Seminar 2 - From Design Thinking to ACED: Unveiling the Creative Journey

Training partner: Melting Pro ‪@meltingpro3154‬
From Design Thinking to ACED: Unveiling the Creative Journey
This seminar explores innovative approaches to enhancing museum and cultural experiences through human-centered design, inspired by Nina Simon's influential 2010 publication, "The Participatory Museum." The book criticizes traditional museum practices and champions a model of active visitor engagement and collaboration, asserting that failures in participatory initiatives often stem from poor design and execution rather than visitor disinterest. Simon's methodology emphasizes addressing visitor needs and interests through evidence-based strategies, which closely align with the principles of Audience Centered Experience Design (ACED).
Therefore the seminar will delve into the genesis of ACED and how empathy and an iterative process of learning and adaptation, rooted in both ACED and Design Thinking principles, can revitalize cultural experiences. These approaches not only aim to understand and incorporate the diverse backgrounds and interests of audiences but also learn the different stages of co-creation, understanding what it means transforming passive visitors into active participants.
The seminar includes detailed exploration of the ACED process across three key phases:
Overview of Design Thinking: Empathize, Define, Ideate, Prototype, Test
Understand the principles and purpose of ACED
Deep dive into prototyping and iterative process.