Carlsberg Friendtastic Machine

The Carlsberg Friendtastic Machine is an interactive, wrap around touch screen vending machine that rewards friends with free cans of Carlsberg if they are able to complete the Carlsberg Friendtastic Challenge.
In 5 months, the ‘Carlsberg Friendtastic Machine’ traveled to 12 locations for a total of 35 activation days. A total of 12,496 friendships were rewarded with free cans of Carlsberg with their photos taken and shared.
“Throughout its journey, our beer-dispensing, friendship-building Machine managed to reward and celebrate more than 12,500 friendships in total with cans of Carlsberg Green Label and was great fun for both participants and spectators. For those who couldn’t experience it personally, loads of photos of the laughs, spills and thrills along the way were posted on the Carlsberg Facebook. Now that calls for a Carlsberg!” - Juliet Yap, Marketing Director, Carlsberg Malaysia
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Music: V The Production Library-SUMMER OF CELEBRATION-WCPM