Also, watch another video where we talk about Amazon demand-side platform and how to use it: 👉 Amazon Demand-Side Platform (DSP): Reach Your Audience & Accelerate Sales: ruclips.net/video/mt-YbNrx_JU/видео.html
I am having major issues with Amazon letting me do PPC, I am ready to hire a lawyer. That's how bad it has gotten, the majority of my competitors are running sponsor ads, but I can't! This is great information, hopefully, Google won't restrict me from doing ads for my brand. My only concern is, I wonder if the need of running Amazon PPC is needed?
33:30 - Very interesting, can you please share how you send conversions from Amazon Attribution back to Google ads and how you set up your google conversion tracking in that case?
So I double-checked with my technical team. Currently there isn't a great way to get conversion data back into Google ads. It's theoretically possibly by uploading what's called "offline conversions" (which really just means conversions that aren't tagged by Google), but that wouldn't likely mess with campaigns. So, for now, you just need to view reports and data inside Amazon Attribution to make optimization decisions.
@@BrettCurry Thank you for the response. Yes, we did not find good solution either. We just push people to a landing page with product inserts, and if they hit that landing page within Google attribution window it fires conversion goal on Google. Kinda help, but still not the best option
Can you track amazon sales on google though. I know you can use the amazon attribution url to track on amazon but normally on shopify for example you can install a google tag and then track sales on google adwords but can you do the same on seller central?
There is a way to send the conversion data back into Google using the API, but it's against Amazon's TOS. Some people have done it, but it's very risky and I don't recommend it. For now, you can view conversion data in Amazon attribution and then use that to make changes in Google ads.
We bid on keywords that include Amazon, but we avoid putting Amazon in the ad copy for the reason you mentioned. Amazon is a registered trademark so only Amazon can use it in their ad copy.
This video is nonsense. It is nice in theory. But the traffic is driven by shopping in e-commerce, not text ads. You are missing 90% of the customer volume and search is very expensive. There is so much misinformation on RUclips. I hope I saved someone's money before they blew it. And for sure he doesn't have a seat on Amazon DSP, all Amazon DSP goes through 2 companies, and everyone else uses their platforms.
Also, watch another video where we talk about Amazon demand-side platform and how to use it:
👉 Amazon Demand-Side Platform (DSP): Reach Your Audience & Accelerate Sales: ruclips.net/video/mt-YbNrx_JU/видео.html
I am having major issues with Amazon letting me do PPC, I am ready to hire a lawyer. That's how bad it has gotten, the majority of my competitors are running sponsor ads, but I can't! This is great information, hopefully, Google won't restrict me from doing ads for my brand. My only concern is, I wonder if the need of running Amazon PPC is needed?
One of the best YT channel for Amazon. How can I join your agency? If you do hire may be :)
Excellent... Love this video...
Very helpful, thank you for the value!
Cheers!
33:30 - Very interesting, can you please share how you send conversions from Amazon Attribution back to Google ads and how you set up your google conversion tracking in that case?
So I double-checked with my technical team. Currently there isn't a great way to get conversion data back into Google ads. It's theoretically possibly by uploading what's called "offline conversions" (which really just means conversions that aren't tagged by Google), but that wouldn't likely mess with campaigns. So, for now, you just need to view reports and data inside Amazon Attribution to make optimization decisions.
@@BrettCurry Thank you for the response. Yes, we did not find good solution either. We just push people to a landing page with product inserts, and if they hit that landing page within Google attribution window it fires conversion goal on Google. Kinda help, but still not the best option
Can you track amazon sales on google though. I know you can use the amazon attribution url to track on amazon but normally on shopify for example you can install a google tag and then track sales on google adwords but can you do the same on seller central?
There is a way to send the conversion data back into Google using the API, but it's against Amazon's TOS. Some people have done it, but it's very risky and I don't recommend it. For now, you can view conversion data in Amazon attribution and then use that to make changes in Google ads.
Can you use Amazon super url in google ads ?
It should work unless there is a redirect involved, which Google will eventually disapprove.
Can "Amazon" term be legally used in ad copies without any rejection in Google Ads?
We bid on keywords that include Amazon, but we avoid putting Amazon in the ad copy for the reason you mentioned. Amazon is a registered trademark so only Amazon can use it in their ad copy.
@@BrettCurry Does this contradict the Ad Copy tip to include Amazon in the Title?
@@michaeleder5734 yes. I misspoke during the broadcast. You want “Amazon” in your keywords, not in your headlines or ad copy.
But you can add abbreviations like AMZ.
This video is nonsense. It is nice in theory. But the traffic is driven by shopping in e-commerce, not text ads. You are missing 90% of the customer volume and search is very expensive. There is so much misinformation on RUclips. I hope I saved someone's money before they blew it.
And for sure he doesn't have a seat on Amazon DSP, all Amazon DSP goes through 2 companies, and everyone else uses their platforms.
I don’t trust that guy at all, and you can’t use Amazon on the ads it’s a trademark