And we still don't even have a plug-in hybrid Defender in the US, at a time where most forward-looking buyers are going with full electric... I really like the Defender and was a fan when it first came out, but even then I was waiting to see at least a PHEV version. It's hard to believe that it's still not available here after all these years.
I'm not sure I would advertise your most capable 4x4 as "Fit for the Urban Jungle". I have an L663 D110 but would never say it's a street car for the urban commuter or soccer mom. Leave those roles for Range Rover and maybe Discovery. Defender is all about the lifestyle of adventure and exploration. The marketing for Defender should emphasize the utilitarian nature of the 4x4, highlighting it's ruggedness and refinements that make exploring exciting.
I’m sorry but the urban environment is the only thing land rovers are now suited for. You build and market to people in heals with designer handbags whose idea of an outdoor adventure is alfresco dining.
And we still don't even have a plug-in hybrid Defender in the US, at a time where most forward-looking buyers are going with full electric...
I really like the Defender and was a fan when it first came out, but even then I was waiting to see at least a PHEV version. It's hard to believe that it's still not available here after all these years.
I'm not sure I would advertise your most capable 4x4 as "Fit for the Urban Jungle". I have an L663 D110 but would never say it's a street car for the urban commuter or soccer mom. Leave those roles for Range Rover and maybe Discovery. Defender is all about the lifestyle of adventure and exploration. The marketing for Defender should emphasize the utilitarian nature of the 4x4, highlighting it's ruggedness and refinements that make exploring exciting.
I’m sorry but the urban environment is the only thing land rovers are now suited for. You build and market to people in heals with designer handbags whose idea of an outdoor adventure is alfresco dining.