How 1950s Women "Weatherproofed" Their Hair
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- Опубликовано: 24 сен 2010
- "Curls last until you cut them off." Apparently if users of this product were dissatisfied with the results they'd have to shave their heads.
These days you'd have to go to a hardware store to purchase what women were putting on their hair in the 1950s. Weatherproof silicone coating? Today it's sold as Thompson's® WaterSeal® and used for waterproofing wood and concrete. At any rate, silicone coatings for "weatherproofing" hair were soon overshadowed among hair care products by the far superior epoxy resin coatings which enabled hair to withstand Category Five hurricanes. 
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I remember using Richard Hudnut egg creme shampoo as a teenager.
Look man, in the event of nuclear annihilation my hair is gonna look fuckin' baller.
“ curls last until you cut them off “ GREAT ! 😂
Well de-frizzing products and shine serums still use silicone today, so apparently yes, every gal does want that.
But it makes your hair greezy
@@Angelofloveandhappiness only if you use too much, too close to the scalp, or your hair is already super greasy.
@@Angelofloveandhappiness Not if you have dry hair.
Yikes the chemicals in that stuff....!
hell yes !
Now with added sheen-enhancing "asbestos crystals" and "radium-226" for that beautiful GLOW!
LOL this video was fantastic, for as much as a home-perm can be fantastic.. I wanna see some Dippity-doo commericials as well.... my mother used Dippity-doo from the 50s clear thru to the 70s and when it wasn't marketed anymore, she cried for an entire day! LOL
My mom used to use Dippity Doo on my hair because I had curly frizzy hair that she had a hard time working with. It didn't do much good though. Seemed to dry my hair out and make it brittle.
I felt the same way when I found out my signature lipstick, lipgloss and lipliner were discontinued. I’m STILL upset and STILL searching for a dupe! (This was like 6-8 years ago, lol.)
I love how they call the look "natural"
Yes. It was. The marketing idea was that you could recap the bottle for future usage, and not have to discard it after the first time you opened it. This made it appealing as more economical than having to purchase a brand new bottle for each use. Permanent wave and hair coloring chemicals were not so lucky. It was one use and out for them.
Apparently a highly successful businessman recognized as the first American to achieve international success in the.cosmetics industry from the late 1880s until Hudnut sold the business in 1916 and retired to France. His company was acquired by the William R. Warner & Company, which became Warner-Lambert in 1955. In 2000, Warner-Lambert was purchased by Pfizer Corporation, now the world's largest pharmaceutical corporation.
From wikipedia - can't post the web address here.
Oh wow!
It's Evelyn Patrick narrating! She is so terrific. Watch her ad for Revlon 'Snow Peach' to hear more of that terrific voice.
Nowadays we can't even say the name "Hudnut" without cracking up. hahaha
@sunjy5 The thing is that waving lotion usually deteriorates 24 hours after you open it up so this stuff must have been abnormally strong. They never mention the neutralizer which is the lock-in step for perms. The silicone for the Pin Quick formula actually served no purpose and probably interfered with the ammonium thioglycolate that usually is the chemical breaking disulfide bonds for the perming process. Yes, I am a hairdresser.
From silicone hair to silicone implants . . . It sure has moved around, huh?
D’Lou LMBO
I used to have straight hair, now I have waves and frizz and flyaways, lol.
Love that TV commercial!!!
How's that for a really big splash!!!
QUICK I NEED SOME HUDNUTS!
I bet this is the reason my grandma permed her hair until she died in 2002. She did it for "body".
My baby-fine hair was permed from the time I was 13 until about 12 years ago, when peri-menopause kicked in, and my hair decided that it would no longer take a perm. Now, if I want curly hair, I wear a wig. Easy-peasy.
"Beautiful silicone sheen!" What every gal wants on her hair.
Frizz-Ease and other sleeking products ARE silicone.
I will see if my salon carries this
LOL!
Not grow it out, but cut it off??? That's quite the risk for Mr. Hudnut's product.
An elegant hair product for a more civilized age!
I wear my hair like this 😂
tell me how im trying to go for it lol
the Ad says it keeps the CURL UNTIL you CUT THEM OFF !
looks very june cleaver.
No, I think it was the name Richard "HUDNUT"! Just not catchy. Thank God he didn't use "Dick" as his first name.
My sister's boyfriend's name was Richard Head. He was a real nice guy. He died a year ago from the effects of Agent Orange when he was in Vietnam.
I highly doubt this is going to work with humidity.
That would be even more amazing. Why do you ask?
Yep you can. Not that you SHOULD - just that they are out there.
Silicone was developed as a medicine / Immunity Reducer so Heart Transplant Patients (victims) bodys would not reject the new heart, but it was found not to work good enough. Later when they used them as sealed breast implants (that leaked) the patients CLAIMED and WON the lawsuit that said the got sick with a Weaker Immune system ! Using it to seal window frame gaps seems to be the best use lol so far.
It all sounds like high technology to me.
Cool
yeah while straight is in.
Just curious.
wtheck...she didn't even come back out of the water!!!!
Those are beautiful lady's.
If only I lived back then. Simpler times.
Geez, I'm naturally wavy haired and I wish I had straight hair. XD
That's how advertisers get you. If you have straight hair, it must be permed to make it curly. If you have curly hair, it must be relaxed to make it straight. Whatever you have "isn't good enough", and only the advertiser's products will fix that.
I know this isn't good for the hair but just saying, female hairstyles back then were /so/ much better than gross hairstyles of today! (in my opinion!)
I envy the time where short hair was an acceptable thing in fashion
here I am struggling to brush my long ass hair
Mallory Garcia Acceptable in fashion? Who says short hair is unacceptable today?
*****
well because back in this time, women were actually more likely to have shorter hair. currently in this time period, if i cut my hair short my mom would kill me.
+Mallory Garcia I heard it was because of war. War caused a shortage of men to work in factories, so women had to fill in the gaps, and long hair was actually dangerous, leading to disastrous accidents. Which is when short hair kicked in, then the waves helped make it seem more feminine, and it stayed once wars were over... until women let it grow again, anyway.
mallory that's your mum, lobs and pixie cuts are all the rage today
Well I suppose you would know best!!!
Enjoy
it was a perm at home nothing more
So...a perm?
Okay haha
💜💖💜💖💜❤️
Silicone? O.O What the Hudnut?
What do you think is in Frizz-Ease and other "shine" products?
What about a woman who had hair to her hips and dressed like women did in the 50's.
A women like that was not waving her hair.
Frizz
the times when women started the short hair trend and they thought it was cool. now we're back to long hair, back to 17th century. proof? Look at today's shampoo commercials. weatherproof hair? we're now back to using headscarves.
It is true, fashion trends go full circle. What I want to know is what is in that product. Not trying to be funny with a play on the name, but it must have been some mean stuff that would probably be outlawed today.
Why do you people think our time's trends are so rigid? Why do you keep your hair long if you don't like it? Our time is the first time we can do whatever we want and still be stylish. Short, long, curled, straightened, wavy, messy, shaved, partially shaved, in whatever color you like, even rainbow works. Why do you have the need to fit in a certain type, just keep your hair how you want, you'd still be stylish.
@@freespiritable right idk why people in the comments are acting like short styled hair isn't in. It's 2020 wear whatever you want.
I collect old beauty-trade magazines. In the 1950s, when a cigarette ad showed a woman on a camping trip, and she'd just slicked back her hair instead of setting it and styling it "properly", one beauty magazine saw it as an attack on the whole beauty industry.
It ran an outraged editorial encouraging beauticians to write letters to the advertiser, complaining that the ad promoted ugliness, and would make women think they didn't need weekly trips to the hairdresser.
Seriously, what woman would even TRY setting and styling her hair when she's camping in a tent in the middle of nowhere???
Hey ,what ever...but women back then were gorgeous ..
hehehe xD turn on captioning
people in 50's aready have waterproof camera?
It was simple as just putting a glass box over the camera.
The Media oohh i see lol
Bunga Rin that's what they used for film Jaws actually
The Media clever
while straight hair is in style, i mean lol.
Richard HUDNUT? Seriously now...
LOL - Honestly, could you imagine a TV commercial for this product now?
Plus it's chocolately in milk.
I can smell the perm.
That's the lanolin (the natural oils in sheep's fleece) in it, to protect the hair.
There's a spot-remover called Amodex, with lanolin as its active ingredient. It smells just like a perm.
Wait so the bottle is only worth 2 uses? lmao
It was an at-home kit. When you buy boxed dye from walmart can you save it? Noo
@@stephaniecollins6052 You can, but only if it's unmixed. If you have short hair, you can pour half of each bottle into a non-metal container, and mix them together in it, and apply it with a dye-brush. The unmixed portions can be saved in their bottles until next time.
Dick Hudnut will make your hair... CURL!
I prefer women with longer hair but back in the 50's the women looked amazing with short hair. It probably has to do with how classy and feminine they dressed to go along with it, because a women in jeans and a t-shirt with the same hair style would just be off putting.
This is the 1950's hun. And silicone strips the hair.
Will I get brain cancer?
Natural 😂😂😂😂
The company went out of business. Guess the products were really shit.
Your ignorance is showing. The company lasted for more than 60 years, and was based in France and the USA.
bloody awful old lady hair 😆
Silicone is HORRIBLE and tottaly damaging for hair.
no one should ever...EVER get a perm, did some woman think " you know what would be a good idea? if I had some way to look like I shaved a Poodle and stuck it on my head!!"
Please never do that to yourself or let others do it..... beauty may be in the eye of the beholder, but perms are ugly on everybody! lol =oP
It depends on the perm and the stylist. A perm is just the support for a style. Even the gorgeous manes of curls that were fashionable in the 80s had to be properly shaped, and had to be set with rollers or curling irons every time.
Why were the hairstyles in the 1950s so old fashioned and so matronly????? Those hairstyles made women look much older than their age.
Because a lot of the hairstyles of the 40s were long. So in the 50s, people went short
It's just your impression because grannies today continue using that style so it gives you the idea that it's only for old people. Our grandmas were fashionable when they were young though.
hair was so ugly back then.