Steve Jobs talks marketing strategy for his old company NeXT

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  • Опубликовано: 4 фев 2025

Комментарии • 53

  • @zurvey
    @zurvey 6 лет назад +26

    "Give me some feedback if this is a successful way of communicating," he says in his closing. Uh, it is 28 years later and people are still watching in awe, so I'd say, "Yes, definitely."

  • @josecarlosxyz
    @josecarlosxyz 6 лет назад +121

    "For those who don't know me my name is Steve Jobs"
    lol

    • @ezelder
      @ezelder 6 лет назад +5

      Jose Carlos while that’s funny now. At the time of NeXT, he was only known by a small percentage of the population. Those of us who were “geeks” in the 80’s and early 90’s.

    • @frouchitude1916
      @frouchitude1916 6 лет назад +5

      For those who don't know me my name is Frouch.

    • @ChelseaPrivateEquity
      @ChelseaPrivateEquity 6 лет назад

      The recording was made for NeXT employees. Mostly the field organisation. You could tell based on a number of comments. In particular, see you at the retreat.
      I worked there at the time. I was in the 'factory' and later, in the field. It would be normal for Steve to introduce himself as common curitsey on this type or recording.

    • @angelDanJonathan
      @angelDanJonathan 6 лет назад +1

      ezelder just like nowadays with Elon Musk

    • @aurelianspodarec2629
      @aurelianspodarec2629 3 месяца назад

      @@ChelseaPrivateEquity How would you introduce yourself giving random presentation to people? xd

  • @dloverecords5570
    @dloverecords5570 6 лет назад +2

    This guy is a genius and so motivated to creating valuable products and communicating that to his sales teams, customers, and competitors.

  • @vanlitespeed693
    @vanlitespeed693 6 лет назад +4

    Doom was made on a NeXt computer. Thank you Steve and iD software for making my childhood awesome!

  • @oln3678
    @oln3678 6 лет назад +55

    OMG this was made 27 years ago... he is essentially doing a youtube video for everyday people and talking about apps in 1991

    • @ChelseaPrivateEquity
      @ChelseaPrivateEquity 6 лет назад +4

      Technically, this was made for internal consumption. The field sales and marketing organisation. Still interesting to watch.
      I was a member of NeXT at the time.

    • @giancarlodepascale6282
      @giancarlodepascale6282 6 лет назад

      @@ChelseaPrivateEquity It sounds cool. I was trying to find other internal chalk talks like this one, as he mentions at the beginning of the video, do you know if they exist ?

    • @ChelseaPrivateEquity
      @ChelseaPrivateEquity 6 лет назад

      I did not know about this one until I saw it on RUclips. Someone had access and uploaded it. I suspect there were more. Likely they were distributed only to the field. When these were happening, there was no Web. The Web was invented by TBL to justify buying a NeXT Cube.

  • @anasNCDEG
    @anasNCDEG 6 лет назад +37

    The youtuber of the last century

  • @EliLiviz
    @EliLiviz 29 дней назад +1

    Having a software camp is brilliant, bravo! 😎

  • @crazieeez
    @crazieeez 6 лет назад +17

    "The best marketing is education"

  • @CaptainPlanet007
    @CaptainPlanet007 6 лет назад +9

    I’m watching this on a iPhone while Toy Story 3 is playing on TV. Yes.. Steve Jobs was a true visionary!!

    • @AureliusR
      @AureliusR 6 лет назад

      facepalm

    • @aurelianspodarec2629
      @aurelianspodarec2629 3 месяца назад +1

      @@AureliusR Who the hell are you?!

    • @AureliusR
      @AureliusR 3 месяца назад

      @@aurelianspodarec2629 someone who can see through all the hero worship BS around Jobs. He just latched on to other people who did the real work.

  • @giancarlodepascale6282
    @giancarlodepascale6282 6 лет назад +3

    "This is the first of one many chalk talks we're gonna have this year together.." Has someone any idea where to find the other chalk talks or at least to know if they exist?

  • @Bkind2all.
    @Bkind2all. Месяц назад +1

    How about an accountability AI that helps keeping us individually accountable in our daily walk in life . If each of us in this world can be absolutely accountable for our actions in life we can absolutely change this world to be a much much better place in dwelling with each other❤

  • @0x5CE
    @0x5CE 6 лет назад +1

    Just realized that the word "app" didn't become popular all of sudden by the rise of iPhone/Android apps. I kind of assumed that they used to call them applications or software back then.

  • @oseilgnd3105
    @oseilgnd3105 6 лет назад +1

    3:55 He was talking about applications back in the day ! That's how you know he was next level on it !

  • @fabbaf2090
    @fabbaf2090 6 лет назад +10

    Well, it illustrates for sure the legends have also been wrong numerous times. He got it wrong and it basically explains NeXT's failure to get widespread adoption. Ordinary users didn't buy into that rigid workstation market and the regular personal computer market rapidly caught up in speed and capabilities. In the end NeXT OS got kind of recycled into Mac OS X, but that wasn't the original intent. And the fact he uses the "app" word doesn't make him a visionary. You simple haven't been around long enough: "app" has always been short for application, even three decades ago. Jobs marketed the word starting with the iPhone, so all of a sudden everyone started talking about "apps". Same thing goes for the "visionary cloud" comments here. Computing basically started with mainframes, Jobs didn't invent it for sure. Personal computers came along because everyone wanted one of their own at a fraction of the cost. Then people figured out it wasn't all that great doing things in isolation, so the networked client-server model became popular. When realizing all those servers were mostly running idle, cloud computing sharing resources was the solution. And with the ever increasing capacity and speed of this cloud model and virtualization, today we are basically again using the remote computation mainframe model of many decades ago, be it a billion times more powerful.

    • @dloverecords5570
      @dloverecords5570 6 лет назад +2

      While watching this video, I was wondering why NeXT didn't make it in the marketplace. Thanks for your explanation.

    • @felipe367
      @felipe367 6 лет назад

      DLOVERECORDS I believe he priced his NEXT devices quite high, no doubt one of many contributing factors for decline of NEXT.

    • @xavierrosado8575
      @xavierrosado8575 6 лет назад

      He completely mis understood the "PRO" market, because most professionals were not interested in buying a computer just for their job. Professionals, just like everyone else wanted computers in wich they could work and have leisure time. Nobody would buy a pretty expensive workstation with privative closed software and then buy another one to watch porn.

  • @pocketman5510
    @pocketman5510 6 лет назад +2

    And he was completely right

  • @mattreedah
    @mattreedah Месяц назад

    What’s crazy is most of those just went to windows with windows 95

  • @nikhilgoyal007
    @nikhilgoyal007 6 лет назад +2

    he is essentially talking about the seed idea of leveraging a cloud ( using mainframe resources ). it's come one full cycle!

  • @OpportunisticHunter
    @OpportunisticHunter 6 лет назад

    Thanks Steve!

  • @m.nurguvenc3091
    @m.nurguvenc3091 6 лет назад

    best salesman pitch

  • @artscienceweekly
    @artscienceweekly 6 лет назад +8

    Same presentation style all his life

  • @pessimistic_optimism
    @pessimistic_optimism 6 лет назад

    Steve explaining 2 tier system 27 years back
    And custom apps are current erp systems

  • @teskigharaki
    @teskigharaki 6 лет назад

    Ultimate Marketing Science! WoW, Steve!

  • @gabox01
    @gabox01 6 лет назад

    Not a word about cloud computing & big data.

  • @akashsadasivam2132
    @akashsadasivam2132 6 лет назад

    This a successful way of communicating, but the whiteboard is not so clear.

  • @CodyTatman
    @CodyTatman 6 лет назад

    "hi uhh"

  • @taibaawudu9848
    @taibaawudu9848 6 лет назад +2

    Wonder if sun saw this video in 1991
    Steve - "let me details our entire strategy to the world "
    Sun - " AHH not anymore Ur not getting half "

    • @ChelseaPrivateEquity
      @ChelseaPrivateEquity 6 лет назад +1

      The recording was made for the field sales and marketing organisation at NeXT. This was not for public release.
      I worked at NeXT at the time.

  • @hannahgrazzini
    @hannahgrazzini Месяц назад

    Why did he have to be so sexy

  • @momatmusic
    @momatmusic 3 месяца назад

    Damn this shit probably made no sense in 1992

  • @monfrancaisaccount69monfra8
    @monfrancaisaccount69monfra8 6 лет назад +6

    this unknown guy is good at marketing, but I'm better

  • @ReadingScience_
    @ReadingScience_ 9 месяцев назад

    :+)