Gareth Pugh S/S 16 - Fashion film by Ruth Hogben

showstudio.com/project/gareth_...
Pugh’s provocative garments take centre stage in yet another collaboration with filmmaker Ruth Hogben. The Heart of Soho sees masked figures embody the spirit of its strip-lit streets, shimmering in coins and pole dancing in paillettes. Styled by Katie Shillingford, the short film and thudding soundtrack sum up Soho’s seedy glamour in all its glory, making Pugh’s message loud and clear: Soho needs to be saved. And quickly.

[@nelohagen]

Soooooo Bowery.....amazing!

[@shanecrazy2607]

Gareth Pugh is amazing

[@Herxnanx]

Ruth Hogben is amazing!

[@hsfifsrhjkd]

What’s the soundtrack called and where can I find it to download?

[@ortem000]

Love you Gareth, but I am happy that styling for the actual show was different.

[@uglyposterboy]

I knew i could push like before the video started

[@joeybistoocool]

Ruth is a genius

[@vinedelavie7279]

...Just heaven

[@kissmorem756]

this film is so london

[@mig852]

Génial sublime

[@davidtang9843]

wow

[@LegionariiSSturm]

god