OMG April, we are a just beginning our start-up journey, struggling to get the traction we want. After 20 years in sales, but with no marketing/positioning experience, you have completely changed my view, on how we move forward. I love your stuff- thank you.
Thanks, April. It's really helpful. I am also reading the book, I just finished the poisoning book. My gut feeling always says that as we are making the discovery, we need to sell as well, but sales reps generally make the discovery first and then the sales pitch, which is a demo. Thanks for this
Very interesting and enlightening video. Came across it after reading the book but it still helps understanding better the concept. The book is very good too btw
Thank you so much for your book, "Obviously Awesome" ~ it has and continues to help me position my SaaS so much. Good luck on the upcoming content too.
Positioning to prospect and for qualifying entirely DEPENDS on the TYPE of product that’s on the plate. If that’s a staple, you decide whether to eat it anyways!! A Caviar ~ too pricey and could be allergic. But having no structural thoughts on qualifications, this EXERCISE may help a otherwise DRUNKEN mind to concentrate.
OMG April, we are a just beginning our start-up journey, struggling to get the traction we want. After 20 years in sales, but with no marketing/positioning experience, you have completely changed my view, on how we move forward. I love your stuff- thank you.
Great episode - I pre-ordered the book!
Hey thanks so much!
Thanks, April. It's really helpful. I am also reading the book, I just finished the poisoning book. My gut feeling always says that as we are making the discovery, we need to sell as well, but sales reps generally make the discovery first and then the sales pitch, which is a demo. Thanks for this
Very interesting and enlightening video. Came across it after reading the book but it still helps understanding better the concept. The book is very good too btw
Thank you so much for your book, "Obviously Awesome" ~ it has and continues to help me position my SaaS so much. Good luck on the upcoming content too.
Positioning to prospect and for qualifying entirely DEPENDS on the TYPE of product that’s on the plate. If that’s a staple, you decide whether to eat it anyways!! A Caviar ~ too pricey and could be allergic. But having no structural thoughts on qualifications, this EXERCISE may help a otherwise DRUNKEN mind to concentrate.