Marketing Analytics Using Data Science and AI

Поделиться
HTML-код
  • Опубликовано: 19 июл 2024
  • Attacking marketing data with machine learning has yielded some powerful outcomes. Until now, the projects have been mostly rear-view-mirror analysis, but new machine learning models support an open-loop live data operating model.
    Learn how to use data science and AI for marketing analytics:
    - Key data repositories in the marketing stack - where are the data?
    - Normalizing the marketing data ETL process, and staying sane
    - Moving from manual analytics to live data analysis
    - Looking for the low hanging fruit in marketing optimizations
    - Building the marketing ROMI real-time dashboard
    - Building feedback loops for “lights out” optimization
    - Maintain a working “Notebook-Based” approach through the lifecycle
    Speakers:
    Grover Righter, Chief Data Scientists at Zepl
    Ganesh Subramanian, Director of Product Marketing at Snowflake
  • НаукаНаука

Комментарии • 2

  • @toprecommanded1169
    @toprecommanded1169 3 года назад +1

    Please make a tutorial on "How to build a Digital Analytics (through Google Analytics Data) Data Science Product and making a machine learning app in python for deployment and wanted to show a management 10% sales increase and make a decision". Thank you

  • @omarhossam285
    @omarhossam285 Год назад

    can you provide your contacts I have some questions I wanna ask