Huawei Creation of Beauty - Dubai Media Launch 2023

Date - 12 / 12 /2023
Destination - Dubai
We joined Huawei at the Creation of Beauty Media launch for the showcase of three individual product lines, each of which represents an array of world firsts, perfectly fitting for their Dubai launch destination, a land that is no stranger to innovation.
Among the new devices launched at the event were the HUAWEI FreeClip, the HUAWEI MatePad Pro 13.2", a refreshed lineup of the MateBook D 16 laptops, and the PaperMatte Edition of the popular MatePad Air.
The first incredible breakthrough showcased is Huawei's audio world first FreeClip. FreeClip is Huawei's first open-ear earbuds, combining wireless audio and a chic design in a versatile device, that could easily be mistaken for jewellery.
Now users can enjoy the comfort of open-ear listening and express their personal style at the same time. Thanks to the innovative C-bridge Design, they fit snugly along the curvature of the ear. The C-bridge Design is the centrepiece of the FreeClip and acts as the earbuds’ clip and the connector between the acoustic and battery units. The earbuds come in a shell-shaped charging case that has a pearlescent sheen and a smooth stone-like texture, offering a comfortable grip and a unique aesthetic that blends simplicity and elegance. With the charging case, the FreeClip boasts a total music playback time of 36 hours. If the battery runs low, users can quickly charge the earbuds for 10 minutes and enjoy three hours of listening.
The second incredible product launched is Huawei's MatePad 13.2 Pro. The MatePad Pro 13.2" brings groundbreaking innovations to Huawei's tablet lineup. It features a flexible OLED screen and has an astonishing 94% screen-to-body ratio, making it the tablet with the highest screen-to-body ratio currently available.
And 13.2 Pro's screen boasts an impressive refresh rate of up to 144Hz. With its incredibly lightweight and slim design, the tablet sets a new standard in terms of portability. Weighing only 580g and measuring just 5.5mm in thickness, it is one of the thinnest tablets available on the market.
The M-Pencil (3rd generation) that comes with the tablet uses the ground-breaking NearLink technology developed by Huawei. This technology helps make the M-Pencil (3rd generation) the first stylus in the industry with ultra-precise 10,000-level pressure sensitivity. The new tablet is also a great tool for productivity-focused users as it supports the revolutionary Smart Magnetic Keyboard which adapts to the user and can be switched between three modes: Laptop Form, Split Form, and Studio Form. Also revealed, is Huawei's incredibly slim profiled MatePad Air, which combines powerful tablet computing with slick and slim dimensions.
Finally, Meet D16. A laptop PC that combines the benefits of a lightweight slim design, with a quality build, high-spec internals, and a solution for those who need the ultimate design partner or workhorse while on the move.
The new MateBook D 16 brings an immersive large-screen experience with its 16-inch Eye Comfort FullView Display. Thanks to thin bezels all the way around it, it offers an expansive view with a high screen-to-body ratio of up to 90%, giving creators a larger canvas to work with and multitasking office workers a larger workspace.
The MateBook D 16 delivers a breakthrough in performance with the 13th Gen Intel® Core™ i9 High Performance Processor. This gives users the ability to easily handle heavy multitasking such as programming, illustrating, and video editing. Designed for maximum comfort and an optimised experience, the MateBook D 16 has a sleek and elegant design in a futuristic Space Grey and Mystic Silver. It weighs just 1.68kg with a chassis as thin as 17mm. The laptop uses the HUAWEI Metaline Antenna, enabling ultra-long-distance connections of up to 270 metres.
One thing is clear from our time away in Dubai. It is a city which has shown the world record after record being broken, and this perfectly aligns with Huawei's constant strive to not just follow, but rather lead the way when it comes to innovation. From the incredible sights of a thriving metropolis to the incredible firsts introduced by Huawei, this is #TheCreationOfBeauty
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