Why political advertising is getting nastier | The New Statesman podcast
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- Опубликовано: 3 окт 2024
- With an election scheduled for 4th July, Labour and the Conservatives will be gearing up with new ad campaigns. But what does it mean now our leaders are playing dirty?
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Political advertising in the UK has been a largely regulated space. That is up until about a decade ago.
Our screens are now awash with political adverts, character attacks and sometimes factually inaccurate messaging. Created and paid for by our government and the opposition parties.
What can we expect to see in the lead up to a general election? And will this have any effect on voters? Or is it all just Westminster name calling?
Rachel Cunliffe is joined by New Statesman columnist Jonn Elledge, author of A History of the World in 47 Borders, to discuss political advertising throughout modern history.
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![KAYTRANADA - Witchy (feat. Childish Gambino) [Official Video]](http://i.ytimg.com/vi/jGK3YVmGZ3Y/mqdefault.jpg)
100% in favour of all parties being prosecuted and fined for rabid, Americanised ads
Public servant: Friendship?!? You told people I lured children into my gingerbread house.
Homer Simpson: Haha, yeah, that was just a lie.
Things can only get better!
With more of the same for sure
Things can only get WETTER.
Thw iony of that statement is that the term "Wets" was coined by the most frigile and sensitive of the far-right Tories, who whenever their incompetencies are highlighted to them, they cry at mean liberals calling them "stupid". They've been pretty much in charge since 2016, and since then, the country has been in a trough with people's quality of life just deteriorating at an ever increasing rate.
🎶Thiiiiiings can only get shittttttter 🎶
I'd imagine that wiith the exception of those who are terminally tribal, the general reaction to brutally negative advertising will be increasing disgust.
Disappointing that neither Jonn nor Rachel names the overtly racist tone of the Republican campaign ads from the 88 election. It's not "dog whistle", it's racism.
They’re playing dirty because it works. Negative ads work, sadly.
For attack ads to work there has to be a grain of truth in them. No point attacking Sunak as someone who kicks puppies or watches snuff movies. But attack him as being someone who's so out of touch he couldn't butter his own toast, employs a servant to do it for him, that would work.
How can the conservatives scare voters with a hung parliament when they had the last one with Lib Dems. Also the DUP had Teresa May in their pocket. I do hope that La our will make reference to these. Apologies if you reference these points later as I am only a couple of minutes into the clip.
How did they not know? It’s one of the most famous party election broadcasts in history?
It's depressing. I would like to think this sort of below the belt campaigning is below us. It clearly was at one point in history. Disgraceful how we've devolved.
This Starmer’s blue Labour and what remains of the Tory party need to keep up the appearances. In reality you couldn’t put a cigarette paper between their views and policies.
Then you clearly haven't been paying the blindest bit of attention to how the Tories have been behaving, especially post Boris purge.
@@johnharrison6808 apart from gimmicks like Rwanda what will Labour do differently? I follow politics closely that’s why I know there’s hardly any difference between Conservative policies and Labour policies drafted by McSweeney, Mandelson and Murdoch. All you follow is the headlines
@@alexmood6407 projecting much?
Because nastiness is in the British DNA. But you never know, things may just stop getting nasty for a day or two after the elections. 💙
While it wasn't the Simpsons, Boris was in South Park! ("Don't eat the Memberries!") 😅
Because British politicians have lost their uniqueness, and since I've been in Britain the only way is to imitate the worst of the US. One guy imitated Stalin. I say the worst because I studied in London and not one book I had to read was British (Business Information Systems and related Education Studies). That was 25 years ago and it has only got worse since then. Also, the populist Don Body Johnson made politics a joke and not serious, whereas since Caesar's time, when talking about his wife, she not only had to be serious, but seemed to be. He also drove out the educated, well-educated respecteful Conservative centrists to whom I was related politically and behaviour. Since then it's been a joke, jokers on all sides, cartoon trumpeters and the invasion of the liberal guilty (those who support causes but don't follow through - for example, support illegal migrants but don't want them on their doorstep).
You should see US political ads, politicians here call each other perverts and notsees when talking about income tax.
That till reciept ad was bloody hilarious 😂 as if it's a bad thing to fund public services to that extent. In this day and age, that's how much it costs to run a city region effectively. Tories know this, but they choose to under fund because they believe in small government
Starting in 2010, our elections, both general and local, have been getting more and more Americanised
Been seeing that advert with Starmer as some sort of action figure or whatever "available in different disposable policy colours" or something dumb like that, pretty tame but that's a negative ad I've noticed.
The Conservatives haven't claimed credit for it but it's blatantly them.
i've seen that one is claimed by the conservatives on my youtube adds, it's not in the advert but written in the bottom left by youtube saying who the advert is from
@@evildiabl04 thanks, didn't see that. I'd say I'd look out for it but already selected to stop seeing that one, mind you if selecting that option is as effective as it is on the Revolut adverts, then I'll be seeing it again soon 😄
Speaking as an American everyone decries negative political advertising, but the fact is it works.
That's like saying, everyone decries killing your enemies, but the fact is it works.
American politics is working?
@@stuartmoncrieff764 it works for getting people elected, probably stops being useful after that
I dearly hope we never end up like you lot. Those political ads in America are horrendous.
Down with electricity..
What goes on behind the scenes is far worse I bet a pox on all their houses.
The Tory’s are professionals at it .
Just curious. What's the name of the book on the host's desk ?
Sometimes factually inaccurate, understanding of the decade. Cambridge Analytica v.2
Throw enough of it until it sticks with the electorate whether its right or wrong is the approach it seems.
I feel like you don't get as many political advertisements as you used to, maybe because it's popping up on the internet and I am not seeing it. I remember as a kid seeing big posters attacking Tory/ Labour. I don't remember seeing any in the last two elections.
I am still waiting for a policy I can vote for. Has anybody got the bottle to sort out social care???
From Labour:
"Fixing adult social care
• Adult social care has a turnover rate of nearly a third and vacancy rate of
nearly 10%.
• This recruitment and retention crisis is a key driver of the crisis facing our
NHS and is only set to get worse and more costly with an ageing
population. Patients and workers alike are suffering from the Conservatives’
inability to do anything to change this.
• Given these stark challenges, the Resolution Foundation has argued for
“institutional innovation” to address the very stark and specific issues in this
vital sector.
• Labour will follow this lead with a New Deal for Social Care Workers,
ensuring these workers are treated with dignity and respect and that they
have a route to better conditions, training and progression."
Will you look at that. Seems like the policies are out there if you actually go and look...😊
@@dh1380 They've not exactly hidden them; it's just that very few media spaces are particularly interested in telling people they exist, and if anything more interested in telling people that they don't exist.
It will have to be nasty as it cannot purely be about policy - every new policy is there to fix a problem caused by... Labour? 😊
Labour is working.. half of our services and industrial output is automated.
Lower their taxes please, im sick and tired of the nhs trying to fix my broken legs. The nhs needs modernisation to allow for robots.
Free the robots , free the machines, unite , you have noting to lose but your welfare claims.
4:49 no, Tories are good at these things because historically speaking fascists are excellent at propaganda imagery
That's because politics is nasty!
It doesn’t have to be. Politics is nasty because nasty people are in it.
Does any real people use fb lol
Too many posts are about why we must not vote labour or conservative any more. Even though this is the correct thing to say, it may mean that not enough are saying Vote Reform or Independent. Things have to change. We start at the next election.
That's a very long-winded way of saying 'vote reform or independent'.
@@jamieparry6420 😁
Political loyalty is overrated
That said, under FPTP only one of these 2 big parties will take power. Voting LD, Green or (yuck) reform will not change that
@@mrD66M Don't give up. "I want it NOW" is for children. Vote Reform or Independent. It's a start.
@@willhall4037 vote tactically. That is a better start
Labour is worse
Your whole channel is to advertise Keir Starmer. He doesn't have such money. Who is paying to you? There are very expensive journalists there, not you though obviously as you just read the material without understanding, I mean Andrew Marr.
You know only countries and their intelligence services have enough money, influence, motivation and intelligence to sponsor this. Who is paying for your channel? Which country? Not the UK obviously. Who?
Andrew Marr might cost a few thousands for a video. Who pays to him? That's rhetorical question. I know the answer.
Can the Remoaners please move to the EU.
Wasting my time here...
Then leave mate.
The lesbian in the dark t-shirt is very butch and elegant
You're not in a position to make comment on anyone's appearance, Tom. And I have a hard time thinking your department would approve of you making fatist, homophobic remarks.
Who?
Tom got busteď lol 😅
Political Advertising getting nasty is nothing new, the question is how effective is it actually in the UK. 1997 heavily featured political ads, with the Tories taking the approach of demonising Tony Blair* and Labour. While Labour's advertisements mostly focused on the supposed positives the British people would get from an incoming Labour government. It's debatable whether either advertising had much effect considering Labour already had a huge lead in the polls, it certainly didn't help the Tories though or close the gap.
*Quite literally, as they had posters and ads which gave Tony Blair 'devil/demon eyes' (e.g. en.wikipedia.org/wiki/New_Labour,_New_Danger#/media/File:New_Labour_New_Danger.gif)