I worked my a## to get in that company.. that company better promote me and give me all the previledge and not lock me in the basement lol
so are every other group I don’t know why you guys harp on hybe so much
@@thriciaalejandro2482 no she just proved that all companies promote, it's literally their business, and if other companies don't promote than it's not because the management goes "well lets just NOT do it", but because they lack in budget.
Well nowadays k-pop fans more care about brand deals of their favs than actual music. If the artist has big brand deals they think it's enough to prove their talent. Rather than music videos they want them to watch in fashion weeks. So companies doing everything to promote their artists through brands.
They famous because they from big company and also they BTS junior
hybe is definitely the best company right now, not even close, they are the best at everything, music, promotion, choreography, concepts, mvs, money. its to the point that, if i had a child that wanted to be an idol, i would only let them if it was with hybe
The benefit of hybe is that they have a lot of debuts and move their trainee within their label so you get more chances to debut. Despite that although their artist are guaranteed sucess internationally they are not guaranteed prestige in korean. Nj might have been lucky but enhypen as much as I love them and rich yes they are so hybe debuts are guaranteed money and high earnings are not popular in korea. So if yor goal is money then yeah hybe is good but success and prestige in korea are not guaranteed. So knetizens and korean trainees that want fame in their home country don't favor hybe as much
nah they just have money
@@aerabyeol and the money is properly allocated! Not like sm😂
YES! Like promotions are crazy ! If you debut under the right subsidiary, they WILL go all out !
@@aerabyeol they have money to pay for the idols unlike other groups who were not being paid.
First of all I'm here for TWS only because I really don't understand why tws is being dragged because pledis is working on TWS even before being acquired by hybe, they had 4 trainee from pledis only. They didn't climb up on chart just over night, plot twist literally started gaining attention after they started promoting in music shows and Koreans are literally listening to them, from kids to teenagers to adults. Even idols are talking about it. Pledis is promoting them really well in Korea and Japan that's why they are gaining attention. It's not like they have become overly successful just because of one song, general public is enjoying it because of relatable lyrics and cute vibes of song. Otherwise &team and bnd would have gotten the same privilege. TWS ain't special añd pledis or all companies have their own staff, they never did anything illegal for seventeen, only attention tws got was being brother group of seventeen, they are gaining attention for that not being under hybe that's for sure. Even seventeen members are not promoting tws like they did during dream academy where all members put stories for that show. All credit should be given to pledis for exceptional promotions. And please watch their latest soundwave fanmeet in mall. People of all ages were there and there were so many people.
Correct. Tws is pledis entertainment groups. Trained and creatived by pledis entertainment. Not hybe.
Well one of the members was for sure a HYBE trainee since he’s from big hit. Plus seventeen has given them a lot of attention on social media and even at their debut showcase. Pointing out their privilege doesn’t bring down their value.
@@polar7335 privilege and accusing pledis of chart manipulation is two different thing, that's why I said 4 members there are total of 6 members. Ofcourse seventeen members posted about them that's why I also wrote that the only privilege tws has is being seventeen's company juniors not basically being under hybe because of that would be the case bnd and andteam would have gotten the same amount of attention and also plot twist is genuinely good song and Korean gp is loving it not only public but most idols are doing challenges in fanmeets, or singing it during live. All GROUPs from big company gets limelight it's not a big deal. My main problem was when they said about chart manipulation that's it..
@@chitra17rawat BND and &team have no one to hype them up since they are the only groups y see their respective labels. Hence how they are starting “lower down the totem pole” compared to TWS who have seventeen heavily promoting them ( plus carats are very much about the family agenda). Plot twist was a hit for elementary / high schoolers which was great, I don’t think pledis manipulated.
@@polar7335 yah that's why I said the only privilege they got is being seventeen's brother group. That's the fact it's not even something to argue about.
The appointment as a brand ambassador is due to the artist's efforts.
However, I think HYBE is good at buzz marketing to increase their name recognition upon debut.
BTS used to be a victim of the privilege that the big 3 had but now bts is making their own privilege through hybe 👏👏
Doesnt matter what you or I think Hybe will continue to be successful while we debate about it in the comment section. Like them or hate them Hybe groups are making money.
Fr bro 😪
You know what if I was the chairman or ceo of a company I would do the same thing as hybe have done. End of the discussion.
Ikr All these people in the comment section may not even understand how to do business, especially in South Korea, especially in the music industry. However, this does not prevent them from analyzing/criticizing the work of experts.
@@yourname4531 at this point business affects the artistic freedom of an idol and that's where the biggest problem is.
When someone releases objectively bad music the backlash is a fraction of that when someone has body hair or a pimple.
Music just feels forced.
@BruhImAGirl I would agree with you. Except that hybe labels support their artists when it comes to solo activities. BTS and Seventeen write many songs by themselves. Other artists also actively participate in the production and staging choreography. And that someone cares about pimples or body hair has nothing to do with music. This is a problem of society, not of artists and their music.
@@BruhImAGirl as if the Kpop world left their idols artistic freedom for the most part, are you for real?
I really don't have time to follow all the KPOP tea, so I follow this channel for the summaries. But taking jabs at HYBE (and their idols) every time really pisses me off...
Hybe is definitely the most privileged. They proved that by sending a group that hasn’t even debuted yet to Paris fashion week. We already knew Hybe has a lot of payola especially after seeing how much play listing Newjeans has received and Hybe made it obvious they were using all their connections on them.
Ik kpop is more out their now because of BP and Bts but it’s still crazy that all rookie groups from Hybe are going to fashion shows and becoming ambassadors for huge brands and to top it off going to American music festivals. Hybe is ruining kpop
they go because they want them, and they want them because Hybe is the biggest now and that's good for their own businesses + Hybe has built the best connections to the US, and it's not priviledge, they worked hard on that and invested the most. Maybe if SM and YG wouldn't do so much shit, and not mismanaging making their best and famous artists flee, they might be at a better place.
It's marketing, you can hate Hybe for doing it but you can't deny it made New Jeans exploded out the wazoo. In terms of talent/vocal, Nmixx is objectively better than NJ, people trying to argue that is just stupid, but thats not the point, the way Hybe is promoting NJ is so much better than Nmixx that even though Nmixx has better talent NJ is like 10x more popular than them. Kpop is such an competitive industry and marketing is so important and Hybe is just the best in the industry at that and you cannot fault anyone for it
Double standards is crazy tho, literally SM had Riize and Aespa being brand ambassadors even before debut and no one said a thing but when it’s hybe y’all are yapping everywhere
Its jealousy atp😂😂
I don't agree particularly agree with your take on NewJeans here. Look at StayC for example, nugu group with a solid debut, that had banger comebacks back 2 back. If they'd kept up the quality I'm sure they would be on par with IVE and LE SSERAFIM in terms of popularity atm. Now NewJeans' debut was not solid, but amazing and their first comeback was received even better. So imo they would have been popular either way (obviously not this popula, but with HYBE you never know how many streams they are buying).
Hybe doesn't buy anything. You really need to stop believing rumors.
Hybe is very transparent company. They have public meeting on RUclips that you can watch. They talk about everything the company is doing. And what their sublabels are doing.
@@nicoleloss7987While idc about companies, if you think companies are "transparent ".
sorry to say , you fell right into their trap.
I don’t see any wrong in this. HYBE is a big company of course they’re gonna promote the heck out of their artists. If they could bring their artists to perform at Mars, they would. I would too if I were the CEO and wanna make money. Its business after all. They are where they are at right now is because of the success of BTS. BTS didn’t have that privilege back then, why should the rest under that label follow BTS’ path? That doesn’t make any sense. BTS made it easy for the juniors and i’m pretty sure the boys are proud of making that change. As long as HYBE makes good and quality music, theres nothing wrong with feeding their artists.
Anyway, BTS PAVED THE WAY AND FREE PALESTINE! ✌🏼
These days K-Pop is now more about fashion influences, looks, money, popularity etc rather than music
my thing is, its reasonable for bts and blackpink for example to get this opportunity to be global ambassadors because of their impact OVER time, i get that this groups are popular and have reached a gp acceptance to some level but the reason bts and bp are at the level they are is because they are an annomaly, they literally reached a level of popularity unhear of and after years and years and hard work on their career they got these opportunities with brands, giving that out to rookies and groups that havent even debuted yet and on top of that havent even proved themselves periodically just seems insane and honestly takes all the prestige of how much their sunbaes have worked to be where they are for them to just receive it as soon as they debut... seems very unfair to me, at least give them 3 years to prove themselves. i get the idea of "if they have the resources, why not" as a business major it makes total sense from a strategic business plan, at the end of the day, the more revenue they get if they get their groups out there as much as they can its just very insatisfactory to watch because it makes the group look like they aint worhty of it or havent worked hard enough of it compared to their seniors
nah bp had it from the begining they didnt build themselves the company did this can only ork for groups like bts, skz, twice, gidle etc
@@aerabyeol what are u talking about? they started the embassador thingy 3 years after their debit, they never were ambassadors before that
they started in 2017..@@iamandreasilva
As long a bang pd still in hybe, my trust still with hybe. Bang pd sees potential in the long run instead of the current talent. Reminded I-land when Sunoo get chosen instead of K. Idol ≠ pure singer. Idol is total package. You cant blame the company and idols if they are popular, its the fan and public who make them popular. No one can be popular without fans. As long as the company is not associated with drugs, abuse power and overwork idols, I am actually okay. For musicality part, it can be both subjective and objective. Fans have grown affection towards their idols, even if they dont sound as good as other idols, they are blinded by love. As long as fans are happy, I dont think anything else matters.
Just because your favourite idol is less popular doesnt give you the right to bring down less talented idols. Less talented idols need to work harder to improve themselves, their fans find satisfactions from seeing improvements over the years. Idols are dream job for both talented and untalented people. Fans choose who they want to like. Regardless of the hate, true fans wont back down from seeing their potential and supporting their source of happiness.
Stop building your para social relationship with bang PD, you will only get hurt in the end. Please stop it.
@@donttalk372 thats the risk of being a fan. Life wont be as much fun if you detach yourself too much. Rather than parasocial, I would prefer use the word branding. Trust in the work of artists that I admire; musician, writer, producer, painter, mangaka etc
@@trna5252 if you say so 🤷
the big 3 done it long time ago but no one fucking care and suddenly hybe become big and outshine the big 3 and yall suddenly bark out of nowhere...double standard smh
Connections & Payola (sajaegi). YG & JYP is already cleared with ISO, they're 100% transparent with everything put out so the remaining definitely pulls ton shit of strings. YG & JYP may have connection BUT this type of connection isn't something YG & JYP would pull.
Lol only JYP that had been cleared
YG and SM are the kings of payola😂😂😂
Your pfp😂😂😂
Hybe is literally certified, it’s been verified they don’t pay their way to awards or brand deals, be so for real rn. The Hybe hate train is so forced yall look so funny
@@Starlight06better come out of reality. No way they didn't pay for things for their recent ggs like illit , nj and lsrfm . They all are heavily privileged due to Bts's hard earned money . This is hard to swallow but this is what the truth is
NGL the pre debut group attending the fashion show is cringe asf. They look so uncomfortable as well
Ikr 😭✋🏻 and people are defending them by saying that they worked hard for it??? I mean there are much more popular survival shows and they didn't get the chance to attend but this group did and it's really cringe that a group which hasn't even debuted yet is attending such a event 💀
@@STAYing_for_kidsand its not the predebut group’s fault, blame the company
They served visuals and received the most cheers out of everyone.
Keep crying tho!😂
@@leavemealone743There is nothing wrong with anything. They were invited by Acne Studios. Do you want them to decline the invite because jealous K-pop fans?😅
@@Melia_67 i never said they should decline, people should stop blaming
I don't think so new jeans would've succeeded if not for hybe but seriously their awards and views all seem kinda fake i mean they got a daesang under a year among the groups like svt , enhypen , txt etc. like seriously its sus
I disagree with the shared fans part, majority ARMYs are CAROTs and vice versa.
Carats*
You predicted the popularity of ILLIT
Only Jyp is the big company where it is not guaranteed that every new group will be popular but with SM/YG and Hybe it's the case
a company is supposed to promote their idols, hybe has the money for it and so they do PERIOD.💀
They have all been doing it. It just that HYBE don't need to hide it they know their ambition. They didn't come here to play and business is business. There is no problem here.
This video is very disingenuous; they've had plenty of exposure prior to this fashion show.
And no shit they have HYBE support, they are owned by HYBE. It's not privilege, it's business.
I don’t understand the problem with a company using privilege/money to promote idols.
I mean isn’t that the whole point? To popularize your company, Idols, groups, etc.
While it may not seem fair because there are other groups that weren’t properly promoted or aren’t as popular as they should be, why hate on a group/company that is able to???
It's obvious that new jeans got all the brand deals tht soon in their career is becoz of hybe's connections! So why not? Same with this new gg!
Hybe went from being the struggling company to privileged company that's success loves success gotta love their hustle.
NOT HYBE IT WAS BIGHIT ENTERTAINMENT, HYBE HAS NEVER STRUGGLED EVEN A BIT.
BIG HIT is not Hybe
What do I miss,Hype use to struggle?....what happen when they struggle bec all I remember was Bighit struggling 😔 🤧 🤔
Hybe prefers visuals over talent,,this is true
But idk y all are saying hybe artists can't sing,,like NJs Nd lsfm are new groups who are average/below average live singers,,illit didn't even debut yet so idk,,but Tws ,,TxT ,,Enhypen (they improved alot)
Older groups:svt n Bts
All can sing live
Boynextdoor fromis and &team are lit groups who can sing live
Yess! every hybe grps can sing live
@@Wonheelegent exactly
hybe is just fast fashion for idols lmao
I find it so ironic that BTS was an underdog group from an underdog company, but now that HYBE has become totally the topdog and dominated everything. I also found the fashion show invite is quite out of vanity and privilege rather than any substance. These fashion shows should focus on celebrities that have been in the industry for a while and people associated with fashion like they used to do. This new Kpop trend of having new idols or un-debuted idols to fashion shows has cheapened the whole fashion shows too!
nah illit ate. they looked awesome and if u were even slightly interested in the group you'd know that they're known for their unique style even as predebut idols
You've made very valid points, and it makes sense when the company want to promote them, but they should be promoting their music. They could put them in a musical event not a fashion one. Even tho now days fashion is part of being a k idol, music should always come first. And still, as a fashion lover, I feel like people should earn this place and not have it be something earned from money.
jype cant relate, they are already certified by iso that their company is clean and doesnt do payola/manipulations/sajaegi. jype groups took YEARS (especially twice, stray kids, itzy) before getting brand ambassadorships
That mainly bc JYP who's an idol himself is in charge of debuting new groups.
@@orion5445 yes that's true he's icuded in the process of choosing who to debut but the sad part is he rarely participate in the making of concept, music & promotions of the groups whom he helped be formed. Its just sad since jyp (the man himself) wrote, choreographed & produced songs to his artists that helped them go big & even bigger especially with TWICE. But after seeing the music twice, itzy & nmixx put out, I guess its safe to say that he definitely hired new staffs in the headquarters since they're doing good. Might not be in charts but the feedback overall?? Its much better compared to 2022 & 2023
❤️🙌👏👏 so damn true
😂😂 so youre telling other groups except jyp is doing payola lol
@@vwxyzee erm...look it up yourself jype as a company has already been examined and certified for not practicing corruption in the company by ISO. not their fault if other companies arent certified clean in payola
HYBE was built on BTS's hard work , their blood , sweat & tears . After that whatever Hybe did is to grow their company . So now all the idols will have some privilege.
HYBE was built by BTS *AND* Bang.. He produced all their music and even borrowed money for them while the boys is training under the basement.. If you are a true army, you should know these facts..
@@blueraine21victim of propaganda of Bang, because Pdogg did MUCH more musically wise
I knew that tweet would be the highlight point for topic with illit....
They gained the privilege what's the matter?They got the exposure and you'd definitely want your faves to get the kind of exposure hybe idols get. It's all upto the idols to keep the public interested.
Kpop companies built their kingdom owing to the "family" they created among kpop stans per company as dabbled on in this video. Their rookie groups always had sure fans because of that so called family. Now those fandoms remain bitter about BTS being the outsider who overtook everyone to unreachable levels and naturally, all groups under Hybe still are the outsiders to that long reigning rule big3 stans were used to and were a part of. Crazy when you realize privilege was not an issue until they could no longer catch up to Hybe.
People actually thought the group in the fashion week was Newjeans which is simply EMBARRASSING
That was edited by a jobless freak
i mean, what did they expect? nobody knows that gg, they have nothing to their name as a kpop group and individual artists, and hybe sends them to pfw??? ofc no one gonna recognize or even care abt them there!
Nobody thought that.... Everyone was screaming their name. You can literally hear fans calling out ILLIT members name in every video. Yall really have to resort to lying
@@VeryTired-c7b girl- everyone put the caption Newjeans
no one thought…and i hope you know that thinking they look similar is racist!!!
Just to make you clear hybe has amazing marketing ideas and strategy to bring up their idols in peak and if you have source using is it the better option rather than not contributing to their idols Newjeans brings a lot of sings after Attention and lots of people were eger to know about the group if they would be on hybe or not they would get famous and bringing up new concept and changes are important for a business as for ill it fans said the show have worst judgment thats why most of the people were not concered about them..I THINK THIS CREATOR HAVE JUST SOME ISSUE WITH HYBE
That's why I'm glad that Stray Kids debuted in a normal way and members became ambassadors of different brands only after a few years of being the idols. Also, they haven't become popular from the start, they slowly built up and became really famous only on a second-third year.
Ikrr, even though they're from a big company, they've never relied on its connections and worked hard for themselves becoming one of the biggest groups in kpop and the leaders of the entire 4th generation ❤️🖤❤️🖤
While I agree that SKZ slowly built things up, they are fortunate for being in one of the big 3. You will never know what connections they have behind the closed door. I speculate that they used to be not that well known, but the moment they showed potential to blow up (God's Menu era), that was when JYP invested and gave them even more oppoturnities. In conclusion, I wouldn't think of SKZ as a self-made but a self-produce group in which the members are really passionate with their music.
@@reinhoang7461 that is of course, but we have examples in history of K-pop, that shows that even a group from a small company can become highly popular. Everyone knows the history about BTS and Big Hit Entertainment, right? What was a small company back then became what we can see today. Members of BTS at some point of history were sent back to dorm because of lack of funding. And look at them now. So, it's possible, and, I think, with the level of Stray Kids' talent it would be possible for them too.
I feel like you're missing the point that they were promoted through a survival show which usually generates a LARGE amount of traction (plus they are literally from JYP, so they already have eyes on them). Of course, they became ambassadors slowly over the years, but you have to remember that it wasn't the trend at the time to be signed as an ambassador.... when we talk about organic growth BTS would be the best example
jyp is slow tho so
Bro whoever said hybe artists aren’t close needs to wake up because they are all literally close and even have a gc together and TxT’s soobin kept a check on enhypen when the members got covid and they even did a game show for all the artists (at the time) and TxT and enhypen did a game show together
Well you see the difference here is that idols under Big 3 literally grew up training together so you get more of a family sense from those labels than HYBE.
I love Riize because despite all the other things they can back it up with their talent, specially their vocals and they have great songs
Their not made to be just fanservice, or just show up to variety shows, and whatever event you can think off their actual artist that loves music
It’s ironic coming from the group that literally has nepotism like Rizze have been in variety shows that only we’ll know establish seniors can be on during their debut area when no many people know about them at least I’ll it have a survival show where members talents were showcase and variety show before their debut and not to meantion the fact they got to perform at iu concert and aren’t as popular as new jeans and they’re everywhere in Korea so yeah it honestly jealousy
No fanservice? Riize is banking up those appearance fees on so many shows wdym
LOL all of your complains but that was a company is suppose to be doing 😂 HYBE really know how to sell their idols.
The big 3 always used their connections and power to push their groups..it only became a problem when it is hybe lmao
The whole point of debuting in a big company is to get better promo
Y’all are not ready for that discussion
Yes😂 people are villanizing privileges when everyone has one! Including folks who have access to the internet. We should try to lessen prying at other people's lives with envy. It would make the world a better place.
Tbh, I used to have an ex-coworker that came from Hong Kong. She told me a story about how her friend went to SM entertainment and became a trainee. He has been trained for a few years. He actually trained with super junior when they were still trainee. However, SM didn’t pick him in the debut line, so at the end he left SM and now he became a stylist in China. My coworker actually show me his pictures and he actually looks so good hahaha.
thats so cool hahs
@@aerabyeol Yeah it’s, but sadly he couldn’t make to the debut line. Due to back then the company can only put one Chinese member into that group. Which only Han Geng can get that offer.
People dont realize that luck plays a huge factor in debuting. They thought its all hard work and talents but there's countless of trainees that worked just as hard yet didnt debut.
@@jeppyjep Yep, plus out of budget back then.
Hybe is making big3 stans shake and I love it 😂😂😂😂😂
Well, why need to ruckus? If Big 3 can do that years ago, why Hybe cannot use the priviledge they have now.? The money are theirs. They should do everything they need to do to make their artist popular & make money coz they have the artist trust for their future life. They also give the freedom for artist to show their talent. Its still a business after all.
Its because they feel threatened 😅most comments here are probably stans of big 3 and their bias group struggling to compete with hybe idols..