As someone who works in this industry I can tell you the artist who made this definitely cared... They probably made some incredible versions of the poster in the process but through feedback from marketing directors and other stakeholders the idea gets watered down and distorted until eventually you run out of time... I've seen this happen so, so many times.
Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes. This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
To me the most likely scenario is that a very (or at least decently) skilled artist received a message at like 11pm saying "here are some shitty images we took while rushing production. Make a poster for us by midnight bc we're tight on schedule" and just did their best. They probably hates the poster just as much as you do.
I'm dreaming of one day I can have a job on big companies being a Graphics Artist or Designer, but I have question, do these super rush scenarios still happened to these multi million dollar companies like Disney or Marvel? I mean they probably have like atleast 2 to 3 GA or GD to do these posters, why do rush hour still exist on them when they literally have all the time in world and a huge creative team (Probably).
@@BullyMaguire387 I'm currently studying in vfx and I hear plenty of stories from people in the industry about Disney and Marvel especially. Yes they have a lot of time, but this doesn't prevent them from changing the whole character design (or maybe in this case the design of the poster) days before the due date. The process often involves A LOT of people and sometimes they change their mind. And they have the money to pay studios and artists for last minute changes, but this can sometimes lead to rush hour and therefore bad results. Maybe it's not what happened here, but it is a possibility and is often why you find rush hours (leading to bad results) even on these big projects.
My theory is that the poster originally looked more like yours, but one of those “yes people” kept asking the artist to change things. “Why is Mando green? Make him silver! “I can’t see the jetpack! Make it more visible!” “Put some light around Baby Yoda so people can see him better!” “Add some fire in the corner opposite the logo. Fire is cool!”
No. Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes. This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
@@bungiecrimes7247 based on my own experiences, it is not often that untalented people are hired. But it is often that others with limited understanding will require non optimal alterations for a variety of reasons.
There isn't many people that are capable of anything in graphic design. In the last place I've worked, the senior graphic designer didn't know how to resize images...
You’re forgetting reason 5: sometimes the artist does a great job then it gets nitpicked and feedbacked to death by higher ups who would insist the character should have its original characters and not have it be as affected by the surrounding light etc
Hi Benny! I rarely post comments on youtube but now it’s my time to shine haha. I work at Disney and these posters are usually done by this one team in particular that only review the art within themselves. Once they are satisfied with the result, they share the artwork with the rest of the company but the main rule is to NOT change anything, so interns and graphic designers (like myself) have to work with what we’re given with no chance to adjust it. Honestly, I think they really only care about getting it done asap and promote it everywhere. I could be wrong though, cause I’m not in that area of the company, but it’s what I’ve noticed while working here. Big fan of your work Benny, keep it up! :)
"I think they only really care about getting it done asap" It's frustrating how commonplace that is. The mentality of quickness over quality. Sucks when you have uncreative money-obsessed personalities overseeing creative projects.
@@PharaohofVibes It’s really annoying. I was recently asked to make a few social media posts with some movie posters and all I could do was add a gradient in the corner and have text over it. Very disappointing because it could’ve been so much better in any other way but they don’t even let you put stuff directly over the artwork, you have to divide the space in some way 🥲
I did a similar job last year for two large brands and an International brand. The people that hired me loved my final artwork but when it went higher up to the corporate heads for approval it was shot down. I had to keep certain changes, even though it looked awful, in my opinion, but they got what they wanted. What I’ve learned is that you can be an artist and stay broke by doing everything your way or you can get paid. It can be painful at times go against your nature but there’s times you still have to put food on the table.
There are, based on my own experience working at these kind of large corps, two other scenarios. The first is that the designer actually did a fantastic job with what they were given to work with and the time they had to work on it. I bet some overworked person received that at 6pm and were told to have it done by 7 and they couldn't leave until it was done, and got a bunch of low res action shots and had to cobble something together to match from their older, better quality shots, so they probably had fifteen to thirty minutes to do the actual photoshopping. They knew just as well as you did that it was crappy but hey, at least the image was coherent and not pixelated. Or, and this is most likely in my mind, some exec saw the properly put together one and started saying "no no use the helmet in this photo! No wait, we need to see his jetpack so they know it's there so move it over here. No no, move it farther. But your colors are too green, they don't match the exact dye used in the toys make this shinier and exactly this color." I can't tell you how many times I flawlessly photoshopped a sign into a photo with beautiful lighting and perfect perspective, only to have to remove it and just lay the sign over the top with no lighting or perspective to make it fit into the photo because some exec threw a hissy fit that the lighting made the sign "the wrong blue" and "why isn't this a rectangle?"
Working in the creative industry things like this usually have a timeline set weeks if not months ahead of time. While some timelines can be condensed, I don't think that would be the case for such a high-production and know show as The Mandalorian. And while feedback usually comes from many different departments, ultimately it's the Art Director and Creative Director's creative decision and approval on the creative. If they didn't think it was done right or needed improvement it's their job to push back and get it right.
nah, the original poster definitely didnt take 30 minutes, it was definitely hours, but other rhan that i agreed, it was probably tight deadline combined with execs pushing ideas so colors matches toys, the actual footage, and to see tha jetpack better etc etc. and overworked fed up designer probably didnt give a shit anymore so he just did the bare minimum and went home to draw some sick stuff tu put in his drawer lol
It's pretty simple. A poster is meant to be appealing, not realistic. A tone down green realistic mando is less appealing than the original one. Of course art director and client also have somehting to say.
It seems to me that at the beginning, Disney got something like Benny, but then the "art director" came and said that it was necessary 1) brighter 2) more fire 3) larger jetpack 4) so that there was light behind :D
Agreed, that was my thought too - probably had to change it from the first draft concept. Almost looks like if you tilt Mando straight that he might have been in a walking pose…
I can see why though - the original one may be ‘wrong’ in terms of colour, but it certainly pops from the poster a lot more than the ‘correct’ one in my opinion.
Aaaand the reason for that isss... Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes. This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
In my experience working in creative departments for large corps, everything is moving so fast to meet a deadline, the deadline is the only thing that matters. The quality of the creative is an afterthought. Because the department is most likely overloaded pumping out deliverables, "This is awesome!" is traded out for "This''ll do."
Something bugged me the moment I saw this poster. I immediately assumed it was a good fan-made poster and did a double take when I realised it was official. Compositionally, I'm not a fan because the other mando posters have him in a strictly vertical pose, but the lighting and colour changes you made have improved it massively for me. Fantastic job!
So my newest freelance gig is Key Art for movies and Netflix TV shows. Since starting, I’ve learned a lot about how some of this is done so I may be able to provide some insight here. One thing to keep in mind is Disney may not have even made this. If you’re familiar with special effects in movies, multiple studios will help make one movie because some specialize in a certain thing (water dynamics for example). Also, there could just be so many VFX shots it’s impossible to all be done in house. And same goes for promo materials. Big companies will outsource and work with outside agencies for Key Art. The process can be different. Sometimes the outside agency is involved early on and will draft up concepts for the studio. Once concepts are approved, the production company will shoot promo material to match the concepts, even send over 3D renders, as well as a ton of unit photography. The outside agency then uses that material and makes the posters. This is a best case scenario. Other times, there isn’t time for the concept stage and an outside agency is hired to just provide as many visuals as possible for the studio to choose from using assets the studio provided and loose direction. This may have been what happened here. They may not have received many images of grogu to even use, this one actually looks like unit photography (a photographer is on set to capture photos for promo material) and that’s just how the image was lit bc it’s probably a scene from the show. One thing to remember about movie posters is they usually need to follow a bit of a formula and there’s some rules within that. Now, that doesn’t mean you can’t be creative or make good work. This poster is not bad, your version is definitely better. But if you look at a lot of key art for posters, lighting doesn’t often match because it’s almost more of a collage than an actual scene. Artists are working with the photos they are given under the direction they were given. So again I’m not trying to make excuses but we have to remember there’s a lot of outside factors that come into play with this stuff. Sorry this was long but hope this was useful to everyone!
As someone who works in design/advertising for a major company, I would love to spend this amount of time messing around with a image, crafting it to make it absolutely perfect, but the reality is most of my deadlines give me only a few hours to perfect something before it has to be sent to print or handed over to production for them to resize hundreds of versions in various aspect ratios and I’m moved onto the next project. The current pace of advertising is so fast and the amount of content that needs to be produced means that quality suffers in favour of speed and quantity. So I feel for whoever made this, it’s no fun to see half finished work go to print.
As a designer who has worked with companies like this, it was most likely the third scenario. A lot of times the people giving notes on these types of projects aren’t nearly as skilled as the designer and genuinely don’t notice these things. And people who sign off on it from other departments definitely aren’t noticing because it’s not their job to (ie. Legal, stakeholders, etc.)
@@UnderstandingRat-hl1sc yes the whole video. The orginal poster was good, his version was extremely greenish and hurt my eyes. Only the jagpack was a little bit better placed. He is just whinning as a little bitch.
I do graphic design for a company I work for, and I always make several versions of one job, and the guy who ultimately signs off on the design in the company ALWAYS chooses the worst one, and even makes me make "corrections" which make it even worse. The thing is, truth be told, 90% of people simply do not care. You could make the shittiest art or design and they wouldn't see the issues with it. The girl who makes my company's social media posts is absolutely atrocious and makes middle school level MS paint edits for the company's IG, FB accounts etc. Nobody cares.
As a designer working for a large company, you forgot scenario 5: they gave the marketing and art teams an unreasonably short amount of time to put the proper amount of care into their work.
imagine they would've made the composition so the character would be standing directly in front of you and really close... because he came nearer and nearer from season 1 to 2! that would've been SOOO cool!
@@illestvillain1971 ohh.. man of culture. closeup on a robot/helmet with no expression will not look good as the poster in season 1. for me it's probably the best for them to keep the wide shot like season 1 and work more on background instead of doing lazy cut-out pasting only.
I’ve been taking graphic design at school and my project grades have really improved ever since I found your channel. I love all the content keep it up benny!
As a life long, professional visual artist, I can't even count the number of times people in management turned my art into garbage. It happens on every level, in every genre. It blows me away that they hire people and then tell them to do something against all of our training.
very inspiring work! i love watching you look at an image, point out all the flaws, and demonstrate one by one how to fix them while also addressing the things you couldn’t fix. makes me see things i wouldn’t have seen otherwise and then immediately gives me actionable advice on how to mitigate them in future compositions.
An important discipline of being an artist or designer, is to recognize when a piece is good enough. From experience, I'm confident 99.99% of people would not look at those flaws which means it's good enough.
Great video! Great work on the corrected version. From my time working in the creative for the marketing department, it's a bit of all 4 scenarios where scenario 1 being a big part of it minus the intern part. The "Yes" men/women are part of the marketing, brand or business exec teams who wanted something exciting as you pointed out: "That's sick as hell b r o." With the amount of touch up or "Frankenstein-ing" going on, the original shot was probably just Mando sitting on a couch. The corrected version you have will most likely received comments such as: "Why is he so green? He's too green, right?" or "You can't even see his jetpack!" or "Can you make him 'pop'? It's a bit dull." This is where your scenario 3 comes into play. Not saying I'd agree with any of these comments, I hear similar comments about marketing assets all the time. Art directors...might stand up and say something but that depends on the person. You seem to have a very particular set of skills and a huge subscriber base and will never have to work in this type of environment. And I'm sure you don't. You are an artist and have one of the most important thing anyone can ask for, freedom! Freedom to do what you like with your posters. "Artists" and "Designers" in these corporate environment do not have much say, maybe some, but won't be the final say.
@@BennyProductions You wouldnt take that job.. (Only if you could make videos on every single one of the posters you have to make... Would be good clickbait thoug)
The Poster industry: Imagine a kitchen.. where you have 1 chef (no food knowledge, he is only there because he loves to eat food and its related to the owner of the restaurant) who controls 5 other sub-chefs that have to guide 3 cooks (the ones actually doing the meal) The meal is cheap so they need to come up with hundreds of dishes to make it "worth it" and despite the fast-paced nature of a kitchen... the meal keeps being re-created daily, re-formated, re-seasoned for months, because the chef doesn't know what he wants for the menu so, to figure it out, the cooks keep creating all kinds of dishes with all kinds of flavors (even the flavors that wouldn't match... like pineapple on a pizza or brown sugar on a black bean stew, ugh) during this disgraceful process, you lose sight of why you decided to be a cook, you don't even know what the dish is about, you end up not caring for how seasoned it is or if it looks good, you just want the nightmare to end and finish your 16h day. what do you say?
@@BennyProductions for real hahahaha there were some basic mistakes made. Every professional artist shouldnt make those. Its not a matter of time to get the right lighting and colors.
I do believe most in the scenario 2. It's all publicity, if they make a bad poster it will give people something more to talk about. As always great work on your edit Benny!
They should be hiring you like Phaserunner and others have been. On top of the fact that you’re one of the best photoshop artists today you understand all the intricate details that make images make sense. I’d pay for a course done by you! Similar to ones like Photomanipulation’s or Phaserunner’s. Your optical bundle was a great addition to my tools!
Just found your channel and you did an absolute great job in educating guys like me that these posters can be much better. You weren't nitpicking at all! Keep doing what you do!
@@guyver1215 I promise you the designer is not the one making "shit tons". If you look at their hours vs pay they may not even be technically making minimum wage because "salary" means 24/7 labor at places like Disney. They know there are thousands of applicants clamoring to work for them who don't know what hell they're getting into, so they dangle that over your head whenever you ask for a raise or a fair wage.
After a second I was like what are Dutch!? and you are, awesome! Always great to see someone from my country with international succes! 2 miljoen subs is echt heel nice zeg!
Yep. Someone spent time at Disney fabricating the background and putting this together in the first place. Making a youtube video about making photoshop tweaks doesn't make you better than the artist who actually made it. He also missed the whole point of the medium which us to make an effective poster.
I'm 100% positive that what you did was v1 and then some manager came and said "make jetpack more visible", "grogu needs more light", "mandalorian is too similiar to the background, make him stand out more", "add some fire in the left corner"
I hate watching big companies like Disney making this kind of mistakes it’s just like a stupid thing when they could just fix it so easy 😭😭, but I’m glad that someone like you tried to fix it, your version is a lot better, anyway I still feel like you could improve a lot more the composition.
They probably paid for the Mando 1 & 2 posters more to get more audience and now that they've lured enough audience they save money on posters and other things to make maximum profit.
As an Art Director myself it's probably scenario 3. It starts from the top level art directors, creative directors, and stakeholders, who might not be keenly aware of the finer details and craftsmanship needed as they go through the approval process. In which they aren't able to articulate to the artist working on it what needs to be changes and improved, as the artist might not be aware or have that level of experience. Ultimately it's the Art Director and Creative Director approving it from a creative standpoint. Devil is in the details.
For me it's the pose. That's one of the worst dynamic action poses I've ever seen in a high budget company poster. You made an incredible job fixing the issues that you pointed out, and the video editing was *cheff kiss*. But that pose is soooo soooo wrong. It's like a picture of a mid-air flying stick that you throw to your dog in the park. Compared tho the previous seasons that have flow, movement and harmony on the composition. Makes me sad and angry. But besides that I loved the editing you did, you're a beast!
Generally, choices are made intentionally and for very specific reasons. Disney is a marketing behemoth as they spend 100's of millions of dollars on marketing research. Every little choice/decision, especially for their most important/top-tier content [ie. The Mandalorian], is made based off of the marketing data. Sure, some of the "issues" that were pointed out might have been a result of an oversight, but those are very far and few between.
Nailed it. All of his 4 scenarios clearly show he's never worked for or with Disney or Lucasfilm because all 4 of his scenarios are incorrect. They don't allow a C squad to work on important poster like this. This isn't a new thing. Posters have always historically been formulated to highlight what the Director wanted them to see. Both Directors had a say in approving this poster.
Also what I think would have been better is if his muscles were more tightened---like, his hand is just lazily holding Yoda and the arm that's shooting is again, just kind of lazy. You're shooting and being shot at. Your muscles technically will be more tensed.
Agreed on many of your points for the problems with the poster. Good eye for details and corrections. Your revision is better and more professional than what it was from the start.
Now, improving something that already exists should mostly be easier. Now for the next challenge: create a movie poster from scratch, scenario and or Franchise and stuff is your own choice
Often lightning choices in marketing illustrations are made to make something pop, more than for realism. It's a push pull act for sure. I bet whoever worked on this one had many higher ups to please hehe 😹
All this negativity for bloom, a rim light and a jetpack. Watch out mate, if 10 top comments are actual industry professionals correcting you, you can be sure 50x that amount are discussing your video and remembering Bennyprod as "wasn't he that guy who trashed on Jimmy's crunched out poster for a rimlight?". It's likely the people involved in this poster saw your video, and that's not gonna help if you want to work with them.
@@BennyProductions It's just an advice because even if the message can be positive, sometimes all it takes to be blacklisted is some bad mouthing and cracking a laugh about someone's work. It actually happened to Allan Mckay when he was starting out, he was denied his first dream job because he trash talked some pieces of work in *private*. You do you man, keep up the good work.
You didn’t improve the poster. But what you failed to recognize is the contrast is necessary to make the subjects stand out. All you did was make them blend in to the scene better and make the characters stand out less - which is not the point of a poster. There’s artistic value into the lighting on posters. Din’s helmet is also an iconic shape, putting the Jetpack on the side is incorrect aesthetically but by you moving it behind the correct position makes the helmet even harder to instantly contrast out visually. When it’s a clip from a movie, the work you did was fine, but you failed on the most fundamental point of the poster and that is for the audience to recognize the characters instantly and to grab their attention. Also the placement of the text works. The title isn’t the star of the show. People aren’t stupid, they know what they are looking at just by seeing the characters. It’s the third season, the title is no longer as important as the story telling aspect. This is why they sometimes don’t even put movie titles on posters but instead leave visual clues and a date. What you aren’t understanding is the balance between effective marketing. Cause at the end of the day, most people won’t give a crap about your correct lighting. You did an amazing job. But you didn’t improve the poster. It was fine the way it was. Your mentality towards the photo is visual first, story / marketing second. Which works if you are the guy color correcting a clip for the show. But this is a poster, not a screengrab. Disney wouldn’t have someone who didn’t give a crap about the Brand to push this out. It’s likely that it was rushed. Imperfections are also part of film making culture and in some cases is deliberate. They even use sound bites from other movies as an homage or leave little Easter eggs. Regardless, the original poster was more effective in its original form. It’s purpose was not to give you a clip from the show. It’s to grab your attention, highlight the characters, and glamorize the show.
As you said, it’s likely that they don’t care, or the person in charge of approval just doesn’t notice. The original IG post itself even has plenty of comments where people are like, “I need this as a poster” or “so cool”, and that’s all the companies need to see to not want to do better 🤦🏾♂️ Good job on the edit tho! 🙌🏾
As a nitpicker I wondered why you showed up on my feed… because you’re spot on. Not nitpicking. A Star Wars Poster deserves more respect… the only appropriate sequel reference… not that I know others 😂
As a graphic designer I can attest to the fact that marketing overshadows sublime design. The point was to become top of mind for anyone who is familiar with this series and they succeeded. Obviously yours is better, but also probably more expensive and time consuming. Keep up the good work!
@@BennyProductions You spent 2 hours doing minors tweaks on something that was already done... the original poster is more appealing to me (color wise). Not that you did not do a great job at matching the lighting but reality is often underwhelming.. I just think calling this poster mediocre is a bit too much
@@BennyProductions that's an hour and a half longer than the original production designer was probably allowed for the whole piece start to finish. I've been on 15 minute turnarounds before.
I work in the industry and have worked for disney's various art teams (each network has their own team but uses outside agency to typically design posters (called key art)). I I didn't work on this project but have worked on many others. This is the scenario that actually happens: There are teaser posters and actual season posters. Im not sure if this is the final poster or just a teaser poster but based on the finish and doing a quick look there is a completely different photo up so Im 90% sure this is just the teaser poster but I'll break down the process for you anyways. There is a photo shoot on season 1 including various setups of the actors posed in different positions with typically the same lighting setups. Those shots are whittled down from a few hundred to a few dozen which are sent to various external agencies and some built from an internal design team that build creative compositions for movie posters. As the show progresses the shots that haven't been used also decreases so the later the season the more composited posters tend to be. A team of art directors will spend the day maybe two (if we are lucky) building out a variety composition for a pitch until one is typically used to proceed forward with. I don't know how many 6pm call's I've gotten where they need to see something by the morning. Often times the agency who did the initial pitch might not even do the final finishing on the artwork. That might go to an internal team (who doesn't have high end retouchers) or to a printer who has their own retouchers but is also rushing to make a quick deadline to get stuff out to print. You are assuming that these things take weeks/months to build. The reality is multiple compositions are built in a day. Retouching is a series of back and forths and the creative director who is working on that is also working of a dozen other projects. Overly retouched art is also an issue. Your green tinting looks great, but I can guarantee that there would be pushback to make the main character pop (I hate that word) off the background. Also the tint of the green is too far off of how the character appears in the show and there would be ask to reduce that amount. Once approved by the creative team executives suddenly get to weigh in and it's a lot of non design related comments (we can't see enough jet pack can we just add one. OH WAIT, the actor didn't actually sign off on that approved shot so we need to rebuild the entire thing using one of these other shots.) That jet pack clearly wasn't shot at high resolution so Im guessing there was a need to pull a screen shot to add it. This was horrible. I don't know what the hell they grabbed. As far as what you grabbed if it wasn't an actual prop photo (looked like a cg render) you wouldn't be able to use it. Also all this artwork needs to be able to hold up to print 30x40" posters and 20' billboards. Grabbing stuff from the web isn't allowed because of licensing. If this was a teaser poster there isn't a budget to do high end retouching. Internally Disney doesn't really keep a high end retoucher on it's staff. The photo department handles a bunch of that or various art directors who are juggling multiple projects. If this went to an external agency but was only teaser art the budget to do high end retouching is typically being saved for the actual movie poster. The Tune in has a strict set of rules. Even though scaling it down gives more emphasis to the title it's actually almost of an equal importance as the logo so you wouldn't be able to scale to that size.
I feel sorry for the artist(s) who have to make these images, most of the odd decisions are done because there is 2-7 directors/producers all looking and wanting to add/ change things on one image. Too many cooks make anything look crowded
I do love you work..but sometimes in such cases, it feels like you are a bit disrespective twoards the people behind the artworks or like you are trying desperately (with the wrong way) to get hired by disney. You are really talented. You'll get there for sure. Creating you own stuff it's enough!
i agree with all you say, the 1st poster still "pop" more selling his metal armor, to the viewer. yours look way better. even the ambient greenish light bounce. but it also makes it more toned down.
I honestly couldnt believe this postee when I saw it was a real ad. Its so bad. It looks SO CHEAP and generic. Unbelievable. But completely expected from Disney.
as my uncle who used to design movie posters told me "sometimes to get a visual appeal, you need to naff shit up, multiple nonsensical lighting sources may look wrong, but if done carefully, can be visually appealing without you realising"
To be honest, your version looks worse. (In relation to it’s purpose being a poster) Here's why: Your version put more emphasis on the title when the characters should be the first thing people recognize when they see the poster. Grogu is the most popular character here and you overshadowed him. The original lighter and less saturated background worked because it allows the characters to stand out more. Posters will use size and color heirachy to place proper emphasis on what the promotion is trying to accomplish. Posters don’t follow the same rules as a screen grab from the movie - the objects in it are meant to stick out. P.S. You overbloom everything. This isn't a Cliff Blazinsky game promotion. Not every poster needs bloom. They had that crap all over the second trilogy as a cheap effect to make the outdated effects blend in and appear more “realistic”.
DUDE: As former art director and poster designer(Disney, WB, AMC, ect), you need to understand, none of these scenarios are what happened -- we get one day to design 30 different poster options, and we do this every day. Sometimes with even less time, sometimes we have a couple hours to design as many posters as possible for the client to decide from. Yes, sometimes there are bad designers, but often what you have is people doing a ton of design work non-stop with very little rest or time to think. Stuff slides through the cracks, and the production companies grab the poster before we have time to review and just start posting it everywhere. Design 30 posters over 8 hours for 5 days a week for a year, and then you might understand why this stuff happens. And maybe someone has talented as you would still make no mistakes, but please understand -- these are people's work you are trashing. And it's very hard work.
Well, as much as Disney+ is dishing out, different shows and movies plus the things that are coming to movie theaters. They are rushing a lot of these things and a lot of developers and creators of posters or whatever are being pushed to do something quickly to meet a deadline.
Listen it's pretty simple, the marketing departman doesn't work on posters for 6 months they usually have 6 hours to slap the elements together and publish, to make the promo window as wider as possible. These things are getting more and more common.
When I realised my boss, who had final say on all the creative stuff I made for our small company, had zero creative taste or vision, it made me stress a lot less about trying to make something fresh and exciting. He was never gonna appreciate it anyway.
I think you've confused an actual VFX composition meant to look realistic in the show with a poster which is meant to visually communicate and have a quick impact. The original poster is better. Just a few points: 1. Too many places to look on Mando's helmet. The original had light on the front leading your eye to the "face". Your version has too many visual entry points, front and back. You've just neutralized that area. 2. By adding more realistic color to his front boot, you've gone and done the same thing. It no longer stands out. His foot basically has disappeared. 3. Overall color grading of Mando's full body looks more realistic in yours, however, it visually makes his body recede into the background and it no longer jumps out at you as the original does. The original has contrast and guides the eye. It makes an immediate impact and communicates. Yours is more neutral. Like a chessboard, the further you move away from it, the less obvious the contrasting squares are and the more it becomes a block of gray with no focal points. You've got good mechanical skills, but, respectfully, you should probably look into marketing and advertising if you want to keep doing stuff like this.
I think their QA department is short in staff, no wonder they greenlit such questionable products as the NWH poster and this one. Great job, man! You killed it.
As someone who works in this industry I can tell you the artist who made this definitely cared... They probably made some incredible versions of the poster in the process but through feedback from marketing directors and other stakeholders the idea gets watered down and distorted until eventually you run out of time... I've seen this happen so, so many times.
Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes.
This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
Yep as a designer I agree. The worst work is usually the result of so many meetings, revisions and compromises.
This, exactly
Yep
THIS.
To me the most likely scenario is that a very (or at least decently) skilled artist received a message at like 11pm saying "here are some shitty images we took while rushing production. Make a poster for us by midnight bc we're tight on schedule" and just did their best. They probably hates the poster just as much as you do.
I'm dreaming of one day I can have a job on big companies being a Graphics Artist or Designer, but I have question, do these super rush scenarios still happened to these multi million dollar companies like Disney or Marvel? I mean they probably have like atleast 2 to 3 GA or GD to do these posters, why do rush hour still exist on them when they literally have all the time in world and a huge creative team (Probably).
@@BullyMaguire387 I'm currently studying in vfx and I hear plenty of stories from people in the industry about Disney and Marvel especially. Yes they have a lot of time, but this doesn't prevent them from changing the whole character design (or maybe in this case the design of the poster) days before the due date. The process often involves A LOT of people and sometimes they change their mind. And they have the money to pay studios and artists for last minute changes, but this can sometimes lead to rush hour and therefore bad results. Maybe it's not what happened here, but it is a possibility and is often why you find rush hours (leading to bad results) even on these big projects.
I highly doubt for Disney+ series he had a very short deadline.They probably had weeks to prepare this
@@williamcardinal3591 Oh thanks for explaining.
That's a very good reason
My theory is that the poster originally looked more like yours, but one of those “yes people” kept asking the artist to change things.
“Why is Mando green? Make him silver!
“I can’t see the jetpack! Make it more visible!”
“Put some light around Baby Yoda so people can see him better!”
“Add some fire in the corner opposite the logo. Fire is cool!”
"It's never the artist's fault"
I see what bias we are working with.
No.
Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes.
This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
@@bungiecrimes7247 it sounds realistic enough to me, especially the "Why is Manda green, make him silver" part
@@bungiecrimes7247 based on my own experiences, it is not often that untalented people are hired. But it is often that others with limited understanding will require non optimal alterations for a variety of reasons.
if so, that's because digital era... Imagine telling that to Drew Struzan
Scenario 3 and 4 100%.
Great job Benny. As always.
Fancy seeing you here my lord
My lord welcome
Agreed.
Thanks bro!
There isn't many people that are capable of anything in graphic design. In the last place I've worked, the senior graphic designer didn't know how to resize images...
Someone needs to hire this man to create a movie poster
Fr phase already did a poster for avatar twow
Really
"this man" 😄
I agree
@@AV.Creative you’re talking about Phaserunner?
You’re forgetting reason 5: sometimes the artist does a great job then it gets nitpicked and feedbacked to death by higher ups who would insist the character should have its original characters and not have it be as affected by the surrounding light etc
good call!
Speaking from experience, this is by far the most likely reason.
@@BennyProductions Benny you said one week it’s been almost 8 -the fans of the gameing chan
we always joke in the studio 'Can you make it pop more' haha
Hi Benny! I rarely post comments on youtube but now it’s my time to shine haha. I work at Disney and these posters are usually done by this one team in particular that only review the art within themselves. Once they are satisfied with the result, they share the artwork with the rest of the company but the main rule is to NOT change anything, so interns and graphic designers (like myself) have to work with what we’re given with no chance to adjust it. Honestly, I think they really only care about getting it done asap and promote it everywhere. I could be wrong though, cause I’m not in that area of the company, but it’s what I’ve noticed while working here. Big fan of your work Benny, keep it up! :)
Interesting.. that could totally explain it
Thats even worse. Getting a mandate to make a poster from art that you are not permitted to change in anyway.
"I think they only really care about getting it done asap"
It's frustrating how commonplace that is. The mentality of quickness over quality.
Sucks when you have uncreative money-obsessed personalities overseeing creative projects.
@@PharaohofVibes It’s really annoying. I was recently asked to make a few social media posts with some movie posters and all I could do was add a gradient in the corner and have text over it. Very disappointing because it could’ve been so much better in any other way but they don’t even let you put stuff directly over the artwork, you have to divide the space in some way 🥲
I did a similar job last year for two large brands and an International brand. The people that hired me loved my final artwork but when it went higher up to the corporate heads for approval it was shot down. I had to keep certain changes, even though it looked awful, in my opinion, but they got what they wanted. What I’ve learned is that you can be an artist and stay broke by doing everything your way or you can get paid. It can be painful at times go against your nature but there’s times you still have to put food on the table.
There are, based on my own experience working at these kind of large corps, two other scenarios. The first is that the designer actually did a fantastic job with what they were given to work with and the time they had to work on it. I bet some overworked person received that at 6pm and were told to have it done by 7 and they couldn't leave until it was done, and got a bunch of low res action shots and had to cobble something together to match from their older, better quality shots, so they probably had fifteen to thirty minutes to do the actual photoshopping. They knew just as well as you did that it was crappy but hey, at least the image was coherent and not pixelated. Or, and this is most likely in my mind, some exec saw the properly put together one and started saying "no no use the helmet in this photo! No wait, we need to see his jetpack so they know it's there so move it over here. No no, move it farther. But your colors are too green, they don't match the exact dye used in the toys make this shinier and exactly this color." I can't tell you how many times I flawlessly photoshopped a sign into a photo with beautiful lighting and perfect perspective, only to have to remove it and just lay the sign over the top with no lighting or perspective to make it fit into the photo because some exec threw a hissy fit that the lighting made the sign "the wrong blue" and "why isn't this a rectangle?"
As someone working in the movie industry I approve this comment. Thank you
Yeah this is definitely what happens. Every big name industry wants something fast and present a lot of things last minute
Working in the creative industry things like this usually have a timeline set weeks if not months ahead of time. While some timelines can be condensed, I don't think that would be the case for such a high-production and know show as The Mandalorian. And while feedback usually comes from many different departments, ultimately it's the Art Director and Creative Director's creative decision and approval on the creative. If they didn't think it was done right or needed improvement it's their job to push back and get it right.
nah, the original poster definitely didnt take 30 minutes, it was definitely hours, but other rhan that i agreed, it was probably tight deadline combined with execs pushing ideas so colors matches toys, the actual footage, and to see tha jetpack better etc etc. and overworked fed up designer probably didnt give a shit anymore so he just did the bare minimum and went home to draw some sick stuff tu put in his drawer lol
It's pretty simple. A poster is meant to be appealing, not realistic. A tone down green realistic mando is less appealing than the original one. Of course art director and client also have somehting to say.
It seems to me that at the beginning, Disney got something like Benny, but then the "art director" came and said that it was necessary 1) brighter 2) more fire 3) larger jetpack 4) so that there was light behind :D
Really at first I thought they finally got him to make the poster. Then now after noticing these probelms I took back everything I said.
Agreed, that was my thought too - probably had to change it from the first draft concept. Almost looks like if you tilt Mando straight that he might have been in a walking pose…
I can see why though - the original one may be ‘wrong’ in terms of colour, but it certainly pops from the poster a lot more than the ‘correct’ one in my opinion.
Aaaand the reason for that isss...
Disney just wants to sell dolls.. They want the posters as "flat" as possible with a highlight on the character so they catch kids' eyes.
This 'blended' version.. do you think they aren't capable of doing this? but they DONT WANT TO.
In my experience working in creative departments for large corps, everything is moving so fast to meet a deadline, the deadline is the only thing that matters. The quality of the creative is an afterthought. Because the department is most likely overloaded pumping out deliverables, "This is awesome!" is traded out for "This''ll do."
Something bugged me the moment I saw this poster. I immediately assumed it was a good fan-made poster and did a double take when I realised it was official. Compositionally, I'm not a fan because the other mando posters have him in a strictly vertical pose, but the lighting and colour changes you made have improved it massively for me. Fantastic job!
So my newest freelance gig is Key Art for movies and Netflix TV shows. Since starting, I’ve learned a lot about how some of this is done so I may be able to provide some insight here. One thing to keep in mind is Disney may not have even made this.
If you’re familiar with special effects in movies, multiple studios will help make one movie because some specialize in a certain thing (water dynamics for example). Also, there could just be so many VFX shots it’s impossible to all be done in house. And same goes for promo materials. Big companies will outsource and work with outside agencies for Key Art.
The process can be different. Sometimes the outside agency is involved early on and will draft up concepts for the studio. Once concepts are approved, the production company will shoot promo material to match the concepts, even send over 3D renders, as well as a ton of unit photography. The outside agency then uses that material and makes the posters. This is a best case scenario.
Other times, there isn’t time for the concept stage and an outside agency is hired to just provide as many visuals as possible for the studio to choose from using assets the studio provided and loose direction. This may have been what happened here. They may not have received many images of grogu to even use, this one actually looks like unit photography (a photographer is on set to capture photos for promo material) and that’s just how the image was lit bc it’s probably a scene from the show.
One thing to remember about movie posters is they usually need to follow a bit of a formula and there’s some rules within that. Now, that doesn’t mean you can’t be creative or make good work. This poster is not bad, your version is definitely better. But if you look at a lot of key art for posters, lighting doesn’t often match because it’s almost more of a collage than an actual scene. Artists are working with the photos they are given under the direction they were given. So again I’m not trying to make excuses but we have to remember there’s a lot of outside factors that come into play with this stuff. Sorry this was long but hope this was useful to everyone!
As someone who works in design/advertising for a major company, I would love to spend this amount of time messing around with a image, crafting it to make it absolutely perfect, but the reality is most of my deadlines give me only a few hours to perfect something before it has to be sent to print or handed over to production for them to resize hundreds of versions in various aspect ratios and I’m moved onto the next project. The current pace of advertising is so fast and the amount of content that needs to be produced means that quality suffers in favour of speed and quantity. So I feel for whoever made this, it’s no fun to see half finished work go to print.
As a designer who has worked with companies like this, it was most likely the third scenario. A lot of times the people giving notes on these types of projects aren’t nearly as skilled as the designer and genuinely don’t notice these things. And people who sign off on it from other departments definitely aren’t noticing because it’s not their job to (ie. Legal, stakeholders, etc.)
There was nothing wrong with the orginal poster.
@@0707565 did you watch the video
@@UnderstandingRat-hl1sc yes the whole video. The orginal poster was good, his version was extremely greenish and hurt my eyes. Only the jagpack was a little bit better placed. He is just whinning as a little bitch.
I do graphic design for a company I work for, and I always make several versions of one job, and the guy who ultimately signs off on the design in the company ALWAYS chooses the worst one, and even makes me make "corrections" which make it even worse.
The thing is, truth be told, 90% of people simply do not care. You could make the shittiest art or design and they wouldn't see the issues with it. The girl who makes my company's social media posts is absolutely atrocious and makes middle school level MS paint edits for the company's IG, FB accounts etc. Nobody cares.
@@tocov I was thinking it was likely a scenario like you described…disappointing right!
As a designer working for a large company, you forgot scenario 5: they gave the marketing and art teams an unreasonably short amount of time to put the proper amount of care into their work.
Don't tell us they gave them less than 24hrs coz it probably was more than 48hrs which Benny probably did in less than their given time😪
imagine they would've made the composition so the character would be standing directly in front of you and really close... because he came nearer and nearer from season 1 to 2! that would've been SOOO cool!
i hoped that was a sarcasm
@@niknazrin8538 lol why
@@starkerrobert s4: bro is staring at your soul only his eyes are visible
@@niknazrin8538 why Akira man?
@@illestvillain1971 ohh.. man of culture. closeup on a robot/helmet with no expression will not look good as the poster in season 1. for me it's probably the best for them to keep the wide shot like season 1 and work more on background instead of doing lazy cut-out pasting only.
I’ve been taking graphic design at school and my project grades have really improved ever since I found your channel. I love all the content keep it up benny!
As a life long, professional visual artist, I can't even count the number of times people in management turned my art into garbage. It happens on every level, in every genre. It blows me away that they hire people and then tell them to do something against all of our training.
Benny should make a series out of fixing bad posters. I really like these kinds of videos.
There would be no shortage of content
very inspiring work! i love watching you look at an image, point out all the flaws, and demonstrate one by one how to fix them while also addressing the things you couldn’t fix. makes me see things i wouldn’t have seen otherwise and then immediately gives me actionable advice on how to mitigate them in future compositions.
Disney has a lot more problems than just posters.
It amazes me how far you’ve come on your channnel Benny! Congrats
An important discipline of being an artist or designer, is to recognize when a piece is good enough. From experience, I'm confident 99.99% of people would not look at those flaws which means it's good enough.
Great video! Great work on the corrected version. From my time working in the creative for the marketing department, it's a bit of all 4 scenarios where scenario 1 being a big part of it minus the intern part. The "Yes" men/women are part of the marketing, brand or business exec teams who wanted something exciting as you pointed out: "That's sick as hell b r o." With the amount of touch up or "Frankenstein-ing" going on, the original shot was probably just Mando sitting on a couch.
The corrected version you have will most likely received comments such as: "Why is he so green? He's too green, right?" or "You can't even see his jetpack!" or "Can you make him 'pop'? It's a bit dull." This is where your scenario 3 comes into play. Not saying I'd agree with any of these comments, I hear similar comments about marketing assets all the time. Art directors...might stand up and say something but that depends on the person.
You seem to have a very particular set of skills and a huge subscriber base and will never have to work in this type of environment. And I'm sure you don't. You are an artist and have one of the most important thing anyone can ask for, freedom! Freedom to do what you like with your posters. "Artists" and "Designers" in these corporate environment do not have much say, maybe some, but won't be the final say.
At this point i think Disney should hire Benny just to review their works.
please yes
@@BennyProductions You wouldnt take that job.. (Only if you could make videos on every single one of the posters you have to make... Would be good clickbait thoug)
The Poster industry:
Imagine a kitchen.. where you have 1 chef (no food knowledge, he is only there because he loves to eat food and its related to the owner of the restaurant) who controls 5 other sub-chefs that have to guide 3 cooks (the ones actually doing the meal)
The meal is cheap so they need to come up with hundreds of dishes to make it "worth it" and despite the fast-paced nature of a kitchen... the meal keeps being re-created daily, re-formated, re-seasoned for months, because the chef doesn't know what he wants for the menu so, to figure it out, the cooks keep creating all kinds of dishes with all kinds of flavors (even the flavors that wouldn't match... like pineapple on a pizza or brown sugar on a black bean stew, ugh) during this disgraceful process, you lose sight of why you decided to be a cook, you don't even know what the dish is about, you end up not caring for how seasoned it is or if it looks good, you just want the nightmare to end and finish your 16h day.
what do you say?
Scenario 6, they hired a great designer but kept making stupid improvisations like “ good but make the jet pack tilted and make mando less green!”
For someone who doesn't do Tutorials, you pretty much explain all steps necessary. Even with sped up video you can catch a thing or two. I like it.
Scenario 5. "Designer, we need a poster this afternoon, because we didn't plan ahead". Happens to me all the time.
then hire me and it’ll still look sick af😂
@@BennyProductions for real hahahaha there were some basic mistakes made. Every professional artist shouldnt make those. Its not a matter of time to get the right lighting and colors.
sounds the most realistic, probably any field of people can relate to this
@@BennyProductions bro trying so hard to get hired 💀💀
I take a break for awhile and come back and bennys already made a banger awesome
I do believe most in the scenario 2. It's all publicity, if they make a bad poster it will give people something more to talk about. As always great work on your edit Benny!
Nothing better than free advertising I suppose...
first it was Spiderman, now Mandalorian.
hire benny, please.
They should be hiring you like Phaserunner and others have been.
On top of the fact that you’re one of the best photoshop artists today you understand all the intricate details that make images make sense.
I’d pay for a course done by you! Similar to ones like Photomanipulation’s or Phaserunner’s.
Your optical bundle was a great addition to my tools!
The intern: watches the video, runs to the corner, starts crying
Would be interesting to see you create 'your' version of the poster and how you might change the composition?
YES! WE NEED THIS!
Just found your channel and you did an absolute great job in educating guys like me that these posters can be much better. You weren't nitpicking at all! Keep doing what you do!
I think disney will kick out their Poster Designer after watching this video 😅😅
they wont, theyll keep paying shit tons cos they dont care about the rules of making realistic they just want the guy to stand out.
@@guyver1215 I promise you the designer is not the one making "shit tons". If you look at their hours vs pay they may not even be technically making minimum wage because "salary" means 24/7 labor at places like Disney. They know there are thousands of applicants clamoring to work for them who don't know what hell they're getting into, so they dangle that over your head whenever you ask for a raise or a fair wage.
They are safe as long as they are gender nonconforming
Designer actually need an aprovement from art director whether the poster is useable or no, so thr companies actually need to hire new art director 🤧
@@Magiclesskid yup 😌
After a second I was like what are Dutch!? and you are, awesome!
Always great to see someone from my country with international succes!
2 miljoen subs is echt heel nice zeg!
Disney always makes better Posters then the people who waste their time fixing those posters
Yep. Someone spent time at Disney fabricating the background and putting this together in the first place. Making a youtube video about making photoshop tweaks doesn't make you better than the artist who actually made it. He also missed the whole point of the medium which us to make an effective poster.
I'm 100% positive that what you did was v1 and then some manager came and said "make jetpack more visible", "grogu needs more light", "mandalorian is too similiar to the background, make him stand out more", "add some fire in the left corner"
I hate watching big companies like Disney making this kind of mistakes it’s just like a stupid thing when they could just fix it so easy 😭😭, but I’m glad that someone like you tried to fix it, your version is a lot better, anyway I still feel like you could improve a lot more the composition.
They probably paid for the Mando 1 & 2 posters more to get more audience and now that they've lured enough audience they save money on posters and other things to make maximum profit.
As an Art Director myself it's probably scenario 3. It starts from the top level art directors, creative directors, and stakeholders, who might not be keenly aware of the finer details and craftsmanship needed as they go through the approval process. In which they aren't able to articulate to the artist working on it what needs to be changes and improved, as the artist might not be aware or have that level of experience. Ultimately it's the Art Director and Creative Director approving it from a creative standpoint.
Devil is in the details.
For me it's the pose. That's one of the worst dynamic action poses I've ever seen in a high budget company poster. You made an incredible job fixing the issues that you pointed out, and the video editing was *cheff kiss*. But that pose is soooo soooo wrong. It's like a picture of a mid-air flying stick that you throw to your dog in the park. Compared tho the previous seasons that have flow, movement and harmony on the composition. Makes me sad and angry. But besides that I loved the editing you did, you're a beast!
So funny when you roast a big 'corporation'. It makes them look like an amateur. Great job Benny, your lighting skills are awesome. 😄
The odd lighting in the original screams "too many cooks in the kitchen"
There you go
yet again benny destroys a billion$ company poster. you go man.
Generally, choices are made intentionally and for very specific reasons. Disney is a marketing behemoth as they spend 100's of millions of dollars on marketing research. Every little choice/decision, especially for their most important/top-tier content [ie. The Mandalorian], is made based off of the marketing data. Sure, some of the "issues" that were pointed out might have been a result of an oversight, but those are very far and few between.
Nailed it. All of his 4 scenarios clearly show he's never worked for or with Disney or Lucasfilm because all 4 of his scenarios are incorrect. They don't allow a C squad to work on important poster like this. This isn't a new thing. Posters have always historically been formulated to highlight what the Director wanted them to see. Both Directors had a say in approving this poster.
Also what I think would have been better is if his muscles were more tightened---like, his hand is just lazily holding Yoda and the arm that's shooting is again, just kind of lazy. You're shooting and being shot at. Your muscles technically will be more tensed.
As an artist, client comments from non-artistic people definitely led to this outcome.
Agreed on many of your points for the problems with the poster. Good eye for details and corrections. Your revision is better and more professional than what it was from the start.
Now, improving something that already exists should mostly be easier. Now for the next challenge: create a movie poster from scratch, scenario and or Franchise and stuff is your own choice
this is the best job application ive seen
Often lightning choices in marketing illustrations are made to make something pop, more than for realism. It's a push pull act for sure. I bet whoever worked on this one had many higher ups to please hehe 😹
Finally, someone talks about the scenarios.... I always thought about these... you talked about all of the probable scenarios. Thanks man
All this negativity for bloom, a rim light and a jetpack. Watch out mate, if 10 top comments are actual industry professionals correcting you, you can be sure 50x that amount are discussing your video and remembering Bennyprod as "wasn't he that guy who trashed on Jimmy's crunched out poster for a rimlight?". It's likely the people involved in this poster saw your video, and that's not gonna help if you want to work with them.
You clearly misunderstood this video
@@BennyProductions It's just an advice because even if the message can be positive, sometimes all it takes to be blacklisted is some bad mouthing and cracking a laugh about someone's work. It actually happened to Allan Mckay when he was starting out, he was denied his first dream job because he trash talked some pieces of work in *private*. You do you man, keep up the good work.
Good job man! Ihope you are prosperous benny.
You didn’t improve the poster.
But what you failed to recognize is the contrast is necessary to make the subjects stand out.
All you did was make them blend in to the scene better and make the characters stand out less - which is not the point of a poster. There’s artistic value into the lighting on posters. Din’s helmet is also an iconic shape, putting the Jetpack on the side is incorrect aesthetically but by you moving it behind the correct position makes the helmet even harder to instantly contrast out visually.
When it’s a clip from a movie, the work you did was fine, but you failed on the most fundamental point of the poster and that is for the audience to recognize the characters instantly and to grab their attention.
Also the placement of the text works. The title isn’t the star of the show. People aren’t stupid, they know what they are looking at just by seeing the characters. It’s the third season, the title is no longer as important as the story telling aspect. This is why they sometimes don’t even put movie titles on posters but instead leave visual clues and a date.
What you aren’t understanding is the balance between effective marketing. Cause at the end of the day, most people won’t give a crap about your correct lighting. You did an amazing job. But you didn’t improve the poster. It was fine the way it was.
Your mentality towards the photo is visual first, story / marketing second. Which works if you are the guy color correcting a clip for the show. But this is a poster, not a screengrab. Disney wouldn’t have someone who didn’t give a crap about the Brand to push this out. It’s likely that it was rushed. Imperfections are also part of film making culture and in some cases is deliberate. They even use sound bites from other movies as an homage or leave little Easter eggs. Regardless, the original poster was more effective in its original form. It’s purpose was not to give you a clip from the show. It’s to grab your attention, highlight the characters, and glamorize the show.
Hello friends, I'm from Brazil, I'm not fluent in English, but just watching I can learn a lot 😅
Benny to the rescue 😅I really liked how you explained the mistakes and improved them!
You do not realize they don't see Star Wars, they see money.
I think it could be the time pressure as well (considering how active Disney is currently) allowing for lot of these stuff to slide
I was sceptical at first but you nailed it. The fire highlight on the boots especially.
As you said, it’s likely that they don’t care, or the person in charge of approval just doesn’t notice. The original IG post itself even has plenty of comments where people are like, “I need this as a poster” or “so cool”, and that’s all the companies need to see to not want to do better 🤦🏾♂️
Good job on the edit tho! 🙌🏾
As a nitpicker I wondered why you showed up on my feed… because you’re spot on. Not nitpicking. A Star Wars Poster deserves more respect… the only appropriate sequel reference… not that I know others 😂
As a graphic designer I can attest to the fact that marketing overshadows sublime design. The point was to become top of mind for anyone who is familiar with this series and they succeeded. Obviously yours is better, but also probably more expensive and time consuming. Keep up the good work!
I spent 2 hours…
@@BennyProductions*Savage Sigma Detected!! 💀😂*
@@BennyProductions You spent 2 hours doing minors tweaks on something that was already done... the original poster is more appealing to me (color wise). Not that you did not do a great job at matching the lighting but reality is often underwhelming.. I just think calling this poster mediocre is a bit too much
@@BennyProductions you are a different breed. Much respect for you. Just giving some insight
@@BennyProductions that's an hour and a half longer than the original production designer was probably allowed for the whole piece start to finish. I've been on 15 minute turnarounds before.
I work in the industry and have worked for disney's various art teams (each network has their own team but uses outside agency to typically design posters (called key art)). I I didn't work on this project but have worked on many others. This is the scenario that actually happens: There are teaser posters and actual season posters. Im not sure if this is the final poster or just a teaser poster but based on the finish and doing a quick look there is a completely different photo up so Im 90% sure this is just the teaser poster but I'll break down the process for you anyways.
There is a photo shoot on season 1 including various setups of the actors posed in different positions with typically the same lighting setups. Those shots are whittled down from a few hundred to a few dozen which are sent to various external agencies and some built from an internal design team that build creative compositions for movie posters. As the show progresses the shots that haven't been used also decreases so the later the season the more composited posters tend to be. A team of art directors will spend the day maybe two (if we are lucky) building out a variety composition for a pitch until one is typically used to proceed forward with. I don't know how many 6pm call's I've gotten where they need to see something by the morning. Often times the agency who did the initial pitch might not even do the final finishing on the artwork. That might go to an internal team (who doesn't have high end retouchers) or to a printer who has their own retouchers but is also rushing to make a quick deadline to get stuff out to print. You are assuming that these things take weeks/months to build. The reality is multiple compositions are built in a day. Retouching is a series of back and forths and the creative director who is working on that is also working of a dozen other projects. Overly retouched art is also an issue. Your green tinting looks great, but I can guarantee that there would be pushback to make the main character pop (I hate that word) off the background. Also the tint of the green is too far off of how the character appears in the show and there would be ask to reduce that amount. Once approved by the creative team executives suddenly get to weigh in and it's a lot of non design related comments (we can't see enough jet pack can we just add one. OH WAIT, the actor didn't actually sign off on that approved shot so we need to rebuild the entire thing using one of these other shots.) That jet pack clearly wasn't shot at high resolution so Im guessing there was a need to pull a screen shot to add it. This was horrible. I don't know what the hell they grabbed. As far as what you grabbed if it wasn't an actual prop photo (looked like a cg render) you wouldn't be able to use it. Also all this artwork needs to be able to hold up to print 30x40" posters and 20' billboards. Grabbing stuff from the web isn't allowed because of licensing. If this was a teaser poster there isn't a budget to do high end retouching. Internally Disney doesn't really keep a high end retoucher on it's staff. The photo department handles a bunch of that or various art directors who are juggling multiple projects. If this went to an external agency but was only teaser art the budget to do high end retouching is typically being saved for the actual movie poster.
The Tune in has a strict set of rules. Even though scaling it down gives more emphasis to the title it's actually almost of an equal importance as the logo so you wouldn't be able to scale to that size.
Other then that it's way to green now...everything else is perfect and i can't believe how disney just keeps on missing and missing with their posters
Awesome work Benny
Undoubtedly, Art Benny is much better
I feel sorry for the artist(s) who have to make these images, most of the odd decisions are done because there is 2-7 directors/producers all looking and wanting to add/ change things on one image. Too many cooks make anything look crowded
Not to say you were right on all of your points, this poster needed a ton more love, which normally comes down to budget unfortunately.
Another likly senario is that the poster was made by a very talented artist who just didnt get the time/budget to make it perfect! :)
I really learnt a lot from this video about composition. Thanks benny!
I do love you work..but sometimes in such cases, it feels like you are a bit disrespective twoards the people behind the artworks or like you are trying desperately (with the wrong way) to get hired by disney. You are really talented. You'll get there for sure. Creating you own stuff it's enough!
You are the only person on RUclips for whom I actually wait for a next video. :)
i agree with all you say, the 1st poster still "pop" more selling his metal armor, to the viewer. yours look way better. even the ambient greenish light bounce. but it also makes it more toned down.
I honestly couldnt believe this postee when I saw it was a real ad. Its so bad. It looks SO CHEAP and generic. Unbelievable. But completely expected from Disney.
I'm sorry, but the original version is better. It makes the main character stand out more, everything with a green tint loses personality
You don't know what you're talking about
as my uncle who used to design movie posters told me "sometimes to get a visual appeal, you need to naff shit up, multiple nonsensical lighting sources may look wrong, but if done carefully, can be visually appealing without you realising"
Ngl.. it looks better but who much cares
Posters wasn’t terrible to begging with :/
Benny all cool after creating the greatest poster correction i have ever seen! give yourself credit man!
To be honest, your version looks worse. (In relation to it’s purpose being a poster)
Here's why:
Your version put more emphasis on the title when the characters should be the first thing people recognize when they see the poster. Grogu is the most popular character here and you overshadowed him. The original lighter and less saturated background worked because it allows the characters to stand out more. Posters will use size and color heirachy to place proper emphasis on what the promotion is trying to accomplish. Posters don’t follow the same rules as a screen grab from the movie - the objects in it are meant to stick out.
P.S. You overbloom everything. This isn't a Cliff Blazinsky game promotion. Not every poster needs bloom. They had that crap all over the second trilogy as a cheap effect to make the outdated effects blend in and appear more “realistic”.
Maybe they wanted the characters to stick out of the picture, to catch the attention, get our brain looking at the poster.
Admit it we all knew this was coming when we saw his story on Instagram 😂
I would love to see a 'Making my desktop background' video one day!
DUDE: As former art director and poster designer(Disney, WB, AMC, ect), you need to understand, none of these scenarios are what happened -- we get one day to design 30 different poster options, and we do this every day. Sometimes with even less time, sometimes we have a couple hours to design as many posters as possible for the client to decide from. Yes, sometimes there are bad designers, but often what you have is people doing a ton of design work non-stop with very little rest or time to think. Stuff slides through the cracks, and the production companies grab the poster before we have time to review and just start posting it everywhere. Design 30 posters over 8 hours for 5 days a week for a year, and then you might understand why this stuff happens. And maybe someone has talented as you would still make no mistakes, but please understand -- these are people's work you are trashing. And it's very hard work.
Benny we need the THE THEME PARK TYCOON VIDEO!!!
Good lord... get over yourself.
your theme park is going so amazing, I have have been waiting for a new episode for sooooooo long!!!!
who honestly cares
Nobody.
You turned the poster into a pixelated blurry mess? Good job bro!
Well, as much as Disney+ is dishing out, different shows and movies plus the things that are coming to movie theaters. They are rushing a lot of these things and a lot of developers and creators of posters or whatever are being pushed to do something quickly to meet a deadline.
Listen it's pretty simple, the marketing departman doesn't work on posters for 6 months they usually have 6 hours to slap the elements together and publish, to make the promo window as wider as possible. These things are getting more and more common.
Thank you for dissecting the issues with the poster. Definitely a learning experience!! Nice work!
When I realised my boss, who had final say on all the creative stuff I made for our small company, had zero creative taste or vision, it made me stress a lot less about trying to make something fresh and exciting. He was never gonna appreciate it anyway.
I think you've confused an actual VFX composition meant to look realistic in the show with a poster which is meant to visually communicate and have a quick impact.
The original poster is better. Just a few points: 1. Too many places to look on Mando's helmet. The original had light on the front leading your eye to the "face". Your version has too many visual entry points, front and back. You've just neutralized that area. 2. By adding more realistic color to his front boot, you've gone and done the same thing. It no longer stands out. His foot basically has disappeared. 3. Overall color grading of Mando's full body looks more realistic in yours, however, it visually makes his body recede into the background and it no longer jumps out at you as the original does.
The original has contrast and guides the eye. It makes an immediate impact and communicates.
Yours is more neutral. Like a chessboard, the further you move away from it, the less obvious the contrasting squares are and the more it becomes a block of gray with no focal points.
You've got good mechanical skills, but, respectfully, you should probably look into marketing and advertising if you want to keep doing stuff like this.
I think their QA department is short in staff, no wonder they greenlit such questionable products as the NWH poster and this one. Great job, man! You killed it.
It looks like it’s copying an older Boba Fett poster that, coincidentally, I have hanging in my room
Disney has more and much worse problems then a poster problem