The major difference between them that you didn't cover was the color science between them. I am a portrait professional who has used medium format Phase One, Fuji, and Hasselblad and the Hasselblad color science is extremely good. When using the Fuji, I had to do much more color adjustment to get into a range that I felt somewhat comfortable with for portrait work, whereas the Hasselblad was spot on right out of the camera.
Exactly what I checked the comments for. “Why on earth did he not mention the differences in the color renditions.?” That alone is worth the difference in price to me, in favor of the Hasselblad, not to mention the better IBIS, better EVF. This seemed like a really strange omission on his part. But, yeah, if you buy cameras based solely on cost, or the need to use adapted lenses, and only using the camera for black and white, then the Fuji is the clear choice.
I will say also de Flash , 1/125 native flash sync is close to useless. Yes, you can use Hi-speed sync and lose a lot of power, but it's a massive difference. So if you use a lot of Flash outdoors the fuji is basically not an option.
That’s the spot on comment! I mean it’s so obvious that Hassy is way above in color science AND tonal range of colors is much better! By the way I’m now Fuji lover but when it comes to serious paid jobs I take my old H3dii just for the color accuracy!
I remember watching this video a month ago and was wondering why the colours in the Fujifilm files look so vastly muted and lacking in pop and contrast compared to the Hassy files in the landscape comparison. Finally got around to downloading the raw files and now i understand. Matt had the Fuji GFX100s shooting on the Eterna colour profile simulation during these tests-- which is a more muted, desaturated, less contrasty profile that's intended for cinema/filming. Once i set the colour profiles to Provia or Astia-- the colours definitely pop just as much as the Hassy files. So i hope that answers some of the questions here on why there's such a vast difference in colour/pop between the two. In any respect- thanks for the video and files Matt.
thanks, that makes a lot of sense and changes my perspective again. We are using Canon the colour is just right out of the camera imho. Seeing the portrait comparison worried me
Thanks for the info. I was very confused about the colors. I just watched another video where a guy compared colors from Xpro 1 vs X2D & he preferred his Xpro 1 apsc 16mp camera more. I love when people share honest opinions like that. Instead of trying to justify a purchase. I still wonder why Matt used Eterna out of all the great film simulations? That doesn't make sense to me. I almost feel like he was trying to give Hasselblad the upper hand in color science. Mr. Matt please dont get mad at me for my opinion. I'm a faithful viewer & would definitely go Hasselblad if I could afford it. Until then I'll stick with my poor man's fuji xt2. 🤓✌🏾
@@losmalqueridos2009 you're welcome. My guess was that he was probably filming/tested the video features on the gfx with eterna and forgot to switch it back when he made the comparison shots- other wise yeah i do agree it can be misleading to viewers when comparing the pictures side by side when it comes colour science difference between the two systems. Both pictures really ought to be set to their standard colour profile (fujifilm on provia)-- but eh what can you do, video is already out for months now.
@@JayMcKinsey that’s only something he can correct or explain for himself. I’m only stating the facts in which I’ve found (you can see for yourself by downloading the raws he provided and importing them into Lightroom/capture one).
It's early days for the mark 2 Hasselblad. There will be further firmware updates. Probably more lenses too. The 16 bit colour of the Hasselblad is much more appealing to my eyes.
Very nice comparison! Plz do more about the color rendition. This seems to be the most important difference because many people choose medium format for image quality.
@@QuicknStraight Totally agree. The differences you see in this YT video are far beyond what you can see on comparison sites like dpreview. This leads me to the conclusion that the differences he talks about are not purely technically in the sensor but in the process behind that
He choose a diff. color setting on the Fuji...Cinema/ Movie.. Read the comments ..read...thats it... ppl. analysed the raw data and find instant the error .. Feelings overule not facts...
Everyone is jumping on the 'colour science' because the images look different in the video and the Hassy files look better to most of us apparently - but thanks to Matt G for offering the files - I downloaded them, and it is literally a few seconds with a couple of sliders, mostly white balance, and the files are essentially the same in terms of colour. There is literally nothing significant between them
@@andythealien1 For me the skin tone on Fuji is just cool and too neutral but Hasselblad I just think it is overdone its warmish tone, . Hasselblad has better lens than Fuji. But with Fuji, I would have used some Leica M lens or Voitglander,
Testing The x2d now and blown away by the colour and the files are just amazing. Colour is way better on the Hasselblad. Am I going to buy it. Hell yeah I want it. Take my money. The af on the x2d is getting an update with eye detection after what I have heard
Great review. For me the. 1/125 flash sync native is a deal end. Even if it could do 1/200 it will be something. It seems to me that Matt is not a big flash outside user, so there is that. The other thing is Hasselblad colors out of the box, it cut your editing time a lot (if the d* focus system works). Colors out of the box, and that is just taste (and in particular colored people) will be Tha Hasselblad first, then Canon/Nikon depending on the subject, and then Sony and last by a wide margin Fuji. Clearly, this is just taste. Many people love film simulations. The lack of continuous focus of the Hasselblad is a major inconvenience (not even talking about. face or something just old-style continuous focus). Price is similar for me, I also love watches, and materials and craftsmanship have value.
...you really should take a look at 5:00. I'm actually shocked to learn how many people seem to think the X2D got it right here. I wonder how the GFX got the chair "perfectly" white if in reality it is supposed to be this smeared yellow-ish tone seen in the X2D image. I mean I heard of the possibility (lol) to mess up a pure white item in a photo...but it would be quite a treat to get that chair as white as it appears in the GFX image while in reality it is supposed to look as "dirty" as seen in the X2D one...well, apart from the strange idea that Chinese women are supposed to be as "yellow" as seen in the hassy version... ;-)
I completely agree with the collectors item aspect of the X2D, the sad thing is that digital items just aren't collectable... at some point they will strop performing I feel this needs to be considered in todays world. the days of film collectable cameras that will still give incredible results in 50+ years are gone I believe. I really want the X2D, but I just cant justify it based on not being a professional and not having money to burn...
@@mattgranger OMG I used to buy and resell that camera bought it from the cayman islands, it was thousands less then in the USA Guess I should of kept it, price today is insane!
I just did the latest firmware update on my X2D which includes eye and face tracking. At the end of the day, I really only need to do very little adjustments on Hasselblad raw files. Sometimes, I don’t need to touch it at all. For my fast shooting, my Canon R5C does all that and it fulfills all my video needs. So, if I’m on a shoot with a model outdoors, I’ll bring a broncolor flash and my Hasselblad. That takes care of everything when you can flash sync at up to 1/4000th of a second. The colour science Hasselblad uses is better than any other camera out there. I’ve tried the latest Fuji medium format camera and the colour seems flat. I’m always spending a lot of time in post trying to get an image that the Hasselblad gets right out of the camera in raw. And I’ll pay for the extra $$ for Hasselblad lenses exactly for the leaf shutter in the lenses that allows me to sync my mobile studio strobes outdoors at any shutter speed I want. Now that Hasselblad has face and eye detect, Hasselblad just moved another step further forward then the Fuji. And those Hasselblad lenses are sublime. I still use my original Hasselblad lenses that I bought with my Hasselblad X1D all those years ago. So when I bought my X2D, I did upgrade a couple of my older lenses to the new V series lenses like the new 28mmP XCD and the 55mmv lenses. But I’m keeping the Hasselblad zoom lens and the 80, 21, 120 macro and the 135mm.
You can also adapt the HC line of lenses, even the 1st gen HC lenses (no af 1st gen) and get great results. Now if you're a ultra sharp fanatic you might not be into the HC lenses but they're still great.
Thanks for the great review Matt. I think my choice to buy one or the other would come down to lens quality. So would love to see a head to head comparison of the Fuji 80mm f 1.7 and the Hasselblad 80mm f1.9. Of the samples you showed so much preferred the look of the Hasselblad images. But… it’s hard to know if that’d because: 1.) lens quality 2.) how the camera processes the raw files 3.) how you may have edited the images.
If I was building a system it would be Fuji. More lens choice, lower cost and ultimately a more rounded option for a working pro unless you need that flash sync. For a treat though, the Hassy wins. It is the more exciting choice. The body looks stunning as does the interface. I also prefer the colours on the comparisons shown here.
Accurate and professional as always, thanks Matt! As you say these cameras are quite different and hard to compare side by side. Yes, the design are just beautiful and ergonomically just gorgeous to work with. I've got a X1D II myself and have recognized an important difference between the two systems when it comes to picture quality depending on the lenses where I've found that the optics of the Hasselblad XCD lenses are superior to Fujinon lenses. Both sharpness, contrast and bokeh are slightly better than the Fuji. Do you agree?
@@inhim05Nittokohgakuh, Fuji, it’s all over the place, since they don’t have their own production capacity. Only absolute Hasselblad lovers would ever „see“ their lenses as being better than the Fuji ones. Objectively Fuji GF lenses are much more consistent throughout the range, because they are all made by Fuji in Japan.
Nice informative video as always, Matt! Aside from the leaf shutter (and price) difference, did you find that the Hasselblad lenses were Sharper than the equivalent focal length Fujinon lenses? Thanks!
Thanks for providing the data to compare Fuji vs Hasselblad 102 mp cameras. From the information you provided I come to the conclusion that the Hasselblad is a much better choice. The image quality is much better, especially color reproduction which is evident in every side-by-side comparison. Also, you described things I dislike about having a dozen buttons on the camera and can inadvertently push the buttons and end up with ISO 50,000, for example. Also, you describe having to dive three menus deep to set up exposure bracketing. Having spent most of my time with Leica in the past 10 years, I appreciate the minimal configuration and build quality. Overall, the Hasselblad will give the experience and image quality I want. I ordered the X2D from B&H on Sept 8, the day after it was announced and it arrived a month later on Oct 8.
I would probably go with the Hasselblad, because of the output quality of the lenses. Looking at your images, the Fuji also seems to be slightly cooler than the “blad”. But thanks for the video - I had my doubts on these two. But now I’m sure 👍🏼
You've a good taste with watches. Congrats. On the Hassy seems to me that the WB is warmer and the skin tones are more pleasing than the Fuji. Ok ok, post production etc. but I'm talking right off the camera results as I wouldn't want to be correcting WB constantly... it's a shame as I think the Fuji has a log going for her... and would be in a way the obvious choice, yet the Hassy files seem more welcoming and embracing...
I own and shoot both brands. The biggest negative aspects (weaknesses) are - for Fujifilm: low synch speed (1/125) while shooting with flash for Hasselblad: lack of a thumbstick to move around the focus point (a serious design blunder) At least, an optional vertical grip is also very essential.
We can’t ignore that the quality, the sharpness, the clarity, the colours, the details in Hasselblad are magnificent so they really have very awesome results compared to any other camera in world even today after one year from releasing it knowing that many companies announced amazing cameras recently. Also the other features as simplicity, minimalism, 1TB internal storage. For me the only advantages of Fujifilm gfx 100s and even the new flagship of the Japanese mark which is ii version is the versatility talking about video features which are totally removed to concentrate on photos, the affordability of lenses, and the price.
Hasselblad color is just better, Fuji looked like it’s flat compared to Hasselblad. That being said, i just bought GFX100s and I’ve been very pleased with the results. Paired with 110/f2 is just amazing. Now if money is no object I’ll own both but that Hasselblad colors are just really nice. Will need to download your raw files.
It is The Same Sony 102 MP Sensor. It seems that Fuji dial back it’s colors, where as the Hasselblad has truly a more vivid warmer color tone. It is just like Sony Sensors in Sony Cameras..Too me they are Cold. But the same Sony Sensors in Nikon Z9, D850. Z7ll are like More Warmth and crisper looks. I am going to test drive Hasselblad in Hawaii Next Year..and also take a Nikon Full Frame..either Z7ll or Z9…for those faster frames…But will use Hasselblad for them “Be Still” Model Shots, and Landscapes. We shall see. Maybe Hasselblad will do a firmware update about Focus!
The Hasselblad is so much more visually appealing that, as a collectors item, it wins without question but also the 16 bit color depth would make me work very hard to find a way to make it work - assuming I could afford the price. I preferred the images shot by the Hasselblad in these comparison pictures you shared because of color balance and tone. I assume these are straight out of camera images so that has appeal, but I am surprised you didn’t match them with at least a gray card. Fuji lens selection is its biggest appeal in the comparison… Will Hasselblad catch or will they remind main display case queens?
Well, there's a reason top 1% of the industry uses Hasselblad and PhaseOne cameras, not Fujifilm cameras. Hasselblad and PhaseOne are in their own league. The image quality, the micro contrast, the 3D pop, the dimensionality, the smooth colors... Fuji just doesn't even compare to Hasselblad. It's like comparing a Sigma lens to a Zeiss or Leica lens, the poor Sigma rendering just doesn't compare. Hasselblad in its own league. Incomparable. Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general. I've been using my H5D for years now, as well as my new a7RIV and I don't know the last time I used Auto-Focus. I can't wait to replace my a7RIV with the X2D!
I have to disagree with the statement - "Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general." I estimate 90% of people buying this camera are not full time professional studio/product photographers. They are cashed up enthusiasts, and many (even most) do care about AF.
It is interesting to see that some of the GFX's images also shift to magenta like my images taken with an X70 and an XE-4. I have been adapting several Canon lenses to an X1D II and I have full sensor coverage with a Samyang 24mm tilt-shift lens and an old Canon FD 135mm. For all the other Canon FD or EF lenses I crop to a square as they hard vignette. I am also looking forward to comparison of the X2D with the X1D II. I am actually surprised I haven't found one yet.
While I dont shoot with either of these, I do think it is important to specify which film simulation was used for the fujifilm when taking these photos. And if the same color profile was applied to both. If they are SOOC then the simulation aspect is very important. And the RAW photos also have these sims as a base that you can filter through. Both looks great imo tho. Great video
It would be nice to see a focus range limiter on the Fuji. Something that lets you set the maximum/minimum focus distances during a shoot. That would. eliminate most of the big focus mis-pulls in controlled scenarios.
The Fuji purple color cast is annoying. I had the Fuji 50sii and X1Dii and the colors from the Hasselblad were much better out of the box. However, I have to admit that shooting experience goes to Fuji. Hasselblad had the most annoying shutter sound and the touch screen interphase felt more like an iPhone.
Primary portrait and studio photographer, To answer question asked at the end of video, given that i've not won powerball jackpot, I'll be renting Hasselblad. If i win the powerball jackpot, I'll be waiting for next upgrade where probably give 16 bit color in 50 MP and some form of continuous autofocus and just a bit video on emergency basis ? Simply based on the color, Yes you can fix it in post but why if you have it so good from get go ? to my eye, the skin tones on hasselblad are much more accurate and pleasing at the same time ? Aesthetics and contribution to brand value is well worth price. I'm planning and renting this for studio beauty work and i think leaf shutter is really good idea and it'll pay lot of dividend in long term, if they would improve their autofocus (based on this video)
You neglected to mention the XCD 20mm lens from Hasselblad. It's expensive for sure but available. I've owned the X1D-1 and X1D-2 since they each came out. I have 5 lenses of the XCD series which are phenomenal and the image quality is incredible. Have not owned or used the Hassalblad X2D or Fuji 100 cameras however, the image file size for each of these cameras is in the 200MB/image range and at some point you really have to start thinking about storing files of that size.
Good test for me because I'm not sure about Hassy or Fuji, so I'm reading everything I can find before the big investment (maybe the Leica Q3 - coming soon - is also something to consider) The problem with the Fuji GFX100S is not the camera, but their quality control with their lenses. You can read it in several places, e.g. Lloyd Chambers - a very thorough tester, but he is not the only one. Hasselblad's lenses do not have this reputation, but they are, on the other hand, very expensive = Quality control costs money, but then you avoid frustration and wasted energy and time.
The color difference is interesting. The Hasselblad is a lot warmer and that works well for landscapes. However, the skin tones end up looking much more yellow than is natural.
Luckily for me as a pro wedding and portrait shooter who grew up on 120 and Mamiya RZ I have no choice but to chose the Hass. For me it is the leaf shutters - I can't live without them - I have pre-orderd 2 and with all 3 new lenses - arriving end of October - to be fair I have been shooting on the X1Dii and the little 907x (that one I will keep as it such a sweet little thing until they update it) - tried the FujiGFX100 - technical limitations in the heat of a complex shoot do not interest me - in fact just today I had a little play with the demo at Clifton Cameras Dursley - it is ace - can't wait
You said it if it's just for results, then you'd suggest the GFX. I'd argue against that. If I'm going for just results, I'm going for the Hasselblad X2D. The colors SOOC are so much more natural... especially for skin tones. From everything I've seen, the GFX tends to be a lot cooler and perhaps a little more magenta, and that negatively affects skin tones. Although, if I'm doing just landscape, the cooler tones might be a little more desirable. I always liked Fuji Pro 400H for landscape photos, and the GFX kinda of mimics that traditional fuji film look. For the image results, leaf shutter, and build quality, I'm going with the X2D hands-down. At that price point/both of them being cheap medium formats, I personally wouldn't say the $3000 difference is a huge difference.
In medium format I use a Fuji GFX 100 and an old Leica S. Besides the fact that most Fuji lenses were developed for the 50s -in which they worked very well, but they don’t have the same definition on the 100- adjusting the color to something that looks minimally natural is a pain. The image that you show of the skyscrapers is reality. It can be twitched, but it requires significant work. So despite being a more complete and easy to use camera, I resort to the Leica whenever I can, and use the Fuji for whatever the old Leica can’t do, such as high ISO or shots that require very large prints. I definitely would be interested in trying the Hasselblad. I understand the issues such as the rolling shutter and following the eye, but I don’t do fashion portraits, and the leaf shutter lenses can be an advantage. The Fuji might be a better camera, but if the Hasselblad delivers the color and the definition, it might be worth a try.
Hello there - I did download the files to check the difference. Thanks for that. I have to admit that only from looking at the files I can totally tell that you favor the Hasselblad. Also from the image selection... what ever the dead pieces of animals you added on the Fuji roll :D Only from looking at the images I can tell that you where more invested on the Hasselblad - but I can undestand... it is a very nice camera.
Thanks for another fair and well thought out review. No surprises with your findings I’d say and for me this was definitely where I went with my heart. I’m surprised how lifeless the gfx photos look in comparison with the HB. Did you do any editing? I owned a 50s for many years I can’t remember them being that dull.
Though the leaf shutters have a big cost difference, I would call out that it gives you a much faster flash sync speed. I believe the Fuji is at 1/125s while the Hassy is at 1/2000s. Yes, continuous lighting is probably better than flashes at freezing motion these days (and the X2D isn't the best camera for freezing motion), and you can use an ND filter if you want to use fill flash with wide aperture lenses in sunlight, but faster flash sync speeds give you a lot more flexibility in those situations.
Totally agree! the amount of power you lose when you have to switch to high speed syncing on focal plane shutters is a pain the the butt. waiting for the implementation of focus tracking and face detect before I drop the money
One of the least expensive Hasselblad medium format XCD lenses available is the 21mm wide angle with aperture of f/4 which is equivalent to 17mm full frame lenses.
@@anthonyrock5039 For landscape only: About 20% at FF 12-17mm, 30% at FF 18-22mm; 25% FF 23-50mm; 10% 51-100mm; 15% greater than 100mm. I have owned Fuji GFX in the past but moved on to FF because of lens choices. Now that Fuji has 20-35mm and has announced some tilt-shift lenses it has become a more compelling option for landscape shooting. I may move back in a couple of years.
@@derrickkelly4745 there lots of options for native GF lenses that you my like. The 23mm is about 18mm fov on ff so you will like it a lot. The gf45 100 is a good work 🐎 horse if you like zooms. The gf45 prime is my favourite beside the gf 110. The 63mm is actually my least favourite of my GFX lenses in my 100s kit bag. Although there is a lot of talk of adapting lenses, it is not really necessary as the quality is best with native. It is fun though as I do have a few adapters and old glass for more "character" play. As a note, the Hasselblad system with the ,8 connection gives you fantastic H native lenses like 24, 50, 100, 120 macro, 150, 50 -110, tilt shift. All without using electronic shutter. You can also use all the v lenses for character as well. The colour in my 100s is great as creative but not natural without work. This is fine. The Hasselblad produces what you see by default and the "art" part is up to you. Without looking at the price as you can get any of these lenses for either systems second hand as well. Love both. To me it is about what your time and work is worth to you.
Matt - have a look at the colors coming out of the cam - Hasselblad beats Fuji here by far! Fuji is certainly a nice camera but Hasselblads X2D is just more perfect.
Thank you for this vid. It's been most interesting. I never could understand the 'super priced camera magic'. first heard about Hasselblad when someone from the Beatles band mentioned a girlfriend (or wife?) who had it and shot them. Then, a few years ago, it was that a type of Hasselblad branded lenses made a bit of a scandal. But i have to admit those pics from this camera talk more to me than the Fuji. Would I spend on it? No. Got other things to do with my little amount, hard earned pennies. If I had the choice, id get a Lieca. Those are the lenses i love most. It would be interesting to compare.
I'm still not sure about the first few minutes. Just because you couldn't get hold of the HB 21mm it doesn't mean that the Fuji is ahead. HB buyers would likely buy a 21 and then they're about equal. Yes the Fujis has 5 zooms to the HB one but the primes are pretty equal (you can even use the XH300mm on the X2D).
Apples to oranges in terms of body functionality and lens adaptation. Picture quality wise, same ... If you use same color gamut and temperature on both cameras. But all Hass reviewers will always turn Hass temp warmer while cooling the competitor to make Hass photo looks more eye friendly.
Thank yu for this comparison, Matt. Question, is the difference in color and skin tones mostly related to the profiles/recipes/editing or is it the difference in color rendition between the two?
Seems like the WB is off for the Fuji in a lot of the pics. Hassy has a great color, even I as a Fuji shooter admit that. But these examples are waaay off.
Did you edit the Hasselblad images and leave the Fuji images untouched? The photos of the birds show the Hasselblad with a vignette around the edges, etc. Looks as though that image has been processed.
All reviewers tells about ergonomics of X2D. Also look at the poses of these reviewers, at the portrait part for example. Yes, three-way tilting monitor screen gives you less weird look.
Thanks for the comparison (always interested, even if not buying now). Would it be technically difficult, when comparing systems, or showing stills, to overlay them with the name of the camera and shutter speed/aperture/ISO on the screen (not in LR)? Just curious. It would make viewing the photos more informative at the time you are showing them.
Another great review. I have seen all your X2D reviews so far and find them helpful. In judging the Fuji vs H images I consistently opt for H as I see better color, more gradated color and better definition and shading. The H images have more pop to them and if I were a buyer I would be buying those images over the F's. The skin tones on your model made that plain, to my eyes and way of thinking. Now as I am persuaded you are one hot shit guy with a camera I am buying your X2D course. Hopefully I will have the X2D body soon. The 55 lens has arrived. As a little lagniappe please tell me where you got the tripod socket dongle to attach the wrist strap. I got the RocknRoll wrist strap but have nothing to attach it with. Your Hong Kong vids bring back very happy memories of a few weeks I spent there a long time ago. I know the food is still great. And yamcha is an honored tradition for good reason. You wanna talk business? Yamcha! Cheers
A couple of questions: 1. Is it possible to record BRAW from X2D's HDMI? (I know it's possible with Fuji.) 2. When Fuji is in video mode and you record BRAW from Fuji's HDMI, is the sensor cropped or not? Thanks.
OK, unless I win the lottery I'm not getting either, but: Having watched Peter Coulson's video's (he shoots a Hasselblad) and the way Hasselblads Phocus works, along with its' design ethic and IBIS - I'd towards the Hasselblad. In either case I'd need a different camera to cover 90% of what I tend to shoot (sport dogs, macro shots) so both choices get expensive (or maybe not since I already have the 2nd camera :^) ). It does sound like both cameras would be annoying to use at times, it just depends on which annoyances one is willing to suffer.
Ordered the X2D after a long back and forth and looking forward to working with it together with a 45P and the 80mm. As a long time Fuji X shooter, let’s see how I will feel about the kit. 😅
@@air_pix2404 So it arrived last week and I just had time for a few sample shots around my home. I love the ergonomics in hand. It is heavy, certainly so with the 1.9/80mm. Image quality is excellent - I have not done much editing. Just using Phocus mobile. For some reason, I am missing Fuji film simulations but that is normal after 5+ years of Fuji system use. Guess I need to switch to Adobe LR and get used to some other workflow. The EVF is really good, too! What I can say though is that I was turned off by the grain introduced in the EVF in dim light using the GFX (compared to my XPro3 at that time). Now the X2D seems to do the same thing, maybe a bit better controlled due to higher resolution. I love how easy the mobile integration just worked. The app found the X2D nearby after enabling Wi-Fi on the camera body. Fuji was a lot Leads relatable in this regard and still is. I have used the GFX100S and all other bodies except for the original 100. also used their 110 and 80 lenses as well as the 45/2.8 and many zooms. Excellent quality there, as well. Just on some lenses like the 63mm, the Fuji lenses seem to control fringing less well. I had tons of chromatic aberrations during summer with bright backgrounds when not stopped down to 5.6 or more on the 63mm. Cannot compare the GF63 to the XCD Äquivalent… however the 45p is a lot more portable obviously than the GF45 but is is also less bright. The GF50mm would be closer in built and aperture and also a fine lens. So all in all, I still need some more time to really get a qualified impression. What I can say is that I am at the moment not sure if I would switch again. Waited 2 months for the body alone. Some simple things like getting a new lens cap for my 2nd hand lens via the official Hasselblad web shop does not work - it is simply not available. Makes me wonder (and fear) that in case I would have some issues, I would have to wait for months to get a fix or replacement. On the other hand, Fuji is a lot quicker to ship, has excellent zooms like the 45-100 and is cheaper across the board for lenses. On the body side, I would say they are almost on par because the X2D just has featured in hardware the GFX is lacking: 1TB SSD, viewfinder, Design, … If you do not need the „prestige“ of the Hasselblad or the flash sync coming from their leaf shutter lenses, you may be equally well off using a GFX system. Damn now I need to sell my Hasselblad again *kidding* Sure I won’t. Love it for irrational reasons. :-)
It all comes down to pricing. Blad wins in IQ but Fuji's lower price is appealing. On the otherside, I wish pentax has given some importance to 645D, launched upgraded version. Then it ll b interesting to see the comparison with BLAD.
Thats a hard one Matt Granger. I think the Fuji, more choice in lenses I wonder, 3 years a go, you shoot with a Phase one XF 100 rear back comparing with this two camera's,.... is that a big difference? And not only the picture's but the handeling and the fun,....
Thanks Matt! So now that X1ds are getting cheaper… how does the X1d’s colour /rendering compare to the x2d (which in my opinion looks much more desirable than the Fuji)?
For me the shutter is the deciding argument for Fuji. I adapt a lot of old lenses, which does not work on the Hasselblad. If money would not be a consideration then obviously both!
Thanks for the great comparison, Matt. I don't know how much editing went into the images presented in the video, but Hasselblad was superior in terms of color. I'm wondering, since the Fuji does shoot RAW, couldn't you simply back up the magenta cast and throw in a little yellow and have the two pretty much match? The first skyline shoot in the video, does seem to favor the Fuji. The night shots are all Hasselblad. One last point, as someone who has retired from my day job as as newspaper photojournalist, I'm moving to fine art photography and find the cost/value argument for the Fuji to be a major issue, since my new equipment will be on my dime. While stills are my primary art form, Fuji's implementation of 4K 12-bit 4:2:2 video really makes the $6,000 body a complete hands down winner. Not too many years ago, you would have to spend $20,000 for a RED to get that sort of performance.
I suggest you double check the video rates on Fuji. I believe it only does 10 but 422 externally to a recorder, not 12 bit. And there’s no 422 internal at all
@@mattgranger Opened up the RAWS. I had no problem editing colors but other factors were at play that tipped the balance toward Hasselblad. Clarity, vibrancy and chromatic aberration were factors that seemed to prove the superiority of the Hasselblad lenses. There were other factors, too, some I can't put my finger on. Thank you so much for uploading the RAW images.
@@mattgranger This is from B&H spec sheet, if it is accurate: "If working with an Atomos Ninja V, then UHD 4K30p raw 12-bit output is also possible using the Apple ProRes RAW format."
Another embarrassing Hasselblad promotion video. All the Fuji files shown and provided, are using the „Eterna“ film simulation, to make them look as dull and lifeless as possible. It’s a simulation to take flat video footage with, for when you later want greater latitude in color grading. Using that profile, and presenting the resulting photos in a comparison, is actively misleading people. If I was Fuji, I’d have you take down the video.
@@mattgranger how am i incorrect? Are you denying that you did use "eterna"? It's very obvious to be honest, even without any raw files, just from viewing the video. I have used both those cameras numerous times. Your video is not an accurate representation of the photos that the Fuji can produce. Or, it is. If you want them to look as flat as possible, and as bad as possible in comparison. You even "loved" a similar comment a year ago, what's different now? Like I said, it's extremely obvious.
He @Nikolai is correct... ppl. that comments helps other ppl. and told why the color is so abnormal different... You use a diff.colorsetting on the Fuji for a Cinema/movie look .thats why.... Dont lie to use....You know , love and buy a Hassie..okay but dont be biased and choose setting without teeling the ppl. ...
@@sebbosebbo9794 exactly! He could simply tell people: hey I prefer Hasselblad, they make great cameras, and they are also sponsoring me, so that's that. But he is actively manipulating and misleading people here. Not a good look. But its par for the course for Hasselblad influencers.
White balance is warm in video and in Hasselblad images, but not in Fuji images. It's purely a matter of taste and can of course be configured. Why not set them up to have the same color temperature for a more meaningful comparison that goes beyond "feel"?
Good point.. Even if you have the same white points, they both render colours differently as the sensors are calibrated by each manufacturer to what their idea of a good starting point is. There are comparisons like that online and it is in green and red that they differ the most. Interesting enough in this regard is that the Sony base has a very strong lean toward yellow. In the end of the day they will all produce incredible images in the same hands. At this point it seams to be more important to some to have as much automation as possible to take the images but it comes down to what is important to you and since life is way to short to worry about what others think, what inspires you to go out and shoot is most important to me.
Strange color rendition with the GFX100S... it's not usual... white balance ? color profile ? Adobe98 ? There's something wrong with your camera settings ! I have a GFX100s myself... The + with the hassy is mainly sync speed...
Matt, aside from the leaf shutter, how do you assess the IQ of the two lens systems? I am a very happy GFX 100 user, no complaints, but if Hasselblad had materially better glass, that could push me to change. Other note I would have is that Capture One stubbornly refuses to support Hassleblad. I was about ready to place an order and check out the X2D, but the lack of capture one support, for my workflow, is a killer. Thanks.
Yes Capture/Phase One and Hasselblad have a mixed history. Seems editing support is unlikely. Both lenses great- In my opinion the HB lenses are better. Worth the price premium?? I can’t say.
@@mattgranger Then here is my though. The best of the Fuji lens's are fantastic, e.g., 110, 32-64, 250, 45-100 is close, and the 23... really really good.. Capture one is a big enough deal I wouldn't switch save for a massive glass difference and I just don't think that's realistic. So for me, at that premium, Im staying with GFX 100... Probably would reach same conclusion at a smaller premium.
i've ordered the x2d and thinking of letting go of my gfx100. I wanted a smaller, lighter setup so was looking at the 55mm(dont like 38mm fov and 90mm is not close to ready.) however I can not justify the price of the new V lenses. so i will stick to 45p at the moment, hoping that the 90mm down the road will surprise us.
The major difference between them that you didn't cover was the color science between them. I am a portrait professional who has used medium format Phase One, Fuji, and Hasselblad and the Hasselblad color science is extremely good. When using the Fuji, I had to do much more color adjustment to get into a range that I felt somewhat comfortable with for portrait work, whereas the Hasselblad was spot on right out of the camera.
Exactly what I checked the comments for. “Why on earth did he not mention the differences in the color renditions.?” That alone is worth the difference in price to me, in favor of the Hasselblad, not to mention the better IBIS, better EVF. This seemed like a really strange omission on his part. But, yeah, if you buy cameras based solely on cost, or the need to use adapted lenses, and only using the camera for black and white, then the Fuji is the clear choice.
I will say also de Flash , 1/125 native flash sync is close to useless. Yes, you can use Hi-speed sync and lose a lot of power, but it's a massive difference. So if you use a lot of Flash outdoors the fuji is basically not an option.
That’s the spot on comment!
I mean it’s so obvious that Hassy is way above in color science AND tonal range of colors is much better!
By the way I’m now Fuji lover but when it comes to serious paid jobs I take my old H3dii just for the color accuracy!
Exactly. To me, the Fuji looked washed out and of course it is a preference, but the Hasselblad looks spot on.
@@Jswcat I would say Fuji is washed out, it’s good enough! It’s just that Hassy is SOO much better is tonal separation in each of the channel.
I remember watching this video a month ago and was wondering why the colours in the Fujifilm files look so vastly muted and lacking in pop and contrast compared to the Hassy files in the landscape comparison. Finally got around to downloading the raw files and now i understand.
Matt had the Fuji GFX100s shooting on the Eterna colour profile simulation during these tests-- which is a more muted, desaturated, less contrasty profile that's intended for cinema/filming. Once i set the colour profiles to Provia or Astia-- the colours definitely pop just as much as the Hassy files.
So i hope that answers some of the questions here on why there's such a vast difference in colour/pop between the two.
In any respect- thanks for the video and files Matt.
thanks, that makes a lot of sense and changes my perspective again. We are using Canon the colour is just right out of the camera imho. Seeing the portrait comparison worried me
Thanks for the info. I was very confused about the colors. I just watched another video where a guy compared colors from Xpro 1 vs X2D & he preferred his Xpro 1 apsc 16mp camera more. I love when people share honest opinions like that. Instead of trying to justify a purchase. I still wonder why Matt used Eterna out of all the great film simulations? That doesn't make sense to me. I almost feel like he was trying to give Hasselblad the upper hand in color science. Mr. Matt please dont get mad at me for my opinion. I'm a faithful viewer & would definitely go Hasselblad if I could afford it. Until then I'll stick with my poor man's fuji xt2. 🤓✌🏾
@@losmalqueridos2009 you're welcome. My guess was that he was probably filming/tested the video features on the gfx with eterna and forgot to switch it back when he made the comparison shots- other wise yeah i do agree it can be misleading to viewers when comparing the pictures side by side when it comes colour science difference between the two systems. Both pictures really ought to be set to their standard colour profile (fujifilm on provia)-- but eh what can you do, video is already out for months now.
@@JustZG Then why didn't he explain that in the video when he discovered the mistake in post?
@@JayMcKinsey that’s only something he can correct or explain for himself. I’m only stating the facts in which I’ve found (you can see for yourself by downloading the raws he provided and importing them into Lightroom/capture one).
It's early days for the mark 2 Hasselblad. There will be further firmware updates. Probably more lenses too. The 16 bit colour of the Hasselblad is much more appealing to my eyes.
fuji's 100/100s also has 16 bit colour. with that said, unless you are heavy edit you might be able to make good use of the extra 2 bit colour depth.
Very nice comparison! Plz do more about the color rendition. This seems to be the most important difference because many people choose medium format for image quality.
no capture one tethering no deal hasselblad. bye!
Yes! Thanks so much for this comparison, Matt.
The color settings are not set correctly for gfx100, which is misleading
I certainly didn’t set them up with any agenda.
He Choose Cinema setting on the Fuji... minded or not...
big misstake and unprofessionell ...
@inn ,..read the comments ...your are right...
I think the Hasselblad colour rendition is fantastic and blows all the competition out of the water.
Just if you believe that this guy knows how to use a camera.
@@uwetrenkner9716 The way a sensor renders colour has nothing to do with the photographer. It's about the sensor and processing engine.
@@QuicknStraight Totally agree. The differences you see in this YT video are far beyond what you can see on comparison sites like dpreview. This leads me to the conclusion that the differences he talks about are not purely technically in the sensor but in the process behind that
@@uwetrenkner9716 Possibly, yes, but I have seen several reviews of the Hasselblad and the colour rendition in all of them is fantastic.
He choose a diff. color setting on the Fuji...Cinema/ Movie..
Read the comments ..read...thats it... ppl. analysed the raw data and find instant the error .. Feelings overule not facts...
Everyone is jumping on the 'colour science' because the images look different in the video and the Hassy files look better to most of us apparently - but thanks to Matt G for offering the files - I downloaded them, and it is literally a few seconds with a couple of sliders, mostly white balance, and the files are essentially the same in terms of colour. There is literally nothing significant between them
The colour science alone blows Fuji into the weeds.
It is unbeatable from Fuji, It still has me staring at the monitor its so good
The Fuji is older though
@@jukeboxjohnnie Glad that you are happy.
@@jukeboxjohnnie The Hasselblad has WAY better colour
@@andythealien1 For me the skin tone on Fuji is just cool and too neutral but Hasselblad I just think it is overdone its warmish tone, . Hasselblad has better lens than Fuji. But with Fuji, I would have used some Leica M lens or Voitglander,
Testing The x2d now and blown away by the colour and the files are just amazing. Colour is way better on the Hasselblad. Am I going to buy it. Hell yeah I want it. Take my money. The af on the x2d is getting an update with eye detection after what I have heard
Thanks for such an awesome comparison buddy. Love it. Between, I need to really raise the volume to the max in order to listen 😄
Great review. For me the. 1/125 flash sync native is a deal end. Even if it could do 1/200 it will be something. It seems to me that Matt is not a big flash outside user, so there is that. The other thing is Hasselblad colors out of the box, it cut your editing time a lot (if the d* focus system works). Colors out of the box, and that is just taste (and in particular colored people) will be Tha Hasselblad first, then Canon/Nikon depending on the subject, and then Sony and last by a wide margin Fuji. Clearly, this is just taste. Many people love film simulations. The lack of continuous focus of the Hasselblad is a major inconvenience (not even talking about. face or something just old-style continuous focus). Price is similar for me, I also love watches, and materials and craftsmanship have value.
Cheers. I actually shoot off camera flash quite a lot.
no capture one tethering no deal hasselblad. bye!
As a old CM500 user with the menu system of the X2D i would still go for the Hasselblad plus I am of Swedish descent. Cost is not a factor for me
Hej, would it be possible to add one more X2D with 38mm to your purchase list for me :)
The colour rendition on the Hassleblad is amazing!
Just looking at the photographs and color alone the Hasselblad wins outright, no contest.
For the Colour rendition alone… It’s Hasselblad for me 👍
...you really should take a look at 5:00. I'm actually shocked to learn how many people seem to think the X2D got it right here.
I wonder how the GFX got the chair "perfectly" white if in reality it is supposed to be this smeared yellow-ish tone seen in the X2D image. I mean I heard of the possibility (lol) to mess up a pure white item in a photo...but it would be quite a treat to get that chair as white as it appears in the GFX image while in reality it is supposed to look as "dirty" as seen in the X2D one...well, apart from the strange idea that Chinese women are supposed to be as "yellow" as seen in the hassy version... ;-)
I completely agree with the collectors item aspect of the X2D, the sad thing is that digital items just aren't collectable... at some point they will strop performing I feel this needs to be considered in todays world. the days of film collectable cameras that will still give incredible results in 50+ years are gone I believe. I really want the X2D, but I just cant justify it based on not being a professional and not having money to burn...
Agree. It was interesting to see the 20 year old XPAN II is selling used for more than the X2D is brand new :)
@@mattgranger OMG I used to buy and resell that camera bought it from the cayman islands, it was thousands less then in the USA Guess I should of kept it, price today is insane!
no capture one tethering no deal hasselblad. bye!
I just did the latest firmware update on my X2D which includes eye and face tracking.
At the end of the day, I really only need to do very little adjustments on Hasselblad raw files. Sometimes, I don’t need to touch it at all.
For my fast shooting, my Canon R5C does all that and it fulfills all my video needs. So, if I’m on a shoot with a model outdoors, I’ll bring a broncolor flash and my Hasselblad. That takes care of everything when you can flash sync at up to 1/4000th of a second.
The colour science Hasselblad uses is better than any other camera out there.
I’ve tried the latest Fuji medium format camera and the colour seems flat. I’m always spending a lot of time in post trying to get an image that the Hasselblad gets right out of the camera in raw.
And I’ll pay for the extra $$ for Hasselblad lenses exactly for the leaf shutter in the lenses that allows me to sync my mobile studio strobes outdoors at any shutter speed I want.
Now that Hasselblad has face and eye detect, Hasselblad just moved another step further forward then the Fuji. And those Hasselblad lenses are sublime. I still use my original Hasselblad lenses that I bought with my Hasselblad X1D all those years ago. So when I bought my X2D, I did upgrade a couple of my older lenses to the new V series lenses like the new 28mmP XCD and the 55mmv lenses. But I’m keeping the Hasselblad zoom lens and the 80, 21, 120 macro and the 135mm.
You can also adapt the HC line of lenses, even the 1st gen HC lenses (no af 1st gen) and get great results. Now if you're a ultra sharp fanatic you might not be into the HC lenses but they're still great.
Thanks for the great review Matt.
I think my choice to buy one or the other would come down to lens quality.
So would love to see a head to head comparison of the Fuji 80mm f 1.7 and the Hasselblad 80mm f1.9.
Of the samples you showed so much preferred the look of the Hasselblad images. But… it’s hard to know if that’d because:
1.) lens quality
2.) how the camera processes the raw files
3.) how you may have edited the images.
If I was building a system it would be Fuji. More lens choice, lower cost and ultimately a more rounded option for a working pro unless you need that flash sync. For a treat though, the Hassy wins. It is the more exciting choice. The body looks stunning as does the interface. I also prefer the colours on the comparisons shown here.
Accurate and professional as always, thanks Matt! As you say these cameras are quite different and hard to compare side by side. Yes, the design are just beautiful and ergonomically just gorgeous to work with. I've got a X1D II myself and have recognized an important difference between the two systems when it comes to picture quality depending on the lenses where I've found that the optics of the Hasselblad XCD lenses are superior to Fujinon lenses. Both sharpness, contrast and bokeh are slightly better than the Fuji. Do you agree?
I haven’t compared enough of them to say definitively. But broadly I agree. However the Fuji 23 and 80 are pretty badass.
Aren’t Hassy lenses are made by Fuji?
@@inhim05Nittokohgakuh, Fuji, it’s all over the place, since they don’t have their own production capacity. Only absolute Hasselblad lovers would ever „see“ their lenses as being better than the Fuji ones. Objectively Fuji GF lenses are much more consistent throughout the range, because they are all made by Fuji in Japan.
Nice informative video as always, Matt! Aside from the leaf shutter (and price) difference, did you find that the Hasselblad lenses were Sharper than the equivalent focal length Fujinon lenses? Thanks!
Thanks for providing the data to compare Fuji vs Hasselblad 102 mp cameras. From the information you provided I come to the conclusion that the Hasselblad is a much better choice. The image quality is much better, especially color reproduction which is evident in every side-by-side comparison. Also, you described things I dislike about having a dozen buttons on the camera and can inadvertently push the buttons and end up with ISO 50,000, for example. Also, you describe having to dive three menus deep to set up exposure bracketing. Having spent most of my time with Leica in the past 10 years, I appreciate the minimal configuration and build quality. Overall, the Hasselblad will give the experience and image quality I want. I ordered the X2D from B&H on Sept 8, the day after it was announced and it arrived a month later on Oct 8.
the Hassy is looking clear sharp and natural color likes you eye seeing when shooting the same aperture and focal length.
I would probably go with the Hasselblad, because of the output quality of the lenses. Looking at your images, the Fuji also seems to be slightly cooler than the “blad”. But thanks for the video - I had my doubts on these two. But now I’m sure 👍🏼
I see an important colour difference in favor of the Hasselblad
You've a good taste with watches. Congrats. On the Hassy seems to me that the WB is warmer and the skin tones are more pleasing than the Fuji. Ok ok, post production etc. but I'm talking right off the camera results as I wouldn't want to be correcting WB constantly... it's a shame as I think the Fuji has a log going for her... and would be in a way the obvious choice, yet the Hassy files seem more welcoming and embracing...
I own and shoot both brands. The biggest negative aspects (weaknesses) are -
for Fujifilm: low synch speed (1/125) while shooting with flash
for Hasselblad: lack of a thumbstick to move around the focus point (a serious design blunder)
At least, an optional vertical grip is also very essential.
For Fujifilm, it's because the use of focal-plane shutter to keep the lens cost down
10:05 Why does the Hassel looks so much more alive? It's SOC jpeg or there is some Post treatment done?
We can’t ignore that the quality, the sharpness, the clarity, the colours, the details in Hasselblad are magnificent so they really have very awesome results compared to any other camera in world even today after one year from releasing it knowing that many companies announced amazing cameras recently. Also the other features as simplicity, minimalism, 1TB internal storage. For me the only advantages of Fujifilm gfx 100s and even the new flagship of the Japanese mark which is ii version is the versatility talking about video features which are totally removed to concentrate on photos, the affordability of lenses, and the price.
Hasselblad color is just better, Fuji looked like it’s flat compared to Hasselblad. That being said, i just bought GFX100s and I’ve been very pleased with the results. Paired with 110/f2 is just amazing. Now if money is no object I’ll own both but that Hasselblad colors are just really nice. Will need to download your raw files.
nice comparison. One just cannot oversee the colours out of camera of the Hasselblad, still I would go with Fuji for price sakes and lens options
It is The Same Sony 102 MP Sensor. It seems that Fuji dial back it’s colors, where as the Hasselblad has truly a more vivid warmer color tone. It is just like Sony Sensors in Sony Cameras..Too me they are Cold. But the same Sony Sensors in Nikon Z9, D850. Z7ll are like More Warmth and crisper looks.
I am going to test drive Hasselblad in Hawaii Next Year..and also take a Nikon Full Frame..either Z7ll or Z9…for those faster frames…But will use Hasselblad for them “Be Still” Model Shots, and Landscapes. We shall see. Maybe Hasselblad will do a firmware update about Focus!
The Hasselblad is so much more visually appealing that, as a collectors item, it wins without question but also the 16 bit color depth would make me work very hard to find a way to make it work - assuming I could afford the price. I preferred the images shot by the Hasselblad in these comparison pictures you shared because of color balance and tone. I assume these are straight out of camera images so that has appeal, but I am surprised you didn’t match them with at least a gray card. Fuji lens selection is its biggest appeal in the comparison… Will Hasselblad catch or will they remind main display case queens?
Well, there's a reason top 1% of the industry uses Hasselblad and PhaseOne cameras, not Fujifilm cameras. Hasselblad and PhaseOne are in their own league. The image quality, the micro contrast, the 3D pop, the dimensionality, the smooth colors... Fuji just doesn't even compare to Hasselblad. It's like comparing a Sigma lens to a Zeiss or Leica lens, the poor Sigma rendering just doesn't compare. Hasselblad in its own league. Incomparable. Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general. I've been using my H5D for years now, as well as my new a7RIV and I don't know the last time I used Auto-Focus. I can't wait to replace my a7RIV with the X2D!
I have to disagree with the statement - "Also, people who shoot Hasselblad and who will be buying this camera, don't even remotely care about mundane things such as Eye AF or Auto-Focus in general." I estimate 90% of people buying this camera are not full time professional studio/product photographers. They are cashed up enthusiasts, and many (even most) do care about AF.
@@nogerboher5266 - if I could afford the XD2 I’d still want top grade auto focus otherwise I’d put a digital back on a 500CM.
I really like the colour of Hasselblad X2D.
I've made my choice (ordered an X2D & a couple of the new f/2.5 "V" lenses from Hasselblad).
Great review hitting important points
It is interesting to see that some of the GFX's images also shift to magenta like my images taken with an X70 and an XE-4. I have been adapting several Canon lenses to an X1D II and I have full sensor coverage with a Samyang 24mm tilt-shift lens and an old Canon FD 135mm. For all the other Canon FD or EF lenses I crop to a square as they hard vignette.
I am also looking forward to comparison of the X2D with the X1D II. I am actually surprised I haven't found one yet.
I wonder why the 135mm has such a large image circle. Is it a f2.0 or f2.8?
there are a couple of videos online from smaller channels comparing the X2D and X1Dii.
@@bngr_bngr I was also surprised, it is actually a Canon FL 135/f2.5. Pretty old lens.
@@mattgranger Thanks, I will look again.
While I dont shoot with either of these, I do think it is important to specify which film simulation was used for the fujifilm when taking these photos. And if the same color profile was applied to both. If they are SOOC then the simulation aspect is very important. And the RAW photos also have these sims as a base that you can filter through. Both looks great imo tho. Great video
Wow.....these Hasselblad colours.😍😍
He use different colot setting ..God..
read the comments...
It would be nice to see a focus range limiter on the Fuji. Something that lets you set the maximum/minimum focus distances during a shoot. That would. eliminate most of the big focus mis-pulls in controlled scenarios.
Those night city shots look completely different color-wise on the Hasselblad. What is the reason for that?
The Fuji purple color cast is annoying. I had the Fuji 50sii and X1Dii and the colors from the Hasselblad were much better out of the box. However, I have to admit that shooting experience goes to Fuji. Hasselblad had the most annoying shutter sound and the touch screen interphase felt more like an iPhone.
Your watch collection is just insane.
Thanks!
Primary portrait and studio photographer,
To answer question asked at the end of video, given that i've not won powerball jackpot, I'll be renting Hasselblad.
If i win the powerball jackpot, I'll be waiting for next upgrade where probably give 16 bit color in 50 MP and some form of continuous autofocus and just a bit video on emergency basis ?
Simply based on the color, Yes you can fix it in post but why if you have it so good from get go ? to my eye, the skin tones on hasselblad are much more accurate and pleasing at the same time ?
Aesthetics and contribution to brand value is well worth price.
I'm planning and renting this for studio beauty work and i think leaf shutter is really good idea and it'll pay lot of dividend in long term, if they would improve their autofocus (based on this video)
You neglected to mention the XCD 20mm lens from Hasselblad. It's expensive for sure but available. I've owned the X1D-1 and X1D-2 since they each came out. I have 5 lenses of the XCD series which are phenomenal and the image quality is incredible. Have not owned or used the Hassalblad X2D or Fuji 100 cameras however, the image file size for each of these cameras is in the 200MB/image range and at some point you really have to start thinking about storing files of that size.
As someone who has been saving for the Fuji, I don’t think I can get it after seeing how much better the Hasselblad colors look.
Good test for me because I'm not sure about Hassy or Fuji, so I'm reading everything I can find before the big investment (maybe the Leica Q3 - coming soon - is also something to consider)
The problem with the Fuji GFX100S is not the camera, but their quality control with their lenses.
You can read it in several places, e.g. Lloyd Chambers - a very thorough tester, but he is not the only one.
Hasselblad's lenses do not have this reputation, but they are, on the other hand, very expensive = Quality control costs money, but then you avoid frustration and wasted energy and time.
The color difference is interesting. The Hasselblad is a lot warmer and that works well for landscapes. However, the skin tones end up looking much more yellow than is natural.
Luckily for me as a pro wedding and portrait shooter who grew up on 120 and Mamiya RZ I have no choice but to chose the Hass. For me it is the leaf shutters - I can't live without them - I have pre-orderd 2 and with all 3 new lenses - arriving end of October - to be fair I have been shooting on the X1Dii and the little 907x (that one I will keep as it such a sweet little thing until they update it) - tried the FujiGFX100 - technical limitations in the heat of a complex shoot do not interest me - in fact just today I had a little play with the demo at Clifton Cameras Dursley - it is ace - can't wait
You said it if it's just for results, then you'd suggest the GFX. I'd argue against that. If I'm going for just results, I'm going for the Hasselblad X2D. The colors SOOC are so much more natural... especially for skin tones. From everything I've seen, the GFX tends to be a lot cooler and perhaps a little more magenta, and that negatively affects skin tones. Although, if I'm doing just landscape, the cooler tones might be a little more desirable. I always liked Fuji Pro 400H for landscape photos, and the GFX kinda of mimics that traditional fuji film look. For the image results, leaf shutter, and build quality, I'm going with the X2D hands-down. At that price point/both of them being cheap medium formats, I personally wouldn't say the $3000 difference is a huge difference.
In medium format I use a Fuji GFX 100 and an old Leica S. Besides the fact that most Fuji lenses were developed for the 50s -in which they worked very well, but they don’t have the same definition on the 100- adjusting the color to something that looks minimally natural is a pain. The image that you show of the skyscrapers is reality. It can be twitched, but it requires significant work. So despite being a more complete and easy to use camera, I resort to the Leica whenever I can, and use the Fuji for whatever the old Leica can’t do, such as high ISO or shots that require very large prints. I definitely would be interested in trying the Hasselblad. I understand the issues such as the rolling shutter and following the eye, but I don’t do fashion portraits, and the leaf shutter lenses can be an advantage. The Fuji might be a better camera, but if the Hasselblad delivers the color and the definition, it might be worth a try.
Hello there - I did download the files to check the difference. Thanks for that. I have to admit that only from looking at the files I can totally tell that you favor the Hasselblad. Also from the image selection... what ever the dead pieces of animals you added on the Fuji roll :D Only from looking at the images I can tell that you where more invested on the Hasselblad - but I can undestand... it is a very nice camera.
your taste in watches is awesome
Thanks!
Thanks for another fair and well thought out review. No surprises with your findings I’d say and for me this was definitely where I went with my heart.
I’m surprised how lifeless the gfx photos look in comparison with the HB. Did you do any editing? I owned a 50s for many years I can’t remember them being that dull.
Though the leaf shutters have a big cost difference, I would call out that it gives you a much faster flash sync speed. I believe the Fuji is at 1/125s while the Hassy is at 1/2000s. Yes, continuous lighting is probably better than flashes at freezing motion these days (and the X2D isn't the best camera for freezing motion), and you can use an ND filter if you want to use fill flash with wide aperture lenses in sunlight, but faster flash sync speeds give you a lot more flexibility in those situations.
Totally agree! the amount of power you lose when you have to switch to high speed syncing on focal plane shutters is a pain the the butt. waiting for the implementation of focus tracking and face detect before I drop the money
yep, discussed in video.
I like the highlight rolloff and the lenses from the hasselblad
One of the least expensive Hasselblad medium format XCD lenses available is the 21mm wide angle with aperture of f/4 which is equivalent to 17mm full frame lenses.
The Hasselblad is best.For me what is important in the end is the quality of the final picture. Or?
For flash shooting, it has to be the Hassy. For Landscape shooting, I would still go with the Hassy because of the better Stabilization.
Why would stabilization matter at all with landscape? Don’t you use a tripod?
@@SodaAnt7 When I can, sure. It is not always convenient
As a primarily landscape shooter I would take the Fuji because of lens choices. Lower cost is a big factor too
Which focal lengths do you use on your current system?
@@anthonyrock5039 For landscape only: About 20% at FF 12-17mm, 30% at FF 18-22mm; 25% FF 23-50mm; 10% 51-100mm; 15% greater than 100mm. I have owned Fuji GFX in the past but moved on to FF because of lens choices. Now that Fuji has 20-35mm and has announced some tilt-shift lenses it has become a more compelling option for landscape shooting. I may move back in a couple of years.
@@derrickkelly4745 there lots of options for native GF lenses that you my like. The 23mm is about 18mm fov on ff so you will like it a lot. The gf45 100 is a good work 🐎 horse if you like zooms. The gf45 prime is my favourite beside the gf 110. The 63mm is actually my least favourite of my GFX lenses in my 100s kit bag. Although there is a lot of talk of adapting lenses, it is not really necessary as the quality is best with native. It is fun though as I do have a few adapters and old glass for more "character" play. As a note, the Hasselblad system with the ,8 connection gives you fantastic H native lenses like 24, 50, 100, 120 macro, 150, 50 -110, tilt shift. All without using electronic shutter. You can also use all the v lenses for character as well. The colour in my 100s is great as creative but not natural without work. This is fine. The Hasselblad produces what you see by default and the "art" part is up to you. Without looking at the price as you can get any of these lenses for either systems second hand as well. Love both. To me it is about what your time and work is worth to you.
Will upgrade from H5D to X2. Think that colors and build quality will beat the Fuji over time. Love the GS watch tho
Thanks!
Hi thank you, I will go with the Fuji and get an adapter to use Hasselblad lens and shoot a little slower.
👍🏼👍🏼 I don’t think an xcd to fuji mount adapter exists.
Matt - have a look at the colors coming out of the cam - Hasselblad beats Fuji here by far! Fuji is certainly a nice camera but Hasselblads X2D is just more perfect.
Omg I just put on the same “tie her up” strap on my 100s 😊
Thank you for this vid. It's been most interesting.
I never could understand the 'super priced camera magic'. first heard about Hasselblad when someone from the Beatles band mentioned a girlfriend (or wife?) who had it and shot them. Then, a few years ago, it was that a type of Hasselblad branded lenses made a bit of a scandal. But i have to admit those pics from this camera talk more to me than the Fuji.
Would I spend on it? No. Got other things to do with my little amount, hard earned pennies. If I had the choice, id get a Lieca. Those are the lenses i love most. It would be interesting to compare.
I'm still not sure about the first few minutes. Just because you couldn't get hold of the HB 21mm it doesn't mean that the Fuji is ahead. HB buyers would likely buy a 21 and then they're about equal. Yes the Fujis has 5 zooms to the HB one but the primes are pretty equal (you can even use the XH300mm on the X2D).
yes. But you can also adapt just about any lens to the fuji and still use the mechanical shutter
Apples to oranges in terms of body functionality and lens adaptation. Picture quality wise, same ... If you use same color gamut and temperature on both cameras.
But all Hass reviewers will always turn Hass temp warmer while cooling the competitor to make Hass photo looks more eye friendly.
Not true
Thank yu for this comparison, Matt. Question, is the difference in color and skin tones mostly related to the profiles/recipes/editing or is it the difference in color rendition between the two?
Seems like the WB is off for the Fuji in a lot of the pics. Hassy has a great color, even I as a Fuji shooter admit that. But these examples are waaay off.
Both were using same settings (ie flash or auto or cloudy etc). Please download the raw files to test them yourself 👍🏼
Did you edit the Hasselblad images and leave the Fuji images untouched? The photos of the birds show the Hasselblad with a vignette around the edges, etc. Looks as though that image has been processed.
xDDD
For me colour rendition is the top priority and the Hasselblad is the clear winner.
All reviewers tells about ergonomics of X2D.
Also look at the poses of these reviewers, at the portrait part for example. Yes, three-way tilting monitor screen gives you less weird look.
Fair point!
Thanks for the comparison (always interested, even if not buying now). Would it be technically difficult, when comparing systems, or showing stills, to overlay them with the name of the camera and shutter speed/aperture/ISO on the screen (not in LR)? Just curious. It would make viewing the photos more informative at the time you are showing them.
Another great review. I have seen all your X2D reviews so far and find them helpful. In judging the Fuji vs H images I consistently opt for H as I see better color, more gradated color and better definition and shading. The H images have more pop to them and if I were a buyer I would be buying those images over the F's. The skin tones on your model made that plain, to my eyes and way of thinking.
Now as I am persuaded you are one hot shit guy with a camera I am buying your X2D course. Hopefully I will have the X2D body soon. The 55 lens has arrived.
As a little lagniappe please tell me where you got the tripod socket dongle to attach the wrist strap. I got the RocknRoll wrist strap but have nothing to attach it with.
Your Hong Kong vids bring back very happy memories of a few weeks I spent there a long time ago. I know the food is still great. And yamcha is an honored tradition for good reason. You wanna talk business? Yamcha!
Cheers
This is the tripod socket attachment I used for the wrist strap: geni.us/FastenR
@@mattgranger No wonder I couldn't find it at B&H! Matt, thank so much. Mine is ordered and will be here next Sunday. Ng-koi.
great video ! But I could not find the sample pictures ... 😞
I would go with the Hasselblad because it works with Nikon flash.
A couple of questions: 1. Is it possible to record BRAW from X2D's HDMI? (I know it's possible with Fuji.) 2. When Fuji is in video mode and you record BRAW from Fuji's HDMI, is the sensor cropped or not? Thanks.
X2D has no hdmi and no video
OK, unless I win the lottery I'm not getting either, but: Having watched Peter Coulson's video's (he shoots a Hasselblad) and the way Hasselblads Phocus works, along with its' design ethic and IBIS - I'd towards the Hasselblad. In either case I'd need a different camera to cover 90% of what I tend to shoot (sport dogs, macro shots) so both choices get expensive (or maybe not since I already have the 2nd camera :^) ). It does sound like both cameras would be annoying to use at times, it just depends on which annoyances one is willing to suffer.
excellent video thank you
Ordered the X2D after a long back and forth and looking forward to working with it together with a 45P and the 80mm. As a long time Fuji X shooter, let’s see how I will feel about the kit. 😅
Hi, how is it going with the new X2D? I'm comparing it with Fuji now. Want to see your opinion
@@air_pix2404 So it arrived last week and I just had time for a few sample shots around my home.
I love the ergonomics in hand. It is heavy, certainly so with the 1.9/80mm. Image quality is excellent - I have not done much editing. Just using Phocus mobile.
For some reason, I am missing Fuji film simulations but that is normal after 5+ years of Fuji system use. Guess I need to switch to Adobe LR and get used to some other workflow.
The EVF is really good, too! What I can say though is that I was turned off by the grain introduced in the EVF in dim light using the GFX (compared to my XPro3 at that time). Now the X2D seems to do the same thing, maybe a bit better controlled due to higher resolution.
I love how easy the mobile integration just worked. The app found the X2D nearby after enabling Wi-Fi on the camera body. Fuji was a lot Leads relatable in this regard and still is.
I have used the GFX100S and all other bodies except for the original 100. also used their 110 and 80 lenses as well as the 45/2.8 and many zooms. Excellent quality there, as well. Just on some lenses like the 63mm, the Fuji lenses seem to control fringing less well. I had tons of chromatic aberrations during summer with bright backgrounds when not stopped down to 5.6 or more on the 63mm.
Cannot compare the GF63 to the XCD Äquivalent… however the 45p is a lot more portable obviously than the GF45 but is is also less bright. The GF50mm would be closer in built and aperture and also a fine lens.
So all in all, I still need some more time to really get a qualified impression. What I can say is that I am at the moment not sure if I would switch again. Waited 2 months for the body alone. Some simple things like getting a new lens cap for my 2nd hand lens via the official Hasselblad web shop does not work - it is simply not available. Makes me wonder (and fear) that in case I would have some issues, I would have to wait for months to get a fix or replacement.
On the other hand, Fuji is a lot quicker to ship, has excellent zooms like the 45-100 and is cheaper across the board for lenses. On the body side, I would say they are almost on par because the X2D just has featured in hardware the GFX is lacking: 1TB SSD, viewfinder, Design, …
If you do not need the „prestige“ of the Hasselblad or the flash sync coming from their leaf shutter lenses, you may be equally well off using a GFX system.
Damn now I need to sell my Hasselblad again *kidding* Sure I won’t. Love it for irrational reasons. :-)
Fantastic video! Thank you.
Glad you liked it!
I love Fuji GFX 100S but Hasselblad have better colors in my opinion.
It all comes down to pricing. Blad wins in IQ but Fuji's lower price is appealing. On the otherside, I wish pentax has given some importance to 645D, launched upgraded version. Then it ll b interesting to see the comparison with BLAD.
Thats a hard one Matt Granger.
I think the Fuji, more choice in lenses
I wonder, 3 years a go, you shoot with a Phase one XF 100 rear back
comparing with this two camera's,....
is that a big difference? And not only the picture's but the handeling and the fun,....
Thanks Matt! So now that X1ds are getting cheaper… how does the X1d’s colour /rendering compare to the x2d (which in my opinion looks much more desirable than the Fuji)?
Great job matt, thxx for your effort. If possible pls share witb us more about the sensor performance (e.g. dynamic range, iso variance) between two.
For me the shutter is the deciding argument for Fuji. I adapt a lot of old lenses, which does not work on the Hasselblad.
If money would not be a consideration then obviously both!
Except that… it does work now with hasselblad. Depending on your subject that is.
Thanks for the great comparison, Matt. I don't know how much editing went into the images presented in the video, but Hasselblad was superior in terms of color. I'm wondering, since the Fuji does shoot RAW, couldn't you simply back up the magenta cast and throw in a little yellow and have the two pretty much match? The first skyline shoot in the video, does seem to favor the Fuji. The night shots are all Hasselblad.
One last point, as someone who has retired from my day job as as newspaper photojournalist, I'm moving to fine art photography and find the cost/value argument for the Fuji to be a major issue, since my new equipment will be on my dime. While stills are my primary art form, Fuji's implementation of 4K 12-bit 4:2:2 video really makes the $6,000 body a complete hands down winner. Not too many years ago, you would have to spend $20,000 for a RED to get that sort of performance.
I provided raw files so you can try the images for yourself
I suggest you double check the video rates on Fuji. I believe it only does 10 but 422 externally to a recorder, not 12 bit. And there’s no 422 internal at all
@@mattgranger Opened up the RAWS. I had no problem editing colors but other factors were at play that tipped the balance toward Hasselblad. Clarity, vibrancy and chromatic aberration were factors that seemed to prove the superiority of the Hasselblad lenses. There were other factors, too, some I can't put my finger on. Thank you so much for uploading the RAW images.
@@mattgranger This is from B&H spec sheet, if it is accurate: "If working with an Atomos Ninja V, then UHD 4K30p raw 12-bit output is also possible using the Apple ProRes RAW format."
Thank you for this video
The color on Hasselblad is 10x better! That's the reason I'm having a hard time in post using fuji LOL
I can't believe how much better is the hasselblad in therms of colors....
Another embarrassing Hasselblad promotion video. All the Fuji files shown and provided, are using the „Eterna“ film simulation, to make them look as dull and lifeless as possible. It’s a simulation to take flat video footage with, for when you later want greater latitude in color grading. Using that profile, and presenting the resulting photos in a comparison, is actively misleading people. If I was Fuji, I’d have you take down the video.
Thanks for your feedback. You’re incorrect though.
@@mattgranger how am i incorrect? Are you denying that you did use "eterna"? It's very obvious to be honest, even without any raw files, just from viewing the video. I have used both those cameras numerous times. Your video is not an accurate representation of the photos that the Fuji can produce. Or, it is. If you want them to look as flat as possible, and as bad as possible in comparison. You even "loved" a similar comment a year ago, what's different now? Like I said, it's extremely obvious.
He @Nikolai is correct... ppl. that comments helps other ppl. and told why the color is so abnormal different...
You use a diff.colorsetting on the Fuji for a Cinema/movie look .thats why....
Dont lie to use....You know , love and buy a Hassie..okay but dont be biased and choose setting without teeling the ppl. ...
@@sebbosebbo9794 exactly! He could simply tell people: hey I prefer Hasselblad, they make great cameras, and they are also sponsoring me, so that's that. But he is actively manipulating and misleading people here. Not a good look. But its par for the course for Hasselblad influencers.
10:09 that is such a dramatic difference. Just over that I would chose hasselblad
The Hassy is sweet, but my Onlyfans has to do better before I can afford the lenses in comparison to Fuji. For now I'll stick with GFX (heheh)
Fuji better choice on price/capability ratio
White balance is warm in video and in Hasselblad images, but not in Fuji images. It's purely a matter of taste and can of course be configured. Why not set them up to have the same color temperature for a more meaningful comparison that goes beyond "feel"?
Good point.. Even if you have the same white points, they both render colours differently as the sensors are calibrated by each manufacturer to what their idea of a good starting point is. There are comparisons like that online and it is in green and red that they differ the most. Interesting enough in this regard is that the Sony base has a very strong lean toward yellow. In the end of the day they will all produce incredible images in the same hands. At this point it seams to be more important to some to have as much automation as possible to take the images but it comes down to what is important to you and since life is way to short to worry about what others think, what inspires you to go out and shoot is most important to me.
Strange color rendition with the GFX100S... it's not usual... white balance ? color profile ? Adobe98 ?
There's something wrong with your camera settings !
I have a GFX100s myself...
The + with the hassy is mainly sync speed...
Matt, aside from the leaf shutter, how do you assess the IQ of the two lens systems? I am a very happy GFX 100 user, no complaints, but if Hasselblad had materially better glass, that could push me to change. Other note I would have is that Capture One stubbornly refuses to support Hassleblad. I was about ready to place an order and check out the X2D, but the lack of capture one support, for my workflow, is a killer. Thanks.
Yes Capture/Phase One and Hasselblad have a mixed history. Seems editing support is unlikely.
Both lenses great- In my opinion the HB lenses are better. Worth the price premium?? I can’t say.
@@mattgranger Then here is my though. The best of the Fuji lens's are fantastic, e.g., 110, 32-64, 250, 45-100 is close, and the 23... really really good.. Capture one is a big enough deal I wouldn't switch save for a massive glass difference and I just don't think that's realistic. So for me, at that premium, Im staying with GFX 100... Probably would reach same conclusion at a smaller premium.
Fair enough 👍🏼
i've ordered the x2d and thinking of letting go of my gfx100. I wanted a smaller, lighter setup so was looking at the 55mm(dont like 38mm fov and 90mm is not close to ready.) however I can not justify the price of the new V lenses. so i will stick to 45p at the moment, hoping that the 90mm down the road will surprise us.
Why are all the Fuji shots so much cooler in the video, was it intentional?