How do you get started in medical copywriting? - Write Clinic

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  • Опубликовано: 25 июл 2023
  • Medical copywriting is the fusion of informing your audience and promotional writing.
    As a healthcare professional, you have medical knowledge and the ability to understand technical concepts.
    You are also well practiced in assessing the reputation and credibility of a medical resource or health information, as you will always do your own due diligence.
    Your goal as a medical copywriter is to take the complexity out of the equation, and explain concepts and key benefits to your audience. For example, a patient audience is more likely to engage with your medical writing or health content if you write in common language and everyday terms that they already use and understand. Most people have a reading age of around 8 to 11 years old.
    Simplifying complex topics takes practice, and going one step further to get feedback from your audience before you publish your work will help you achieve the results you want - this could be getting them to understand why they need to do something, taking action to book an appointment, or buying a product or service.
    Your goal as a medical copywriter is to "sell" with a call to action (CTA).
    As a medical copywriter you can reduce your face to face clinic time, work from home or travel while you work as a digital nomad.
    Want to learn more about medical copywriting? Go to writeclinic.thinkific.com/cou... and enter the code WRITE10 for 10% off!
    Fundamentals of medical writing: writeclinic.thinkific.com/cou...
    Book a power hour with Virginia: linktr.ee/virginiachachati/store

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