GTM Leader Reacts to LinkedIn Post about Guilt as a Sales Tactic | Saleboat

Marketing VP Jane Serra raises a valuable point…does guilt still have a place in sales emails?
Our GTM Leader Lindy Hale responds, and the answer is? Not really! When was the last time you had a prospect actually purchase out of guilt? For some people, this is an immediate turn-off, so even if they were in your market, they’re not anymore.
What better ways would you take this email opener and rephrase it to match your prospect? Let us know in the comments!
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