Why NIKE Isn't Cool Anymore *Losing Billions*
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- Опубликовано: 27 сен 2024
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Growing up an athlete nike was THE symbol of athletics...but it has lost its market hold and "it" factor. This week I wanted to do a deep dive of the reasons I think nike has fumbled the ball
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Hi I’m Keltie a former college basketball player turned RUclipsr.
Vlogging as I attempt different fitness challenges, ways to move your body, while I travel the world. Whether it's running a marathon, sweating it out in a heart bumping spin class, attempting a handstand, debunking a workout myth, swimming in the ocean, or stretching in the sun. My Wellness Diary series is me docuemnting trying all the different fitness, skin care, self-care, hair care, nutrition, and other wellness trends I find interesting
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I messed up 🤦🏼♀️ as some of you pointed out I forgot to also talk about the controversy regarding Nikes treatment of women athletes (so dumb of me for forgetting that topic) . I know it goes without saying that women in sports is one of my biggest passions in life so you know how close that topic is to my heart. Disappointed in myself for forgetting that 🤦🏼♀️ That being said, it such an important topic it deserves its own video. Which now im VERY inspired to work on! Im invisioning a video about the populairty of womens sports & treatment of female athletes. Please comment any specific moments that come to mind for you! Ex the crazy pressures placed on nike runners, the populairty of cailtin clark, nike penalizing women for getting pregnant (doesnt have to be limited to nike). Etc!
Thanks to one of the comments recommendations I’m now reading “the longest race” by Kara Goucher & Mary Pilon that talks about this topic, if you want to learn more join me in reading it!
Fun fact I grew up in Portland Oregon which is where one of their headquarters is at and not only were their female athletes treated like shit but it became a regular thing in the newspaper to see that horrible predatory stuff was happening at the training camps they would run and my friends that worked on the inside it really depended on your department but it had a lot of gross frat issues. I personally worked for a third party company that was contracted to do the customer service for Nike they weirdly had a lot of sales for custom color shoes in the 2010s, at least I remember color issues being like 80% of support tickets plus the shipping issued in the USA we're awful
@@fdiwthis is crazy!!! What seems so common knowledge in Oregon this outside of it seem somewhat unaware of 🤯 thank you for this insight because now when I research this topic I’m going to turn to specifically local Oregon news sources & individuals
I recommend reading "girls don't play sport" by chloe Dalton. Bit more ficus of australian athletes, but definitely touches on big international talking points.
@@fdiw
Growing up in Beaverton was wild for this reason. I loved and idolized Nike but they did some SHADEY stuff when it came to their athletes a la Oregon Project
Girl, the way you’ve been stepping up and branching out your content game is commendable. This is not a generic fitness channel, this is insightful and fresh stuff! Keep taking risks and trying new things, queen.
The biggest thing that Nike did to pushed people away in Europe was that they kept producing less of the popular shoes while increasing the price dramatically (on all their products). White Air Force 1's were super popular here and suddenly they became super hard to buy and the cost almost doubled. Literally within months everyone started to wear New Balance.
This is SO TRUE!! Great observation and fascinating to see how the shift happened in Europe vs North America
i think they used to cost around 50€ 10 years ago and now are around 100€
True, the games they play in Europe with their stock is frustrating.
@@xysrs The white pair (the most popular) is now €130. It was €80 in 2022 before the price increase.
This was really good, Keltie! However I do wish you had addressed how a lot of female runners (myself included) stopped buying Nike years ago due to their treatment of their sponsored female athletes - Mary Cain, Kara Goucher, Allyson Felix, etc. etc. (Not to mention the dissolution of the Oregon Project.)
Underrated comment. I read Kara Goucher’s book recently and it made me feel so sad and angry.
agreed! sole reason I will never support Nike
Something I’m so passionate about I feel that deserves it’s own separate video ❤
Sorry I missed it in this one, dumb move on my part that my mind didn’t think of this topic 🤦🏼♀️
But the wheels are churninggggggg how I can do a whole video on it!
@@KeltieOConnor OMG YES PLEASE KELTIE!!!!! I would LOVE your thoughts on this! And as someone above mentioned, if you haven't read Kara's book, DEFINITELY read it beforehand.
"Nike went woke" has to be one of the funniest lines, because they've been 'soft blocked' in my family since the 90's after they got exposed for using children in sweatshops... what was particularly visceral was a kid sewing a soccer ball in South Asia and my Mum refused to buy Nike for me or my sister. I think they more recently got a factory closed by the Chinese government for sweatshop like conditions. I mean... if the Chinese government saw your factory operation and went "oh, that's a bit much" you don't really get to call yourself woke because you put Colin Kaepernick in a commercial. Not that clothes manufacturing all over the World isn't horrific. I still remember the factory collapse in Bangladesh and all the major brands use some of the lowest paid labour on the planet and then jack the prices up for the Western consumer market... but yeah. Just my experience with Nike... also from a European perspective, Adidas always had a bit more of an edge here because they produced the soccer kits. Now Puma are getting in on that market. So yeah, over the pond Nike always had a bit of that 'cool American' factor, our home grown athletes were going to be in Umbro, Dunlop, Adidas or Puma... and more recently Gym Shark.
In your experience/understanding which footwear brands tend to be the least exploitative of their workers?
I remember the big Nike sweatshop scandal in the 90s as well. I got all my sports gear from Adidas when we could afford it or a knock off brand if we couldn't. As an adult the only thing I get from them is my sports bras but only because they are the only compression bras I can find that don't have any extra padding, of hooks, clips, extra plastic bits. The shoes have always been to expensive and underwhelming for me.
@@Updog89 well, that's the deal with the devil we all make because I don't think there are any, but The North Face, Patagonia, Lulu and Gym Shark lean closer to less exploitative labour practices with transparency in the supply chain and favouring factories with labour rights certifications, meanwhile Nike, Adidas, New Balance and Puma are all shady but "getting better" as more attention was brought on them. Fact is, Nike just got the spotlight because they were the major player at the time but the entire fashion industry is rife with horrific labour conditions with some of the lowest paid workers in the developing World. Low dollar cost here comes at a higher human exploitation cost elsewhere. I personally buy/wear Puma, but it's really just picking my poison. They support a living wage but only in the final production stages of products, their production chain is transparent to the FLA (fair labour association) and they rate fairly highly in the FTI (fashion transparency index) ... which is about the same as Nike except Nike don't quite meet the same standards on pay and conditions and don't have production processes accredited by the FLA. For the worst affected people in their supply chains, it probably makes no difference which brand you buy tbh... and the real reason I wear Puma shoes is because they just fit my feet the best... either Puma or Asics. For the moment I've really been digging the Nitro Foam.
@@PostingCringeOnMain it’a like everybody forget about that! People don’t have in mind that they are buying leggings for 60€ and those leggings were made in an Asian factory paying to the labour the value of a package of rice. What is the sense of buying from brands like this?
Are we sure non of the other workout brands do the same? And I don’t want to be negative but I really don’t think fare trade exists with any of these brands.
I'll be honest, for me, Lululemon has not managed to outmarket/outinfluence my bad opinion of them: They don't make clothes for MY body type and they became like every other company - making stuff in cheap markets and still selling at the same price. When a company starts local and then decided to go make things in China for 1% of the cost while keeping the exact same prices = You've lost me forever. I used to be a huge fan of their bags (they used to be so original and interesting) because as I said - they don't make things for me, they never have.
The Wall Street Journal wrote years ago about Nike's use of child labor/sweat shops which is why I actively chose other brands when I can. I believe Under Armour got in trouble for the child labor as well around the same time frame.
Sadly that seems to be an epidemic among so many big brands 💔 I really hope all major corporations are moving away from this!
That's the same reason I ditched Nike.
Every brand was involved in it and sportswear not so much nowdays but in other clothing sectors still happen in some degree.
As a former shoe retail manager- Nike stopped providing credit lines to smaller boutique running stores. Those shops were curating incredible test and try events and activations with all of their competitors. Many of these shops also have their own run clubs. EVERY reputable vendor was dogging Nike's quality and price, encouraging runner to try Saucony, Adidas and New Balance. Nike stores provide low inventory of running ad performance products which. Their sizing isn't reliable either. Too many pain points with no pay off.
I grew up 6 miles from the Nike world campus in Beaverton Oregon. My cross country team had a working relationship with them, we’d run on the campus regularly and meet the athletes. It was inspiring to be running and see someone literally training for the Olympics. Nike had a chokehold on me until I hit puberty and couldn’t fit into my cross country uniform anymore because Nike only made for one body: thin white girls
I worked at Sport Chek as a cashier from 2007-2013, I definitely saw the trends change. Clothing really shifted from Nike to Under Armour (tbh Under Armour was doing really cool things in those days). Streetwear shoes shifted to Adidas and Puma. I don't think Nike was keeping up. And what really solidified it for me was when team sponsored products were shifting to Adidas and Under Armour. Nike got boring. And Nike started to have bad takes around sponsoring women, and mothers. That had an impact on the trends that just one cashier in one store in southern Ontario was seeing.
Keltie hi! My fitness journey, interests (ballet included), inspirations, injuries and everything has never been more in line with anyone else I know. You’ve been putting together my scattered thoughts for years. I have no words.
Nike should listen to what you’re saying imho. They used to host huge running events in Istanbul until pandemic hit. I mean i had a running event to attend everyday after i leave work, and they were really fun. As for lately, the last two pair of shoes i’ve bought are not Nike. Pls note that I’m someone who’s spent her entire income on athletic wear (ALL nike), gym memberships and healthy eating throughout her 20’s, so 2 not-nike sports gear in a row is threatening on nike’s end.
Thank you for being you. You have a friend in Istanbul. Great video 😎
I feel just like you! How I switched up buying Nike around 2020. Those tuning events would’ve been so cool to be a part of! Here’s hoping they bring them back
It’s really disappointing that you didn’t cover the reason I think a vast majority of people (myself included) stopped buying Nike - their treatment of female athletes. The Oregon project is an excellent example. I can’t condone a brand that would encourage eating disorders and either ignore or punish athletes for major heath problems/injuries instead of providing them with support.
Honestly I’m disappointed in myself for forgetting that when writing this script 🤦🏼♀️ a topic I am so passionate about
The comments reminding me of this had the wheels in my mind churning and I’m brainstorming a full dedicated topic on this as it’s so important
I think that is such a heavy subject it’s better as a part two rather than lumping it in with everything else. I know Keltie has spoke about this before so I wasn’t disappointed-I just thought that was a stand alone video. Then I saw this comment. So tbh it’s probably going to work for the best.
Saturday's are for the Keltie crew! Your videos are my weekend starter and motivation to get out and get moving 🫶...even with the Vancouver rain settling in.
I love my crew!!! Hope you’re staying dry now that the rains here 🫶 don’t forget you vitamin d now that the suns leaving us 😅☀️
Oh my goodness. I love you and Susie! She'll be so excited you gave her a shout-out.
I absolutely love everything you've been doing. You've had me hooked for over 4 years. Keep up the good work Keltie.
The Nike marketing team should be runningggg to watch this.
The hold that the Nike pro shorts on girls and elite socks on guys had in the early 2010s was insane. Now there is just too much product to sort through to make sure you’re getting the quality version. I’ve been a Nike
walking/running shoe wearer my entire life, but have converted to Hoka the past few years because it’s too difficult to understand what Nike shoes are actually good now with so many models. The only Nike product I regularly buy/replace are metcons, which did break through to the influencer-verse!
I love how much homework you are putting into your videos while staying true to who you are!
I stopped supporting Nike for two main reasons. 1) I consistently became injured using their shoes for running. I haven’t had that problem with my ASICS or Brooks. 2) their treatment of women athletes. Yeah, they brought women to the spotlight in the early days, but current treatment with pregnancy? Nah. I’m out.
I love Susie J Todd lmao I was not expecting to see her here
She’s amazing!!!!
I always run in Saucony for the heel stability and extra cushion. Love them. I’ve been running for 32 years and I still enjoy it. Your videos have been very helpful. I think I’m going to get that vest you use. Looks super handy! Thanks Keltie! 👍
Yes I LOVE how Saucony heels fit. The Triumphs are my all time favorite running shoe. They feel like a dream. ❤
As a runner, the thing that was a real gotcha moment for me was when you said that people started visiting local running shops and buying shoes that fit them, instead of shoes the pros were wearing. I usually have six pairs of shoes in my rotation, retire between six and eight pairs per year, and I'm always on the lookout for something new. And yet, from close to 80 pairs of shoes I retired, I only had a single pair of Nikes. In Europe, none of the running stores I visited carried any Nikes. I'm close to one store manager, and he told me that Nike would not let the store sell their shoes; that their strategy was only to sell direct. So, what I'm seeing in my peer group is that the only people buying Nike shoes are those who purchased a previous model somewhere, liked it, and keep on buying the new models. At least in the niche market of runners who like to try before they buy, Nike is committing suicide.
tbh as a runner I don’t think Nike meets my needs (used to think I loved them until I got injured and my physiotherapist said that they had no shoes that were actually a good fit for me). Much prefer Hokas now
That was such a smooth ad read. I actually listened instead of skipping through it was so good.
Girl what crazy timing of this video! The Nike CEO stepped down today amidst the pressure of its declining sales. And they're bringing back a Nike veteran so maybe he'll be able to restore the company to its former glory.
As always, great work by yourself. Look forward to the next one!
I love this style of video!
I'm glad that you're expanding your repertoire. I hope, having less videos that are constantly pushing you to athletic extremes (while very entertaining to watch), will help you physically and mentally.
Your video quality has just been getting better and better over the years I've been watching your channel. Your hard work is showing 🎉 I hope you're proud of all you've accomplished 🏆
Nike you better be creating a new “Creative Director” role for Kelsey after watching this video. She’s doing all the heavy lifting 💪🏻
🤣🤣🤣🤣🤣🤣🤣
DREAM JOB!!!!
@@KeltieOConnor Apple auto correct 😂 *Keltie* 🥰
Hi Keltie. Great video but there are a few considerations that need to be made. Maybe you're too young, but Nike always sells their products in outlets and discount shops. For at least 25 years, that I can remember. This is not a new tactic that depreciates the brand value. I actually attribute it to being less dominant in the pro game - major players switched sponsorship to other brands and that made them become more aspirational/desired. Also, with the democratization of media (aka internet and social media) Nike became too popular, which is not a value attribute in niche culture. Scarcity and exclusivity are now more valued as a way of distiguing yourselves from the piers. While Gen Xers and millennials growing up wanted to be part of a group and belong, Gen Zers want to be different and stand out.
And all your suggestions, Nike has done it already. Way before the Apple Watches existed, there was the Nike Sports band that tracked your runs. I actually started to run in the early 2010s and they were big on the races. I even remember an advertising campaign they did where they compared the addiction to running as it was a drug addiction but you were getting sober addicted to something that was good to you. And
"Show them what crazy can do" for a women's ad is wild.
And the maternity leave stuff...
Solid take. I do think their running shoes aren't the greatest for your average runner. But most of all I really don't like their shorts anymore. Idk what they did to them, but they irritate my legs while running lately... Their old ones were great :)
London is officially in its ‘ Everything but Nike’ era.
Please do more of these! This was really insightful ✨
I think the biggest problems with Nike are two fold: 1. They are not innovative enough; 2. Their quality sucks. It's like with skincare, consumers are not brand loyal anymore. They want a product, they'll go and get it. Trainers: foam. Speedwork: carbon plate. Recovery: cushion. The only thing Nike has got going for it is the looks of their shoes, but man oh man, the way their products are unreliable really tests a consumer's patience.
Wait. “Hooka”? What? 😂👟
Your channel is absolutely incredible. I really admire you for all of this varied content, you make me care about stuff I never knew I could care about. Nike should have to pay for such valuable insight into their brand, this is an absolutely amazing video ✨
Heads up, low on the totem pole is the most important place, if we are talking about Pacific Northwest Indigenous tree carving. I am aware that the expression is incorrect, let’s fix it.
That’s one of those phrases we say so much I forget to even think of the meaning of it, eye opening! Thank you for pointing this out to me! A learning lesson for sure and I’m going to pass this on to others when I hear it 🫶 love any time we get to learn more about the indigenous traditions here in Canada!
I'm not a big fan of Nike, but this was a very interesting video!
So happy you enjoyed!!!
I do hope when you make a video on lululemon you mention how the owner said it wasn’t for fat people. Nowadays, even when I could wear them and they expanded their sizes you won’t catch me dead using anything of the brand.
Haha this dislike I have for lululemon is close to irrational 🤣 (you look great in them, no judgement for you)
I’ve been a long time follower but your videos are just incredible lately!! Sending love 🤘🏼🤘🏼
I find that the biggest thing for me is the lack of thought in design. Shoes are narrow and don’t have a wide toe box, clothes aren’t made with curvy women in mind and tend to fit weird. It’s not even lacking innovation, it’s lacking basic requirements to be acceptable products
I have no idea who that Casey guy is. Am I weird??
Love that you are trying new things, your research is appreciated girl!
Nike’s sponsorship of athletes in the Olympics apparently turned into a ridiculous number of sales, and was super successful for them, I would’ve loved to see that touched on in this!
This was such a great video, loved it! You seem to put in a looot of effort into your videos, we appreciate it - keep it up 🙏🏼🙏🏼
So true the quality definitely fell off too. They are definitely like fast fashion now.
Such an interesting video! Loving the way your content has been branching out❤
You nailed it ! NRC was amazing and I miss it dearly. Was a great experience travelling to the various cities to vibe with each club
I hope they bring it back!!!
I feel as if Nike might benefit from a diffusion brand. Like a cheaper brand that has a different line, but is still Nike.
A documentary, yes Keltie… bringing on the top quality content weekly!
I really loved this video Keltie, thank you!!
Hey! I really enjoy your videos! I just wanted to share a quick note-phrases like ‘low on the totem pole’ can unintentionally appropriate Indigenous culture and misrepresent the significance of totem poles, which actually don’t have a ranking system based on position. A great alternative might be something like ‘lower ranked’ instead! Just thought I’d share that with you.
Thank you so much for sharing this! That’s one of those phrases that’s just been around for so long you forget to stop and think about the meaning behind it. Would never intentionally want to appropriate anybody or group of people. Eye opening for sure, and won’t be using it anymore thank you for letting me know🫶
@@KeltieOConnor 🫶🫶🫶
Its just a phrase, its not that deep 😂 people are trying to find anything to be offended by these days.
Nike saw your video and knew they had to bring back the intern, Elliot Hill to turn this ship around!
My opinion is that..
If Adidas could change their iconic logo to somewhat innovative and minimalist
They could have a winner
Less is more sometimes and
And their logo and stripes is quite huge a statement sometimes while wearing their clothing
Nike needs to watch this video at their next board meeting! They should pay you for this advice 😂
It's funny that lulu JUST recently started making proper tennis skirts and other "tennis club" clothing because they have had the non-paid tennis athletes in a chokehold since ~2010. Now everyone is wearing alo!
There’s so much to learn from this video ❤
You all deserve an degree to watching the whole thing heheh
Resellers and lack of quality and loss of identity really hurt Nike. Also a lot of legacy brands like Nike are relying on popularity from 20 and 30 years ago before a lot of present customers were even born.
The San Francisco Nike Marathon gave Tiffany necklaces at the end. Not sure if they still do that or not.
I love your videos. This one is one of your best, I use to love Nike as well and thier quality and horrible customers online customer service drove me away. Thank you for articulating my thoughts 😊. I hope Nike would watch your video and take you as an advisor.
You should do a tier list on best sports shoe kinda like your recent video on leggings!!! It would be so helpful!!!
It’s in the works!! Still got lots more to test but know it’s coming!
I might be very alone in this, but I miss parts of old Lululemon. I kind of wish they’d bring back the fun colors and patterns on the waistbands. Or does anyone else associate 2007-2012 Lulu with a level of granola-ness? I just feel like some of their marketing to trends and a lot of neutrals has made them seem kind of cold
When I was pregnant, finding cute maternity clothes (in stores) is nonexistent. Target was pathetic.
I have a special place in my heart because Lululemon’s clothes are so cute and were cropped and great quality regardless of how much my body grew and changed. I felt so cute wearing anything I bought from Lululemon. I never purchased from them before because of the price. But when they consistently create clothes that fit women’s various body types well, I will continue to support with my wallet.
Yes all the love for Susie! She’s so fun and relatable to watch
A fitness influencer marketing campaign like gymshark would honestly help. Also the athletes today just don’t seem to have that cool factor like the 90s and early 2000 athletes. Nike had Jordan, Kobe, Serena, Ken Griffey Jr., Deion, Andre Agassi, Tiger and Lebron. After Lebron retires what athlete are people really flocking to and looking at as someone cool on and off the field or court?
New balance supercomp trainer version 1 is such a fun long run shoe version 2 and 3 aren't bad either. Love the 40 + stack height and squishy and responsive foam. Feels a little unstable but half the fun.
15:34 is that a wall of waffle irons?
I can’t unsee this hahahah
I was thinking the same thing lmao
I was recently looking for running shorts and sports bra’s and I am put off Nike for 3 reasons.
1. Adidas have the parley collection and more sustainable options.
2. Some people wont like this but I don’t want men selling me sports bra’s, all I can think is Dylan mulvaney doing the jumping around and it still feels insulting
3. Following on from that the way they have treated their female athletes around pregnancy
I didn’t even know about the sweatshops 😮
It was interesting watching this from an older person's perspective (I'm 53). I don't really pay attention to what influencers wear. Influencers are relatively new and mainly in their 20s. I can't relate to the typical Gym Shark athlete or person (I'll admit I'm not the most trendsetting person either). I don't look at Nike first for a few reasons. As a runner, their 'every day' shoes just don't fit me as well as other brands. They have great step in comfort, but cause me issues with running. Second, I'm not a fan of the way they have treated their women (and male) athletes (e.g. Kara Goucher and Alberto Salazar).
Love your channel!!!
I think it’s good that we have more companies now and more competition…
I have an idea to share for a video that I would like to share, have you tried the bodyshape treadmill? It’s supposed to help you burn more calories than a regular treadmill…their technology is interesting…
Excellent. Thank you for your hard work
As a person who grew up in a running family and idolizes Steve Prefontaine for his athletic ability, I’ve always had respect for Nike’s cutting edge technology and focus on the running community. My breaking point was how they treated pregnant athletes. I stopped buying after the controversy and thought their attempt at maternity athletic gear was a cash grab and phony.
I miss the Nike Women's Half Marathons! At the end they had firefighters hand out Tiffany's necklaces instead of medals 🏅
Girl- did you just give Nike a bunch of spot-on branding/marketing ideas to Nike, FOR FREE????
Oh my gosh TRUE!!! Where do I send them a $1,000,000 invoice now
Never been a fan of Nike's stuff. Every teen wears that brand, which is a red flag for trendy bullshit. I don't want to wear the same stuff, hence why I support other brands that are not so popular in my country. I like On, Asics, Salomon, and more.
As someone who is not really into sports, I think NIKE just inflated prices rather than meet the demand. Like everything from shoes to clothing, there's not much product on the shop floor but the price inflated by 40%. I remember Air Forces were £45, and high-impact sports bras were £20, now those shoes are £95+ and the bra is like £35. In addition on the shop floor, there are only have 1-3 items in I would say size 10 up. Which I would argue is a lot of people sizes. I can get double the quantity of other brands for the same quality. I also get more colour options. And don't need to spend hour walking around trying to find items that fit. Also if I can't find things that fit and was flattering when I was fat, why would I buy from there when Im thinner.
I also think everything looks the same. I haven't seen new designs, just colour waves of the same shoe.
I think Nike need to have a different name division in Nike that runs separately. That focuses on different things. Brands in different industries do it all the time. I don't know how it would work, but as the brand is so broad now it may stop the bottleneck.
“Who-Kuh” lmao
Literally described Diplo's Run Club at the end. Lol.
Love the deep dive!
Bring back the Nike women’s marathon where firefighters gave out Tiffany necklaces! 🤣
Loving this documentary!
Their Clothes for mens running is top notch, but they have never really made a good running shoe, loved the style in the 80s-90s, but as a runner they are OFF the table, Asics Brooks Saucony. If at 63 i ever decide to become a pro basketball player i might consider, but even they are uncomfortable.
Asics for the Win, even their clothes has gotten so awesome, just got a running cap, with fur lined and waterproof for the mild rain
U are right
Honestly, a big thing I saw was the myopic views of a lot of Americans regarding protest and patriotism. Nike stood by Colin Kapernick so those people got angry and said, "we're not gonna buy your stuff; we're gonna burn the Nike stuff we have." Unfortunately, there are a lot of people like that and even years later, they still have VERY strong reactions about CK and everything related to him, so their grudge against Nike remains too.
I'm sure that the other issues you point out played a part too. You make good points and have great suggestions for their future. I loved Nike back in the day, but haven't been drawn to but Nike gear in years.
My daughter does gymnastics and all the girls wear the Nike pro shorts and I’m like where have they even seen these? They went out of style when they came out of the womb!! I’m presuming since some of them are like 12 (literally) that they have the special period leak protection just incase or something? Because it’s not adding up
love this content sm!
this is gonna be a KOC classic. im two minutes in, but i know this
Lululemon I love their track pants so much ❤ they were amazing for covid lol
Heyyyy you, happy Saturday
You always look Awesome
The thing with Nike clothes is with the new cheaper clothes the quality is also lacking! Before when you bought Nike you knew what you were getting. But now you never know what you get.
The shoes are simpler to just know, and the shoes are not that different even if they are cheaper than before. But the clothes are crazy different in quality!
Yeah... I think "Nike" and I think "sweatshops." Granted, I think this widespread perception is why they corporately, "decided to go woke" to attempt to rehab that reputation.
I genuinely think new balance are nice looking sneakers and I don’t care if an old man wears them or not. I don’t stop wearing something out of what other people think.
Large brands like this can’t respond fast enough to growing trends. I have been wearing zero drop shoes for several years now and have yet to find anything by a major brand that even acknowledges my foot shape. I am not a runner, so I’m not in the market for specialty footwear, but yes, I do need daily shoes that acknowledge my needs and give a good fit. Will someone create a sneaker like product that works for my high arches, wide forefoot, wide feet and my aging joints? I’m making do right now, and it’s fine, but surely there are runners out there with similar needs and preferences, aren’t there?
Canada delivery service is crazy. I get my stuff in 2 days😭
I didn't know Nike had a downfall.
The “Nike gone woke” angle is an interesting turnaround. When I was a kid, Nike was my introduction to the concept of sweat shops as they were in the news for terrible practices overseas in the 90s. It definitely feels like image scrubbing over actual intention to do better
In US I got my package in just 3 days even though I was expecting it to be 5-7 business days so for me the shipping time it’s perfect 🤷🏽♀️. And cero hate on this video, I really found it interesting. But I bought recently some shoes from them and I love them. Hahaha I mean idk. Maybe being a Millenial makes me so attached to Nike’s. 😂
unexpected susie j todd lol
I love her videos!!
@@KeltieOConnor same! I love her videos too
I like to believe this video pushed Nike’s CEO to step down
I’m putting this on my resume hahaha
I don’t support Nike because of sweat shops. How can they sell shoes for $200 and pay a kid in Thailand $10 a day
Then there’s me wondering why it looks like he’s wearing blush 💀
Nike running started with Bill Bowerman and Prefontaine. But I think the Alberto Salazar scandal tarnished Nike for runners.
I work in college athletics and we are a Nike school. The quality of uniforms is terrible.
As a runner, I prefer Lululemon or Saucony.