DON'T Start a Fashion Brand...UNTIL YOU DO THIS!! | BusinessCasual

Save 10% on your next website!
Go to - www.squarespace.com/thecasual
Support The Casual on Patreon: / thecasual OR
Support THECASUAL on RUclips by becoming a member!
•
Starting a fashion brand? Don’t slip up! In this video, we cover the essential steps you need to take before launching your fashion business. From market research to brand identity, learn the crucial pre-launch preparations that will set you up for success. Watch now to ensure your fashion brand hits the ground running!
•
The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
Keep it Casual.
•••••
Follow us+
THECASUAL on INSTAGRAM: / thecasual.co
REGGIE on INSTAGRAM: / reggiecasual
•••••
MUST READS!!!
Purple Cow - Seth Godin: amzn.to/2OxBROs
Ametora - W. David Marx: amzn.to/2RJpYau
Thread's Not Dead - Jeff Finley: amzn.to/2SUAltd

[@Day.1s]

Good video I’ve changed my brand 3 times over 6 years and I wish I would of known this and I’m still learning

[@bicyclelife7088]

I'm an advertising executive and I am surprised how many brands come to my agency wanting magic with no insight or direction. They want to be everything to everyone, don't know who their buyers are, or who they want to target. They want a short cut, for lightning to strike and blow up on social media or get showcased on Oprah or something with no realistic time frame, or plan. They also often don't have realistic budgets. You can't beat Nike or Ralph Lauren with $50k. You can however be something special to a niche group who doesn't want Nike.

[@GoodfellaNell]

I do digital marketing. I feel your pain. My previous client thought just putting his company logo on an ad will work and people would just buy lol...not the case. I told him the reality of finding customers that'll buy via ads.

[@GoodfellaNell]

What these newbie clothing people fail to realize is that most brands started with a FUNCTION. like Nike wanted to make great running shoes so they had a problem to solve. A Nike t shirt with a logo is not functional at all.
Same for Ralph Lauren....all he did was make ties and perfected it. I think Louis Vuitton just wanted to make the best luggage...they perfected the functions with their name on it.

[@elorasurene]

Thank you! ⭐⭐⭐⭐⭐

[@TheeMaximus]

I hate these types of thumbnails. This video is timely though as champion is having a contest giving up and coming designers a couple hundred blank tops for free

[@hotloins22]

Like #1 and View #15 from Kuwait 🇰🇼 @reggiecasual‼️