The guy smashing his beautiful classic Jaguar is a fool. The generation that created it with love and skill would be just as horrified by what Jaguar has become. Destroying an old Jaguar doesn't hurt the new Jaguar, it just removes something of beauty from the world and insults the legacy of those who made it.
I completely agree. I know that the new direction of the company ruined it entirely, but smashing up a classic / youngtimer car does nothing to improve the situation. If anything, they're exactly the cars that should be kept around as a reminder of what Jaguar once was...
I disagree. This guy loved and respected the car from what I can tell! Now due to the new insanely stupid branding, people will make fun of him just as he said! Play stupid games, win stupid prizes! Stop with the sentimentality!!!
@@aeughcarrot Bullcrap. Do you see people destroying their Skylines because the hideous Nissan Duke came out? Nobody is gonna look at an XJ 8 and laugh. Dude is an idiot for destroying a classic for internet clout.
Chief Creative Guy? You don't have to be creative, you just have to be efficient, form follows function, then, elegance and performance can naturally emerge on the very same bases as life itself, like a real jungle leaping jaguar. You just have to have an eye to see the extra miles for excellence.
The old Jaguars have nothing to do with what’s going on. In fact, neither with most of the current Jaguars. I won’t sell mine. I actually see keeping old Jaguars on the road as a statement against the current nonsense.
Seconded. In a world where everyone drives around in grey or black "Tonka Toy" SUVs, I feel as though I'm doing people a favour by showing them what a proper car looks like. My '95 XJ6 attracts far more attention now than it did ten years ago because there's a generation of kids who have never seen a long, low saloon car. It gets photographed when parked outside the pub, and people peer inside it - that never used to happen. (My 9-year old niece was amazed that she could see over the roof...)
This guy is stupid and wrong . In fact classic jaguars will only be more sought-after and collectable. People who want to trash or disown their classic jaguars because of the image change are foolish.
As a guy watching Tom you can almost feel a rush of testosterone that makes you want to go take on James Bond! Ha ha! Seriously, the ad makes you want to work harder, save the money and maybe able to afford one of those beautiful machines one day. Not anymore sadly.
I am 22. Most of my peers at University can't afford a driving license or a car. Watching Luxury Car brands self destruct in the news on a screen at the Tram station feels weird.
@@akrogirl32it’s a goal to own something with as much status as a jaguar, so people are seeing their financial goal self destruct before they can even achieve the dream of owning a brand new respected jaguar
My mate was going to buy a dream car a XK140, he saw this and said no not any more. Watch fans, dealers, collectors, workers, the brand, all prices crash and these people who hate Jag history will be paid handsomely and not look over their shoulder when it dies. Jag brand is important to us Brits and it hurts to see idiots running the show. 😢
This here has absolutely no effect on the beautiful Jaguars of the past. If this changed your buddy's mind on an XK140, it says more about him than the XK.
@@calysagora3615 India has nothing to do with this. Rotan Tata respected the Jaguar brand and this nonsense gay agenda at Jaguar came about after his death and now 2 years on we see the disgusting filthy designs. I would hope Tara Motors force Jaguar to change and kick out the gay stoggaf and DEI hires. If they don't then, yes, they'll be at fault for killing the brand they bought.
Well changing a brand does have a mental change with something so loved as Jaguar. We will return to this chat in three years and see what it's done for JaaaaagUr, it's customer base, retention, parts for classics, prices for classics, clubs and general interest in the brand. My friend couldn't be more of a petrol head engineer, super car driving race driver with petrol, oil, leather, chrome, rubber in his system, so he and I are all the customer they don't want. As a salesman I would suggest hold on to as many fans of the brand you can. Anyway......
Your 'mate' is stupid. Making your decisions based on hatred is no way to go through life. I can't imagine turning down the opportunity to own an 'E' Type because the people running the company now are idiots.
And those "salon chairs" look as uncomfortable as sitting on Raw Dong Lover's boner". And what's with the lack of air rest? There's so many things wrong with this world's first gay car, Jaguar might as well declare bankruptcy now.
Jaguar had the coolest advertisement and superb cars, the only issue was reliability and parts availability instead of fixing that they chose to ditch the looks and branding and ignore reliability issues. Winner.
I'm more and more convinced it's all a huge psyop. Not just "woke". The entire "culture war" in the English speaking first world countries. The ENTIRE thing!
Jaguar failed as a car company in 1990. It has just taken 34 years to drain away all the public good will. My father's 1981 Jaguar XJ6 Series III was a great looking car.
I think its pretty funny. Its not like they were running a viable business anyway and who owns jag at this point anyhow? Clearly they weren't going to do anything fun for the common man anyway
@ look at cathedrals from the Middle Ages to these block buildings. Now most people use cinder block. The New jag looks like it’s made out of cinder blocks
in the US Jaguar sales are down 80% since 2019. Their so called "loyal customers" do not exist. The presenter of this video have has understanding of what's really going on.
@@lucasmoreno5330 ok, so im gonna ask you how many people you think will like what theyre trying to sell. because last i checked the hard leaning LGBTQ whathever community is not really big fan of cars, neither do they have money to buy bentley/rolls royce price tag luxury super sedans like those. and to top it all off, people that like these types of super luxury cars, probably wont buy them either because to start off, the latter 2 are already on the market and second, EV market bubble is goona burst soon. Jaguar doesnt sell because of 2 main reason; reliability and price range. if their reliability was significantly better they could just make a good marketing strat and sell their old styled stuff under better mechanical quality. lowering their pricing may not be an option assuming they were keeping the old strat however.
@@unkindled6410 No one's going to buy a car because the car is ghey and they are ghey. That's not how advertising works at all. Jaguar's ad campaign did what it was supposed to do: 1. got a very very outsized media impact for its budget; tons of attention from everyone 2. gave people a very strong impression (mostly negative, but that's OK because of 3) 3. positioned Jaguar as a heel type of brand that a lot of people hate. That makes it suddenly an exclusive brand. Because of these moves, Jaguar will be able to charge a massive premium because people who buy them are making a statement. Basically, the usual "I don't care what you think of me, I'm so great and rich." It's like driving a 12-cyl gas guzzler when everyone else is driving EVs except they had to do something else because obviously it's going to be an EV. The anti-popularity campaign will pay off ONLY if the car is high-priced, because obviously they won't get bulk sales. But people will definitely buy it for the collectible factor. The more buyers think the brand will crash and end the more they'll want to buy the last model they make.
Doesn't change my love for my XKR. Sure the ad was stupid and the new direction being taken is suicidal. The old great cars will still be great. They may even appreciate faster as a result. It's sad to witness but I don't get the Joey Salads guy trashing his Jag Sedan out of anger. Keep it. Love it. Cherish it.
He is a dope, that car will be worth twice what it is now in a year or two. They will very soon be classics, from an era when Jaguars were roaring cats with v8 and v12 engines
@@gerhardmeyer8891i agree wholeheartedly. Any Jaguar up to about 2009, provided it has been regularly maintained, waxoyled and cherished will be wanted all the more.
I always loved the sequence in Die Another Day where Bond has a car chase against Zao, who drove a gadget-packed XKR. That kind of Jaguar car was sleek and cool, something that I’d want to buy, in start contrast to their newest offering.
@@joshslater2426 I have a very similar car (no rockets unfortunately) - a 2003 XKR. I love it. I was never keen on the colour of Zao's car, though... the light green... I actually own a metal model of Zao's car. I stumbled over it at a collector shop and had to buy it.
Jaguar is no longer Jaguar in the same sense that Disney is no long the vision that Walt created. They both share a similar fate. They have been infected by the same evil that now masquerades by wearing the dead skin of the beautiful creations that they killed. What was once known as "the love who's name must not be spoken" has become "the love that will never shut its loud mouth". Are we beginning to understand why our ancestors were so keen to force it to stay in the closet?
Yeah no. I don't think that tracks. If our ancestors (and us by implied association) are as qwerty as can be, then why is everything even remotely touched (SA) by the alphabet cabal failing? It can't just be because society told us to, otherwise orange man wouldn't have won in a historic landslide.
I'm pround to be British and proud of our iconic cars. I probably had a chance of owning one. They were a car you'd love. But all thats gone. Another nail in Britains coffin .R.I.P. Jaguar
Dick Dastardly’s car was pretty cool though, even if it looked a bit goofy. You could easily make a ‘copy nothing’ marketing campaign out of a car like that.
I own an 89 xj40 4.0 Daimler SIX and it's a beautiful piece of history. The amount of time, money and work I've put into it makes me appreciate Knowing these were once all built by hand and loved. When I saw the guy smashing up his car it made me feel sad and I'm afraid this sends a message to the wrong crowd of people who may not understand or follow this behavior as an excuse for crime. I rarely drive my car for now, and if I do I park it. It's in my sight most times. If I get any negativity from random people telling me I'm woke because I drive a Jaguar (it's a Daimler with the optional Leaping Jag emblem) I'll just tell them I'm grateful to own, appreciate and drive a car in a time when men were actually men. As for the company going the direction it has, I'll cherish what I have knowing in the future old classics will be still admired for generations to come. It's hard to keep a cool composure in a heated place but time will heal.
I doubt that existing Jaguars value will go down. They will actually increase in value, because there will be no new Jaguars anymore. Well, not real one's anyway
Go woke go broke they never learn.. The target audience are middle class (UK) women and retired business men that wer born 60s 70s 80s.. Not gen z as they don't work and are never going to be able to afford one.
All the way from England, not even Thunderbird's Lady Penelope ( owner of the most iconic "pinkmobile" in history) would be seen dead in the 00 monstrosity.
The way I see it is that the Jaguar brand ceased to exist years ago. These people have nothing to do with cars, let alone with what Jaguar used to be. Just interesting that shareholders are willing to waste their money for these fools😂
I was mentally assaulted by the new jaguir AD. That can't be undone. Their main colors are pink, yellow, and baby powder blue???????? Everyone from the leadership team to the marketing team should be fired YESTERDAY...
Another dumb thing is that they won't be making combustion engines anymore, did they not do any research? A lot of car companies are working on synthetic fuel so we can still use engines in future
I bet every car manufacturer long ago realised that EV is a dead-end, and are developing more efficient petrol, diesel, LPG, and LNG engines. Even Elon.
I'm not sure about that. Cars will be electric and they will come from China and Europe. With Trump American car makers will go bust. EV technology is going to be mad in 10 years from now. Cars will do 75% of their miles on solar energy. The EV cars we buy today are just crap. You don't want that. But you will see mainly German brands evolve in something that is way better than a classic fuel car.
The F type (X152) had so much potential. It all went wrong from the design (I worked with JLR on this car). The master datum strategy was incorrectly applied from the body structure. This had massive knock on effects which meant that the car just didn’t ‘fit together’ correctly and the trim….well, all suppliers had massive issues, massive extra costs and insane quality issues. Just look closely at any Jaguar after Ford messed them up and you will see how badly they fit together. This is something that the Germans do very well
I do not believe the value of true Jaguars will go down. It will go up, as people hold on to them and they become collectors' items. I wish I still had my 1970s S-Type.
That Jaguar 00 concept looks like something from the movie Tron - a movie world where nothing is real. I hope no one is thinking of destroying a classic E-Type or the like. We need those cars to remind people what beauty used to be.
Classic Jaguars will always be valuable because of their extreme beauty and glorious capabilities. As to what becomes of Jaguar in the coming days; well, if that pink concrete bunker on wheels is any indication then all the more reason to cherish the old ones for what they were and remain - beautiful cars.
As someone that owned a wonderful 1985 XJ6, from new, this whole debacle is saddening. To be honest, I've not owned Jags, since that car. Nevertheless, it remains a cherished memory. P. S. The guy, destroying that old Jaguar, should be vilified every bit as much as the company's current leadership, in my opinion. Sacrilege!
The main thing is its massive. With no ground clearance. Where are you going to park it. And its totally characterless. Mega expensive. It is very sad.😢
Obviously has to be mega expensive because it's a rare collectible car that very very few people will buy. And most of them will never drive it because they're collecting a piece of automotive history. It's like an NFT. Cybertruck is more practical, but not THAT practical, and it's selling like crazy.
Why do these "activist" types always destroy beloved brands? What's going through their heads when they do this? "I've already seen various massive IPs be ruined by things that are similar to what I'm going to do but this time it'll actually work."
Their feeling of beauty is very quirky. Source - I have a such "abnormal" friend, apart from her questionable aesthetic choices she's usually pretty level-headed. But her beauty standards are wild. She likes extremely-sized, dark-skinned "people" with body modifications and this is in a total opposition to what I like. So, many of them genuinely like what they create. Which is sad, because I think that previously experience and ability to conform to majority's expectations were a big neutralizer of craziness. You needed to suck some asses to come on top and this is a very important societal skill. Now such crazy people are not hushed down but instead promoted. Yeah I have nothing to bicker about with her, I support her in her autonomy but I definitely would protect my own, more classic view of beauty.
People who are this easily swayed to hate something they claim to have loved or respected strike me as insincere. I'd never buy a Type 00 because I find it hideous, pretentious, impractical and boring. I would absolutely still buy an F-type, or the XE P8, because I find them beautiful, dynamic and compelling. So if someone is fool enough to fire-sale a perfectly good F-Type Project 7 in an effort to conform with the current trend of hating Jaguar for this ridiculous management misstep, I'll gladly take it. I buy things that fit my needs, especially when they are both exceptional and undervalued. I do not buy brands, trends, associations, or political statements. I expect other people to similarly operate as adults and not worry about other's opinions, but it seems many are unable to think for themselves. Jaguar won't go out of business, if anything this coming failure will hasten the departure of its clearly out-of-touch leadership and hopefully encourage a swift return to classic Jaguar design philosophy. The Tata Group does $150+ billion in yearly revenue, Tata Motors over $35 billion, so they likely have the resources to absorb this folly as they endured several years of low and declining sales. At worst, Jaguar could be unloaded from Tata to another group like BMW (Rolls Royce) or VW (Bentley), which wouldn't be uncommon - after all Tata bought Jaguar and Land Rover from Ford's ownership. Many of the traditionally "British brands" have gone into decline at some point, and while they may change hands, they tend to bounce back. In either case, Jaguar will sooner or later right the ship, reintegrate their history, design some new vehicles, and people will forget or be busy raging over some newer trending topic. At the end of the day, Jaguar is a niche brand that doesn't sell enough cars, but has a rich history. They are historically edgy and experimental, so while I agree that this new take is a bridge too far, 99% of the people complaining would never have bought a Jag anyway. By definition, Jaguar owners don't follow the trend.
In many European countries (including, I beleive, the UK as well), the symbol "00" on the door stands for the toilet. The new Jag's contraption resembling a toddler's cartoon of a car is aptly named 00 -- very tellingly, and very fittingly. RIP the great British brand.
I hve zero problem with them saying with their marketing: We are in the 21st century. Their traditional customer base could be summed by the way Clarkson simply pronounced the word, 'Jag-u-ar': However, the design of the new Jag is all wrong. Why does it have such a silly long bonnet when there is no ICE underneath...? It's really daft in a world where electric propulsion has freed the designers to create all sorts of new concepts. Despite the marketing saying we're in the 21st century, the design is still stuck in the '60s trying to piggy-back the ever-glorious E-Type.
The most important is : “ that were sooooo beautiful “ . Like painting the Acropolis fluorescent chartreuse. A desecration by people divorced from reality.
As someone who worked on a lot of old Jags, I can tell you that the xj getting smashed almost certainly doesn't run. If you see one on the road it's probably Ls swapped.
Many vehicle companies are struggling. Not every one of them will survive. Jaguar took a shortcut to the whole struggling process and simply eliminated itself completely out of the game.
These homosexuals wont always be in charge. Those stock holders are going to DEMAND their resignations and soon. If you had millions of YOUR dollars invested in Jaguar stock...would you just sit quietly by while Jaguar destroyed itself? Now is the time to pick up a classic jag and take advantage of this price drop. Its not going to last.
What I haven't seen anyone address is the elephant in the room; JLR stands for Jaguar and Land Rover...if this woke B.S. leaks across the aisle into Land Rover, they could really be facing a financial disaster never seen before in the automotive industry (a retired Aerospace Engineer who owns a 2018 LR Range Rover Sport).
@stevefowler2112 I have a difficult time buying into this whole ad campagn. Are we supposed to believe the CEO's name is really Rawdon Glover? Raw. Dong Lover???? Really? Then the car is pink? Jaguar is owned by Arabs...do the Arabs have a good history with homosexualitu? No. Whu would they just hand over their premier car brand ? This has yo be a joke .
Hah UK is broke, I never hear about any advancements in economy from that part of the world. Most corporates are relocating to Ireland due to tax reasons.
With a $2 billion media impact. Resulting in 99.9% of people hating it. Which makes it very very exclusive for the 0.1% that buys overpriced impractical cars.
My dream of buying a Jaguar was finally becoming close to being realized after years of getting to a place I might be able to justify it. I’m not a huge car person but I’ve always loved Jags since my grandfather had a beautiful one he restored when I was younger. Although I miss him terribly, I’m glad he’s not around to see what they have done to not only the future of Jaguar, but the overall perception of it. I can’t get one now. The path they’ve taken is so bizarre and saddening.
Jaguar was a classic. Sleek, sexy, elegant-desirable. I doubt McGovern even knows the meaning of "bespoke.' He's certainly not delivering that, and what's worse, apparently doesn't care about their customer base (or, former customer base).
0:25 Ironically, the Titanic’s captain was notified of Ice and did change course slightly to the south(it didn’t work) Also this is the first time I’ve seen non-car RUclipsrs talk about a car being bad, that’s how bad it is.
Today I reluctantly but felt forced to dump my Jaguar F-Pace to get a decent amount for it due to this ridiculous rebrand. I was the first client at a Porsche dealership to trade my Jag for a Cayenne. When I picked up my Cayenne today the salesman I worked with said the dealership has since received several more customers wanting to rid themselves of their Jaguars. This is heartbreaking and I fail to understand how this rebrand was allowed to happen.
The craziest thing is that somehow, Jaguar has decided that the people they are trying to appeal to as shown in the commercial, those people for some reason do not want attractive vehicles. The E-series 1 is hands down, in the discussion of the most beautiful car ever made Smooth and sleek, all of the lines simple without the pointless lines and pockets that are on so many modern sports cars. This thing they designed today looks like the Teletubbies and Cybertruck and Pontiac Aztek loved each other very much, and the type 0 concept was born.
Gives me chill bumps watching that F-Type commercial... I have a white one with a black convertible top... The car is a beast! Why didn't they just make subtle body changes, increase the HP to compete with Corvettes.... Offer them in gas, hybrid and electric and offer for comprehensive warranties to improve consumer confidence...Their styling has always been on point if you ask me...
When I was eight, my very first ride in a sports car was Auntie's new XK140, which she picked up in England. It had all the right noises, smells, and appeals of something utterly exotic. Even though my Jag, the rotting jute carpets, the Exxon Valdez engine that leaked oil, and the occasional electrical gremlins were always part of the experience of owning an XKE...yet despite all of that was the profound luxury and sex appeal of the marque.......RIP Jaguar, indeed a sad note in the history of the automobile.
What's even sadder is that there'll be no super-smooth straight 6 engines, no muscular V-8s, no race-bred V-12s - the new 'jaGuars' will all be EVs. Disposable electrical appliances. Yuk.
They know not what they do ! I’m a three time Jag owner. It’s been a fifty year love affair. Firstly with the E type then the XJ’s .. The roaring 12 pot XJS at Bathurst cemented my affection for the brand. ..What a disaster!
Maybe the old classic jaguar cars will revive their appeal and value when a different company eventually takes jaguar away from the idiots who are currently running (or rather destroying) the brand. I have a feeling that it's not Jaguar that will die, it's the current owners who will die and are throwing themselves under the bus.
This is the exact thing The Disney company did...i worked at WDW as a H.S. kid in the 70's and Orientation was a celebration of everything Walt Disney...I went back after I retired as an Aerospace Engineer for a "fun" retirement job and while orientation still celebrates Walt it actually had content in it stating how the company may not exist had it not moved past Walt's company and been brought into the modern media age by their more recent CEO's. It was heartbreaking to hear the company that Walt and Roy built from ground zero get so disrespected by the new leadership.
I drove by a JLR dealership the other day. Impressive-looking cars everywhere, but I couldn't see them in the same way I used to. They are now Draguars and it's sad. Also, I didn't see anyone on the lot buying cars
These CEO's (and prime ministers) seem to forget that they exist at our (consumer's) discretion and not the other way around. PS. Like the car, dislike the advertisement.
I own a 2014 Jaguar F-Type S. I think this video is right on. Before I saw this video I had the feeling of dread in driving my car. Sort of embarrassing and my Jag is a great car. I hope this new car is just to give a jolt to the mind and the real cars will be beautiful, exciting to drive and worth collecting.
Excellent video! As you have expressed, resetting Jaguar should be about getting back to the fundaments of the Jaguar brand: the essence of why Jaguar was desired with such consuming passion. There are obvious places to look to find the way forward. Jaguar seems to have not looked there. I fear this concept will do to Jaguar what the TR7 did to the TR brand.
The guy smashing his beautiful classic Jaguar is a fool. The generation that created it with love and skill would be just as horrified by what Jaguar has become. Destroying an old Jaguar doesn't hurt the new Jaguar, it just removes something of beauty from the world and insults the legacy of those who made it.
I completely agree. I know that the new direction of the company ruined it entirely, but smashing up a classic / youngtimer car does nothing to improve the situation.
If anything, they're exactly the cars that should be kept around as a reminder of what Jaguar once was...
I disagree. This guy loved and respected the car from what I can tell! Now due to the new insanely stupid branding, people will make fun of him just as he said!
Play stupid games, win stupid prizes! Stop with the sentimentality!!!
@@aeughcarrot Bullcrap. Do you see people destroying their Skylines because the hideous Nissan Duke came out? Nobody is gonna look at an XJ 8 and laugh. Dude is an idiot for destroying a classic for internet clout.
@@aeughcarrotgeees I agree with you ,problem is I agree with them too . Screwed either way 😢😂
Don't worry, that model was never that good, now if it was a coop, well that's a different story.
Whats funny is the teletubbies car actually looks better.
yep
Thinking the same thing myself
That was hilarious!!
I think they should have used the Teletubies instead of their awful commercial. At least their cute and lovable.
Their new font "jaguar" is really ugly. Ugly font.
Obviously Jaguar isn't run by car enthusiasts.
Is run by g4ys
Jaguar is now clearly run by lefty woke narcissist self-serving entitled cretins. Not a brand I want to be associated with ever again.
IT IS RUN BY FASHION AND WOKE CULTURE LOVERS
Tela tubbies
Not anymore. Todays, the big international cartels run everything. We are witnessing the erasing of a world, without much we can do about it.
Advertising for .0003% of the population and Making cars for the .00001% of that. Great plan.
It's called the Type-00 because that's the yearly sales figure
But they do earn more money than the rest of us. 1.104 times to be exact.
@drvinnyg7422 i think he meant the unemployed lgbt crowd, not the ultra rich.
Surprisingly got the LGTV4KUHD+ percentage right
Chief Creative Guy?
You don't have to be creative, you just have to be efficient, form follows function, then, elegance and performance can naturally emerge on the very same bases as life itself, like a real jungle leaping jaguar. You just have to have an eye to see the extra miles for excellence.
The old Jaguars have nothing to do with what’s going on. In fact, neither with most of the current Jaguars. I won’t sell mine. I actually see keeping old Jaguars on the road as a statement against the current nonsense.
My thoughts exactly!
Seconded. In a world where everyone drives around in grey or black "Tonka Toy" SUVs, I feel as though I'm doing people a favour by showing them what a proper car looks like. My '95 XJ6 attracts far more attention now than it did ten years ago because there's a generation of kids who have never seen a long, low saloon car. It gets photographed when parked outside the pub, and people peer inside it - that never used to happen. (My 9-year old niece was amazed that she could see over the roof...)
Absolutely correct.
This guy is stupid and wrong . In fact classic jaguars will only be more sought-after and collectable. People who want to trash or disown their classic jaguars because of the image change are foolish.
💯
That Jag Ad with Tom Hiddlestone is absolutely everything I loved about Jag ... now we get the Soy powered version and it's not going to cut it !
I'll have that drink now.
As a guy watching Tom you can almost feel a rush of testosterone that makes you want to go take on James Bond! Ha ha! Seriously, the ad makes you want to work harder, save the money and maybe able to afford one of those beautiful machines one day. Not anymore sadly.
I am 22. Most of my peers at University can't afford a driving license or a car.
Watching Luxury Car brands self destruct in the news on a screen at the Tram station feels weird.
Great comment
Why? Most students couldn’t afford a car when I went to university, but we could once we started working, usually older models.
@@akrogirl32it’s a goal to own something with as much status as a jaguar, so people are seeing their financial goal self destruct before they can even achieve the dream of owning a brand new respected jaguar
pretty sure the ad is specifically marketed to silicon valley nepo babies. Dont be surprised if Hasan gets one lol
Passed driving test 1st time at 17 Go..
My mate was going to buy a dream car a XK140, he saw this and said no not any more. Watch fans, dealers, collectors, workers, the brand, all prices crash and these people who hate Jag history will be paid handsomely and not look over their shoulder when it dies. Jag brand is important to us Brits and it hurts to see idiots running the show. 😢
Maybe Brits needs to stop selling all UK manufacturing to mega corps in India.
This here has absolutely no effect on the beautiful Jaguars of the past. If this changed your buddy's mind on an XK140, it says more about him than the XK.
@@calysagora3615 India has nothing to do with this. Rotan Tata respected the Jaguar brand and this nonsense gay agenda at Jaguar came about after his death and now 2 years on we see the disgusting filthy designs. I would hope Tara Motors force Jaguar to change and kick out the gay stoggaf and DEI hires. If they don't then, yes, they'll be at fault for killing the brand they bought.
Well changing a brand does have a mental change with something so loved as Jaguar. We will return to this chat in three years and see what it's done for JaaaaagUr, it's customer base, retention, parts for classics, prices for classics, clubs and general interest in the brand.
My friend couldn't be more of a petrol head engineer, super car driving race driver with petrol, oil, leather, chrome, rubber in his system, so he and I are all the customer they don't want. As a salesman I would suggest hold on to as many fans of the brand you can. Anyway......
Your 'mate' is stupid. Making your decisions based on hatred is no way to go through life. I can't imagine turning down the opportunity to own an 'E' Type because the people running the company now are idiots.
a car with a 17feet bonnet for no engine, two salon chairs and no trunk. Its born to be the last nail...
And those "salon chairs" look as uncomfortable as sitting on Raw Dong Lover's boner". And what's with the lack of air rest? There's so many things wrong with this world's first gay car, Jaguar might as well declare bankruptcy now.
Ya it's odd
It looks like a coffin
Jaguar had the coolest advertisement and superb cars, the only issue was reliability and parts availability instead of fixing that they chose to ditch the looks and branding and ignore reliability issues. Winner.
In the lhbtq community there is always a need for “parts” to change appearance😂 reliability has always been an issue😂
The fact that they used make-up brushes to "excavate" their car in the reveal smh
4:42
I can hear them: "Pink is the new black!" 😀
The end of another brand the woke idiots have taken control😢😢😢😢
I'm more and more convinced it's all a huge psyop. Not just "woke". The entire "culture war" in the English speaking first world countries. The ENTIRE thing!
The brand was always unreliable crp, if they can fix that I'm in
Jaguar failed as a car company in 1990. It has just taken 34 years to drain away all the public good will. My father's 1981 Jaguar XJ6 Series III was a great looking car.
We are definitely living The darkest timeline
I think its pretty funny. Its not like they were running a viable business anyway and who owns jag at this point anyhow? Clearly they weren't going to do anything fun for the common man anyway
its getting better... 2025
I would agree if it wasn't for the election
Modernist or post modernist art and design is the laziest design language in history
Ikr, lazy and incredibly ugly.
@ look at cathedrals from the Middle Ages to these block buildings. Now most people use cinder block. The New jag looks like it’s made out of cinder blocks
I would also note that even pop-art isn't by concept lazy. But post modernism is. Btw, anyone remember BMWs art cars project? Like Warhol's M1?
Ugly design by untalented people.
@@Pollywaffle777 Exactly. Copy 'til nothing original is left. The "modern audience".
The new jaguar is a metaphor for the British past
Vs
The British present
Don't 😢
Yes. It's what happens when you let the enemy nation run your country lol. I mean what did you expect?
jaGuar: “unburdened by what has been”
Ja-gu-ahhh. It's said like the cat.. Jaguar not jaaa-guar
Going from a growl to a meow!
Cackle! Cackle!
My thoughts exactly
@@1981robbo No. It is pronounced Fag-you-aaah, though Drag-you-aaah is also acceptable.
They might not want to be loved by everybody. But what if they end up being despised by everybody?
in the US Jaguar sales are down 80% since 2019. Their so called "loyal customers" do not exist. The presenter of this video have has understanding of what's really going on.
The type of people they are pandering to.. Dont have any money
@@lucasmoreno5330 ok, so im gonna ask you how many people you think will like what theyre trying to sell. because last i checked the hard leaning LGBTQ whathever community is not really big fan of cars, neither do they have money to buy bentley/rolls royce price tag luxury super sedans like those. and to top it all off, people that like these types of super luxury cars, probably wont buy them either because to start off, the latter 2 are already on the market and second, EV market bubble is goona burst soon.
Jaguar doesnt sell because of 2 main reason; reliability and price range. if their reliability was significantly better they could just make a good marketing strat and sell their old styled stuff under better mechanical quality. lowering their pricing may not be an option assuming they were keeping the old strat however.
@@unkindled6410 No one's going to buy a car because the car is ghey and they are ghey. That's not how advertising works at all. Jaguar's ad campaign did what it was supposed to do:
1. got a very very outsized media impact for its budget; tons of attention from everyone
2. gave people a very strong impression (mostly negative, but that's OK because of 3)
3. positioned Jaguar as a heel type of brand that a lot of people hate. That makes it suddenly an exclusive brand.
Because of these moves, Jaguar will be able to charge a massive premium because people who buy them are making a statement. Basically, the usual "I don't care what you think of me, I'm so great and rich." It's like driving a 12-cyl gas guzzler when everyone else is driving EVs except they had to do something else because obviously it's going to be an EV.
The anti-popularity campaign will pay off ONLY if the car is high-priced, because obviously they won't get bulk sales. But people will definitely buy it for the collectible factor. The more buyers think the brand will crash and end the more they'll want to buy the last model they make.
Well then, they are doing a good job so far.
Personally I think eventually that the classic jags will increase in value long term
This will hurt until the brand is totally gone. Even then the recovery will take a long time.
I think the XKs will always be classics. Keeping them running may be another story.
if there is any left!
If they go bust I can imagine the Chinese buying the original logo and shoving it on a cheap knock off with some dodgy battery packs!
They would never do that. (MG just left the chat).
Isn't that what's just happened?
So basically a cheaper version of the 00?
@@mrjohnnyk I doubt that even the Chinese would try and build such a brick! 👍
@@roadie3124 No, JaGuar is currently owned by an Indian company..........for now!!!
Their history isn't an anchor, it's a saviour.
I don’t think even their history can save them now.
Same mentality as Disney.
Even the history will be damaged. No company can live off of ancient past forever. Rest in Peace.
What's that episode of SpongeBob when they rebranded the Krusty Krab? That's what this is.
“Where’s the love?”
-Spongebob (from the Season 4 episode Selling Out)
@@voidastralbirthno i think he means season 2 ep 22 Bossy Boots.
Pearl changes the Krusty Krab wearing ridiculous uniforms etc
@@dennisivan85 yup 👍
The cuddly krab lol
That guy who took a bat to his Jag was a fool.
The Teletubbies riding a car at the beginning was funny 😂
Doesn't change my love for my XKR. Sure the ad was stupid and the new direction being taken is suicidal. The old great cars will still be great. They may even appreciate faster as a result. It's sad to witness but I don't get the Joey Salads guy trashing his Jag Sedan out of anger. Keep it. Love it. Cherish it.
He is a dope, that car will be worth twice what it is now in a year or two. They will very soon be classics, from an era when Jaguars were roaring cats with v8 and v12 engines
@@gerhardmeyer8891i agree wholeheartedly. Any Jaguar up to about 2009, provided it has been regularly maintained, waxoyled and cherished will be wanted all the more.
I loved my XKR, was so sad when it got totaled out in a relatively minor accident.
I always loved the sequence in Die Another Day where Bond has a car chase against Zao, who drove a gadget-packed XKR. That kind of Jaguar car was sleek and cool, something that I’d want to buy, in start contrast to their newest offering.
@@joshslater2426 I have a very similar car (no rockets unfortunately) - a 2003 XKR. I love it. I was never keen on the colour of Zao's car, though... the light green... I actually own a metal model of Zao's car. I stumbled over it at a collector shop and had to buy it.
Jaguar is no longer Jaguar in the same sense that Disney is no long the vision that Walt created. They both share a similar fate. They have been infected by the same evil that now masquerades by wearing the dead skin of the beautiful creations that they killed.
What was once known as "the love who's name must not be spoken" has become "the love that will never shut its loud mouth".
Are we beginning to understand why our ancestors were so keen to force it to stay in the closet?
No, your real old ancestor’s were about as queer as you can get. It was only about 500 years ago when society started denouncing it.
Yeah no. I don't think that tracks. If our ancestors (and us by implied association) are as qwerty as can be, then why is everything even remotely touched (SA) by the alphabet cabal failing? It can't just be because society told us to, otherwise orange man wouldn't have won in a historic landslide.
I'm pround to be British and proud of our iconic cars.
I probably had a chance of owning one.
They were a car you'd love.
But all thats gone.
Another nail in Britains coffin .R.I.P. Jaguar
Welcome to the boat, is sad to see our national pride being stomped like that, we knew that it was coming, but I still miss Seat
I point out that "00" was the number that Dick Dastardly used in the "Wacky Races" cartoons.
And most of the time he didn't win. Drat drat and double drat!!
@@redditchscroller7049 Triple drat even
in some hotels 00 is the sign for toilets
In our part of the world the 00 designation is given to the WCs as they are usually in the basement or on the ground floor.
Dick Dastardly’s car was pretty cool though, even if it looked a bit goofy. You could easily make a ‘copy nothing’ marketing campaign out of a car like that.
Bloody idiots smashing up the old Jaguars! These should be out there to shame the new ones!
I own an 89 xj40 4.0 Daimler SIX and it's a beautiful piece of history. The amount of time, money and work I've put into it makes me appreciate Knowing these were once all built by hand and loved. When I saw the guy smashing up his car it made me feel sad and I'm afraid this sends a message to the wrong crowd of people who may not understand or follow this behavior as an excuse for crime. I rarely drive my car for now, and if I do I park it. It's in my sight most times. If I get any negativity from random people telling me I'm woke because I drive a Jaguar (it's a Daimler with the optional Leaping Jag emblem) I'll just tell them I'm grateful to own, appreciate and drive a car in a time when men were actually men. As for the company going the direction it has, I'll cherish what I have knowing in the future old classics will be still admired for generations to come. It's hard to keep a cool composure in a heated place but time will heal.
I doubt that existing Jaguars value will go down. They will actually increase in value, because there will be no new Jaguars anymore. Well, not real one's anyway
Go woke go broke they never learn.. The target audience are middle class (UK) women and retired business men that wer born 60s 70s 80s.. Not gen z as they don't work and are never going to be able to afford one.
im planning to keep my 2011 XF for longer just because of this reason! they can be classics
Lol
Well it's kinda like look at Lancias. The new ones are cheap and awful yet some iconic old ones are worth a fortune.
@@mrjohnnyk The legend of the Stratos will never die.
copy nothing ?!?!? the Type 00 looks like a 66 Dodge Charger that got tarted up by Priscilla Queen of the Desert.
🤣
Sold my Jaguar before the ad. Thank God.
All the way from England, not even Thunderbird's Lady Penelope ( owner of the most iconic "pinkmobile" in history) would be seen dead in the 00 monstrosity.
Thank you for calling out the CEO and TATA! Both legacy killers! Pink Titanic was spot on!
🙏🙏🙏🙏❤️❤️❤️❤️
From Jaguar to mangy house cat.
Even worse, cats are cute.
Mangy cats are awesome. Jaguar is a broken electric toaster..
The way I see it is that the Jaguar brand ceased to exist years ago. These people have nothing to do with cars, let alone with what Jaguar used to be. Just interesting that shareholders are willing to waste their money for these fools😂
Correct. You nailed it. The company has been in a death spiral for years. This accelerates the end of
I don't see much difference between the new snow white and the new Jaguar.😂
"Weird weird"
I was mentally assaulted by the new jaguir AD. That can't be undone. Their main colors are pink, yellow, and baby powder blue???????? Everyone from the leadership team to the marketing team should be fired YESTERDAY...
That Teletubby car has potential.
Another dumb thing is that they won't be making combustion engines anymore, did they not do any research? A lot of car companies are working on synthetic fuel so we can still use engines in future
I bet every car manufacturer long ago realised that EV is a dead-end, and are developing more efficient petrol, diesel, LPG, and LNG engines. Even Elon.
When 60% of car owners in London park on the street where will they plug in ?
I'm not sure about that. Cars will be electric and they will come from China and Europe. With Trump American car makers will go bust. EV technology is going to be mad in 10 years from now. Cars will do 75% of their miles on solar energy. The EV cars we buy today are just crap. You don't want that. But you will see mainly German brands evolve in something that is way better than a classic fuel car.
@dantownsend4246 exactly there's limited space at the moment and the majority of the cars are still petrol/diesel
The F type (X152) had so much potential. It all went wrong from the design (I worked with JLR on this car). The master datum strategy was incorrectly applied from the body structure. This had massive knock on effects which meant that the car just didn’t ‘fit together’ correctly and the trim….well, all suppliers had massive issues, massive extra costs and insane quality issues. Just look closely at any Jaguar after Ford messed them up and you will see how badly they fit together. This is something that the Germans do very well
I do not believe the value of true Jaguars will go down. It will go up, as people hold on to them and they become collectors' items. I wish I still had my 1970s S-Type.
I bought my '64 S Type in 1976 and still got it. It's so far removed from this travesty, thankfully.
Tell me how insecure about your sexuality you are by smashing a beautiful car because you're afraid what people might think of you.
"Don't let the past hold you back." Kinda rhymes with "Don't let the door hit you in the ass."
Really good vid on this whole debacle.. well done ......⭐️⭐️⭐️⭐️⭐️'s
I gotta be real, I hate everything, im a grumpy asshole, and even I liked the old Jaguar designs.
That Jaguar 00 concept looks like something from the movie Tron - a movie world where nothing is real.
I hope no one is thinking of destroying a classic E-Type or the like. We need those cars to remind people what beauty used to be.
Classic Jaguars will always be valuable because of their extreme beauty and glorious capabilities. As to what becomes of Jaguar in the coming days; well, if that pink concrete bunker on wheels is any indication then all the more reason to cherish the old ones for what they were and remain - beautiful cars.
As someone that owned a wonderful 1985 XJ6, from new, this whole debacle is saddening.
To be honest, I've not owned Jags, since that car. Nevertheless, it remains a cherished memory.
P. S. The guy, destroying that old Jaguar, should be vilified every bit as much as the company's current leadership, in my opinion. Sacrilege!
The main thing is its massive. With no ground clearance.
Where are you going to park it.
And its totally characterless.
Mega expensive.
It is very sad.😢
Obviously has to be mega expensive because it's a rare collectible car that very very few people will buy. And most of them will never drive it because they're collecting a piece of automotive history. It's like an NFT. Cybertruck is more practical, but not THAT practical, and it's selling like crazy.
The ad jaguar placed was perfect for the type of people who buy EVs.
Man this is going the be the most expensive “coming out” in history😂
Why do these "activist" types always destroy beloved brands? What's going through their heads when they do this? "I've already seen various massive IPs be ruined by things that are similar to what I'm going to do but this time it'll actually work."
Evil can’t create, it can only destroy. Said someone really smart.
Their feeling of beauty is very quirky. Source - I have a such "abnormal" friend, apart from her questionable aesthetic choices she's usually pretty level-headed. But her beauty standards are wild. She likes extremely-sized, dark-skinned "people" with body modifications and this is in a total opposition to what I like. So, many of them genuinely like what they create. Which is sad, because I think that previously experience and ability to conform to majority's expectations were a big neutralizer of craziness. You needed to suck some asses to come on top and this is a very important societal skill. Now such crazy people are not hushed down but instead promoted. Yeah I have nothing to bicker about with her, I support her in her autonomy but I definitely would protect my own, more classic view of beauty.
People who are this easily swayed to hate something they claim to have loved or respected strike me as insincere. I'd never buy a Type 00 because I find it hideous, pretentious, impractical and boring. I would absolutely still buy an F-type, or the XE P8, because I find them beautiful, dynamic and compelling. So if someone is fool enough to fire-sale a perfectly good F-Type Project 7 in an effort to conform with the current trend of hating Jaguar for this ridiculous management misstep, I'll gladly take it. I buy things that fit my needs, especially when they are both exceptional and undervalued. I do not buy brands, trends, associations, or political statements. I expect other people to similarly operate as adults and not worry about other's opinions, but it seems many are unable to think for themselves.
Jaguar won't go out of business, if anything this coming failure will hasten the departure of its clearly out-of-touch leadership and hopefully encourage a swift return to classic Jaguar design philosophy. The Tata Group does $150+ billion in yearly revenue, Tata Motors over $35 billion, so they likely have the resources to absorb this folly as they endured several years of low and declining sales. At worst, Jaguar could be unloaded from Tata to another group like BMW (Rolls Royce) or VW (Bentley), which wouldn't be uncommon - after all Tata bought Jaguar and Land Rover from Ford's ownership. Many of the traditionally "British brands" have gone into decline at some point, and while they may change hands, they tend to bounce back. In either case, Jaguar will sooner or later right the ship, reintegrate their history, design some new vehicles, and people will forget or be busy raging over some newer trending topic.
At the end of the day, Jaguar is a niche brand that doesn't sell enough cars, but has a rich history. They are historically edgy and experimental, so while I agree that this new take is a bridge too far, 99% of the people complaining would never have bought a Jag anyway. By definition, Jaguar owners don't follow the trend.
But, but "The Message".
In many European countries (including, I beleive, the UK as well), the symbol "00" on the door stands for the toilet.
The new Jag's contraption resembling a toddler's cartoon of a car is aptly named 00 -- very tellingly, and very fittingly.
RIP the great British brand.
I hve zero problem with them saying with their marketing: We are in the 21st century. Their traditional customer base could be summed by the way Clarkson simply pronounced the word, 'Jag-u-ar': However, the design of the new Jag is all wrong. Why does it have such a silly long bonnet when there is no ICE underneath...? It's really daft in a world where electric propulsion has freed the designers to create all sorts of new concepts. Despite the marketing saying we're in the 21st century, the design is still stuck in the '60s trying to piggy-back the ever-glorious E-Type.
The most important is : “ that were sooooo beautiful “ . Like painting the Acropolis fluorescent chartreuse. A desecration by people divorced from reality.
Let's hope Aston Martin isn't next 😅
As someone who worked on a lot of old Jags, I can tell you that the xj getting smashed almost certainly doesn't run. If you see one on the road it's probably Ls swapped.
Many vehicle companies are struggling. Not every one of them will survive. Jaguar took a shortcut to the whole struggling process and simply eliminated itself completely out of the game.
truly 1000 IQ move
These homosexuals wont always be in charge. Those stock holders are going to DEMAND their resignations and soon. If you had millions of YOUR dollars invested in Jaguar stock...would you just sit quietly by while Jaguar destroyed itself? Now is the time to pick up a classic jag and take advantage of this price drop. Its not going to last.
What I haven't seen anyone address is the elephant in the room; JLR stands for Jaguar and Land Rover...if this woke B.S. leaks across the aisle into Land Rover, they could really be facing a financial disaster never seen before in the automotive industry (a retired Aerospace Engineer who owns a 2018 LR Range Rover Sport).
@stevefowler2112 I have a difficult time buying into this whole ad campagn. Are we supposed to believe the CEO's name is really Rawdon Glover? Raw. Dong Lover???? Really? Then the car is pink? Jaguar is owned by Arabs...do the Arabs have a good history with homosexualitu? No. Whu would they just hand over their premier car brand ? This has yo be a joke .
There is no Jaguar stock. Jaguar is owned by Tata, A privately held Indian company.
@@collings23able interesting. to be honest I didnt consider that as a possibility. thanks for the educating.
3:15 Ironically, now Jaguar will be held back by its idea of the future.
As in so many other cases, the "modern audience/buyer" these companies are referring to is merely their own employees.
Bro could have sold that Jaguar and made money instead of destroying it and getting nothing out of it
RIP JAGUAR 🔥🔥🔥🔥🔥🪦🪦🪦🪦🪦
Had an FX, Fpace and was working my way up to an F-type. Not anymore. Killed my love of Jags
Hopefully, the next owner is britsh and makes it a man's car again!
Agreed
That won't work obviously, you can't delete people's memory.
What kind of "British"?
Hah UK is broke, I never hear about any advancements in economy from that part of the world. Most corporates are relocating to Ireland due to tax reasons.
@@liliya_aseeva yep Brexit .
Titanic analogy: appropriate and well-executed.
Looks like a toy car my brother made out of a block of wood when he was little.
Wow. Even Jaguar owners don’t believe their cars have any value except for the image.
That's a $50 Million ad campaign.
With a $2 billion media impact. Resulting in 99.9% of people hating it. Which makes it very very exclusive for the 0.1% that buys overpriced impractical cars.
More like a $5 ad campaign!
My dream of buying a Jaguar was finally becoming close to being realized after years of getting to a place I might be able to justify it.
I’m not a huge car person but I’ve always loved Jags since my grandfather had a beautiful one he restored when I was younger. Although I miss him terribly, I’m glad he’s not around to see what they have done to not only the future of Jaguar, but the overall perception of it. I can’t get one now. The path they’ve taken is so bizarre and saddening.
I’d be curious to know how many pink cars are sold in the US every year.
Well Mary Kay Cosmetics still gives them to sales staff. I do not remember ever seeing one that was not MK. I live in San Francisco...
Jaguar was a classic. Sleek, sexy, elegant-desirable. I doubt McGovern even knows the meaning of "bespoke.' He's certainly not delivering that, and what's worse, apparently doesn't care about their customer base (or, former customer base).
0:25 Ironically, the Titanic’s captain was notified of Ice and did change course slightly to the south(it didn’t work)
Also this is the first time I’ve seen non-car RUclipsrs talk about a car being bad, that’s how bad it is.
Driving a new jag is like taping a kick me sign to your own back
They shouldn’t even try making cars. Not their thing. Turn it into a brand like Supreme.
Today I reluctantly but felt forced to dump my Jaguar F-Pace to get a decent amount for it due to this ridiculous rebrand. I was the first client at a Porsche dealership to trade my Jag for a Cayenne. When I picked up my Cayenne today the salesman I worked with said the dealership has since received several more customers wanting to rid themselves of their Jaguars. This is heartbreaking and I fail to understand how this rebrand was allowed to happen.
Can I pre-order those already?
3:29 The C-Type Jaguar is my ideal.
Everyone lauds the E-Type but I find the C-Type a perfect blend of roadability and genuine racing achievement.
Pretty sure you will trigger some snowflakes with this vid, great content!!!
The craziest thing is that somehow, Jaguar has decided that the people they are trying to appeal to as shown in the commercial, those people for some reason do not want attractive vehicles. The E-series 1 is hands down, in the discussion of the most beautiful car ever made Smooth and sleek, all of the lines simple without the pointless lines and pockets that are on so many modern sports cars. This thing they designed today looks like the Teletubbies and Cybertruck and Pontiac Aztek loved each other very much, and the type 0 concept was born.
Title and thumbnail are just straight rage-bait
And seems like it worked😅
Not really. There's a lot of words and even images that could have been used to be even more striking 😂
I haven’t seen a single quote to Homer Simpson ruining his brother’s automobile empire during this whole debacle and it couldn’t be more apt.
Jaguar is now faguar
Gives me chill bumps watching that F-Type commercial... I have a white one with a black convertible top... The car is a beast! Why didn't they just make subtle body changes, increase the HP to compete with Corvettes.... Offer them in gas, hybrid and electric and offer for comprehensive warranties to improve consumer confidence...Their styling has always been on point if you ask me...
When I was eight, my very first ride in a sports car was Auntie's new XK140, which she picked up in England. It had all the right noises, smells, and appeals of something utterly exotic. Even though my Jag, the rotting jute carpets, the Exxon Valdez engine that leaked oil, and the occasional electrical gremlins were always part of the experience of owning an XKE...yet despite all of that was the profound luxury and sex appeal of the marque.......RIP Jaguar, indeed a sad note in the history of the automobile.
If Jag prices collapse maybe I’ll be able to buy a Series 1 E-Type like the one I sold in 1983.
Yeah, keep crushing price guys, it's time to buy classic!
What's even sadder is that there'll be no super-smooth straight 6 engines, no muscular V-8s, no race-bred V-12s - the new 'jaGuars' will all be EVs. Disposable electrical appliances. Yuk.
Jaguar is following sweet baby inc' s path.... Let them follow it till the already known end : Demise
They know not what they do !
I’m a three time Jag owner.
It’s been a fifty year love affair. Firstly with the E type then the XJ’s ..
The roaring 12 pot XJS at Bathurst cemented my affection for the brand.
..What a disaster!
If rathan tata was still alive he would never let jaguar ditch its history rather he would have rebuild its legacy
Maybe the old classic jaguar cars will revive their appeal and value when a different company eventually takes jaguar away from the idiots who are currently running (or rather destroying) the brand. I have a feeling that it's not Jaguar that will die, it's the current owners who will die and are throwing themselves under the bus.
The jacket on that ‘Chief Creative Officer’ says it all. That guy never had a creative idea in his life
This is the exact thing The Disney company did...i worked at WDW as a H.S. kid in the 70's and Orientation was a celebration of everything Walt Disney...I went back after I retired as an Aerospace Engineer for a "fun" retirement job and while orientation still celebrates Walt it actually had content in it stating how the company may not exist had it not moved past Walt's company and been brought into the modern media age by their more recent CEO's. It was heartbreaking to hear the company that Walt and Roy built from ground zero get so disrespected by the new leadership.
I drove by a JLR dealership the other day. Impressive-looking cars everywhere, but I couldn't see them in the same way I used to. They are now Draguars and it's sad. Also, I didn't see anyone on the lot buying cars
These CEO's (and prime ministers) seem to forget that they exist at our (consumer's) discretion and not the other way around. PS. Like the car, dislike the advertisement.
I own a 2014 Jaguar F-Type S. I think this video is right on. Before I saw this video I had the feeling of dread in driving my car. Sort of embarrassing and my Jag is a great car. I hope this new car is just to give a jolt to the mind and the real cars will be beautiful, exciting to drive and worth collecting.
Excellent video! As you have expressed, resetting Jaguar should be about getting back to the fundaments of the Jaguar brand: the essence of why Jaguar was desired with such consuming passion. There are obvious places to look to find the way forward. Jaguar seems to have not looked there. I fear this concept will do to Jaguar what the TR7 did to the TR brand.