Meet The Entrepreneurs Using African Spirituality To Create Businesses
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- Опубликовано: 27 авг 2024
- The current spiritual boom not only provides a way to connect to one’s higher self, but also a way to make money. Shontel Anestasia, 30, is one of many Black women entrepreneurs creating businesses under the influence of African traditional religions. Watch the video to see why spirituality-inspired businesses are thriving.
Special thanks to Dianne Stewart, Tracey Hucks and Yvonne Chireau.
Check out Shontel Anestasia’s channel: / shontelanestasia1111
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Why The Spiritual Industry Is Booming
Thank you so much for featuring me in this documentary! This is shedding such a beautiful light on our religion. Ashe Ache Ase!
Congratulations you are amazing and awesome! Keep up the amazing work.
Isn't it totally antisocial to distinguish people according to their skin color instead of their personality, preferences, culture preferences and dreams?
Isn't it totally antisocial to distinguish people according to their skin color instead of their personality, preferences, culture preferences and dreams?
@@delirous8 Thank you!
@@delirous8 congratulations 🎉!! I am grateful to have come across this video I was seeking confirmation from a genuine source and this was it
I really love the way black women are empowering themselves through entrepreneurship. We're extraordinarily savvy and brilliant in the way we navigate our way around this 9-5 workplace culture. We've been really stepping away from that lifestyle and embracing work that resonates with us. Black Girl Magic is real. 🌟🌠🎇🏆🙌
❤❤❤
Where there's a need or void, there is a business opportunity.
Factzzzz
Mannn ☝🏽💯
#SoReal
The void is endless in this realm.
Thanks so much for shining a light on our sacred traditions CNBC and including me in this feature! I started the BEAUCOUP HOODOO ATRs Book Club to create a fun and safe community for Black people to learn about our ancient traditions. It has been a true joy! #shoppeblack
Spirituality no matter what your creed is about tapping into faith and feeling. It's something that helps you feel comfort and strength. I really appreciate this video showing this perspective.
Love love love to see it! I also opened up a spiritual boutique and apothecary in 2020. The divine feminine is RISING, especially in the black community. It's such an honor to watch the tables turning.
It’s about time …
find God he’s the truth
and it's going to lead us absolutely nowhere.
I don't like tables turning. I just think balance is needed, especially in nations where diversities exists. I also prefer the concept of men and women finding their divinity and feed into them so we all win.
It definitely is and as a God I'm ready to help the Matriarch finally make its return to bring balance and restore order. It is a reason why the Black Woman is considered God. It's because of the power she's been blessed with.
Even tho im atheist and often question the legitimacy of “spiritual” practices and businesses .. I absolutely love learning about indigenous beliefs and seeing melanated women thriving in business 💛 great video and videography 😍
JESUS CHRIST ✝️❤️🔥 IS THE WAY THE TRUTH, AND THE LIFE. AND NO ONE SHALL INHERIT THE KINGDOM OF GOD EXCELT THROUGH HIM, GIVE YOUR LIFE TO GOD .. THE TIME IS SHORT, IF YOUR READING THIS GOD WANTS TO SAVE YOU. REPENT FOR THE KINGDOM OF GOD IS AT HAND
I’m apatheist and I feel the same way. I love to see it 🤍🤍🤍
Some believe that atheists also have there own religion. But they don’t call it religion. Jordan Peterson had a conversation about this in a relatively recent video.
We are god sista!
the spiritual world iis something we are all in tune and it's the only world we know.
We don't engage with physical world.
@@shanj2009 wooah thank you for teaching me a new word. Been an "apatheist" for awhile now, never knew there was a word for it.
wow. Many Chinese pray to their ancestors everyday with incense, Ancient Romans have a fire burning continuously at home for their ancestors, and Africans burn incense for their ancestors too? So before onslaught of Christianity, three very different civilisations have the SAME religious practice of worshiping their own ancestors?
I love seeing positive stories like this!!! I was able to quit my corporate job in October 2019 after just launching my spiritual business November 2018. My goal was 1 year and I was able to make the move a month shy of my goal. I hope my story inspires someone to bet on themselves. 😉
Congratulations and best wishes on your journey!
@@Cloudss9 Thank you ☺️
Are you on Instagram?
How you making out now?
yes 🥰💕
I didn’t realize some of the practices that I grew up with (burning essence, putting on red lavender oil for protection and certain baths and tonics) had their roots in African spirituality. I just assumed it was old people thing 😂😂. Thanks for the enlightening video!
Yes it's in our DNA, everything is everything! The way we move/dance/sing/shout/dress/hairstyles...every fiber of our being. There is no separation between spirit and everyday life. Energy never dies. Ase
@@jonettacabble Period! 🙌🏾🙌🏾🙌🏾
I loved seeing Iyas Elemi Gayle and Shantrelle Lewis in this profile. Both ladies have impeccable integrity and knowledge of Lukumi.
Ayibobo! I hope that any followup would include something about the women in Haitian Vodou-and there are many, especially in New York and Miami-who are doing exactly what we see here. Vodou is arguably the most overlooked and/or misunderstood of the Africana faiths, perhaps because it coalesced in a Black republic, the first to say "no" to slavery.
I'm guessing you haven't actually looked because there is more about Haitian voodoo on this platform than any other Black ethnicity. There's 2 documentaries about Haitian voodoo produced by VICE and one is about a well known NYC Haitian Priestess. And there a several others about Haitian voodoo. Black American African spirituality is actually the more overlooked spawn, according to titles that come up upon searching. And when Black American voodoo is highlighted its almost always about New Orleans.
So proud of you Elemii!🙌🏽💛🦚🍯
Women uplifting women is a beautiful thing. You are inspiration.
Look at Elemi😭🥰😍😍😍😍I've been following her for so long (like 5 years) on RUclips and now to see her here!! Wow
Achè!!! Thank you, this was beautiful for me to finally see my religion represented in a correct matter and a meaningful matter.
Asé! Me too!
I love what you are doing
I've grown to learn so many negative things about these societies. But my spiritual awakening has shown me just how important these people and practices are. These people save lives and generations. Your spirituality is something that you should never sleep on, there are really dark forces at work. Prayers and healing are vitally important.. I don't know who needs to hear this but with God, all things are revealed.
I've watched this before I came into my own as a spiritualist and was taken back with emotion, now a year later watching it again brought me to tears. I celebrate and honor these beautiful women, it's because of all of you, I now stand boldly on my square. Thank you from the depths of my heart. ASE'
I love the way our beautiful Sisters are truly embracing African Spirituality. More so than our men folk. I am deciding which West African country to set up a Spiritual shop. My youngest sister lives in Ghana and she feels I should come out there and do it. My talents lay in the Jamaican Obeah tradition, as my late grandmother was a Jamaican Bush lady, healer, and reader. Keep up the fantastic work ladies.
I absolutely love this! This warms my heart, these Goddesses are amazing and so inspirational. This is exactly what we need , to be taken back to our roots spiritually. Ase’ to the ancestors all know and unknown Ase’ to these Queens. Peace Love and Light
Right on time and necessary. But don’t tell and show everything to outsiders.
Black people should move in silence.This business idea will be stolen.They are watching.
Being an Ifá priest myself, my heart rejoice watching this documentary 👏 Thank you CNBC for shining more light on the Yoruba ancestral religion ❤️❤️❤️
@@ShontelAnestasia my sister, it is Aboru Aboye.
@@oriode2783 Ifa has been practiced outside of Nigeria for hundreds of years. In Benin they may say “Afa” or “Fa”, but it’s still Ifa. In the West, we have Creolized versions of Yorùbá language. Among the Lukumí of Cuba, the greeting used is “Iboru Iboya” instead of “Aboru Aboya”. Try to think of it as a Creolized Yorùbá dialect.
I don't want capitalism to commodify African spirituality. Not sure how I feel about this but good for her nonetheless.
ATRs have always contained a material culture.
Right??
If this is their true path it's about Reciprocity. BUT I understand your point.
It won't because the ancestors and African Gods only communicate with us-Black women. Non blacks-including biracial don't have that deep rooted connection with the African Gods or our ancestors. We are full-blooded and that is what you need to be successful in African Spirituality.😘
@@madamelogicbombdropperblac7799 true I don't want half breeds or non black people to take advantage of this spirituality
I want to thank you CNBC Make It for sharing with us about the topic Meet The Entrepreneurs Using African Spirituality To Create Businesses.We all need to unite together and take back our DIVINE MOTHERLAND, Seek "MA'AT" in your lives people worldwide and strive for "DIVINE ORDER" and you will be on the path of knowing your true "DIVINE FUNCTION in CREATION" AFURAKA POWER FOREVER 🌎🇬🇭✊🤴👸💪🥇✌🙌
Keep moving forward divine light beings ( sister's ).
Elemi from Yeyeo Botanica is an awesome person!
This is the second special about black spirituality and this time they got the title right…because before they said it was witchcraft
It is
@@DerelleR definitely Not!
@@RockStar_Love whatever you say. 👌🏿
Black Africans have their own spirituality but nothing wrong with Judaism or Christianity or Islam.
@@DerelleR 100 right bro these people are all being led astray
I am so happy to see this being highlighted. I started Black Lion Botanicals when I was seeking comfort for my mother. It has been a true blessing to my spiritual growth and empowerment. It is my honor to share that with others. There are tools available to help us live our best lives. I intend to put those tools into my clients hands. Ase'.
Wow! We love what you are doing Shontel! Many blessings to you!
Thank you!!
Love what these ladies are doing
S/O to the black ppl using their power to help others ❤️
Incredible person who is reading this. Want to let you know that EVERYTHING IS GOING TO BE ALRIGHT. Blessings upon blessings come to you daily. Everything you need it’s on its way to you! Be ready to receive! You are healthy. You are strong. You are capable. True wealth is coming for you. You are blessed beyond measure. You are loved so much by many. Receive this TRUTH! Bless you always with everything great you deserve. You are greatness!
~❤️Nat
I received your message. Thank you!!! I wish the same for you. Stay positive!
Sophia
🙏❤️🇰🇪
I think it's great that African people are going back to their source of spirituality. Colonisation disrespected people of colour globally. You can't know where you are going to, if you don't know where you come from.
Jesus came to set us free from worsening little gods aka demons .
Only Jesus is Lord over all and all these little idols they worship know it
Òrìṣà are deities not a religion. Yoruba is a religious system as well as language and culture. Òrìṣà are part of most of the diasporan belief systems that are rooted in African religious practices.
JESUS CHRIST ✝️❤️🔥 IS THE WAY THE TRUTH, AND THE LIFE. AND NO ONE SHALL INHERIT THE KINGDOM OF GOD EXCELT THROUGH HIM, GIVE YOUR LIFE TO GOD .. THE TIME IS SHORT, IF YOUR READING THIS GOD WANTS TO SAVE YOU. REPENT FOR THE KINGDOM OF GOD IS AT HAND
@@iyanajanaae 🥱🤣
this was filmed super well, wow
I love Shantel's cowrey shell necklace.
Love the reclamation of our true spiritual and religious practices 🤲🏾
It's demonic.
@@chigasaki06 go pray to your white god.
@@chigasaki06 so is most of Christian traditions but i see yall still love yt jesus
@@junkmail7780 Jesus wasn't white.
I'Am Soooo Happy to See Elemy!!!!💓
I am happy I stumbled upon this channel.
I love this channel they cover everything! I learn so much,keep up the good work sistahs
And also needed. seeing how religion was the downfall of Africans in Chatel. violent inhumane Slavery.....spirituality. time has come. ASÈ 💜💜💜💥
Asé
It’s still the downfall I pray my people wake up
I gotta write everyone’s name down so I can follow all the teachers
this is beautiful and i love the empowerment that's happening for women!!! i was definitely taught that hoodoo is a practice not a religion
This woman is amazing, you can feel the depth to her. I watched some of her videos and learned so much. I am European ancestry but surprisingly my DNA test showed traces from Nigeria. I have always been accepting and open to many cultural spiritually throughout my life, but most recently been called to learn about my ancestry. Many blessings.
DNA testing are frauds. Tbh and just because you have Nigerian traces don’t mean it’s in your blood. It literally can mean that someone within your family tree married an African. Doesn’t make you have African ancestry..for example my uncle (my moms brother) married a Korean and decades from now if their great great great great great great great great grandkids would do a dna test they could literally very well be either black, white, mixed, etc. if those people do a dna test Korean would show up..does that make them have Asian in them? Absolutely not. Just there’s history in the family tree of my Korean aunt.
"Christianity is a business"
*Leaves Christianity*
"I'm going to start an African spirituality themed business"
I feel like you’re playing dense on purpose
Awesome documentary 🔥🔥🔥
My Parents are Yorùbá from present day Nigeria.
I am so surprised that the practices that our parents had left are now experiencing resurgence in the US.
My grandparents were deeply into Egúngún, Ifá, and Òrìṣà Worship. My 'Grand Uncle' was a sacred custodian of for the ancestral deities. But, they ensured their children and posterity chose Christ Jesus. I guess they saw what the sentual eyes couldn't.
Though, I love my rich Yorùbá culture, traditions, and heritage, and wouldn't trade that for anything.
Jesus Christ (not the colonialists' Jesus) is my reality.
N.B.: Kindly diregard the name. I live in China at the moment
I agree with you 'colonialist Jesus, the business prosperity church Jesus' is a no . The Jesus that exists as Holy spirit in humanity that have received Him is the one for me also... The African spirituality can ascend to that level of Jesus...
The colonist Jesus is the only Jesus the cognitive dissonance is amazing
I just stumbled across this and Ive always heard voodoo and hoodoo were evil especially living in the bible belt. Ive always thought that people fear what they dont understand and ive always been someone that doesnt just take someone's word but find out for yourself. Im glad this documentary cleared up any misconceptions that ive had.
Anything that pertains to our Blackness was considered wrong. We have been brainwashed for a long time. Just like we read the Bible, we read it versus believing everything that a pastor would say.
It’s not about fearing what you don’t understand. Where do you think these powers come from??? It comes from wandering spirits that can’t enter heaven, so they corrupt human soul give you little powers because guess what they don’t want you getting into heaven either .
Stay away from the occult!! Yes, they give you power but the power is from satan. Can’t you see how dark and demonic their products looks
That was from the majority demonizing other people's religions.
love it!
I love this! ✨
This is beautiful to watch…
I love this
Lots of love and respect to you all 🥰💕🔮🌱
This is so inspiring, thank you for sharing your gifts with the world✨🙏🏽
When we were slaves, we cried out to Yah for deliverance, not other spirituality. When he delivered us, we got content in our deliverance, we forgot about Him and return back to the spirituality that got us enslaved in the first place. (Deuteromomy 28). From generation to generation we keep making the same mistake and the Holy Bible shows us 😔
Very nice my sister's..🙏🏽🙏🏽🙏🏽
I even realized that I follow two of these ladies this is Beautiful
Nothing new here. Whether it is Ifa, Lucumi, Cambodle, Santeria, Palo, etc... they all require initiates to pay a fee for the service, many times the price depends on the price of the items used and how many people are needed for the rituals. A good godfather/godmother will show you receipts on what and where the money goes into. I had found packaged deals ranging from $2000 to all the way into the ten thousands ($10,000 and up). Always do your research and make sure you are comfortable with your godparents who will be your teachers for life. It is like a marriage, so make sure you pick wisely. I'm still looking for mines. Ase.
I think theres a temple in New Orleans that doesn't charge to teach you the practice. you stay there and live there for 1-3 years. I hear good things. best of luck to you.
Hoodoo doesn't. No priestcraft or guru's.💕🏳️🌈🙏🌞
This is soo beautiful! 💙
I have learned so much from Elemi from Newark
GO ELEMI!!!! Love your store!!! ❤️ please visit yall she’s amazing. So sweet
This is so great I really enjoyed it
Love you Elemi! 💕
love this
FROM INDIA MAY GOD BLESS YOU
I love this so much I would love to visit here shop🐝🌻🍊
Spirituality isn't really an industry. Yes, it can be commodified, much like anything else in existence, but spirituality is a sense of being within yourself, how you find meaning in life, and how you connect to the world around you. I wouldn't exactly call it an industry.
I completely agree when you start to care only about the money it always somehow backfires. I'm polytheius pagan and noticed that when people wanting more money try to just commodify it. The real spiritual people will see it and stay clear of it.
Megachurches... televangelists...
One issue is to be at peace with yourself for the spirirs to be at peace Amen.
@@kthearcher3357 Such Entities must be annulled from the USA or other places.
Spirituality is about soul ascension not you finding the meaning in life and connecting to the world around you.
feels like an expose lol.....but love to see black women happy and thriving 💜💜
I was raised Orthodox Christian/Kristos..
And Now, in the last 10 years, my eyes have been opened so much more, to so many things.
If anyone, Man or Woman, Especially Women, Need A Candle, In - Sense, A Smudge Stick, Bell, Book..
ANYTHING..
To Bring Them To Peace
To Happiness
To Joy
To THIS
God/S/dess
Within and The “Outer World”
To Bring Them Back to themselves/ Higher Self.
Drawing Down The Heavens and ALL Of Our Ancestors,
Or..
Rising UP,
To a deliverance to a higher power/ spirit/ or TRUTH, and pardon me on this comment, but; FFS, PEOPLE A Good hearted HUMAN is to profit from actually doing GOOD / News/Work/Deeds/ WORD..
Blah Blah Blah..
As We All Know
HERE
Harm In This?
Don’t Fool Yourself.
Beautiful.
Sacred Hearts
So Difficult Now
I Fell In Love With The Term;
Heart/Spiritual Activist!
And Don’t Ever Think You Are Not.
❤️🔥
Great insight, would have been interesting to also get the customers perspectives.
Awesome ❤
This is what I am currently pursuing as we speak, This is truly Inspiring ❤ Thank you
This is dope ✨
Awesome. I bought some fiery wall powder from the first lady mentioned.
I love fragrances,actually been looking for incense burners but can't seem to find them.
Hi. I love this channel. I need to know your background music! Always a element of post production yall editor on one 🤩🔥
This was great but I was curious about the ethnic background of the last two women featured which wasn't mentioned.
love it I don’t know where to start 🤦🏽♀️
The irony of spirituality is how many materialist things are involved to be spiritual. Anyhow, great episode!
I think the religions presented though are more of the diaspora as there is almost no materiality to most African spirituality. Some of the people shown would be viewed as straight up witchcraft in some African countries, after all, we are a continent full of diversity, and almost every tribe has their own religion. Personally, the religion of my tribe is pretty lax. Our God is basically a vacation God and worship is something that traditionally was done only for large events. The idea of praying everyday is nonexistent, as if all was going well then that meant, God was appeased. Praying everyday is akin to bothering God and the ancestors. On that note, Africa is home to a ridiculous amount of diversity and religions so what was passed on with the slave trade is impossible to know.
They are symbols consecrated. Be careful, demons ask for boons and sacrifice that includes money and deification….the Lord ask for worship…..in Jesus Name without sacrifice……
@@cjwallace4559 the lord asked for 10% of your check according to the "Church" the Lord literally asked for burn offerings of sheep goats and lambs for thousands of years from His people. Read your bible and church history. Yall are not that different from hoodoo practices.
❤
this is getting way too commercialized!!! it's like a popularity contest now
Agreed. I truly started out authentic and will continue to however, it's turned me off and feel like doing something else.
Exactly and a lot scammers out there doing our ppl dirty tainting the Scared Practices of Voodoo etc 😢😢 this getting a little scary…
@@solinspired4428 You will keep getting turned off because every belief is commercialized. If you are doing it for your own spiritual growth then commercialization should not stop you from practicing it.
iam so happy to see this ... ubuntu🥰🥰🥰🥰🥰see you soon
I wish her the very best but i just want to say that riding a longboard in the freaking road is suicide, especially without a helmet. My god.
Especially in NYC, they drive like maniacs, lol.
What you saying then, she might soon be an ancestor herself if she doesn't find another mode of transport...? 🤔
"Spirituality" is a business, so easy to use it to make a lot of money off people who are desperate, and uncertain of where to go in life.
While they are not mainstream religion, they tend to be very profitable, "removing curses," "healing," and "protection." You can take people, and get hundreds to tens of thousands out of your followers and clients. It is a win win.
Regardless of the religion, they play on the same psychological foundations, to fit almost any background, without providing solutions that go beyond faith, or the barum effect, to therapy disguised as "spiritual work."
They still can't out do Christianity in the scamming department. lol
@@junkmail7780it’s not a scam
They don’t make money like that. Also go speak to Christian’s because we don’t take advantage of ppl
95% women feminist must be proud
We Are! Thanks
Interesting.
I'm loving this!!
I get uplifting spirtuality and all, but I live by a beach where these Santeria rituals are performed all the time and in the mornings I'll see so dead, mutilated birds that were sacrificed in the night. It's disturbing and I keep seeing more and more dead birds, which seems to coincide with this "spirtuality boom."
im not saying i agree with that , but animal sacrifice exists in different religions, including biblical/abrahamic ones. people only treat it as satanic when pagans do it. that being said they probably shouldn't be leaving dead birds lying around lol
Animal sacrifice is a part of many practices. However, people being disrespectful of the space where animals are left or how they are left is not acceptable.
@@IyaDulce Agree, I know of many other organized religions that practice animal sacrifice as part of its rituals. Just wish the Santeria folks would stop leaving the bird carcasses with fruits and candles everywhere on the beach and surrounding park areas!
@@Sonicboom238 Biblical animal sacrifice was different, and was used to purify sacred spaces and also as an offering to the only and true Holy God. Satan ALWAYS has a cheap counterfeit to everything connected to God. Moreover, today, because of Christ's sacrifice, the sacrificial system is no longer practiced. What pagans do is DEMONIC and anyone practicing same will be punished unless they repent. Period.
@@chigasaki06 its still part of the tradition. So Animal sacrifice isn't 'demonic' .Certain Orthodox jews still sacrifice animals. Are they being 'demonic'? In the balkans certain greek orthodox christians still practice Korban. Is that satanic? Or running with the bulls? Christians have no problem with that apparently even though its a pagan practice. Even Christmas is a pagan holiday but I don't see any complaints 🤣
🖤🖤🖤
That’s a bad idea African spirituality is not a business 🤦🏾♂️🤦🏾♂️🤦🏾♂️
Everythings a business in one way or another
@@0Mynameisearl0 only in america
@@0Mynameisearl0 not really where I come from Our spirituality isn’t a business. It’s an ESSENCE
How? Every major world religion has people who make businesses out of their beliefs. Look down the street at your local mosque, temple or church.
@@tsham5940 It's not just in America. At the end of the day, spirituality or not you still got bills to pay and mouths to feed. So unless you plan on living in poverty you're gonna need to bring in some type of profit.
Ase
I love her.
Namaste 🙏
Spiritual industry? I though this was something that you experience with your beliefs.
Yeyeo Botanica is lit
Can anyone tell me if a oil called Kogbagidi exist?
I almost missed you sis then I realized it was u
wOW
Wakanda Forever ✊🏿
They might have money but they have no connection to spirit
any link to talk to you ?