Retainers or Revenue Shares - Which Should You Charge?

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If you're trying to make the maximum amount of money possible with an SMMA/Marketing Agency, should you charge a revenue share or a retainer? In what situations should you charge a revenue share or a retainer? How high of a retainer or a revenue share? Does it depend on what the service you're selling is? As a beginner, there are a category of clients that will attempt to take advantage of you - you must be able to snuff these out, and recognize when you have a good or bad deal on your hands.

[@Belmeck]

I wish this video was uploaded 30 days ago, I got finessed by a $200k/month B2B owner after agreeing on a 40% rev share from his paid coaching program that we're supposed to get sales to from RUclips content, he decided to bring it inhouse after 2 full months lmao

[@pythro_]

Were you able to get any cash from him?
God is the greatest planner

[@madness5693]

Thank you so much man, Recently I was presented with a similar deal too. All these local businesses complaint about how they have been burnt by agencies but guess what I have had clients not pay me too. Even tho it was written in contract and all that.

[@nabeelazeezdxb]

9:15 is a brilliant, succinct point.

[@danielfazio]

Thanks brotha 🤝

[@AbdussamadBua]

It happens to me sometimes ago. Thanks for sharing

[@georgeytishin]

The worst part is, even if you're REALLY good at your service, and actually deliver perfectly, its still in the hands of the company to actually close & successfully fulfill. And most of the time, the types of people who gives these offers don't really have a good sales system in place, so you're really just shooting yourself in the foot.

[@udaygehani3808]

Always awesome videos Daniel. Thanks.

[@danielfazio]

Thank you sir!

[@collinschmelebeck]

great breakdown

[@insas5741]

just found ur channel, only the 2nd vid ive watched & only 7 mins into this, your content is fucking amazing

[@danielfazio]

Thanks brotha 🤝

[@chrisecom3446]

For a video ads agency would you do project based at the beginning or retainer?

[@blexact6206]

Bro the timing on this is literally perfect.
I have a lot of fkn people who do not want to pay ANYTHING upfront because they got burned.
One literally told me on the call after I pitched the setup fee "or I pay nothing and you get a share of the deals we close"
like nah mf how are you not paying for inboxes and domains but at the same time make 150k/month with your agency.

[@chalmagean]

Whoever writes your scripts has his capslock pressed :)
Thanks for making this. Love your content.

[@leadgenjay]

To start out, consider a hybrid model where you charge a base retainer to cover your operational costs and then add a performance-based component. This aligns your interests with the client's success and can scale as you prove your value.

[@ashleysaldanha6898]

Bro it’s obvious you’re Running an ai script to make these comments lol. Appreciate the hustle tho

[@mariokhoury1108]

Hello! I wanted to ask what is considered a conversion rate in a VSL

[@user-yn9dd6zq5r]

What % rev share should you be charging as a beginner? (pre-1st client)

[@shantbarseghian4957]

Currently at 2k mrr, will joining CA when i hit 10

[@danielfazio]

Join now

[@adityapatilap89]

What is a client is willing to spend on a ad budget & email accounts is offering a 20% rev share, is it a good deal?

[@AbdussamadBua]

Love you Daniel 😂

[@Singergram]

I’ve just started and first three clients are £2000 one off fee then £400 per call. Have I left myself exposed by not charging a monthly retainer?

[@nishuboi2009]

Hey Daniel, I’m from India and I want to start a B2B business. Can I get clients from the western countries?
If I can’t do it then still is there any way to get paid in dollars as an Indian? I just wanna make $1k-2k per month

[@ahmadsoud]

And your channel is fucking underrated.

[@danielfazio]

Thanks brotha

[@bondweller9664]

What is a case study and how tf do i make one? How many months should a client be with me for me to make a case study

[@ummehabiba2036]

Until you get them results you promised

[@Sales-ki7lx]

Yo man, how would you get clients as a freelance software engineer? can a freelance software engineer join Client Ascension? because Im not a marketing agency, but I guess it's kinda similar in a way. Cheers

[@-alpha5491]

i want to see more content related to the come up of listkit, there is no REAL SaaS marketing content on youtube for SaaS marketers.
Me and my SaaS buddies find everyone quite stupid and would like to have more content from you regarding SaaS customer acquisition, product quality, onboarding ...

[@DavidMendoza-tx4gs]

Email

[@Wilson_Cool]

The haircut 🥵

[@2minutepainrelief274]

Daniel I have a question, do shit clients ALWAYS refer shit clients??

[@danielfazio]

Not necessarily

[@tobiasburkhardt7602]

Fazio maxxxing > Nicotine and Stim Maxxxing
You give me so much dopamine man, thanks ♥

[@Wilson_Cool]

The haircut 🥵