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- Опубликовано: 13 окт 2024
- When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization.
Today we’re going to explore both of these and more and look at strategic leadership and growth tactics with Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company.
Tifenn’s mission is to shape the future of work through superior digital experiences, great teams, and technology that customers love. At Amplitude, she leads its global marketing strategy and team as its Chief Marketing Officer. Prior to joining Amplitude, Tifenn was the CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass. Tifenn holds a Master's of Law from L’ICES, l’Institut Catholique de Vendée and a Master's of Management from Audencia Business School. She is a graduate of the Kellogg Executive Education CMO Program.
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Amplitude website: www.amplitude.com (www.amplitude.com%20)
Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises-with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. www.wix.com/st...
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Tifenn Dano Kwan's impressive background as a CMO is truly inspiring, leading with a focus on shaping the future of work through superior digital experiences.
The Agile Brand podcast by TEKsystems seems like a valuable resource for staying updated on industry trends and best practices.
It's fascinating to learn about the strategic leadership and growth tactics shared by Tifenn Dano Kwan in her role at Amplitude.
The alignment between CMOs and Chief Product Officers can make a significant impact on organizational success, as discussed in this video.
Overall, this video sheds light on the importance of trust and alignment within organizations, showcasing how it can lead to incredible outcomes in product and marketing strategies.
It's great to see support for diversity and inclusion with Missing Link, a Latina-owned production co-op behind The Agile Brand.
The resources shared in this video, such as Wix Studio and the Mid-Atlantic MarCom Summit, provide valuable tools and opportunities for marketing professionals.
HumanX 2025 sounds like an exciting AI-focused event where forward-thinking minds in technology come together.