How to Build Successful Data Experiments: Key Metrics & Planning

Before running a data test, *preparation is everything**. In this video, we provide a complete overview of what you need to have in place to ensure your experiment is successful-from crafting a solid **experiment strategy* to ensuring *data tracking* is working in tools like Amplitude.
Learn the essentials:
✅ How to identify *North Star metrics* and sub-goals.
✅ Validating problems to build effective **hypotheses**.
✅ Creating a clear *test plan* and defining primary metrics.
✅ Using *Amplitude* to ensure data flows correctly for experiments.
✅ How to target users through cohorts and segments to test effectively.
Whether you're a beginner or an experienced analyst, this guide will give you the tools to plan, track, and measure your experiments confidently.
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