New Instagram Algorithm killing Biz?
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- Опубликовано: 8 июн 2022
- Hey guys! In today’s video I’m going to be talking about how the new 2022 Instagram algorithm has changed our online business. We have been selling for about seven years through Instagram and it’s always been pretty predictable up until about two months ago. Today I’ll be talking about that!
Let’s be friends on Instagram! @allischultzz @nomadboutique
www.nomadboutique.com 
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And what’s so much more frustrating is, as a CONSUMER, I HATE reels/videos whatever. I definitely prefer pictures on Instagram. When my personal feed is geared towards reels, it makes me close the app. And I miss so much content. I hope Instagram changes the algorithm because right now it sucks!
Yup, it’s been a struggle. Currently pivoting within my business. Moving towards building my company within a local community to build consistent clientele. To then open a physical store. Social media is going to be controlled by ads. I can’t afford pay to play, so I’m using time. I don’t want to be the face of my brand.
What a great, insightful, learned comment.
I started my business with Facebook and grew it to over 150,000 followers. We had huge engagement and then Facebook changed their algorithm to where I don't even post there anymore (I just have it where when I post on IG it will post on FB). I knew they would screw up IG one day as well for businesses. I've been doing this for over 12 years and quite frankly I'm tired. I have gone in debt in the past with ads and I just won't do that again.
Ugh thank you so much for making this video 😞 my business is going on 5 years and we’ve been doing amazing for the past 4 years. Lately our sales have dropped significantly and it’s so depressing 😞 we have a little over 50k followers and our posts aren’t being shown to our followers. Even reels aren’t helping too much! This economy isn’t helping as well, ppl are holding onto their wallets with everything being so expensive now a days. I’m praying for better days 😓❤️
Have you tried TikTok, and if so, how is that going?
Have you tried Pintetest instead ?
I agree with trying TikTok
The head of Instagram said in a tweet that they are no longer a photo sharing app.
”as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos.”
Oh my God! I am sitting here in my car and in absolute tears holding on for dear life. I so needed to hear this. I have been depressed and I only have 328 followers. My brick and morter is killing me.
I hope you're doing ok.
I was about to close my online boutique completely.. since I depended on IG and FB.. the ads would ring me about 25 sells on each run.. now I get no sell on 3 times the price.. and my ad gets shown to not even a quarter the number it used to be showed to... I posted everything until I plan to open a brick and motor store... I made huge losses in ads these last months.. its tight for sure. Thanks for sharing here
I have seen this firsthand as a new online shop owner trying to build a store and community. I really don't like making reels, and don't feel super comfortable with them. Having said that even the head of IG said that they aren't a static photo platform anymore. I haven't gotten on TikTok yet, but I do know people who have had success with their shops on Pinterest now that it offers more video style and carousel style pins. I think unfortunately you are right about it being a sign of the times. People want to see different things now, and be more involved in the brands.
THANK YOU for your honesty! I’ve noticed a change starting in 2022 & it’s so stressful to keep up with the changes.
the store Gia Monae started on Tik Tok for her retail store and she is KILLING IT!!!
That woman owner of Gia is a quick get rich type of business owner if you can call her that... she is all about the drama and not a good influence for any real business, cheap cloth, failed and closed businesses over and over, never looking for long term financial goals, just temporary sales and business, which is not a good business decision or model, a reputation is important and I don't believe she has that, unless you're wanting to grow on scandal, surgeries, short term failed businesses and child exploitation... just being real here. Ally has looked at her business for long term gains and growth and has built a brand that has held up for years.
She's actually closed now. IG algorithim killed alot of businesses.
I completely feel the same about posts and views and I am not excited about having to do reels to promote my shop. Bummer. Thanks for this video
Yes!! The same thing is happening with us!! I own Dressed By Ness Boutique and our engagement has gone down so much! Definitely affecting our sales as well! Thank you so sharing! 💓
Hope you’re doing great Aly!! You inspired me to start my business about a year ago, came back to see if you had any new tips! Miss watching your videos!! Much love 💖💖
Hi I just found your channel. Your videos inspire me more than I can even express. I want to start a jewelry business in the worst way and feel overwhelmed but watching your videos lights a fire under my rear and gives me some confidence. I wished you would post more frequently but I’m sure you’re very busy.
I actually noticed a huge different in my online boutique as well @tinkandposh. The last two months, my sales have gone down and I kept thinking what is causing it. Thank you for sharing and being honest.
A little while ago too, Apple stopped allowing companies to track people which killed targeted ads as well. Making a lot of companies having to pivot
I’ve noticed this on my PERSONAL IG!!!
Thank you so much for your honesty!!! I was wondering how your brick-and-mortar is doing and if you’ve experienced any set backs there? Curious if I would be more successful with a brick-and-mortar so looking into that a little more. 🧡
I am SO GLAD (not for you) but that someone is actually speaking about this and it isn’t an urban myth. Try Facebook lives, as they seem to work for me ….loads of traction. Geraldine x
It's not just you, Alli. Reels, Tik-Tok and live streaming is all the rave now when it comes to marketing e-commence businesses.
Do you HAVE to live-stream? That sounds very anxiety-inducing to me lol
Thank you for your transparency ❤️
so helpful!
Yes! I’m a small boutique owner and sales have been so slow the last couple of months.
At this point events and in person is the thing now . Everybody trying to get a piece of the pie.When I open my store I will be teaching people how to make the product and helping small business. It’s all about teaching and how you can get different sources of income
Yes, it's a problem and I create a tons of videos and reels, and I'm following all the gurus with IG growing and following tips/hacks/tricks. It doesn't help unless your paid marketing through IG and they will reduce your reach and engagement. Yes, even with videos they still don't push your reach out as far. It's so hard with us who have under 1000 followers, we are in the bottom of the pit. I'm running three accounts and definitely need whiskey and a cigar afterwards. 😂😂😁 The best is pull your customers away from IG. Support them a different way more community focus since you have two local locations. I'm trying to hang in there! ☺️
Watching this after she announced her liquidation sale literally made me cry...
My personal instagram felt like it went to shit over night. I got so annoyed with it that I just stopped posting. And my entire feed is Reels, I hardly see any pictures anymore
Trying to get the pre-launch started for my online boutique. Instagram is so hard to get followers. Do you have any tips for pre-launch? I have watched all your videos over the years and you are the reason I started this journey 🖤
I honestly feel like a little fish in a huge pond on Instagram. I’ve been trying but I’m only a year old for my boutique and Facebook and Instagram both feel like a joke to even try at this point. I’m trying to find someone to help me with making TikTok’s cause I just don’t have the time for it but I’m also low key waiting for a new social platform to rise up.
WOW! You look so BEAUTIFUL!
You're right about the change with Instagram's algorithms
My online business is also affected. Thanks for sharing!
You always give us some good advice and we really appreciate it :)
Instagram has announced it pushes reels and videos more. Reels shelf life is 1-2 months where a normal post of pictures has 24hrs-5 days. So it help your exposure.
I see all your reels I would start posting 80% reels and see what that does for you. Maybe give your employees incentives for making reels at work so you can push out more reel content and video content!
I think that would tremendously help you!
You’d have to pay them more if they are expected to help advertise/ content creation
@@ElinWinblad no not necessarily, if you have girls who want exposure and want their accounts linked to the posts as advertisement for them that would be payment enough for an account they work for with 200k+ followers. Also commission would work too because off of a sales quota if the met it or exceeded it with their reels that would be just a small amount extra and worth it for the business owner for generating more sales
I clicked on this video so fast because 90% of my stress is because of this. My business depended on organic traffic from insta ( my mistake was depending on it I guess) but we used to get about 50 orders on an average day from insta alone and now we get 2. It's really really bad. Now I am reeling , my business is on it's knees I have had to cut down on staff and move back home. Trying to find my feet again. Its not just about advertising for them but also how much you spend per ad. You can't afford to be stingy with the ad budget
It’s going to be better 🙏🏾🙏🏾🙏🏾
Thank you for being so REAL!!
I don't do postings yet lol but I use to watch you on RUclips and wondered why I wasn't seeing much but the other day I tapped yr name and here you are explaining this hmm Feel for you all it would have been a sad time but hopefully momentum keeps building
ALL THE BEST 👍
Loving your videos, just taking over a Boutique in Tasmania, Australia, but love your real content. Looks like have to get my tiktok on, 46 so that should be fun 🤣
Account in hubby's name just noticed 🤣
I have an online boutique, and I’ve never been good at Instagram. (Which is kinda important for an online business 😅) With all the changes I think I’ve kind of just given up and am pivoting to focus on vendor events and going mobile. Do you ever do in store events? That may help some! 🤗
Just saw you are pausing your online store. 😢 Now I'm scared to start my boutique... My first wholesale order comes Friday. Lol
Reels is the only way to grow and some content creators are seeing huge growth if their video goes viral. Video is the only way to go. Even rewarding reel creators $$$$ for creating them.
Coupled with that, the economy is going down and Target and Walmart reported losses. Target even came out to say they have too much inventory and is going to be discounting a lot. With gas and inflation pop down have excess money right now.
For sure diversify where you are and get your text lists going. Scary times ahead. 🙏🏼
Good afternoon Alli could you do a video on fixtures like where to find them or if there custom how you go about that thank you for coming back I’ve watch all your videos they’ve helped my wife and I with ideas for her boutique CharleyMadelyn thank you for all your info
Girl its soo hard I started my business in Jan 2022 its so difficult to get sales like this month I only got one sale and im just like idk what else to do I post on tiktok etc ppl watch but I feel like its hard to get that sale
Yes! It feels like you are talking about me
Yes it has, it’s been awful especially on Instagram
Alli, or anyone else who can help!! My husband bought a business a brick n morter store..( eco friendly clothing and t- shirts , candles n such) I was trying to branch out with women's clothing.. I got on Faire and ordered some jeans from 2 different companies . One st was HORRIBLE very I'll fitting and they won't let me return them.. Are there any wholesalers in ohio or ohio area that I can physically see the products??? How do you get good products and where???
Hey, will be upfront i haven't watched this video yet. however, I love your content and wish There was more long form videos here. I know running your business keeps you busy and makes it hard to create content. So i am wondering if you ever thought about hiring someone to follow you and record your process, edit, come up with content ideas? etc?
This is so scary to hear. I don’t have a huge Instagram following but I’m scared to invest in it. I guess I’ll just be sticking to my email marketing
You have the cutest boutique and I know it's not your content because I think it's amazing!! My boutique is solely online and I'm experiencing this 100%! I know it's been months since you've made this video but it's unfortunately still the same :/ Have you found reels are helping you make sales? We get the views & followers from them but no sales really.
I have a IG that I only follow small business on. This may be why in the past few years I haven’t seen any of them post. Or I’m seeing very few post from them.
Honestly I have been trying everything but my online sales just aren't there right now!:(
Yea my ig sucks now I got 30k followers but engagement sucks
Don’t look at yourself on the screen, look at the lens.
I’m finna start my RUclips channel back up
i feel this is not only about instagram. I think Shein is the thing. few weeks ago shein got featured at huge bussiness channel stuff and shein is everywhere and can get almost anything we want from shein. so cheap and so fun. the brand and shop can compete with shein is luxury band or cheap brand only. because we dont need the mid anymore.
It seems like Tik Tok is the new best place to advertise
It was so great to see you make content here again👸🦸♀️ hope you're well and you've navigated every market, the scary opening of a store, the growth part of it, the pandemic and now the changes happening in the financial world and because of all that I know you will figure out what to do next. As always I hope you're well and best regards 🥀Miss. Lilly 🥀 p.s. hope you enjoyed some chile verde nachos👩🍳👨🍳
Your channel is about the only platform talking about these. Please keep posting. FYI... what is your insta name? I can’t find it.
I also started to see this, however, we have turned it into seeing way MORE likes & purchases by opening up to “allowing Instagram payments” for the online store aspect. At the end of the day, Instagram wants the people to stay on their app so if you’re requiring them to leave Instagram to purchase your product, IG isn’t pushing that content. When I tag a product that someone can pay for on Instagram, it gets way more traction, likes, and actually brings sales! So maybe try activating that aspect to your Instagram shop😊
Also, I’ve tried reels but haven’t seen much success like I have on titkok… so I don’t put much effort into reels anymore. This is all info regarding photo posts on Instagram
This makes so much sense. They want their piece of the pie. I swear the internet marketplace is like the wild west. We are being held up like cowboy bankrobbers. 🤠