Usage Rights, Paid Media, Whitelisting | Brand Deals 101 | Creator Wizard

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  • Опубликовано: 27 дек 2024

Комментарии • 49

  • @CreatorWizard
    @CreatorWizard  4 года назад

    Creators: Get insider tips on how to grow your business & diversify your income (+ a free Brand Deal pricing checklist!) creatorwizard.ck.page/pricingchecklist

  • @LexiLuxury
    @LexiLuxury Год назад

    greaaat video!!

  • @joymae
    @joymae 4 года назад +4

    Thanks for creating this video. My goals are to land brand deals once my channel grows larger so this is helpful! Congrats on your 10 year career in this platform!

    • @CreatorWizard
      @CreatorWizard  4 года назад

      Thank you so much Joy, that means a lot! Best of luck with your channel =)

  • @yagrltam
    @yagrltam Год назад +1

    this was super helpful! Thank you for helping me gain a better understanding of these terms

  • @melsilva8007
    @melsilva8007 2 года назад

    Should we charge for Organic usage rights?

  • @glambygerys
    @glambygerys 2 года назад +1

    Hi thanks for this video. I wanted to ask you, what’s the difference between paid media, print media and in store media? Should I charge differently for each one? And what about the difference between all of them but US and Global. Hope you can read and answer my comment

    • @CreatorWizard
      @CreatorWizard  2 года назад +1

      Happy it was helpful! Paid media typically is ads on digital/social, print is magazines, etc, and in store is like having your name and Likeness on a cardboard cutout in Ulta. DEFINITELY charge more for the latter. US and global usage just dictates where they can run the ads!

    • @glambygerys
      @glambygerys 2 года назад +1

      @@CreatorWizard thank you so much for taking the time to answer ❤️

  • @WildFloridian
    @WildFloridian 4 года назад +1

    This content is great! Absolutely a must watch channel for me

    • @CreatorWizard
      @CreatorWizard  4 года назад

      I appreciate that so much!! Let me know if you have any topics you'd like me to cover in the future 🙌

  • @prettylittleflips
    @prettylittleflips 2 года назад +1

    How would it work if the brand wants usage rights and it’s only for 30 days- after the 30 days, do they need to delete video or do they just ant post again after 30 days?

    • @CreatorWizard
      @CreatorWizard  2 года назад

      Exactly right - there will be language stating they don't have to delete the video, they just can't make any new posts or promote it after the Term.

  • @sir.snuggleton
    @sir.snuggleton 2 года назад +1

    Hi! I have a question! Say you create a post for brand A with a royalty-free license for all branded media of that post. Now you also tag brand B because you tend to get a lot of questions from followers. Brand B slides into your dms and wants to purchase the rights to the content. Is it ok to do this?

    • @CreatorWizard
      @CreatorWizard  2 года назад +1

      Depends who owns the content. If you do, and granted license non exclusively to Brand A, then yep!

    • @sir.snuggleton
      @sir.snuggleton 2 года назад +1

      @@CreatorWizard thank you 😊

  • @yangfamily5840
    @yangfamily5840 4 года назад +2

    Love this! Thank you! 😀

  • @bridgetanderson939
    @bridgetanderson939 2 года назад +1

    Can you explain the difference between paid media and whitelisting?

    • @CreatorWizard
      @CreatorWizard  2 года назад

      Sure! So "paid media" is an overarching term that refers to any type of advertising that the brand wants to do with your content. "Whitelisting" is a TYPE of paid media where the brand amplifies/boosts the native post you make on your page to expose it to additional audiences. Does that help?

    • @bridgetanderson939
      @bridgetanderson939 2 года назад +1

      @@CreatorWizard Amazing. thank you! Helped a ton

  • @schildersbedrijfedens
    @schildersbedrijfedens 4 года назад +1

    thanks for the information.

    • @CreatorWizard
      @CreatorWizard  4 года назад

      You're welcome! Glad it was helpful...

    • @schildersbedrijfedens
      @schildersbedrijfedens 4 года назад +1

      @@CreatorWizard Maybe you will give some examples you ask for some video by some type of channels. For example : " we did this video with this channel and ask this amount of money".
      I think that people want to see that kind of examples.

  • @SaskiaMyre
    @SaskiaMyre 4 года назад +1

    THANK YOU for creating this video because it just brings so much to light and you detailed everything so well! Much appreciated from one creator to another!

    • @CreatorWizard
      @CreatorWizard  4 года назад

      So happy to hear that! I got you!! =)

  • @Gennesisgoncalvesg
    @Gennesisgoncalvesg 2 года назад +1

    How much can I charge per month of usage period?

    • @CreatorWizard
      @CreatorWizard  2 года назад

      Check my video all about Whitelisting! I go into that in detail 👍

  • @MousyLeigh
    @MousyLeigh 3 года назад +1

    I wish there were more info out there about how to charge brands. What is worth what.

    • @CreatorWizard
      @CreatorWizard  3 года назад

      That's actually precisely why I created Brand Deal Wizard 🤪 branddealwizard.com

  • @QueenPea
    @QueenPea 4 года назад +1

    Thanks for the information! I am learning alot as I venture into the unknown.

  • @willrothconsulting
    @willrothconsulting 3 года назад +1

    I got offered a whitelisted test deal-$150 for 30 days? Any advice.

    • @CreatorWizard
      @CreatorWizard  3 года назад +1

      Assuming this is for IG, what's the base rate you charge there? In general that seems very low. Watch this video for how to calculate how much to charge for whitelisting: ruclips.net/video/s_2cSRv2uxo/видео.html

  • @MousyLeigh
    @MousyLeigh 3 года назад +1

    New sub here. I would like to ask how to we know how much to charge for usage rights? Also, if we've currently worked with a company for months with unlimited usage rights not knowing any better to charge more, how would you make the transition to charge more without losing that consistent brand?

    • @CreatorWizard
      @CreatorWizard  3 года назад

      Hey Mousy, thanks so much for subscribing...that means a lot! I hear you - that can definitely be challenging. Shoot me an email at justin@creatorwizard.com and I can help you strategize.

  • @melsilva8007
    @melsilva8007 3 года назад +1

    Very helpful!

  • @lola.odetola
    @lola.odetola 3 года назад +1

    so helpful

  • @arsenlifestyle
    @arsenlifestyle 3 года назад +1

    Amazing content. If the whitelistimg was part of the original agreement for a video content and that video went viral 7M views, what is the range I should charge if a brand wants to whiteliat my video?
    I know one can do a CPA-based fee, but what is the flat fee standard in the industry? BTW it's a huge brand. Can't say who, but think Sony or Mkcrosoft size.

    • @CreatorWizard
      @CreatorWizard  3 года назад

      In general, 25% of base fee *per month* for whitelisting.

  • @lifewithginab
    @lifewithginab 2 года назад +1

    Thank you so much for your videos... they've helped me so much! Truly! If you work with a brand on a paid sponsorship and then they want to whitelist your IG post... but they don't seem to want to pay. Some creators have told me to just do it for free. But I feel like I should get paid for whitelisting. A lot of creators I know just do it for free. I've got offers to white list before without payment and once I start talking money the brands usually say no or don't reply... am I wrong for wanting some sort of compensation 🤔

    • @CreatorWizard
      @CreatorWizard  2 года назад +1

      So glad my videos are helpful Gina!! And no you're not wrong at ALL for wanting to be compensated more for whitelisting because you absolutely SHOULD! TBH don't listen to any creators who tell you to do it for free LOL! I have a whole video dedicated to whitelisting and what you should charge for licensing on my channel so check that one out!

    • @lifewithginab
      @lifewithginab 2 года назад +1

      @@CreatorWizard i will check it out!! Thank you!

  • @marleymoon5337
    @marleymoon5337 4 года назад +1

    Hi what’s your agency’s name? I’m starting a clean beauty brand. My demographic is young moms, like me. Thank you

  • @NancyBeaulieu
    @NancyBeaulieu 3 года назад

    I’ve allowed whitelisting with 310 nutrition and it’s been so beneficial to me to grow my following. I believe you need over 500 followers on a Facebook page for certain platforms and 310 has exploded my growth their!