Hello my friend, First of all I want to say you have been incredibly helpfull already with writing my thesis. Also I hoped that you can maybe help me with how to perform my last analyses. I want to perform an analyses testing whether my moderating variable (skepticism) had an effect on the relation between my IV (type of influencer) and DV (purchase intention). I used a between-group research design. I tried using a multiple regression analysis, but than I think that I do not conform to the assumption of the analyses, because my IV and DV variable have no lineair connection. Its my final piece of the puzzle, before my deadline of tomorrow so I hoped you maybe knew the answer… Kind regards, Stijn
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Hello my friend,
First of all I want to say you have been incredibly helpfull already with writing my thesis. Also I hoped that you can maybe help me with how to perform my last analyses. I want to perform an analyses testing whether my moderating variable (skepticism) had an effect on the relation between my IV (type of influencer) and DV (purchase intention). I used a between-group research design. I tried using a multiple regression analysis, but than I think that I do not conform to the assumption of the analyses, because my IV and DV variable have no lineair connection. Its my final piece of the puzzle, before my deadline of tomorrow so I hoped you maybe knew the answer…
Kind regards,
Stijn