Amen !!!!! It’s playing the game from the 50’s “telephone” ….after passing along a message , by the time the message goes from the first person to the last, usually many people , the message is completely different. 🤪
Finally, someone exposed all the hate on social media. The people making the nasty posts would probably never say the same thing face to face. Kudo's Australia!!
Or the way they drive on the streets and highways. Protected by a 3 - 5000 pound hunk of plastic and metal. None of them would act that way standing in line in public except for extreme sociopaths.
@@jcwoods2311I use a similar description as you. I always ask if people shove their grocery cart around the supermarket in the same manner as they drive. How many times do we flip someone off in the produce section, or cut off the elderly at the check out? 😂
@@LiquorandCheeseburgers LOL! Yeah, I kinda do when it's repeated or egregiously done. I'm a nice and pretty tolerant guy so I don't flip them off or go unhinged, but I do call out what everyone else is thinking. I'm old but 6'3" 250 lbs and still in decent shape, some say intimidating. Have made the people working the registers and checking receipts at Sam's chuckle more than a few times calling out people cutting in line to get out.
The Australian Lamb Department has been doing these ads for twenty years. They are all an enormous laugh and they can be found on RUclips. Each one is a 3.5 minute classic of Australian cinema. Lamb uber alles.
@ that may be true, but the thing is, they were representing the Internet. You know there would be people on the Internet that werevegans complaining. 😂
Like Ireland with River dance, every so often Australia will come up with something so refreshingly unique for us minions to watch and feel like humans ain't so bad after all. Give that ad an Oscar 😂😂😂😂😂❤❤❤❤❤❤
@@martyk7914 It is promoting lamb, and Australian life and having a laugh at ourselves - that's very Australian. Lamb is for all year, not just Australia Day. I guess if you've grown up in Australia, you know to expect the lamb ad coming out in time for Australia Day every year.
They say how humans treat other species is an indication of an individuals level of intellegence. I personally do not support or encourage animal cruelty.
I never watch advertising on tv or social media, but this add absolutely grabbed me. It is simply brilliant and when I finally worked out what it was for I was delighted. Aussie Lamb adds have always been good but this one is well past good - it is amazing. I will go buy some lamb today! 😂🤣🤣🤣
Like you many people don't watch TV advertising. While my tv might be on I have the sound muted whenever the ad breaks come on, which is more frequent that the actual program that you are watching. Advertisers must think that we are all cretins given the level of intellect in their ideas for adverts. I just don't buy their bullshit anymore.
Love it. One thing I really enjoy around this time of year. The Lamb ads. And a way of acknowledging and looking at our broader Australian culture. Nicely done. Now, where's my shopping list gone . . . . . . gotta add something to it.
I can easily picture the bleacher seats filling up with reactions to this ad-love the humor! The inclusion of a non-related marketing opportunist promoting a completely different product was pure genius!
So relatable as a Kiwi we love our lamb too. I'm going to give a major thumbs up for the clever educational commentary on social media. Unique and refreshing and lamb looks delicious! 😋
I just made shepherds pie with aussie lamb ....yum yum. This was hilarious!!! Thanks from 'the Hat....Medicine Hat Alberta...also known as Hell's Basement!!😂
While some people may not find this ad funny, I think conceptually and from a creative perspective, this is the cleverest ad ever. It's an ad that's symbolic of our time and could not have been made 20 years ago. I love how Sam's character and this ad continue to evolve each year, consistently bringing fresh and original concepts. And i reckon this year, they've probably created one of their best lamb ads since the very first original lambassador ad 20 years ago.
I think you’ll find that Sam is not actually the creative genius behind the lamb ads. He’s a great ambassador for Aussie Lamb, but just reads what’s on the script. And the idea of Sam actually “evolving” is unlikely. He and the other Sam - “Sam” (John) Newman are dinosaurs and will be forever, and that’s the way we like them.
@@Ron_Ventura I didn't know that, I thought Sam Kekovich actually wrote the ads. Having done some quick research, the creatives over the years have been as follows: The very first "Lambassador" campaign featuring Sam Kekovich was developed by the advertising agency BMF. In subsequent commercials, the creative responsibilities transitioned to The Monkeys, an Australian marketing and communications agency. Since 1999, Meat and Livestock Australia (MLA) has collaborated with The Monkeys and other specialized consultants to run the campaign annually. And these various creatives have continued the artistic evolution and ensured the continued success and cultural relevance of the Australia Day Lamb ads.
Rubbish! I'm an Age Pensioner on $520 / week and though I don't buy lamb, I buy steak and chicken every Monday. Maybe b/c I don't drink b/c THAT's expensive. What do you spend your $$ on?
@@gregorywootton3870 oh don't start that again lol.. although I do agree that it wouldn't hurt to put Australia day back to July like it used to be .. but then it wouldn't be a good day for the beach and a lamb bbq.
One of the very best RUclips videos I have ever watched. It may have set out to be comedic but should shown in every school and cinema and shared by everyone with everyone. Well done guys, really well done!!
"She broke dancing" 😂😂
Yes, I had a good crack up at that too!
Classic hey 😂😂😂😂
wonder if she'll sue
throw a lamb bone @ her or a cutlet or 2
I damned near fell off my chair when I saw the Raygun part. Holy crap that was funny!
Careful. She better at suing than dancing
There’s hope when we can maintain a sense of humor! Thanks Australia!
The vegans are oddly quiet in the video. . . did anyone check the actual meat source for that BBQ?
It doesn't make up fully for Rupert Murdoch, but it's a start
@ The vegans will eat F'amb, a vegan alternative. Lol. (my daughter is vegan)
@@BelovedBrandswhat? Why do you feel the need to tell everyone your daughter is vegan?
@@Clynikal Yeah! How come?!?! 😄
Brilliant. Best demonstration of how social media really works
Amen !!!!!
It’s playing the game from the 50’s “telephone” ….after passing along a message , by the time the message goes from the first person to the last, usually many people , the message is completely different. 🤪
@@lp4265 Oh no it isn't..............................................lol.
You suck!
@@anglewoden Yes it is ;)
Or doesn't work ...
Haven’t been to Oz in 30 years and the memory is fresh as yesterday. I love your country, and people.Thanks, Australia.
The lamb-basting towards the end is what I prefer to the lambasting at the start.👍
Very punny!!
👍🏆
Jy baste NOOIT lam op 'n "BRAAI" nie.
From the ribbing to the ribs
Clever! You win!🤩
Great ad. I especially love that everyone who watches it will think that it's about everyone else, not them.
all the vegans are still in Hate Mode.
and the brainwashed GenZ will need more time
Haha! Great comment!
I am like the dog groomer that got sucked into the rude shouting. I get embarrassed after I realize what I did.
No, it’s about me
I just want to say much love to everyone in the comment section from Canada 🇨🇦
And much love to Canada from Australia 🇦🇺🏖️🇨🇦🏞️
Right back at you.
Even kiwis love this ad!
New Zealanders are Australia’s first cousins… after Canadians!!!😜
@@lukeclifton4392New Zealand IS the 7th state of Australia. Fair dinkum! That’s why we share lamb. 🐑
Finally, someone exposed all the hate on social media. The people making the nasty posts would probably never say the same thing face to face. Kudo's Australia!!
But of course, hating the hate isn't hating, it's just, well, social commentary on hate!😂 of course it's not me, it's everyone else!😢
I don't understand why you say, "Finally someone exposed all the hate on social media." Everyone who uses social media sees the hate all the time.
Or the way they drive on the streets and highways. Protected by a 3 - 5000 pound hunk of plastic and metal. None of them would act that way standing in line in public except for extreme sociopaths.
@@jcwoods2311I use a similar description as you. I always ask if people shove their grocery cart around the supermarket in the same manner as they drive. How many times do we flip someone off in the produce section, or cut off the elderly at the check out? 😂
@@LiquorandCheeseburgers LOL! Yeah, I kinda do when it's repeated or egregiously done. I'm a nice and pretty tolerant guy so I don't flip them off or go unhinged, but I do call out what everyone else is thinking. I'm old but 6'3" 250 lbs and still in decent shape, some say intimidating. Have made the people working the registers and checking receipts at Sam's chuckle more than a few times calling out people cutting in line to get out.
I came here to post a nice comment about this ad. 🥰
Go for it
I MADE $$$$$ LAST WEEK
PETA should showing up in the comments any time now.
Well, I think it’s stupid
You are not alone. BTW, want to know the stocks those Wall Street fat cats don't want you to buy?
"funniest" in the title is usually as worthless as "Top ten", "Unbelievable", "Shocking", etc., but this time it really was! Loved it! Genius!
This is Super Bowl level TV ad. Maybe better.
Yet another great Australia 🇦🇺 Day coming up! Lamb it is! We love Australia 🇦🇺 Born and bred ........ keep us united! It only takes a chop ❤
WHY do all of US? not have Chicken Day? Time to start with eggs and end with legs!
Absolutely BRILLIANT!
New Zealand lamb is better 🙂😂🙃😊😄😁🤣😅
Happy Australia Day. Love the lamb and every year.
ABSOLUTELY loved the ad. Well done on all fronts. From 🇨🇦 girl living in 🇲🇦.
The Australian Lamb Department has been doing these ads for twenty years. They are all an enormous laugh and they can be found on RUclips. Each one is a 3.5 minute classic of Australian cinema. Lamb uber alles.
This was the worse one yet though. Woke, Overacted and boring and too early for Australia Day.
@@DEVILTAZ35 relax bro. It's obviously AI 😉
@@DEVILTAZ35 Seriously? Great balance between woke and anti-woke.
@@DEVILTAZ35 Hey, I know you, you're that guy back in the top row, in the ad!
@@DEVILTAZ35Bullsh*t
They should have one person sitting in the comment section that was vegan. 😂
But it's Australia, I don't think any citizen is vegan
@ that may be true, but the thing is, they were representing the Internet. You know there would be people on the Internet that werevegans complaining. 😂
I'm happy to deport Tash Peterson@@trinitron_1453
The lambs of the world don't like this commercial.
They would have been the loudest
I am happy to contribute to the comments! Excellent ad! Creators, well done!
Needed the "chicken dance" just saying! Ha! you just played the chicken dance in your head! Gotcha!
Like Ireland with River dance, every so often Australia will come up with something so refreshingly unique for us minions to watch and feel like humans ain't so bad after all. Give that ad an Oscar 😂😂😂😂😂❤❤❤❤❤❤
This ad reminds me of those memorable, fantastic days I had in Australia. Love to you all from Japan❤❤❤
This is awesome! I almost cried. Thank you😌👍🏻🌸
It wouldn't be Australia Day without the lamb ad. Love it as usual.
Thank god for Australia Day lamb, and lamb ads.🇦🇺
and Australia Day our day ...and Lambs .....
No mention of Australia Day though..... go figure!
@@martyk7914 It is promoting lamb, and Australian life and having a laugh at ourselves - that's very Australian. Lamb is for all year, not just Australia Day. I guess if you've grown up in Australia, you know to expect the lamb ad coming out in time for Australia Day every year.
They say how humans treat other species is an indication of an individuals level of intellegence. I personally do not support or encourage animal cruelty.
@ your choice entirely.
Well done, Australian Lamb’s ad agency! Disturbing, thought-provoking and FUNNY! ❤️ from 🇨🇦
I prefer medium rare. giggle.
I never watch advertising on tv or social media, but this add absolutely grabbed me. It is simply brilliant and when I finally worked out what it was for I was delighted. Aussie Lamb adds have always been good but this one is well past good - it is amazing. I will go buy some lamb today! 😂🤣🤣🤣
Like you many people don't watch TV advertising.
While my tv might be on I have the sound muted whenever the ad breaks come on, which is more frequent that the actual program that you are watching.
Advertisers must think that we are all cretins given the level of intellect in their ideas for adverts.
I just don't buy their bullshit anymore.
They're ads, not adds.
Love this ad. Aussies for the win.
Wont be Australia Day without a Lamb ad - yayyyy!! 😋👍👏👏😘
I love the fact that some of the comments here prove the point of the ad.
What the he🏒🏒 are you talking about?…
🤣🤣🤣✌🏻❤️🇨🇦
I always look forward to the annual lamb ad.
primarily it was an internet anonymity add
May all beings on this planet enjoy a life of peace, love and joy. A sense of humor wouldn't hurt either.
Love it. One thing I really enjoy around this time of year. The Lamb ads. And a way of acknowledging and looking at our broader Australian culture. Nicely done. Now, where's my shopping list gone . . . . . . gotta add something to it.
A very good ad. I will share it. Thank you Australia from Canada
From 🏴 where we also take our lamb seriously this is a great production mainly because it's so close to how people behave. Well done Australia.
I can easily picture the bleacher seats filling up with reactions to this ad-love the humor! The inclusion of a non-related marketing opportunist promoting a completely different product was pure genius!
Sam and his lamb, as Aussie as it gets.
Good lesson. Thank you. I also love lamb and gyros. I try not to leave angry comments, but I receive them a lot. Let's be nice to one another.
So love this ad!!! I’m buying lamb on my way home!!
Pure genius - gotta love Australia
"Gotta be something that unites us..."
Vegans: Hold my tofu sausage
😂
Yea should have panned back to the bleachers to see the two angry looking vegans but I guess they had vegan option ( taxi bus or Uber) home
I'm a vegan. I might consider having lamb this Australia Day if it unites the country. lol
Vegans are the exception that proves the rule 😅 love to all especially to vegans
@@intothelight777❤
Long live the lamb adds. Happy Australia Day
Having spent a couple of years working in Oz, yep I always loved some of their “out-there”down to earth ads.
So relatable as a Kiwi we love our lamb too. I'm going to give a major thumbs up for the clever educational commentary on social media. Unique and refreshing and lamb looks delicious! 😋
Great Commercial! Funny, clever and feel-good. Very well made and easy to like. Thanks!
Sam Kekovich the true Australian uniting us all 🇦🇺. I always look forward to the Australia Day “lamb-ertistement” 🐑
Not sure what they're going to do when he gets too old. Or dies.
@@michellewilkes6329 Eat beef.
So do I!
@@michellewilkes6329 😭
AI Sam Kekovich 😮
This made me smile 😃 Thanks for reminding us that most people are better than we act on line! Really well done!❤
Those cutlets did look DELICIOUS! Pass 'em around, please!
Yes, that is a very, very clever advertisement. It should win an award.
Haha soooo gooooood lamb! Have some lamb. She broke dancing.....😅😊
Glad someone else got that one too Ah yeah... Gotta love the lamb ... 🇦🇺❤
@iamshotty Meat and Livestock Australia should be carefur she might sue. Would you be surprised?
@ anniebooo - Naaah - On reflection, she too can see how she broke dancing.. 🤣
Loved this, as it gave me a good early morning laugh to start the day 😊
Yeah, great ad ..... Happy Australia Day!
How could you beat some lamb on the barbie with friends on Aussie day.
Funny is the way to go! More need to use it! Great commercial!
I love the ad and the witty commentary on our current social dysfunction and also lamb!!!!!
Howdy from Texas! Love this ad. It's funny and thought-provoking; reminded me to "keep calm and carry on." Thanks!
Every year around Australia Day these Australian Lamb TV ads are always the best ads ever
Love this!! Thank you from Canada.
And another thank you from 🇨🇦
First thing tomorrow, I'm buying some lamb chops and mint sauce, this ad has made me hungry.
I’m outside watching the sky get light heating up the bbq so i can have lamb chops for breakfast after i watch the sunrise
Don't torture me !!!!, waaay too expensive!!!, so haven't had it for years :(((((
@@pwrrpw319 Wow, you were not wrong, the lamb was crazy expensive, got the mint sauce on special for $2 though.
THIS is why Australians are the best. Their sense of humor is fantastic. ❤ Love them & their lamb!🐑
I’m here for the comments. And the lamb.😊
Once again, a brilliant ad. The only one I’d go out of my way to consciously watch. 😂
“I am, you are, we are all….a lamb cutlet…”😂😂🎉🎉
Wow! So true. I couldn't have said it better. It's past time... BE KIND!!!! 😊
Love all the lamb ads, so wholesome! Pity we don't see em in full on telly anymore
Someone still watches watch telly?
@@PelicanCanCancan Yes, free to air cricket! 🤣
What a great ad and what a bunch of wonderful comments from intelligent individuals.
Get out of the comments and get into the cutlets. Gold. Solid gold.
comments are way cheaper 😁
Terrific! Lots of love from North Carolina---USA! ❤❤❤
Nothing like a lamb cutlet to remind us of the good, the bad and the ugly Keyboard Warriors. Did somebody say barbecue? Pass the sauce
As I quickly dive into the comments section! Great ad🎉🎉
Australia is such a strange place. The whole population hangs out for the yearly lamb ad. Extraordinary.
😂😂😂😂
We eat lamb ALL year round , most of us weekly
Got to have tradition😂
Unlike the UK where they hang out all year for the John Lewis / M&S Xmas ad
Love this commercial. Food (almost) always brings people together.
Hello from America, this ad was brilliant. Very well done. Good on you. Please keep promoting kindness in real life. ❤ cheers
But lamb is bad for the environment....... 😀 Just kidding love the Ad love lamb , goodonya Sam
Fabulous ad!
I was wondering what to have for dinner tonight, now I know 😅
I just made shepherds pie with aussie lamb ....yum yum. This was hilarious!!! Thanks from 'the Hat....Medicine Hat Alberta...also known as Hell's Basement!!😂
Very freakin clever. Love the Koshie AI body builder. I'm off to get my head on that body....
Just use chatGPT
That is so good, it almost makes me proud to be Australian, whoa don't get your knickers in a knot, I said "almost"!
While some people may not find this ad funny, I think conceptually and from a creative perspective, this is the cleverest ad ever. It's an ad that's symbolic of our time and could not have been made 20 years ago.
I love how Sam's character and this ad continue to evolve each year, consistently bringing fresh and original concepts. And i reckon this year, they've probably created one of their best lamb ads since the very first original lambassador ad 20 years ago.
Huh????
I think you’ll find that Sam is not actually the creative genius behind the lamb ads. He’s a great ambassador for Aussie Lamb, but just reads what’s on the script. And the idea of Sam actually “evolving” is unlikely. He and the other Sam - “Sam” (John) Newman are dinosaurs and will be forever, and that’s the way we like them.
🤣 Loving the irony! ruclips.net/video/ZtWVJikNnx4/видео.html
@@Ron_Ventura I didn't know that, I thought Sam Kekovich actually wrote the ads. Having done some quick research, the creatives over the years have been as follows:
The very first "Lambassador" campaign featuring Sam Kekovich was developed by the advertising agency BMF.
In subsequent commercials, the creative responsibilities transitioned to The Monkeys, an Australian marketing and communications agency.
Since 1999, Meat and Livestock Australia (MLA) has collaborated with The Monkeys and other specialized consultants to run the campaign annually.
And these various creatives have continued the artistic evolution and ensured the continued success and cultural relevance of the Australia Day Lamb ads.
@@Ron_Ventura You like Sam Newman? Weird.
Genius! Well done!
Only in Australia. Regardless if you are vegan or carnivore, that right there highlights our innate sense of humour. Hope we never loose it!
Except for the woke wankers
omnivores .... and it would surely feel uninclusive to some of the veggo's
Loving this ad ❤. Have replayed in 10 times already, and sharing it with everyone I know in America
The only sad part about this ad is no one can afford cutlets anymore.
I think I can afford 1 this year and we'll just have to split it 6 ways
@@messywill😂
ITS NOT REAL......
Rubbish! I'm an Age Pensioner on $520 / week and though I don't buy lamb, I buy steak and chicken every Monday. Maybe b/c I don't drink b/c THAT's expensive. What do you spend your $$ on?
@@desfletchhe’s talking about lamb cutlets. You said you don’t buy lamb.
What an awesome add 😂😂..
Love all you guys. From the USA.
Brilliant... And for those in the know. Many truths actually dropped into that Ad..
Cheers 🍻
Love it 🥰 Happy Australia Day everyone ❤️🇦🇺
Excellent!👏👏
Love the ad, I just feel really sorry for the actual lambs. 🐑
No lambs 🐑 were hurt in the making of the ad ... except the ones they eating at the end .... and they might have been AI 🙂
Very cool, thank you!
Love it. Look forward to the lamb ads every year. Well done.
Needs a name change, invasion day, or maybe victory day.
@@gregorywootton3870 oh don't start that again lol.. although I do agree that it wouldn't hurt to put Australia day back to July like it used to be .. but then it wouldn't be a good day for the beach and a lamb bbq.
One of the very best RUclips videos I have ever watched. It may have set out to be comedic but should shown in every school and cinema and shared by everyone with everyone. Well done guys, really well done!!
Getting better every year!! 🐑🇭🇲 🐑🇭🇲
Love it, best laugh of the day!
That lamb looks fa- oh, who am I kidding, that lamb looks amazing.
That was great! So good. And the guy who looked at me at the end… ooohf
AUSTRALIAN LAMB IS THE BEST AND THE ADS ARE F*****IN BRILLIANT
Nice.😂❤….and I don’t even eat lamb. 😂
Summed up perfectly 👌
I ❤ this Ad and I wish I could see Australia.
❤ from USA!
If theres one thing that bring together and unites Aussies and Kiwis together, its our shared love of lamb.
Yummo kai kai!
Yes, but unlike Kiwis, whe shear our sheep with other people. 🤣
@JoelDavies-bi5mp Did you know, Aussies invented the condom? The kiwis then refined it by removing the intestines from the sheep first! x'D
Not to mention when it’s cooked too.
I am a North Queenslander so it is beef all the way for me. Lamb is not loved equally across the nation.
@@artistjoh I'm on smoko, so leave me aloan!
Out of the comments and into the cutlets! 😂
There has to be something that unites us? Sam with the lamb does it